World AIDS Day Luhambo Jazz & Soul Session 330 November - 2 December 2012

Venue: Maguga Dam

Background

• Luhambo Jazz Concepts is aimed at sharing jazz and soul music across the country. •The idea was conceived by a team of young Swazis who have a strong passion for jazz and soul music. •The idea is to raise the profile of up and coming Swazi jazz and soul artists in an environment that also promotes Swaziland’s unique areas of tourism.

FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS DOCUMENT MAY BE REPRODUCED IN ANY MANNER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN PERMISSION FROM LUHAMBO JAZZ CONCEPTS

Background (cont…)Our shows are designed to achieve several

things: • Serve as a platform to profile and share jazz

music in an environment that is relaxed. • Unearth and celebrate local jazz talent. • Show-case the country’s areas of interest. • Provide a platform for networking

Pictures from the Luhambo Sunday Jazz & Soul Sessions 1 & 2. The shows drew massive crowds, across generations class and race.

Background (cont…)

Tourism Potential

• Showcasing Swaziland’s unique attractions• Shows promoted locally and Mpumalanga &

Mozambique• Future shows (2013) – Mahamba Gorge,

Nisela Safaris, Three cities – Nelspruit, Maputo, Mbabane

• Potential to host annual jazz festival at Maguga Dam

• Jazz Tourism Packages

Luhambo Sunday Jazz & Soul Session 1

Edladleni African RestaurantSunday 8 April 2012

• An estimated crowd of 500 jazz & soul lovers attended

• Crowd included friends, families who wanted a laid-back Sunday afternoon time together & to enjoy good music

• The setting reflected the unique feature of the place, an environment that is homely, has a personalised touch, serves traditional Swazi cuisines.

• Six Swazi bands performed live music Sipanela Workshop for Jazz Soul Friends Manteza Simanga Mpho Tshabalala Melody Mayaba

• Four Swazi DJs played jazz and soul music

• The session was sponsored by eDladleni, Build It, Pam Golding, Waterman Swaziland, UTS, Positive Pulse, Carson Wheels, Gridlock Security and Cafe de Afrique.

• Extensive media coverage by local press (SBIS, Swazi Observer & Times of Swaziland)

Luhambo Sunday Jazz & Soul Session 1

Edladleni African RestaurantSunday 8 April 2012 (cont…)

Concert Features

Target audienceOur audience comprise.

Young adults (25-39) – approx. 35%Adults (40-65) – approximately 55%Other – 10%

Luhambo Sunday Jazz & Soul Session 2

Simunye Country ClubSunday 22nd July 2012

• According to media reports, an estimated crowd of 1000 jazz & soul lovers attended

• Crowd included friends, families who wanted a laid-back Sunday afternoon time together & to enjoy good music

• Swazi & South African live bands performed

Sipanela Workshop for Jazz Soul Friends Zaza Simanga Mpho Tshabalala Melody Mayaba Outcry Inspirational Jazz Band Zoe the Seed Mbongeni and the African Drummers Mkhululi MK Hlophe Lodanda Fanaza Tsabedze Karibu Masikane Bholoja

Session was sponsored by MTN Mobile Money, Parmalat, Smart Media, Swazi TV, SBIS, Waterman Swaziland, Royston Signs Positive Pulse

Luhambo Jazz Concepts (Luhambo) proposes to partner with your company as a sponsor of Luhambo Jazz & Soul Session 3 to be hosted on Saturday the 1st December 2012 at Maguga Dam Pigg’s Peak.

Concept will be themed "Getting to zero: zero new HIV infections”. The aim is to use music to make a social call. This is our way of using the Luhambo Jazz Concepts platform to support and national and global cause on the day.

We also want to convince our musicians, as social commentators, to make a social contribution using their art. (see show features) towards fulfilling the objective of this theme as well as other national efforts to roll back the impact of HIV and AIDS in the country.

Show features

• Two stages • Main stage Maguga Dam area – Jazz

stage featuring Multi-award winning jazz guitarist Jimmy Dludlu*, Bholoja, Tshepo Tshola, Soul Brothers, Spanella Workshop for Jazz, Karibu, Zoe the Seed, Melody Mayaba,

• Maguga Restaurant view point Parking lot – House stage featuring Swazi and South African DJs

Show features (Continued)

• Messages on the theme to be announced during the promotion of the show and throughout the day by the MC, artists, DJs and all speakers.

