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THE EXPLOSION OF THE SUPERYACHT MARKET IS BREAKING

RECORDS. IS THIS IMMENSE SUCCESS THE CHALLENGING

FACTOR FOR FUTURE MARKETING EXCELLENCE AND LEADER-

SHIP IN THE GLOBAL LUXURY COMMUNITY?

GAIN INSIGHT IN ONE DAY!

WHO ARE THE KEY PLAYERS?

WHY ARE THEY UNBEATEN?

QUALITY, INNOVATION, PRICE OR SCARCITY?

HOW TO IMPLEMENT A SUCCESSFUL STRATEGY!

MEET THE TOP PLAYERS, ENRICH YOUR NETWORK,

IDENTIFY THE PITFALLS AND BEAT THE COMPETITION!

TARRAGONA, SPAIN MAY 6TH

2008

'MASTERING THE FUTURE OF SUPERYACHT

& LUXURY BRANDING'

IMAGINE... BEING PART OF IT

MAY 6TH

2008, PALAU FIRAL I DE CONGRESSOS DE TARRAGONA, SPAIN.

REGISTER NOW AND GET A FREE VIP INVITATION (VALUE € 400,-) TO THE

WORLDROYAL SUPERYACHT & LUXURY SHOW MAY 7, 8, 9, 10TH

2008.

BARCELONA INTERNATIONAL AIRPORT 45 MIN. REUS AIRPORT 10 MIN. HELIPORT IN MARINA

w o r l d o f e x c l u s i v i t y

09.00-09.30 EVENT REGISTRATION

09.30-09.35 OPENING ADDRESS

BY MR. JOSEP FELIX BALLESTEROS DE CASANOVA, MAYOR OF CITY OF TARRAGONAWORD OF WELCOME AND OFFICIAL OPENING OF THE CONGRESS

09.35-09.45 WELCOMING ADDRESS

BY MR. FRED WICKEL, PRESIDENT & CEO OF ROYAL GROUP OF COMPANIES AND MRS. ESTHER HOEVENAAR, GENERAL MANAGER OF WORLDROYAL CONGRESS

WELCOME TO THE MAGICAL WORLD OF BRANDING

09.45-09.50 CHAIRWOMAN'S OPENING ADDRESS - WHAT IS GOING ON IN BRANDING?

BY MRS. PERNILLE LA LAU - CEO OF NILLE, NEWSANCHOR OF RTL NETWORKINTRODUCTION TO THE FUTURE OF SUPERYACHT & LUXURY BRANDING

09.50 -10.30 KEYNOTE STUDY PRESENTATION - THE WORLD WEALTH REPORT

BY MR. RICARDO FAKIERA, VICE PRESIDENT OF MERRILL LYNCHTHE STATE OF THE WORLD'S WEALTH

EMERGING TRENDS AND GLOBAL BEHAVIOURS

INVESTMENTS OF PASSION: GROWTH IN SUPERYACHT AND LUXURY INDUSTRY

MARKETING OPPORTUNITIES IN SUSTAINABILITY

10.30-11.00 PRESENTATION - THE AMERICAN WAY OF SUPERYACHT BRANDING

BY MR. WILLIAM SMITH III, CEO OF TRINITY YACHTS USAWHAT IS DRIVING THE MARKET?

ADAPTED TENDENCIES IN SUPERYACHT BUILDING

AMERICAN PROSPECTIVE IN GLOBAL SUPERYACHT MARKET

11.00-11.30 NETWORKING COFFEE BREAK

11.30-12.00 SURVEY PRESENTATION - THE WORLD LUXURY TRACKING

BY MRS. CATHERINE JUBIN, CHAIRWOMAN OF THE INTERNATIONAL LUXURY BUSINESS ASSOCIATION

WHAT ARE THE VALUES ATTACHED TO LUXURY?

WHAT TO LEARN FROM THE EXPECTATIONS OF LUXURY CLIENTS?

WHAT DIFFERS ACCORDING TO COUNTRIES AND REVENUES?

WHAT ABOUT QUALITY VS. INNOVATION, SCARCITY, PRICE, BRANDING?

