Workplace Partnership for Life Hospital Campaign Learning
Series Webinar Wednesday, January 21, 2015 2:00 3:00 p.m. ET
Slide 2
Agenda Welcome and Introductions Rita Maldonado, Division of
Transplantation, HSB, HRSA Mary Ganikos, Division of
Transplantation, HSB, HRSA Venus Walker, Division of
Transplantation, HSB, HRSA New Jersey Sharing Network and
Hackensack University Medical Center Maria Moreno, Hospital
Services Manager, New Jersey Sharing Network Angela Wilson,
Director of Media Relations, Hackensack University Medical Center
Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager Surgical Intensive
Care Unit, Hackensack University Medical Center One Legacy Ryan
Mangindaan, Production Supervisor, One Legacy Hospital Campaign
Creative Messaging Bette Hughes and Shelly Morningstar, Akoya Open
Mic/Q&A
Slide 3
New Jersey Sharing Network and Hackensack University Medical
Center Maria Moreno, Hospital Services Manager, New Jersey Sharing
Network Angela Wilson, Manager, Media Relations and Communications,
Hackensack University Medical Center Ciaran P. Geraghty, RN, BSN,
CCRN, Nurse Manager Surgical Intensive Care Unit, Hackensack
University Medical Center
Slide 4
OneLegacy Ryan Mangindaan, Production Supervisor,
OneLegacy
Slide 5
Creative Messaging Bette Hughes and Shelly Morningstar,
Akoya
Slide 6
Hospital Use of Social Media Hospitals are increasingly using
social media Primary reasons for hospitals branching into social
media: Connecting with patients and communities Building brand
awareness, loyalty, and market share By late 2014: More than 99% of
hospitals had a Facebook account More than 50% had a Twitter
account In 2013: Mayo Clinic had 446,278 likes on Facebook, 567,998
Twitter followers and 11,392 tweets In 2013, Cleveland Clinic had
508,031 likes on Facebook, 119,620 Twitter followers and 12,385
tweets
Slide 7
Hospital Use of Social Media
Slide 8
Sharing Creative Messaging Consider sharing social media
outreach materials for upcoming 2015 observances National Donor Day
Saturday, February 14, 2015 Celebrate Spring Friday, March 20, 2015
National Eye Donor Month March, 2015 National Donate Life Month
April, 2015 Email coming in the near future with sample messaging
and graphics for National Donor Day Similar emails with sample
messaging and graphics for the other three observances will be sent
Graphics will be formatted in optimal sizes for use on different
platforms, with detailed instructions provided in the emails
Slide 9
Social Media Messages for 2015 Observances Saturday, February
14: National Donor Day Sample Tweets/Posts Flowers? How about the
gift of life? 123,000+ are waitingsign up today as an organ, eye,
tissue donor. #LetLifeBloom organdonor.govorgandonor.gov Share the
love! Give the gift of life & sign up now as an organ, eye,
tissue donor. #LetLifeBloom organdonor.govorgandonor.gov
Slide 10
Social Media Messages for 2015 Observances Friday, March 20:
Celebrate Spring Sample Tweets/Posts This is the first day of
Spring celebrate by signing up now as an organ, eye, tissue donor.
#LetLifeBloom organdonor.govorgandonor.gov Share the joy of Spring!
123,000+ wait for the gift of life. Sign up now as an organ, eye,
tissue donor. #LetLifeBloom organdonor.gov organdonor.gov
Slide 11
Social Media Messages for 2015 Observances March: National Eye
Donor Month Sample Tweets/Posts Its National Eye Donor Month. Give
the gift of sightsign up today as an organ, eye, tissue donor.
#LetLifeBloom organdonor.govorgandonor.gov Share the joy of sight!
Give the gift of life by signing up today as an organ, eye, tissue
donor. #LetLifeBloom organdonor.govorgandonor.gov
Slide 12
Social Media Messages for Upcoming Observances April: National
Donate Life Month Sample Tweets/Posts 123,000+ are waiting. Will
you give the gift of life? Sign up today as an organ, eye, tissue
donor. #LetLifeBloom organdonor.govorgandonor.gov Give the gift of
life. Make this the month you pledge to be an organ, eye, tissue
donor. Sign up today. #LetLifeBloom
organdonor.govorgandonor.gov
Slide 13
Tips for Hospital Campaign Social Media Messaging Brainstorm
ideas and share messaging drafts internally with your OPO/DLA
communications/social media staff Provide well in advance to
hospital partners Be sure to use the #LetLifeBloom hashtag so you
can track trending Hospitals using social media messages earn 30
points per posting on the Hospital Campaign Scorecard Messages and
graphics can be re-purposed for use in email blasts from hospital
leaders and in community newsletters, or for printing on tent cards
and posters
Slide 14
Open Mic Q&A Share Hospital Campaign updates Discussion and
Q&A
Slide 15
Quick Reminders Enroll in the Hospital Campaign
www.organdonor.gov/howhelp/hospitalcampaign.html
www.organdonor.gov/howhelp/hospitalcampaign.html Hospital Campaign
Resources Guide Scorecard providing 40+ point-coded outreach
activities Toolkit web badge for linking to partner websites
Learning Series webinars Campaign coaching email
[email protected]@akoyaonline.com Timeline: August 2014
through April 30, 2015 All partners who enroll and submit an
activity Scorecard by May 15 will be formally recognized by HRSA
and National Partners
Slide 16
The Health Insurance Marketplace Make your health a priority in
the new year! Sign up today for 2015 coverage open enrollment
period continues through February 15, 2015 Make your health a
priority in the new year! Sign up today for 2015 coverage open
enrollment period continues through February 15, 2015
www.healthcare.gov
Slide 17
THANK YOU! Join Us for Our Upcoming Hospital Campaign Special
Webinar: Small and Rural Hospitals Wednesday, February 25, 2015
2:00 3:00 p.m. ET https://akoyaonline.adobeconnect.com/wpfl
webinars/