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Working with the EU SME Centre Webinar Information Session, 9 October 2013
CHRIS CHEUNG | DIRECTOR | EU SME CENTRE
A project funded by the European Union
www.eusmecentre.org.cn
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Director, EU SME Centre, Beijing ■ Over ten years working in mainland China ■ Research and consultancy at APCO, Siemens and
the China-Britain Business Council ■ Master’s degree in Chinese and Business from the
University of Leeds, an MBA from the University of Warwick and Legal Practice Diploma from the College of Law in London
■ Director of the EU SME Centre in Beijing leading a dynamic team of 17 in providing advice to EU SMEs
Chris Cheung
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www.eusmecentre.org.cn
• What are the Centre’s Services?
• Ways to work together
www.eusmecentre.org.cn
Today’s Webinar
The EU SME Centre’s Services
Purpose
To assist European SMEs to export to China and establish, develop and maintain commercial activities in the Chinese market.
www.eusmecentre.org.cn
Internationalisation of EU SMEs
24 million SMEs in the EU
13% of EU27 SMEs export
beyond internal market
Only 250,000 SMEs export to
China
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BD
S&C
HR & Training
Legal Information and advice
Support services
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The EU SME Centre - Services
Ask the expert Consultations Knowledge centre
Trainings Webinars Events
E-learning Databases Hot-desking
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Our Approach
EU SMEs
Don’t know much about China as a market
Considering the Chinese market
Already doing business in China
Raising Awareness
Key Issues to be aware of and sign posting
Technical Advice
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Sectors
• Automobiles and auto parts
• Chemicals
• Commercial services
• Construction
• Food & Beverages
• Green technology
• Healthcare
• ICT
• Machinery equipment and components
• Textiles and apparel
Horizontal Issues
Legal BD Market Access HR & Training
Don’t know anything about the market
• Legal environment - key areas to pay attention to
• Due diligence • Legal services in
China
• Raising awareness – Is China on Your Radar?
• Are you ready for China?
• How does the Chinese Standards and Conformity Assessment System Work?
• Who are the key organizations involved in the process?
• Key HR challenges in China
Considering the market
• Entry modes • Contracts • Key laws • Tax
• E-commerce • Opportunities by
sector • Finding a service
provider
• Which service providers can help me with the process?
• Standards and Conformity Assessment for product X
• Which service providers can help me?
• Hiring and retaining staff
Already in the market
• Labour • Access to finance • Payment conditions • Dispute settlement
• Marketing in China • Distribution in China
• Update on market access changes
• The new labour law • The staff handbook • Training your staff in
China – available training services
Communications Manager, EU SME Centre, Beijing ■ Over eight years working in mainland China. ■ Project management and communications for
events consultancy in Beijing and area sales manager for Domo Group in Shanghai.
■ Master’s degree in Interpreting and Translating (Chinese/English) from the University of Bath, and BA honours degree in Chinese from the University of Durham, UK.
■ Communications Manager at the EU SME Centre in Beijing raising visibility for the Centre across China and the EU and developing partnerships with intermediary organisations to assist SMEs.
Anne-Laure Maddy
www.eusmecentre.org.cn
Four Ways to Work Together 1. Benefits for your members 2. Supporting your events 3. Providing you content 4. Become part of the network
1. Benefits for Your Members
• Access Information and Expert Advice
• Questions answered within 7 days • 80 publications available for
download • 30 webinars • Hot desking area • All fully funded by the European
Commission
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Diagnostic Kit
• Diagnostic kit launched in February 2013
• Fundamentals of doing business in China
• ‘Are you Ready for China’ questionnaire
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Hot Desk & Secretarial Services
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Get a free access to the Centre’s • Hot-Desk Area • Training and meeting rooms as well as simple secretarial services to : • Translate and answer a short email • Set up appointments over the phone and by email • Find an address in Chinese
2. Supporting Your Events
• Co-branded events in
Europe and China • Training
• Receiving delegations
• Provision of China
Experts on sector and horizontal issues
• 104 Trainings • 7,500 participants • 65% in EU, 35% in China
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Mission for Green Growth
• 330 meetings • Between 50 EU
and 80 Chinese companies
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Webinars
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• 30+ webinars
• 1,919 participants
3. Content Provision
• Providing market
overviews and articles for your newsletters and media publications
• 4.5m media out reach
• 200+ partners in the EU and China
www.eusmecentre.org.cn
4. Be Part of the Network
Over 200 partners including: • Chambers of Commerce • EU projects • Industry and business associations • Incubators and clusters • EEN partners Become part of the network: • Register on www.eusmecentre.org.cn • Exchange links • Register on our social media platforms (667 LinkedIn followers; 570 on
Twitter) • Carry out joint events • Featuring on our newsletter
Stay in Contact
Facebook LinkedIn
Twitter YouTube Newsletter
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Centre Website
• All services
available through
website…
• After registration!
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Benefits for your members: access to information, expert advice and hot desks
Supporting your training events and trade missions in Europe and China
Providing market overviews and articles for your newsletters and media publications
Be part of the network: exchange links, promote your organisation and keep in contact
Which sectors, which issues? Expertise? Priority translation in your
language?
Checklist We need your feedback !
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Summing Up
See you in Vilnius!
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Contact: Anne-Laure Maddy Communications Manager [email protected]