• Branding on the theme: bottled water, candles, t-shirts & summer hats.

• Red and white balloons to decorate all three stages, entrance/exit points

• Candle light and moment of silence to bring hope those those living with the virus and to remember those who have died of AIDS.

• Public testing by key people and the public as a way of fighting the stigma and fear of testing.

FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS DOCUMENT MAY BE REPRODUCED IN ANY MANNER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN PERMISSION FROM LUHAMBO JAZZ CONCEPTS

Sponsorship

Sponsoring companies/organisations will enjoy the following benefits:

Naming Rights: See Sponsorship package

Media. Prominent recognition in pre-and post-festival media communication, including:

a. Adverts and an advertorial in the Times of Swaziland and Swazi Observer

b. Interviews with artists on SBIS’ African Sounds Music show, Swazi TV’s Kusile Breakfast Show, Times of Swaziland and Swazi Observer

Sponsorship (Cont…)

Outdoor advertising:

Street pole posters in major towns across the country A1 posters distributed in strategic points

Banners: Prominent branding at the festival venue and material including tickets, entrance, stage, VIP hospitality area, speakers.

Repeated acknowledgement by the MC on the day of the festival

Prize give-aways presented at the festival by sponsoring company/organisation’s representative

Sponsorship (Cont…)

Sponsoring companies/organisations will enjoy the

following benefits:

Sponsor’s guests catered for and entertained in a VIP

Marquee

VIP complementary tickets

An opportunity to raise the company’s corporate

social responsibility profile

Sponsorship (Cont…)

Sponsorship packages:

Category 1: Platinum Sponsorship

• Branding of entire festival and signage at all festival events.

• Category exclusivity with royalty-free rights to marks/logos.

• Customized signage and footprint display • Full page advertisement inside cover of

program guide • Full page back cover of festival pull out • Full motion flash commercial on festival

website.• Logo inclusion in all media buys.• 40% shared print advertising.• 30% shared radio advertising.• 20% shared television advertising.• On-stage mention at all festival events.• Logo inclusion on all official festival

merchandise.• Customized hospitality package to include VIP

Reception

Category 2: Gold Sponsorship

• Title designation for the Main Stage (Ex: Your Company Jazz Main Stage)

• • Category exclusivity with royalty-free rights to marks/logos.

• • Customized footprint display (not exceed 20X30).

• • Customized signage on Main Stage • • Product Sampling.• • Full page advertisement in program guide• • Banner Advertisement on Festival website.• • Logo inclusion in all media buys.• • 5% shared print advertising.• • 5% shared radio advertising.• • On-stage mention at all festival events.• • Logo inclusion on all official festival

merchandise.• • Customized hospitality package to include VIP

Reception • VIP Access to all Festival events

Sponsorship (Cont…)

Category 3: Silver Sponsorship

• Presenting designation for the Jazz Sessions (Ex: Jazz Jam Sessions presented by Your Company).

• Royalty-free rights to marks/logos.• Customized footprint display at main

event (not exceed 10X20).• Customized signage at main event. (Two

4 x6 banners)• Product Sampling (Event of your choice).• 1/2 page advertisement in program

guide.• Banner Advertisement on Festival

website.• Logo inclusion in all media buys.• 5% shared print advertising.• On-stage mention at all festival events.• Logo inclusion on all official festival

merchandise.• Customized hospitality package to

include VIP Reception • VIP Access to all Festival events.

Sponsorship (Cont…)

Show Logistics

SECURITY & EMERGENCY PREPAREDNESS1. SECURITYPrivate Company: Luhambo has partnership with a security company. To provide patrols and backstage security throughout the show.KOBWA Security: In keeping with internal security policy & provide adviceRSP: Police Patrols to manage traffic and boost security.

2. FIRST AID & EMERGENCY SERVICESEMS: Luhambo to make special application for an emergency first-aid personnel and ambulance to be on standby.Maguga Clinic: For serious cases.

Enhancement of the current power-supply

Luhambo: To organise a back-up generator (size to be determined by current power supply)

KOBWA: To advice on current power supply.

Show Logistics