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Media Brochure

World Journal LV BrainTrust

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Page 1: World Journal LV BrainTrust

Media Brochure

Page 2: World Journal LV BrainTrust

World Journal aka Chinese Daily NewsAccording to Chinese Media Guide (CMG) by

Chinese Advertising Agencies (www.chineseadvertisingagencies.com), World Journal is the leading Chinese newspaper syndicate with the largest circulation in the world.

Page 3: World Journal LV BrainTrust

World journal aka chinese daily news“ World Journal is the most credible and honest

Chinese media.”—Jim Roope, CNN“World Journal is the most influential Chinese

media in North America.”– Amy Taxin, Associated Press (AP)

Page 4: World Journal LV BrainTrust

Chinese-American Market in the United States Asian Americans are the fastest growing

multicultural segment of the U.S. population—Neilsen (www.neilsen.com) 2012

Asian American buying power, currently at $718 billion, is estimated to reach 1 trillion in 2017.—Neilsen (www.neilsen.com) 2012

Chinese-American hold $67,041 of medium household income leading other ethnics in the United States.

Page 5: World Journal LV BrainTrust

Readership: Nationwide Chinese Population Among Other Asian Ethnics

Page 6: World Journal LV BrainTrust

Readership: Chinese distribution in U.S.

Page 7: World Journal LV BrainTrust

Nationwide Circulation AnalysisRegion Daily CirculationSo-cal & Las Vegas & Texas 80,000New York 73,000Bay Area 65,000Chicago 15,000Atlanta & Florida 10,000Boston 10,000New Jersey 10,000Washinton DC 10,000Pennsylvania 5,000Seattle 5,000Hawaii 3,000Vancouver, Canada 40,000

Total 326,000

E-paper 809,000 visitsWebsite 4,751,000 visits

Page 8: World Journal LV BrainTrust

Nationwide Circulation Analysis

Page 9: World Journal LV BrainTrust

Las Vegas Chinese American Population and Occupation Statistic (WJ 2013)

Page 10: World Journal LV BrainTrust

Why Local Chinese American?Higher Annual Income Per Household =

Higher Purchase Power.According to GLVAR, 35% of Las Vegas real

estate in 2013 is purchased by Chinese.Best Source of Word of Mouth of Worldwide

Chinese Community.Fastest Growing Ethnic Group Since 2012

Surpassed HispanicsMajor Ethnic Group of Investment of Any

Ongoing Development in Las Vegas.

Page 11: World Journal LV BrainTrust

World Journal Las Vegas Daily NewsFree publication distributed through all the

major locations of Chinese communities including supermarkets, restaurants, commercial plaza (i.e. Chinatown Plaza), professional service office, and 14 major casinos and resorts on the strip at gift shops as well as their far east marketing department to serve Chinese VIP customers of theirs.

Page 12: World Journal LV BrainTrust

World Journal Las Vegas Daily News IIWe publish commercial articles for our

advertisers for free.Commercial articles can go both online and

offline.

Page 13: World Journal LV BrainTrust

World Journal Las Vegas Casino Resorts Distribution Vendors (Gift shop & Far east

marketing)

Page 14: World Journal LV BrainTrust

World Journal Las Vegas Casino Resorts Distribution Vendors (Gift shop & Far east

marketing) II

Page 15: World Journal LV BrainTrust

Other Distribution Vendors

Page 16: World Journal LV BrainTrust

Our Las Vegas Major Advertisers

Page 17: World Journal LV BrainTrust

Recent community sponsorship

Page 18: World Journal LV BrainTrust

Recent community sponsorshipWorld Journal Las Vegas partnered up with

USTA Nevada in Sep. 2013 for Nevada Tennis Month to promote local tennis sport. The success of this program has attracted 700 people sign up for the program within this one-month promotion project.

World Journal has continued the partnership with USTA Nevada in 2014

Page 19: World Journal LV BrainTrust

WWW.WorldJournal.ComNo.1 Chinese language news website in

North America.By May 2013, the website has received

4,750,000 visits85% of the website visitors are from the

United States.45% of the users received college or

equivalent education

Page 20: World Journal LV BrainTrust

www.worldjournal.com II34.3% of the users obtained a master’s or a

doctor’s degree87.2% of the users are in the age

demographical group of 18~54 years old.

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www.worldjournal.com iii

Page 22: World Journal LV BrainTrust

World Journal Mobile App – WJ Mobile

Page 23: World Journal LV BrainTrust

World Journal Mobile App – WJ MobileAvailable for both IOS and Android.Global Chinese marketSocial media sharing features available for

WeChat , Line, Weibo, Facebook, and Twitter.Customizable personal channel for

information you are interested only.UDN TV Channel Yellow Page features help Chinese American

easily find local business information.

Page 24: World Journal LV BrainTrust

Comparison with Las Vegas Local Competitors

Page 25: World Journal LV BrainTrust

WJ Las Vegas Daily News Price List:

• A1 & B1 front page “Special Section” offers 50% off for everyday long term advertising.•A1 Section: must be size 48 units (6 X 8) or (12 X 4) and over.•10% off --- 4 times and over in 1 month•20% off --- 8 times and over in 1 month•30% off --- 15 times and over in 1 month

Page 26: World Journal LV BrainTrust

WJ Las Vegas Daily News Price List:

Any other available section (exclude A1 @ special section) within 2 month contract customers will be qualified for following:10% off – 4 times and over in 2 month20% off – 8 times and over in 2 month30% off – 15 times and over in 2 month40% off – 20 times and over in 2 month

Specify position in any available section will add additional 20% on the original advertising cost.

Page 27: World Journal LV BrainTrust

WJ Las Vegas Daily News 30-day package price (exclusive of A1 and B1 Section6 X 10 / 12 X 5 (1/4 Page) colored ad: $495/30

days12 X 10 (1/2 Page) colored ad: $990/30 days12 X 20 (Full Page) colored ad: $1980/30 days

Above rates only available for long-term advertisers ( at-least-6-month-contracted)

We publish daily Any reason advertisement stops before the contract ends, promo

price will automatically discontinue, and the price will calculate as original price.

Page 28: World Journal LV BrainTrust

For all the inquiries, please feel free to contact our representative:

Vickie KaoAccount Executive

3325 W. Sahara AveLas Vegas, NV 89102Email: [email protected]: (702) 785-7890www.worldjournal.com epaper.worldjournal.com