View
213
Download
0
Embed Size (px)
Citation preview
WORLD INC.WORLD INC. WHY GOING GLOBAL WILL COLLIDE WITH GOING GREEN EACH DAY OF THIS NEW CENTURY
WELCOME TO WORLD INC.
ISE/CHRMS BREAKFAST SEMINAR
FARLEIGH DICKINSON UNIVERSITY
OCTOBER 19, 2007
Tone and Orientation on Framing Emerging Roles for Corporate Leaders
• This is simply a report from the field and nothing more
• It builds from an 18-year leadership benchmarking workshop series called the Corporate Affiliates Program
• My slides are designed to help you visualize what I have experienced as a new trend in capitalism due to the rising role of energy and the emergence of new social expectations
Welcome to World Inc.
Consider these facts:1. Fifty one of the one hundred largest economies in the
world are now corporations, not nations.2. They are massive mansions unto themselves with great
political leverage3. The one hundred largest multinational corporations
(MNCs) now control 20 percent of global foreign assets.4. Three hundred MNCs now account for 25% of the world’s
total assets.5. As much as 40% of the world trade now occurs within
these top MNCs.6. Only twenty-one nations have GDP markets larger than
the annual sales revenue of each of the six largest MNCs.
The - Frontier: the New Frontier
Zone of Examination in World Inc.
1. All corporate strategy on this S frontier boils down to a responsible pursuit of product advantage, terrain advantage, technological advantage, and moral advantage
2. The S frontier enables the firms in the room to compete in new ways from Chicago, NY, and SF to Singapore, Bombay, and the Chinese Golden Coast.
3. The S frontier is a vital element for all leaders to consider as they help redesign the modern corporation
21st Century Capitalism
Price
Technical Quality
Social ResponseCapitalism
Price
Technical Quality
CompetitiveProducts
Competition on Price, Quality and Social Needs
20th Century Capitalism
Better Products
Better Leaders
Social Response Capitalism
• Using price, quality and social needs in products and services. Examined in first third of World Inc.
• Becoming an internal issue for companies both large and small to attract talent and investment.
• Developing products and services that respond to legitimate emerging social pressures and needs
• Examples found in HP, Whirlpool, Toyota and many other companies in today’s global equity market
• Last third of World Inc. on Money Matters, and the rising role of third party valuation groups—these function like helicopters over a crime scene
On the Social Horizon: Social Responses to Energy
“The era of easy oil is over.”
- David J. O’Reily, CEO, CHEVRON
LEED Certification Growing
• Seen in larger real estate markets: CA, FL, CO, NM, AZ, WA, OR
• 16 states have LEED standards as requirements for new and existing buildings
• 4 states in development or have standards for schools
• LEED also being led at city level in states like NC, HI, TX, VA, MO, MN, WV, NE, UT and GA
AHC Group, Inc.
AZ: EO requires State buildings to be LEED Silver. All new buildings should use renewable energy
AK: Green design strategies including LEED encouraged
CA: EO requires State buildings to be LEED Silver.
CO: LEED for existing & new government buildings
RI/CT: LEED Silver for existing & new government buildings
FL: New gov’t buildings should meet the LEED standard
IL: LEED under consideration for all public projects
ME: LEED be used for existing & new government buildings
MD: LEED (or other green building standard) to be used for capital projects
MA: LEED under consideration
MI: LEED for projects greater than $1M
NJ: LEED for all new public schools
NM: LEED Silver for projects over 15,000 sq. ft.
NY: LEED encouraged for public buildings but not required
NV: LEED required for all state buildings
OR: LEED is required to access a state energy tax credit of 35% for businesses
PA: LEED incentive for schools
WA: LEED Silver for existing & new government buildings WI: LEED for new
construction & existing
HI
AK
LEED Certification Established
LEED Certification Under Review
No Existing LEED Certification
Energy Star Homes Increasing
Source (adapted from): USEPA Energy Star Program, http://www.energystar.gov/index.cfm?fuseaction=qhmi.showHomesMarketIndexAs of January 2007
HI
AK
AZ
CO
IL
CA
NM
NV
OR
WA
ID
MT
TX
UT
ND
SD
NE
ME
PA
NY
FL
GAALMS
LA
AR
MO
IA
MN
MI
WI
OHIN
WVVA
NC
SC
TN
KYKS
OK
WY
MARICTNJDEMDDC
VTNH
AHC Group, Inc.
<3% 3-9% 10-20% >20%
% of Energy Star Homes
MEASURABLE ENERGY SAVINGS
To date, over 525,000 ENERGY STAR qualified new homes have been built, translating to estimated annual savings of:
989 million kilowatt-hours (kWh) of electricity75 million therms of natural gas$124 million in utility bills1.13 million metric tons of CO2 released into the air
Renewable Portfolio Standard Status: What does this mean for your firm?