12.00-12.30 KEYNOTE PRESENTATION - THE SECRETS OF SUCCESSFUL CO-BRANDING

BY MR. MICHEL MORREN, PRESIDENT OF GOLDVISHKNOW YOUR BRAND DNA

ARCHITECTURE OF PERCEPTION

CREATING GLOBAL CO-BRANDING STRATEGIES

WORLD SHOCKING CO-BRANDING

12.30-13.00 DUAL PRESENTATION - THE MARKETING POWER OF ENTERTAINMENT

BY MRS. KIMBERLY GONZALES, CEO OF SHADOW MARINE AND MR. GARY SLATKOW, VICE PRESIDENT SALES & MARKETING OF SHADOW MARINE

SUV SUPERYACHTS: THE SKY IS THE LIMIT

BUSINESS CASE: 220 FEET OF ALLURING MEGAYACHT SUPPORT

BRANDING THROUGH ENTERTAINMENT & EVENT PLANNING

MR. JOSEP F.

BALLESTEROS

MR. FRED K.

WICKEL

MRS. ESTHER E.

HOEVENAAR

MRS. PERNILLE

LA LAU

MR. RICARDO

FAKIERA

MR. WILLIAM

SMITH III

MRS CATHERINE

JUBIN

MR. MICHEL

MORREN

i m a g i n e . . . m a s t e r i n g t h e f u t u r e

13.00-14.30 NETWORKING LUNCH AT THE PALAU FIRAL I DE CONGRESSOS

MEET THE SPEAKERS, COLLEAGUES AND OTHER PROFESSIONALS

14.30-15.00 INTERACTIVE DEBATE - MASTERING SUPERYACHT & LUXURY BRANDING

MODERATED BY MRS. PERNILLE LA LAU, CHAIRWOMAN CONGRESSDISCUSSION WITH PANEL MEMBERS AND AUDIENCE: MR. RICARDO FAKIERA, MRS. KIMBERLY GONZALES, MRS. CATHERINE JUBIN, MR. MICHEL MORREN, MR. JORDI BISBE, DIRECTOR OF MARINA PUERTO TARRACO AND MR. DENNIS VINKOERT, PUBLISHER / EXECUTIVE EDITOR OF SUPERYACHT INDUSTRY

15.00-15.30 INTERACTIVE TREND PRESENTATION - HIGH END FUTURE INTELLIGENCE

BY GENEVIÈVE FLAVEN, PARTNER & MANAGING DIRECTOR OF STYLE-VISIONMOOD CONSUMPTION THEORY

LIVE MOOD TEST

FOUR MAJOR ATTITUDES OF YOUR FUTURE CLIENTS

FROM TREND RESEARCH TO BRANDING STRATEGY

15.30-16.00 NETWORKING BREAK WITH LIVE MUSIC & ICE CREAM

HAVE FUN WITH THE SPEAKERS, COLLEAGUES AND OTHER

PROFESSIONALS

16.00-16.30 KEYNOTE PRESENTATION - IF YOU DON'T UNDERSTAND YOUR BRAND,

THEN HOW WILL YOUR CUSTOMERS?

BY MR. ANDY WATT, DIRECTOR OF MULLINER AND LUXURY GOODS OF BENTLEY MOTORS

LEARNING FROM THE PAST AND LOOKING TO THE FUTURE

BRAND DRIVEN INNOVATION MAKES THE DIFFERENCE

INCREASING CUSTOMER VALUE THROUGH BRAND

CONSISTENCY

DRIVING ADVOCACY THROUGH BESPOKE PRODUCTS

AND SERVICES

16.30-17.00 TREND PRESENTATION - 8 TRENDS TO CAPITALIZE ON

BY MR. ADJIEDJ BAKAS, TRENDWATCHER, AUTHOR, SPEAKERTREND SENSITIVITY, SCARCITY AND STATUS DESPAIR

WHAT CONSTITUTES STATUS IN A BLING DRIVEN SOCIETY?

MASSCLUSIVITY OR ÜBER PREMIUM?

GIVING AS THE NEW TAKING

17.00-17.10 AWARD CEREMONY

WORLDROYAL BRANDING AWARD 2008

17.10-17.20 CLOSING SPEECH AND CONCLUSIONS

BY MRS. PERNILLE LA LAU, CHAIRWOMAN CONGRESS

17.20-17.30 CONGRESS FLASHBACK

17.30-18.00 NETWORKING COCKTAIL PARTY AND LIVE MUSIC

MRS. KIMBERLY

GONZALEZ

MR. GARY

SLATKOW

MR. JORDI

BISBE

MR. DENNIS

VINKOERT

MRS. GENEVIÈVE

FLAVEN

MR. ANDY

WATT

MR. ADJIEDJ

BAKAS

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2008

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