World Fire Safety Foundation TV Campaign Full Presentation

8/8/2019 World Fire Safety Foundation TV Campaign Full Presentation

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Full Presentation - 28 slidesCopyright 2010 NFPTV

The World Fire Safety Foundation

TV Campaign - Fu l l P r esenta t ion

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How would you like to

get a profound, yetfair, advantage overyour competition?

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How would you like to get aprofound, yet fair, advantage

over your competition?

Both your companys image and its bottom-line can benefit from sponsoring an

NFPTV Cause Marketing CampaignTM.

When you sponsor an ethical Not-For-Profits ad on TV, you:

All while you help an ethical not-for-profit.

Get noticed by your target market;

Earn their trust; and

Make them feel good about buying from you.

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Consumers prefer to

give their support tobusinesses that activelysupport a cause.

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Consumers prefer to give theirsupport to businesses thatactively supports a cause.

According to a Cone Corporate Citizenship Study an all time high of84%of

consumers say they are likely to switch brands to support a worthy cause when

price and quality are equal.

By aligning your business with an ethical not-for-profit, you get noticed - people

see your support for the not-for-profit in a way that grabs them by the eyes and

ears - and you gain their trust . . .

. . . dont be mistaken, people know you are in business and that bottom line

you have to make money to survive and to grow, but people feel better about

buying from you because in some way they feel that by buying from you they too

are helping support the not-for-profit you are sponsoring.

When you look at it that way, its easy to see that not just doing the right thing,

but being seen to do the right thing, is just good business, right?

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The Halo Effect

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The Halo Effect

Employees whose companies support social issues are 40% more likely to say

they are proud of their company's values and nearly 25% more likely to be loyal

to their employers than those whose companies do not have such programs - so

it is good for your companys employee morale and helps reduce staff turnover.

Consumers believe that cause-marketing firms are more caring firms and are

genuinely interested in helping others, so they look more favourably on your

business when you support not-for-profits, giving unparalleled appeal to

consumers and your company's overall image.

Joining with social causes not only enhances your image, it can improve your

companys bottom line. Consumers feel good about your company supporting the

not-for-profit, and also about themselves when they buy from you.

According to a study conducted by the Ross School of Business at the Universityof Michigan, Cause Marketing benefits your business by:

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So, how do you ensureyou make the biggest

impact with your causemarketing program?

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So, how do you ensure you make thebiggest impact with your cause

marketing program?

So, supporting a not-for-profit is good for your company's image, good for its

bottom line, is great for employee morale, makes your customers feel better

about dealing with you - and about themselves.

That is why an NFPTV Cause Marketing CampaignTM gives you a profound, yet fair

advantage over your competition. Plus the not-for-profit wins as well. And

doesn't that sound great?

So, how do you ensure you make the biggest impact with your cause marketing

program?

Well, there are quite a few ways, but I believe that the most powerful and cost-

effective way for small to medium-sized businesses to generate maximum

exposure, for both their not-for-profit and for themselves, is with an NFPTV Cause

Marketing CampaignTM. Why do I believe this to be the case?

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Nothing says,

Youve arrived!better than television.

TV can reach broad audiences, mass

audiences, niche audiences; it can be local,

regional, national; it can be spots, sponsorship,

interactive. It can be anything you want it to be. I

tend to think of TV as the Swiss Army knife of media,

its got something for everybody."

Nick Manning,

Chief Operating Officer, Ebiquity Thomson Intermedia

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Nothing says, Youve arrived!better than television.

No medium offers greater impact than television. No other medium offers the

excitement and emotion that television offers.

Like Nick Manning of Ebiquity Thompson Intermedia says, ...TV

can be anything you want it to be ...

What type of audience do you want to reach? Broad, mass,

niche?

Do you want to advertise locally, regionally, or nationally?

Wouldnt you agree that there really is something for every

business?

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But what about the

Internet, hasnt it killedTV viewership?

Well I think whats quite interesting about

TV viewing is most people seem to think

that TV viewings in decline and its not, TV viewing

overall is pretty much rock steady over the last 30

years and commercial TV viewings on the rise."

Les Binet,

Director, DDB Matrix

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But what about the Internet, hasntit killed TV viewership?

These days with all the hype about the internet, you could be forgiven for

thinking that people are watching less TV.

But that simply isn't the case.

Were actually watching more TV than ever before . . . as Les

Binet from DDB Matrix points out, . . . commercial TV viewing

is on the rise.

In fact . . .

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People still spend 9times

more time in front oftheir TV than online.

My issue with websites, if I may be so

bold, is that youve got to find them in the

first place; and you might get sent some stuff and

thats wonderful. But the thing about television

advertising is its got the eyeballs, theyre there."

Robert Senior,

Chairman & Chief Executive, Saatchi & Saatchi Fallon

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People still spend 9times more timein front of their TV than online.

In fact, not only do we spend nine times as long watching the telly than we do

online, according to an AC Nielsen Report, we spend over twice as much time

watching TV as we spend listening to the radio, and over nine-and-a-half times

longer on the couch in front of the tube than we devote to reading a

newspaper.

No other medium gets as much of our attention as television.

And as Robert Senior of Saatchi & Saatchi Fallon points out, on

the internet people have to find you first, but as Mr Senior says,

the thing about television advertising is its got the eyeballs,

theyre there.