Source (adapted from): DOE EERE, http://www.eere.energy.gov/states/maps/renewable_portfolio_states.cfm As of November 2006
HI
AK State has not yet adopted an RPS.
State has a mandated RPS or nonbinding goals for adoption of renewable energy.
AZ
CO
IL
CA
NM
NV
OR
WA
ID
MT
TX
UT
ND
SD
NE
ME
PA
NY
FL
GAALMS
LA
AR
IA
MN
MI
WI
OHIN
WVVA
NC
SC
TN
KYKS
OK
WY
MARICTNJDEMDDC
VTNH
MO
AHC Group, Inc.
A renewable portfolio standard (RPS) is a state policy that requires electricity providers to obtain a minimum percentage of their power from renewable energy resources by a certain date. Currently there are 20 states plus the District of Columbia that have RPS policies in place. Together these states account for more than 42% of the electricity sales in the United States.
Two other states, Illinois and Vermont, have nonbinding goals for adoption of renewable energy instead of an RPS.
A renewable portfolio standard (RPS) is a state policy that requires electricity providers to obtain a minimum percentage of their power from renewable energy resources by a certain date. Currently there are 20 states plus the District of Columbia that have RPS policies in place. Together these states account for more than 42% of the electricity sales in the United States.
Two other states, Illinois and Vermont, have nonbinding goals for adoption of renewable energy instead of an RPS.
GHG Mitigation Plan Status: This Map Should Prove Central to All Projects Run by Social & Corporate Leaders
Source (adapted from): USEPA, http://www.epa.gov/climatechange/wycd/stateandlocalgov/state_action.htmlAs of July 2006
HI
AK State has not yet adopted a GHG Mitigation Plan.
State has adopted GHG Mitigation Plan.
AZ
CO
IL
CA
NM
NV
OR
WA
ID
MT
TX
UT
ND
SD
NE
ME
PA
NY
FL
GAALMS
LA
AR
IA
MN
MI
WI
OHIN
WVVA
NC
SC
TN
KYKS
OK
WY
MARICTNJDEMDDC
VTNH
MO
AHC Group, Inc.
Climate change action plans help states identify and evaluate feasible and effective policies to reduce their greenhouse gas emissions through a combination of public and private sector policies and programs. As of July 2006, 29 states and Puerto Rico have completed, or are working on, action plans.
Climate change action plans help states identify and evaluate feasible and effective policies to reduce their greenhouse gas emissions through a combination of public and private sector policies and programs. As of July 2006, 29 states and Puerto Rico have completed, or are working on, action plans.
Prius 1st Generation
1999 2000 2001 2002 2003 2004 2005 2006 2007+
Prius 2nd Generation
Ford Escape Hybrid SUV
Mercury Mariner Hybrid (Ford) & Chevy Malibu Hybrid (GM)
Honda Accord Hybrid & Lexus
RX400h SUV
Honda CivicHybrid
Honda Insight Hybrid
Toyota Highlander SUV
Saturn Vue Hybrid (GM)
Timeline of Hybrid-Electric Vehicle Introductions by Manufacturer
Toyota announces that they intend to place their hybrid drive train on 10 different models and sell more than 1MM hybrid vehicles by 2010
Social Response Capitalism at Toyota
See www.ahcgroup.com for more detail
The Larger Logic Behind Hybrids
Sources: Domestic prices from the Oil & Gas Journal and international prices from DOE Weekly Petroleum Status Report
Additional information is available from Oil & Gas Journal's electronic information source OGJ Online.
World Inc. is All About Connecting the Dots
Money
Environment People
Energy
Market Access
Margin Improvement
Rapid Cycle Time
Product Differentiation
Reputation Management & Enhancement
Social & EconomicValue Creation
Economic Development
Technology Development & Transfer
National Security
Energy Efficiency & Resource Conservation
Global Climate Change
The Concerns of the Modern Corporation
See www.worldincbook.com
Benefits of Social Response Product Development (SRPD): The Why
• Margin Improvement• Rapid cycle time• Global market access• Product differentiation• Social bundling of value in products• Reducing the risk premium
World Inc. explains why this is more than a growing fad.
