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«…Your next step in to the better future!»

Moscow, 14.01.2011 г.

THE INTERNET WORK: TO DREAM NOT HARMFULLY!

• Requirement for Internet work. To 4 million search inquiries a year (for example, inquiry «earnings on the Internet» in Yandex - of 75 thousand displays for October, 2010).

• Absence of possibilities to earn. Tens new Internet portals for freelancers, experts, advisers, realtors and other narrow experts in the area.

• Projects as a whole don't solve a problem of absence work online, but give additional possibilities for earnings. Other variants of earnings on the Internet are doubtful enough.

• In Russia more than 1,5 million the agents who do not have a workplace, receiving instead of salaries bonuses and a commission from transactions already work, and they don't have general Internet resource for work.

All is simple! Money in 21 century will be generated by people. Advertising, the traffic is all in the past!

WEB 3.0

WEB 2.0

WEB 2.0

Зарождение WEB 1.0

WORKLE: The National Internet employer

WORKLE =• Universal virtual analog of a workplace;• • Internet earnings to everyone, without

dependence from a primary trade, an employment kind, and also experience in the fields of activity presented on a resource;

• • possibility to professional agents (more than 1.5 million people) to use Workle for work in "the" branches;

• • for business essentially new channel of Internet sales of products and the services, which efficiency is formed at the expense of sale business of products and services by usual people in all territory of Russia.

All is simple! The registered user of a portal recommends to the client to get service or a product of one of the portal companies-partners, obtaining reward upon the transaction.

Workle –The first Internet portal uniting in one place requirement of business in expansion of client base and group of the professional advisers (Internet agents) working in territory of all Russia.

1-st step online

Trade choice:- The finance- Insurance- Real estate- Tourism- ….

2-nd step online

Training:- Trainings (sales, products)- Testing- Certification

BUSINESS(service, goods e.t.c)

BUSINESS(service, goods e.t.c)

SALESSALES

CONSUMERS-CLIENTS

CONSUMERS-CLIENTS

The user (beginner) chooses a trade, is trained, passes certification and gets the admission to sale of services and the business goods

The user (Professional) having chosen a trade passes certification and gets the admission to sales

WORKLE: Accessible to everyone

Виртуальныйофис

Охват вся Россия

Профессии

Карьера

Мотивация

Сертификация

Online Банк

Конференции

Online собрания

Обучение

WORKLE: Интерфейс обеспечивает пользователей необходимым арсеналом online инструментов для работы

• Trade choice• Conducting own client base• Control of problems and their execution with

reminders• Calculators for the simplified choice of

products• Career control (where to go what to do how to

earn more)• Online bank for control of receipts, with

statistics and the form for a conclusion of awards

• Online training for different categories of users

• Testing, certification, improvement of professional skill, trainings, вебинары, analytics

• The universal bonus scheme, with various bonuses and awards (special offers, actions, group and command bonuses)

• The virtual work record card and many other things.

The primary goal which has been realized at creation of project Workle to transmit spirit offline works in the Internet. In the interface all most thin details necessary for the agent in its everyday life and even more are provided:

Страхование

Банковскиепродукты

Недвижимость

Туристическийбизнес

WORKLE: С чего начнем?

Емкий и растущий

рынок

...

Высокая маржа

Широкий охват (по России)

Online адаптация Комментарии

The aggregate number of agents only in company RGS totals 65 thousand persons. Agency sales are the basic channel for

distribution of retail products for all insurers in the Russian market.

The agency channel of sales only develops together with development of an agency infrastructure. It is promoted also by credit brokers who help Russians with a choice of credit products, and importance of development of the channel is connected with rather low level of financial literacy of the population and strategic requirement for its increase.

The tour operator as the customer does rounds, redeems numbers in hotels and buys places in the plane, and tourist agencies and travel agents sell these rounds. Therefore it is possible to speak about 100 percentage participation of intermediaries in this market where as the agent can act both the legal body, and physical (sales through sites, etc.)

In the market of rent to 90 percent of real estate it is realized through agencies and agents, and in the purchase market the primary real estate is on sale at the expense of agents only for 10 percent though the secondary market depends on this channel almost completely (to 95 percent).

Cars Fitness Legal services

The Prof. trainingMedical servicese.t.c …

2-nd STAP

1-ый ЭТАП

Scale of Workle: Wide audience

The professional sellers working at office, and also non-staff agents;Students and graduates of HIGH SCHOOLS, and also people beginning a way on a career ladder;The people being in job search or changing a trade;The people having the big circle familiar with various requirements;People with the limited abilities and invalidsAll the others …

- All those who is today the agent of this or that company and earns the basic income in the form of the commission

«Agents» Bright managers :- ) All the others…

- All who has today possibility to recommend a product or service by acquaintance and to relatives, thereby to earn the commission income

- The commission income more often as additional earnings

- Once in a year will issue the transaction to relatives and will earn the commission

SEGMENTS

Scale: There was an opportunity to earn $$$ on recommendations … to all on all :)

John’s friend : «… I can advise, where it is better to issue the credit (rates, payments to calculate, and т.д.) …»

The son to a mum:«… Mums, and you knew that company XYZ indemnifies a loss at insured event for two days …»

Adviser of the Workle (the friend, the colleague familiar) will help to make a correct choice of tens offers of the market

Scale of Workle can be estimated infinitely

John to the friend:«… I have decided to buy a car, ….»