Name any target group - any demographic - and we already

know what theyre watching . . . and thats pretty powerful

knowledge, dont you think?

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Think about this: howmany people have goneout and bought a bigger

television recently?

I think the golden age of television is only

just beginning. The combination of the

plasma widescreen and high-definition images means

that television packs a bigger emotional punch than

ever before."

Alex Graham, Chief Executive, Wall to Wall Productions

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Think about this: how many peoplehave gone out and bought abiggertelevision recently?

How many people do you know who have gone out in the last couple of years

and bought themselves a big, new, LCD or Plasma TV, or maybe a projector?

These days a home theatre room isnt such a startling feature, theyre

becoming pretty standard in a lot of new homes.

And with 3D now on the market . . . the future of television is as bright as ever.

Bigger screens, higher definition, surround sound, and 3D not

just coming, but already here, it is easy to see why Alex

Graham of Wall to Wall productions says that, television packs

a bigger emotional punch that ever before, isnt it?

Do you also hear where hes coming form when he says that

he feels, the golden age of television is only just beginning?

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Many business owners

assume TV advertising istoo expensive for them.

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Many business owners assume TVadvertising is too expensive for them.

Many business owners we talk to think that this will cost thousands in

production, and then thousands for each spot during an ad break ... they

assume that TV is too expensive for them.

While it is true that many companies do spend thousands on having an ad

made and tens of thousands buying the ad spots, you don't have to dig so

deep.

The fact is local and regional television is much cheaper and more cost

effective that most business owners realise. For instance, in some regional

markets you can buy a 30 second ad spot during ad breaks for popular TV

shows like Oprah and Dr Phil for under $200.

In fact, you can reach your target audience better, more precisely - on TV -

and you can usually do it for less than you can reach the same audience in

print or on radio.

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The emotional pull oftelevision plus the

flexibility of internet is apowerful combination.

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Couple a direct response television commercial that drives traffic to a website

and you have a winning combination for delivering high-impact marketing to

your target market.

Every television commercial we make is also loaded to numerous video sharing

websites, and optimised to drive traffic to your website (by the way, if you dont

already have a website, we will create one for you).

We also create a custom gateway web page specific to each television

commercial. This helps us to measure response, plus on that page, we have

the ad, a link to the not-for-profits website and your contact information plus a

link to your website - giving you yet another opportunity to get customers to

make contact with you - and further aligning you with the not-for-profit whose

ad you are sponsoring.

The emotional pull of televisionplus the flexibility of internetis a powerful combination.

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An NFPTV CauseMarketing Campaign

packs a powerfulmarketing punch.

[no matter how small your business]

TM

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So, lets recap. With an NFPTV Cause Marketing Campaign . . .

An NFPTV Cause Marketing Campaignpacks a powerful marketing punch.

[no matter how small your business]

By aligning with an ethical not-for-profit and sponsoring their TV

ad, you improve your image in the community, earning your

markets trust, so they feel better buying from you, which

improves your bottom line ... and improves employee morale.

You get the emotional pull of television working for your business.

And you get the power of the internet.

I bet youre wondering, How much is this going to cost?, right?

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An NFPTV CauseMarketing Campaign is

flexible and designed tocater to budgets both

TM

big&small.

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You can sponsor an NFPTV Cause Marketing CampaignTMwith a budget as low

as $4,970. The number of times an non-for-profits NFPTV Cause Marketing

AnnouncementTMwill air during an individual campaign depends on the total

budget and the cost of airtime, which is determined by:

An NFPTV Cause Marketing Campaignis flexible and designed to cater to

budgets both big and small.

Placement (which shows are targeted),

Region,

Station, and

Competition (for instance, rates go up during elections).

Before we look at what we can do for you, consider this . . .

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"Actively supporting anot-for-profit on TV

allows you to reachout and touch the heartand soulof your market."

Karl Westwell, Co-Founder NFPTV

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"Actively supporting a Not-For-Profit onTV allows you to reach out and touchthe heart and soulof your market."

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If you want to make a genuine difference, enjoy a better image, a better

bottom-line, and better staff morale, and feel a powerful sense of purpose;

an NFPTV Cause Marketing CampaignTM is great value.

NFPTV Campaigns start fromjust US$1,4701 including all production costs.

No catches; no gimmicks.

For more information:

1. Visitwww.NFPTV.org,

2. Call us: Australia: (07) 5641 1914 | USA: (619) 550 26952

3. Email us: [email protected]

Thank you.

1Pus applicable taxes.

2Calls are routed to our Australian offices - well get back to you as quick as we can.

Note: If a TV campaign is not for you, but you still want to help, go here: www.theWFSF.org/tv
mailto:[email protected]?subject=Information%20about%20NFPTVmailto:[email protected]?subject=Information%20about%20NFPTVhttp://www.thewfsf.org/tvhttp://www.thewfsf.org/tvmailto:[email protected]?subject=Information%20about%20NFPTVmailto:[email protected]?subject=Information%20about%20NFPTVhttp://www.nfptv.org/http://www.nfptv.org/


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Full Presentation - 28 slidesCopyright 2010 NFPTV 28

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World Fire Safety Foundation TV Campaign Full Presentation