Social Response Product Development
International Trade &
Development
Energy Markets
Why Why companies companies leverage leverage social social
responseresponse
State & Federal Gov’t
Financial Markets
Product Manufacturers
NGO’s & Non-Profit’s
New Customers & Markets
…it is about access to new customers and growth in the global equity market
The Iceberg Balance Sheet
Four Key Intangible Value Drivers
Companies for the Creative Class
Stakeholder Capital-Labor relations
-Regulators & Policymakers
-Local communities/NGO’s
-Customer relationships
-Alliance partners
Human Capital-Recruitment retention strategies
-Employee motivation
-Innovation capacity
-Knowledge Development & Dissemination
-Health & Safety
-Progressive workplace practices
Eco Value-New business opportunities
-Cost reduction
-Process efficiencies
-Innovation effect
Sustainable Governance-Strategic scanning capability
-Agility/adaptation -Performance indicators/monitoring
-International “best practice”
Financial Capital
Source: Innovest - an AHCGroup Alliance Partner
Social Product Rating Model:
Time Horizon
Strategic Profit Opportunity
Short Term
Mid-Term
Long Term
PSA
BMW
DCX
Environ-mental Benefit
Size = Market Penetration Renault
VW
Fiat
Ford
MMC
HondaToyota
Porsche
GM
Nissan
Fuji
Time Horizon
Strategic Profit Opportunity
Short Term
Mid-Term
Long Term
PSA
BMW
DCX
Environ-mental Benefit
Size = Market Penetration Renault
VW
Fiat
Ford
MMC
HondaToyota
Porsche
GM
Nissan
Fuji
Analysis of Corporate Environmental Product Strategies
by Innovest
Toyota and Honda, our #1 and #2 rated companies, have developed technologies that have high environmental benefit and are available in the short term. Both now have commercially available hybrid electric/gas cars, the Prius and the Insight, respectively
Source: Innovest – a valuation firm featured in last 2 chapters of World Inc.
Industry Specific DataAnalyst assembles and analyzes industry specificdata
Example of Strategic Profit Opportunities in the Auto sector
An Example from Pharmaceutical EH&S Excellence
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
May
-01
Jun-
01
Jul-0
1
Aug
-01
Sep
-01
Oct
-01
Nov
-01
Dec
-01
Jan-
02
Feb
-02
Mar
-02
Apr
-02
May
-02
Difference 0.0% 4.0% 3.7% 3.9% 7.1% 5.8% 5.2% 5.9% 9.0% 16.9% 16.5% 15.5% 17.2%
Top Half Average 0.0% -1.4% -0.2% -3.5% -1.5% -0.8% -2.3% -3.0% -8.3% -3.5% -4.7% -7.7% -8.2%
Bottom Half Average 0.0% -5.4% -3.9% -7.4% -8.6% -6.6% -7.5% -8.9% -17.2% -20.4% -21.2% -23.3% -25.4%
May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01 Dec-01 Jan-02 Feb-02 Mar-02 Apr-02 May-02
Source: Innovest Strategic Value Advisors, 2002
SPREAD
TOP HALF
BOTTOM HALF
Pharmaceutical companies receiving above average EcoValue21® ratings have outperformed companies with below average ratings by approximately 17 percentage points (1700 basis points) since May 2001.
Developing Leaders We Can Trust
From World Inc.
Lesson One: We are Captive in Our Leadership Options
Lesson Two: Let’s Go Back to School on Social Leadership
Lesson Three: Leadership is About Life in Society
Lesson Four: Leaders Have Articulate Power
Lesson Five: Lincoln as a Model Social Leader
Lesson Six: Leaders Find New Paths of Growth
Lesson Seven: Value Shifts Cascade Social Changes in Business
Lesson Eight: Capture a Sense of Elsewhere & Adventure
Lesson Nine: Standing on the Shoulders of Giants
Lesson Ten: Cultures Pick Winners, Not Vice Versa
CSR rating agencies: Where AHC Group Fits
Innovest ** Hewson BaltzelWell-established and high recognition of their methodology, especially on environmental risk management. Closely associated with climate change issues but limited direct influence on mainstream investors
CoreRatings ** Alan BanksHighly regarded methodology which links risk issues into investment valuation. However, relatively small number of direct clients and limited influence on mainstream investors
KLD/Siri group *Not widely followed by mainstream institutional fund managers. KLD is long-established but influence seems to be declining in US
PIRC *Agenda-driven UK governance activists
Credit Rating agencies: The Risk Premium is State Related
S&P ****Rate almost every corporate debt issue and directly effect availability and price of long-term debt finance. Governance rated separately and also taken into account in credit ratings (see below)
Moodys ***Rate almost every corporate debt issue and directly effect availability and price of long-term debt finance. Governance taken into account in credit ratings Fitch **No longer offers governance ratings. Still working out how to incorporate governance aspects into credit ratings
AHC Corporate Affiliate MembersSince 1990ARCADIS BBLArizona Public ServiceAztech Technologies, Inc.BPCanadian NationalCelanese Americas CorpCH2MHillChemturaChevronDayton Power and LightDow Chemical CompanyDNVDTE EnergyDuPontEarth TechEnergy Answers InternationalESF - SUNY College ESS
First EnergyFMC CorporationGlenn Springs Holdings, Inc. - A Subsidiary of Occidental Petroleum HoneywellHewlett Packard (HP)LPLyondellMarshMetaVuNYDECNorthrop GrummanRutherfoordShell Oil Company Shumaker, Loop & Kendrick, LLP Sterling PlanetSuncor Energy, Inc.TXU Whirlpool