Mum to the son:«… the Insurance comes to an end …»

Demand is being formed

Having revealed requirement to

earn $$$$$

Colleagues:«… has perfectly had a rest in Turkey, I can prompt, even to pick up to you round, thus a discount good cделаю …»

Colleagues:«… As holiday has passed, I here too am going to go for rest...»

The secretary to the chief:«… in time I will organize the ticket aboard the plane and number in the best hotel …»

The chief to the secretary:«… I gather in business trip to Kiev …»

5 00019 000

35 000

65 000

110 000

170 000

230 000

285 000

350 000

10 0000

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

1 2 3 4 5 6 7 8 9 10 11 12

350 000

1 220 000

1 800 000

2 500 000

3 000 000

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

2011 2012 2013 2014 2015

Quantity of users in 1st operational year (people)Quantity of users in 1st operational year (people)

Quantity of users on years (people)Quantity of users on years (people)

ConversionConversion

3.6%3.6%

Workle = Work(2,00%)

Workle = Work(2,00%)

Couple transaction a year(1,00%)

Couple transaction a year(1,00%)

Workle = Add. tarnings(0,40%)

Workle = Add. tarnings(0,40%)

One transaction in a quarter(0,75%)

One transaction in a quarter(0,75%)

One transaction a year(1,25%)

One transaction a year(1,25%)

Category – users

Figures: In the business plan conservative assumptions on a quantity of users and conversion % are put

4.4%4.4%

2-nd stap

[руб '000] 1 2 3 4 5 6 7 8 9 10 11 12

Кол. пользователей [чел] - - 5 000 10 000 19 000 35 000 60 000 100 000 160 000 230 000 285 000 350 000

Выручка - - 827 1 654 3 143 5 790 9 926 16 543 26 469 38 050 47 148 57 902

Себестоимость (выплаты) - - 662 1 323 2 515 4 632 7 941 13 235 21 175 30 440 37 719 46 321

Валовая прибыль - - 165 331 629 1 158 1 985 3 309 5 294 7 610 9 430 11 580

Операционные издержки 406 364 6 143 6 037 5 238 5 238 8 647 8 647 8 647 9 312 11 219 10 627

Прибыль до уплаты налогов 406- 364- 5 977- 5 706- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 1 789- 953

Налог на прибыль

Чистая прибыль 406- 364- 5 977- 5 706- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 1 789- 953

Cash-Flow от операций 406- 364- 5 977- 5 706- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 1 789- 953

Капитальные затраты 337- 337- 2 641- 900- - - - - - - 2 835- -

Free Cash-Flow 743- 701- 8 618- 6 606- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 4 624- 953

Месяц

• The break-even point is reached on 12ый operational month.

Financial plan (1/2)

• NPV the project (5 years) = ~ 4.5 billion rbl. or ~ 150 mln. dollars of the USA• the recoupment Period = ~1.5 years. • IRR = 1526 %• Target cost of the company for 5 year = ~1.2 bln. dollars of the USA

Financial plan (2/2)

Год

[руб '000] 1 2 3 4 5

Кол. пользователей [чел] 350 000 1 221 423 1 800 000 2 500 000 3 000 000

Выручка 207 453 4 751 202 12 062 919 16 754 054 20 104 865

Себестоимость (выплаты) 165 962 3 800 962 9 650 335 13 403 244 16 083 892

Валовая прибыль 41 491 950 240 2 412 584 3 350 811 4 020 973

Операционные издержки 80 523 162 217 247 531 248 548 249 633

Прибыль до уплаты налогов 39 033- 788 024 2 165 053 3 102 263 3 771 340

Налог на прибыль - 151 232 433 011 620 453 754 268

Чистая прибыль 39 033- 636 792 1 732 042 2 481 810 3 017 072

Cash-Flow от операций 39 033- 636 792 1 732 042 2 481 810 3 017 072

Капитальные затраты 7 050- 3 820- 555- 555- 635-

Free Cash-Flow 46 083- 632 972 1 731 487 2 481 255 3 016 437

Action Plan

ГодКвартал 1 2 3 4

Коммент. Месяц 1 2 3 4 5 6 7 8 9 10 11 12

90% Completion 1 Комплектация ключевых членов команды

80% Completion 2a Teхнический блок Тест Тест Тест

100% Completion 2b Cистема мотивации лиднеров Тест Тест Тест

100% Completion 2с Cоздание онлайн офиса Тест Тест Тест

40% Completion 3 Партнеры Тест Тест Тест

80% Completion 4 Обучение

80% Completion 5 Маркетинг

90% Completion 6 Прочие

ОСНОВНЫЕ ЭТАПЫ

Пред-запуск. закрытая регистрация - ТЕСТ

ЗАПУСК - открытая регистрация

Кол. Пользователей (тыс.) 0 0 5 10 19 35 60 100 160 230 285 350

Задачи4

2010 20111 2 3

User (Leadner) - The answer to an immemorial question «Where to earn money?»

- «… And tomorrow I will sell the insurance» (the Trade "to liking")- «My virtual office there where it is convenient me …»- Career, training, money and the main thing - life under my schedule! "Thanks"

- Internet work occurrence! - Largest national "employer"- Introduction of all бизнесов, connected with sales, tens new trades! - The new formula of a monetization of the Internet!

- Workle: partner representation sees millions people! - Hundred thousand potential sellers on all country! - Scale increase in sales!- At first the transaction - then money!

BUSINESS

Workle: Value for all