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WBF
Post-Event Report April 2014
SUMMARY
1. Event: Key Facts
2. IFs Post-Event Evaluation Survey
3. Event: Media Coverage & Exposure
EVENT: KEY FACTS
2013 WORLD MIND GAMES
The World’s Best Multi-Mind Sports Event In Cooperation with the International Sports Federations &
the International Mind Sports Association
The Perfect Bridge Between Elite Sport and Community Engagement
Promoting the Power of the Human Brain, Strategy and Intelligence
SPORTS COMPETITION
5 Mind Sports:
• Bridge, Chess, Draughts, Go, Xiangqi
13 Disciplines over 7 competition days
23 Categories (Teams, Pairs & Individual Events)
96 Total Medals Distributed
150 Athletes from 37 Countries
EVENT OPERATIONS
240 Participants and Guests accommodated in 2 Official Hotels
950 Badges delivered on-site for the Event
80 Vehicles used for Local Transportation
400 Volunteers
EVENTS & CULTURAL PROGRAMME
Opening Ceremony:
• 300 Participating Athletes and Performers
• 450 Spectators
Cultural Programme:
• 5 School Visits, 165 Children participating in the Activities
• 2,000 Participants in Primary, Secondary and College Mind Sports Tournaments (Finals played at the Venue)
ONLINE TOURNAMENT
International:
• 3 Platform Partners (Bridgebase, Draughts KNDB, Go Pandanet)
• 310,000 Players
China (in partnership with Tencent QQ Games):
• 5 Sports (Finals played at the Venue)
• 330,000 Players
640,000 Online Players participated in the WMG Online Tournament worldwide
IFs POST-EVENT EVALUATION
SURVEY
EXECUTIVE SUMMARY
The IFs rated the Event 8.0 (out of 10) on
average. The IFs praised the general quality of the Event and think that the 2013 edition was better than the 2012 edition. However, several IFs would like to host more spectators at the venue
The IFs liked most about the Event the professionalism of the organization, the cultural programme and the uniqueness of the concept which unites all Mind sports together in one single Event
GENERAL
EXECUTIVE SUMMARY
EVENT PREPARATIONS
The majority of the IFs were satisfied with the quality and frequency of the Coordination Meetings and Inspection Visits, and received all information to thoroughly prepare the Event
SPORTS COMPETITIONS
The majority of the IFs were satisfied with the organization of their competition (format, schedule, technology, awarding ceremonies, doping test) and were able to bring their best athletes. However, several IFs would like to increase the quota of athletes for their sport
EXECUTIVE SUMMARY
COMPETITION VENUE
The majority of the IFs were satisfied with the two newly created areas, the Players Lounge and the Spectator Area. However, despite the set up of the Spectator Area, the IFs believe that the organizers should attract more spectators to the venue
The majority of the IFs were satisfied with the set up of their competition venues (facilities, competition area, equipment, branding). However, the IFs faced major issues with internet connection. Likewise, available space, lighting and temperature need to be adjusted case by case
EXECUTIVE SUMMARY
SERVICES
The majority of the IFs were satisfied with the quality of the other services provided by the organizers (hotels, catering , airport transfer, volunteers’ support, VIP programme)
The majority of the IFs were satisfied with the registration, visa application and flight booking processes. However, several IFs would like to take over the responsibility for flight tickets booking in order to minimize the mistakes made during the process
EXECUTIVE SUMMARY
CEREMONIES, EVENTS & CULTURAL PROGRAMME
The majority of the IFs were satisfied with the organization of the Opening Ceremony, the Closing Banquet, the SportAccord Cocktail and the Cultural Programme. Suggestions include featuring a more diverse and extensive cultural programme in the Opening Ceremony, and organizing more student visits at the venue. Additionally, several IFs would like the organizers to better define and optimize the role, schedule and exposure of the sports Ambassadors
EXECUTIVE SUMMARY
MEDIA, BROADCAST, DIGITAL & ONLINE TOURNAMENT
The majority of the IFs were satisfied with the media facilities and operations on-site (facilities, meetings, TV booth), the multimedia coverage of the Event (TV, web streaming, official Event website), and the organization of the online tournament
SUGGESTIONS FOR THE FUTURE
The main suggestions include increasing the prize money, enhancing media promotion of the Event, increasing the IFs’ quotas, improving the flight tickets’ booking services and attracting more spectators to the venue
EVENT: MEDIA COVERAGE &
EXPOSURE
TV & DIGITAL DISTRIBUTION
30+ Hours of Content Produced
5 HD Production Points
Live Content (World Feeds), Daily Highlights (26’), Event Highlights (52’)
23 International Media Platforms covering the Event
TV Broadcast in 36 Territories (free-to-air coverage in 12 Territories)
Extensive Web Streaming Worldwide (live, highlights) on World Mind Games’ Youtube Channel
TV & DIGITAL DISTRIBUTION
Mongolia UBS
South-East Asia Philippines (Solar Sports), Malaysia
(RTM), Singapore (Mediacorp), Hong Kong (TVB), Vietnam (VTV), Brunei
(TV Brunei)
Pan-Asia Fox Sports Asia (including China,
Philippines, Malaysia, Indonesia, Singapore)
Turkey Sports TV
Indian Sub-Continent / South Asia
India (DD Sports), Pakistan (PTV), Bhutan (BBS), Sri Lanka (CSN,
BBS), Afghanistan (RTA)
Slovakia Slovak Sports
China Beijing TV (regional), CCTV 5+ (national)
News/Web SNTV (90 territories), Youtube
(World), LaOla.tv (World), QQ.com, sina.com (China)
23 Media Channels Free-to-air coverage in
12 Territories
TV EXPOSURE*
* Repucom World Mind Games 2013 – TV Coverage Analysis in 4 selected territories (China, Turkey, Philippines, Singapore) - Dec 2013-Jan 2014
In 4 Selected Territories, the 2013 World Mind
Games generated 110 hours of Broadcasting
Time and reached 101 million Event Contacts
TV EXPOSURE BY COUNTRY*
* Repucom World Mind Games 2013 – TV Coverage Analysis in 4 selected territories (China, Turkey, Philippines, Singapore) - Dec 2013-Jan 2014
Country TV Channels Programmes Broadcasting Time Event Contacts
(number) (number) (h:mm:ss) (million)
China 5 19 18:00:08 55,71
Philippines 1 30 73:58:33 24,35
Singapore 1 3 1:30:00 4,50
Turkey 1 13 17:05:00 17,38
Total 8 65 110:33:41 101,94
54% of the Media Impact was created by the Host China. The Highest Broadcasting Time in total was gained by the
Philippines (73 hours).
