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WORLD POULTRY SCIENCE ASSOCIATION (MALAYSIA BRANCH) CONFERENCE NOVEMBER 2013 JEFFREY NG Secretary General ABD RAHMAN MD SALEH Adviser BY The Malaysian Poultry Industry: OUR VISION OF THE FUTURE Advancing Poultry Production for Food Security The Federation of Livestock Farmers’ Associations of Malaysia (FLFAM)

WORLD POULTRY SCIENCE ASSOCIATION (MALAYSIA ......WORLD POULTRY SCIENCE ASSOCIATION (MALAYSIA BRANCH) CONFERENCE NOVEMBER 2013 JEFFREY NG Secretary General ABD RAHMAN MD SALEH Adviser

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  • WORLD POULTRY SCIENCE ASSOCIATION

    (MALAYSIA BRANCH) CONFERENCE

    NOVEMBER 2013

    JEFFREY NG Secretary General

    ABD RAHMAN MD SALEH Adviser

    BY

    The Malaysian Poultry Industry:

    OUR VISION OF THE FUTURE Advancing Poultry Production for Food Security

    The Federation of Livestock Farmers’ Associations of Malaysia (FLFAM)

    https://www.google.com/imgres?imgurl=http://blog.crossroadshospice.com/wp-content/uploads/2012/10/future-vision.jpg&imgrefurl=http://blog.crossroadshospice.com/the-vision-for-crossroads-hospice/&docid=PFnKhXFMlmsQ-M&tbnid=ePuJcI1df6cCcM:&w=640&h=480&ei=_hluUsnDKI_KrAe9iIBw&ved=0CAIQxiAwAA&iact=c

  • http://www.flfam.org.my

    FEDERATION OF LIVESTOCK FARMERS’

    ASSOCIATIONS OF MALAYSIA

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    FOOD SECURITY: -

    Chicken and eggs are to be locally produced and to ensure

    Availability

    Accessibility

    Affordability

    Safety for consumption

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=tVtNxHm6ZC3kCM&tbnid=hpSopBjhwub1NM:&ved=0CAUQjRw&url=http://eofdreams.com/eggs.html&ei=78x9UvvKHYOTrgfrzID4Dg&bvm=bv.56146854,d.bmk&psig=AFQjCNFtAkJx-1ULmk5GIWlFDvQkr8o_hA&ust=1384062527420657http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DNGFd6YKfk1Q4M&tbnid=po0n-JeTOEIvpM:&ved=0CAUQjRw&url=http://www.telegraph.co.uk/news/worldnews/europe/germany/9895504/German-farms-in-egg-fraud.html&ei=NM19Us2tCMeFrQfj8oDQBA&bvm=bv.56146854,d.bmk&psig=AFQjCNFtAkJx-1ULmk5GIWlFDvQkr8o_hA&ust=1384062527420657

  • WHERE ARE WE NOW? The Malaysian Poultry Industry:

    OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    SERVING THE CUSTOMERS of the INDUSTRY

    Malaysian population of 28 Million Singapore population of 5 Million Export Small quantities of poultry products to

    Brunei and other countries Export surplus table eggs to Hong Kong, Indonesia

    and some African Countries

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    No of Farm Companies in Peninsular Malaysia

    4 Grand Parent Stock Farm Companies

    23 Broiler Parent Stock Farm Companies – 79 farms

    5 Layer Parent Stock Farm Companies – 20 farms

    +- 340 Layer Farms (estimated)

    +- 2000 Broiler Farms (estimated) Source: DVS (Malaysia)

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Estimated COMMERCIAL POULTRY POPULATION2013

    -- grand parent stock breeders 5,661,000 broiler PS breeders 559,000 layer PS breeders 114 million broiler rearing capacity 30 million layer rearing capacity Source: DVS (Malaysia)

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Commercial Broiler Production 2001 382.5 Millions

    2002 397.9 Millions

    2003 409.5 Millions

    2004 420.1 Millions

    2005 437.0 Millions

    2006 427.2 Millions

    2007 513.0 Millions

    2008 491.4 Millions

    2009 545.3 Millions

    2010 523.8 Millions

    2011 614.5 Millions

    2012 637.0 Millions

    2013 720.1 Millions (projected)

    source ; DVS (Malaysia)

    The Broiler Production has a growth trend of ±5% per year

    300

    350

    400

    450

    500

    550

    600

    650

    700

    20

    01

    20

    02

    20

    03

    20

    04

    20

    05

    20

    06

    20

    07

    20

    08

    20

    09

    20

    10

    20

    11

    20

    12

    Commercial Broiler Production

    Annual Broiler Output Poly. (Annual Broiler Output)

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Broiler Parents Stock Companies table

    Annual Production Capacity (million Chicks)

    Number of Companies

    (2010 )

    Number of Companies

    (2011 )

    Number of Companies

    (2012 )

    1 to < 5 7 3 5

    5 to < 10 8 5 5

    10 to < 20 4 5 5

    20 to < 40 3 3 2

    40 to < 80 2 6 4

    80 to < 120 0 0 1

    > 120 1 1 1

    Total 25 23 23

    The biggest producer has an annual production capacity of >120 Million broiler DOCs

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Commercial Table Egg Production

    • 2001 5.718 Billion

    • 2002 5.667 Billion

    • 2003 5.860 Billion

    • 2004 6.871 Billion

    • 2005 7,420 Billion

    • 2006 7,237 Billion

    • 2007 7,772 Billion

    • 2008 7,516 Billion

    • 2009 7,628 Billion

    • 2010 8,565 Billion

    • 2011 8,921 Billion

    • 2012 9,103 Billion

    • 2013 12,600 Billion (projection)

    source ; DVS (Malaysia)

