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Words Which

Express Emotion

A short list of words

which best express emotion

(to be used when writing website copy)

Bianca-Marieta BudauFreelance Copywriter

www.biancamarieta.com

7/27/2019 Words Expressing Emotion

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Injecting emotion into the problem Injecting emotion into the solution

Frustrate Imagine

Only a small fraction of You could be doing (better than now)

Wish What if

Mad How would you like to

Lack of How would you feel

ParalysedIncreased [benefit] in spite of [circumstances]

Fear You now see that (benefit)

Cruel I am sure you understand that (benefit)

Rejection New (solutionyour USP)

Clobbered Free (gift)

Worried [avoid concerned] Guaranteed (results)

Do you feel (negative trait; e.g.sorry) Lucky [avoidfortunate]

Does it seem impossible to Rich [avoid wealthy]

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Read more on

If you are reading this text on a third party website, head

over to

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and read the entire set of articles about how to write great

webcopy for your website.

Bianca Marieta Budau

Freelance Copywriter

www.biancamarieta.com

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