In February 2014, Fox Sports Asia aired 107 hours of Delayed
Broadcasting across Asia including 3 of the 4 selected territories (data not included in the report because broadcast is outside monitoring period)
TV EXPOSURE BY CHANNEL*
* Repucom World Mind Games 2013 – TV Coverage Analysis in 4 selected territories (China, Turkey, Philippines, Singapore) - Dec 2013-Jan 2014
73:58
17:05
10:21
7:32
1:30
Solar Sports (PHL)
Sports TV (TUR)
CCTV 5+ (CHN)
Beijing TV Sports(CHN)
Channel 5 (SGP)
Top 5 Channels by Broadcasting Time
(h:mm)
38.57
24.35
17.38
11.74
4.5
3.31
1.54
0.54
CCTV 5+ (CHN)
Solar Sports (PHL)
Sports TV (TUR)
Beijing Sports TV(CHN)
Channel 5 (SGP)
Guangdong TVSports (CHN)
CCTV 5 (CHN)
Dragon TV (CHN)
Top 8 Channels by Event Contacts
(million)
The Largest Media Impact for a Single
Channel in total (37%): CCTV 5+, China =
38 million Event
Contacts
In China, the TV Exposure and Media Impact for the Event were generated not
only by the Live, Delayed and Highlights coverage on Beijing Sports TV and CCTV 5+, but also by the News coverage on CCTV 5, Guangdong Sports TV & Dragon TV
TV EXPOSURE BY GENRE*
* Repucom World Mind Games 2013 – TV Coverage Analysis in 4 selected territories (China, Turkey, Philippines, Singapore) - Dec 2013-Jan 2014
Live coverage and Replay/Delayed coverage had a respective
share of 24% and 66% of the overall Broadcasting Time
24.0%
66.3%
9.5%
0.1%
Broadcast Time by genre
Live
Replay/Delayed
Highlights
Magazine &News
WEBCAST
* World Mind Games Youtube channel Dec 10-20, 2013
Live coverage available worldwide on WMG Youtube channel*
12,800 video views during the Event
(189,000 video views since the creation of the channel)
Livestream was available on different mind sports’ specialized websites worldwide, as well as on QQ.com and sina.com in China generating additional web audience for the Event
EVENT WEBSITE / SOCIAL MEDIA*
* Event Website: Dec 12-19, 2013, Facebook: Dec 10-20, 2013
21,000 unique visitors (+38% vs. 2012)
100,000 page views (+6% vs. 2012)
Top 5 traffic sources: Russia, China, Netherlands, USA, France
+75% likes, 1,315 likes
Engaged users: 2,400 (+157%)
Reach: 32,420 (+295%)
Top 5 countries reached: India, USA, Philippines, Romania, Brazil
74% Men / 26% Women
PR / PROMOTION IN CHINA
Print: • 5 Full page reports on the Event including a special report on the
Opening Day by China Sports Daily (circulation: 200,000) and
Beijing Morning Post (circulation: 300,000)
Radio: • Promotion on Beijing Communication Radio, the Beijing News
Radio and the Beijing Sports Radio from Dec 2 to Dec 19, 2013
• Spots aired 19 times per day during 17 days
• 102 million Radio Listeners covered (source: CSM Media Research)
PR / PROMOTION IN CHINA
Outdoor Advertising:
• Promo video clip of the Event aired on 2 LEDs displayed in the
Beijing Railway Station 50 times per day and in West fourth ring road 200 times per day from Dec 4 to Dec 18, 2013
• Promo video clip of the Event aired on LEDs in 12,000 Beijing
buses 10 times per day from Dec 7 to Dec 18, 2013
• Ads displayed on the side of 15 buses of 3 lines around the
venue in Beijing from Dec 4, 2013 to Jan 3, 2014
• 20 Advertising Displays around the North ring road bus
stations in Beijing from Dec 4 to Dec 18, 2013
PR / PROMOTION WORLDWIDE
Digital:
• 30’’ Video Trailer posted on all media platforms and shared with the
participating International Sports Federations
• Promo Banners posted on all participating International Sports
Federations’ websites, social media platforms and online tournament partners’ websites
• E-newsletter sent daily during the Event distributed to 2,500 media
contacts and shared on the website
• Facebook Campaigns in November 2013 (contests,…)
PRINT / DIGITAL EXPOSURE*
The 2013 World Mind Games
generated about 650 articles and news in press and
internet worldwide
* Sources: Factiva (international), LOC (China), Google News Analysis (Dec 10-20, 2013)