    5.00

    5.50

    6.00

    6.50

    7.00

    7.50

    8.00

    8.50

    9.00

    9.50

    Commercial Eggs Production Poly. (Commercial Eggs Production)

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Annual Production Capacity (Million Day-old Pullets)

    Number of Companies

    Below 1 0

    1 to < 2 0

    2 to < 4 2

    4 to < 8 1

    ≥ 8 2

    Total 5

    Capacity of Layer Breeding Companies In 2012

    *The biggest egg producer has production capacity of >2 Million table eggs per day

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    DAILY OUTPUT of the Poultry Industry

    1.716 Million broilers (±7 % Exported)

    25 Million table eggs (±16 % Exported) Source: DVS (Malaysia)

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Malaysia - PER CAPITA Consumption

    Source: DVS (Malaysia) and Data from FAO for 2009

    38 Kg of chicken meat Singapore is 42 Thailand 11.6 Indonesia 6.0 Brunei Darussalam 53.0

    328 table eggs - about 16.4 Kg - SSL 116%

    In 2007

    Malaysia 12.24 Kg Indonesia 5.2 Kg Thailand 9.62kg Brunei Darussalam 20.99 Kg

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Farming Structure - An Industry in Transition

    Transformation into closed house system in progress

    Location may be in conflict with urbanization process

    Lack of uniform farming guidelines in different States

    Need to be in a more environment friendly mode

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Farming Structure - An Industry in Transition

    Small number of cases of drugs & medications in excess of set MRLs detected;

    Incidence of farms being blamed as the source of fly nuisance and offensive odor pollution

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Current marketing structure of the industry

    Short Farm to Consumer market chain

    70 percent of broilers go through wet markets >99 Percent of table eggs reach customers as fresh in-shell eggs Increasing further processed product consumption

  • WHERE DO WE WANT TO BE? The Malaysian Poultry Industry:

    OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    TO REMAIN VIABLE AND SUSTAINABLE: -

    THROUGH

    1. SUPPLYING WHOLESOME AND SAFE CHICKEN MEAT AND EGGS TO CONSUMERS AT REASONABLE PRICES;

    2. BEING COMPETITIVE IN THE LOCAL AND EXPORT MARKET IN THE CURRENT GLOBAL MARKET SCENARIO

    3. APPLYING MODERN HUSBANDRY & ANIMAL WELFARE PRACTISES TOWARDS EFFICIENT PRODUCTION.

    4. FARMING IN AN ENVIRONMENT FRIENDLY and BIOSECURE MANNER;

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    What we need to do: -

    Ensure Poultry farming and processing is in harmony with the environment

    Raise Production efficiency of the industry to be at par with the world standard

    Build Consumer confidence local products are free from residues and contaminants

    Make our poultry products sold locally good enough for export.

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Encourage Modernization of farms

    Automated closed house system built and managed

    correctly

    Environment friendly operation is the norm and not the

    exception.

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    AREAS NEEDING STIMULUS FOR CHANGE

    Promote centralized poultry processing more aggressively

    1. Increased product recovery –(skin/MDM)

    2. Improve hygiene standards to meet local and export requirements

    3. Stabilize supply and demand fluctuations

    4. More environment friendly operation

    5. Halal assurance

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    ROLE OF THE FLFAM:-

    Improve Producers’ commitment to maintain Good Agricultural practices and Bio-security and compliance with relevant Laws;

    Advocay for facilitation of land use conversion and licensing with Federal and State Governments;

    Keeping in communication with various Authorities towards achieving the industry’s vision on transformation.

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    LAWS THAT HAVE DIRECT IMPACT ON INDUSTRY: -

    Animals Act 1953 (Revised 2006);

    The Feed Act 2009;

    Food Act 1983;

    Environmental Quality Act 1974;

    Local Government Act 1976;

    Control of Supplies Act 1961;

    Price Control and Anti-Profiteering Act 2011;

    Animal Welfare Act (to be tabled in Parliament).

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Positive Factors for the Poultry Industry

    Malaysia has a recognized competent Veterinary

    Authority

    Cooked products increasingly accepted

    Free from HPAI

    Has motivated entrepreneurs

    Some countries in ASEAN not HPAI free

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    The Way Forward

    Scenes of Poultry Farming in Transition

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    The Way Forward

    E-farming system A system that will record, control, share and guide all

    operator in any location and anytime

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Hatm36oV2VAJMM&tbnid=mJGcxMYOzr8N5M:&ved=0CAUQjRw&url=http://www.haayal.co.il/story?id=3361&NewOnly=2&LastView=2011-08-24 06:51:00&ei=l4tWUs_sHcjorAeekoHYAw&psig=AFQjCNFW3x7EM3ewCwa5Sp-I_vIi8GlUrA&ust=1381489787448690

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    The Way Forward - E-farming system

    Main System

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    The Way Forward - E-farming system

    House Control System

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    The Way Forward - E-farming system

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Before R12

    Insulation

    Temperature

    35.6 Degree

    C

    After R12

    Insulatio

    n In

    Placed

    Temperat

    ure

    measure

    at 31.1

    Degree C

    The Way Forward – Green Technology

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    The Way Forward

    The industry has the entrepreneurship and

    resilience required to achieve the target

    envisioned as long as it is free to adopt and

    innovate on the technologies available

  • The Malaysian Poultry Industry: OUR VISION OF THE FUTURE

    Advancing Poultry Production for Food Security

    Federation of Livestock Farmers’ Associations of Malaysia

    http://www.flfam.org.my

    Thank You