“Work with Heart”

World Heart Day –

a globally recognized public health campaign

Communication - 2009 slogan

The slogan this year is ‘Work with Heart’– The campaign slogan is the central message or idea that

will be communicated in all advertising and promotional activities.

Idea: Inspire individuals and groups to be aware that working with a healthy heart has health, social, economic and psychological benefits.

Image concept

Local message

Local Slogan: “Work with heart”

Central message is build around the main factors which affects your heart health “ Hyper 3 G*” ( Greutate corporala, Glicemie , Grasime

* 3G is a abbreviation in Romanian language of Glycemia, Weight and Hyperlipidemia

All activities was supported by international and local sponsors and organized by Romanian Society of Cardiology

Sponsors:

AstraZeneca

Novartis

Teva

Glenmark

Becel

Nike

La Dona

La Mosia

Romania Activities 2009

Romania Activities 2009

September 24- Press Conference

September 27 – Celebrate World Heart Day in 3 main cities

Romania Activities 2009

Press Conference on September 24

Objectives:

communicate the importance of a healthy lifestyle

communicate the importance of prevention

promote the International Heart Day

Romania Activities 2009

World Heart day 2009-Sunday 27 September

3 Main cities ( Bucharest, Iasi, Timisoara)

- Locations: central parks on each city, outdoor popular locations

- Cross event for mass population with prizes for first 3 places and diplomas

- All participants won a prize for participation

- Personalized tents where all voluntaries were measured in terms of height, weight, bleed pressure, cholesterol level and IMC

- All scanned persons received personal monitories dates, level of HD risk, informative materials with recommendations for healthy habits and a fruit ( an apple or a pear, depending on obesity type)

Materials

flags

T-shirts for participants

T-shirts for promoters

Posters

Press conference invitations Press

conference CD

Results

Media coverage: more than 30 advertorials on newspapers with national audience and online channel, interviews and reportage on national TV stations and radio

Approx 100 participants on cross event, with different ages, the youngest was 7 y.o. and the oldest 77y.o.

Approx 5000 brochures were given to the public

700 volunteers were scanned and informed about CVD risks