f l o o r i n g p r e s s k i t 2 0 17

Woven Vinylsmade in France

f l o o r i n g D i c k s o n®

EDiToriAl

Dickson isrevolutionising floors with its

new collection of graphic

woven vinyls!

s a major par t of a room’s decor, the f loor creates an ambiance and

also establishes the mood. It is only natural to want the f looring to last

as long as possible and to be easy to maintain. It is therefore essential

to choose the colour and materials carefully. Today, Dickson® woven

f looring provides every thing you need, with textured sur faces and perspective too.

With their technical innovations developed for the most demanding environments –

of f ices, hotels, stores and restaurants –, Dickson® f looring adapts to any space and

can be used to create elegant, welcoming and original moods.

How? With over 180 years of know-how and globally recognised exper tise, Dickson®

has developed a collection of woven f loor coverings designed with revolutionary f ibres.

The combination of wef t and warp yarns on the sur face allows users to create dif ferent

looks and colour nuances for varying perspectives depending on the intensity of the

light. And the good news is that this woven vinyl can be used in any room of the house,

even bathrooms! Although it imitates textiles, it has none of their disadvantages. It is

highly resistant, comfor table and easy to maintain.

For 2017, the brand has developed an innovative collection inspired by the latest

graphic and colour ful trends to create 42 references in six ranges: Be Smar t, Be

Natural, Be Optic, Be Easy, Be Tweed and Be Dif ferent.

A

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r E f i n E M E n T

Plays of light and materials. Add exciting new rhythms to your interiors with the two-toned yarns

of this range for geometric f looring

that is both subtle and authentic.

s M A r tB E

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B En A t U r A L

This range draws its inspiration from nature,

with textures reminiscent of sisal and seagrass. It br ings a natural, warm and refined

mood to your inter iors.

S E A f o A M - D E E p g r A p h i T E

S h E l l - C o C o A

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Inspired by masculine styles,

this range’s unique twill ef fect

plays with light to create unique moods.

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S p E C T r A l g r E E n

B Ee A s Y

Let light embellish your decor and reveal the

silvery reflections in your colour ful f looring.

A play on perspectivesthat will add depth

to your room.

M A g M A r E D - D E E p p u r p l Ep h A n T o M g r E y S T o r M B l A C k M o o n S h A D o w D A r k r o B u S T o

1110

200cm

50X50cm

50X50cm

200cm

200cm

50X50cm

50X50cm

200cm200cm

50X50cm

50X50cm

200cm

200cm

50X50cm

50X50cm

200cm200cm

50X50cm

50X50cm

200cm

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B Et W e e D

A chic world in which geometric shapes combine with

a specif ic weave to create a classic tweed ef fect. Give your interior

the elegance it deserves.

S E A S T o r M - M i r A g E g r E y

B ED i F F e r e n t

Play with lines and light to

give your interior character.

A unique mood in which colours and weaves

intermingle to create a visually elegant impact.

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i n S p i r A T i o n - i n T E n S i T y

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T H E 2 017 C O L L E C T I O N

6 RangeS anD 42 RefeRenCeS ALLOWING YOU TO creATe

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hEXAgonAl pATTErnThis trendy look fol lows a specif ic pat tern and is suitable for any room.

Benefits for your decor Give your inter ior a retro feel and a v intage touch.

o C E A n D E p T h SBt W U 547

MonoliThiC pATTErnI t is easy: just posit ion al l the t i les in the same direction.

Benefits for your decor The per fect solut ion for an at tractive, uni form result.

DiAMonD CuBE pATTErnThis makes i t possible to create three nuances and a 3D ef fect using a single colour. Magical!

Benefits for your decor I f you l ike the pop-geometr ical trend, star t f rom the bot tom: your f loor.

18 19

rAnDoM JoinT pATTErnThis Engl ish technique makes instal lat ion both easy and cost-ef fective since i t generates ver y l i t t le waste.

Benefits for your decor When la id lengthwise, the str ips lengthen your room.When la id widthwise, they widen i t!

hErringBonE pATTErnWhen you place the str ips at r ight angles, you can obtain a graphic result that is compatible with both tradit ional and contemporar y sty les.

Benefits for your decor Ideal for highl ighting large rooms such as the l iv ing room or dining room.

BurlingTon pATTErnCreate composit ions that al ternate between di f ferent nuances using several colours in a diamond shape. A graphic, t imeless ef fect!

Benefits for your decor This is the pat tern for you i f your goal is to accentuate the f loor. Best with neutral furni ture.

You can now let your

imagination roam free

To maximiseyour floor’s capacity

for expression

Since each room in your home presents its own special challenges, the Dickson® shape Lab allows

you to design and modulate a f loor in ways that were never before possible. The six ranges are of fered in

various new formats inspired by other types of coverings, giving you a palet te of unique colours with which

you can create new combinations. Use the dif ferent styles to bring rhy thm, perspectives and reflections to

your inter ior spaces!

The floor becomes the field of expressionfor your creativity.

And its covering becomes an art.

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The recurr ing disadvantages of f looring,

such as wearing, allergies, fading and

the cost of replacement and upkeep

are of ten unavoidable. But with its

woven vinyls, Dickson® is promoting

a new approach that is longer lasting and more compatible with the activities of your interior.

Floors have a key role to

play in the comfort of a room

Although their woven structure means that

the f looring have a cer tain textured sur face,

the exclusive assembly technique Dickson®

uses guarantees total resistance to liquid,

dust and dir t. The warp and wef t yarns are

thermo-soldered together and heat-mounted

on the base layer, which prevents dir t from

entering between the f ibres, instead keeping

it at the sur face.

This structure makes it easy to keep f loors

clean and prevents permanent staining from

cof fee, wine, jam and other substances

that may come into contact with it. These

advanced technical proper ties make the

brand’s f looring resistant to wearing and

suitable for any type of environment and use.

• acoustic and thermal insulation

• comfor t for walking

• anti-slip, anti-static and anti-rot qualit ies

• colour fast and f ireproof

comfort that canstand up to any

challenge!

o C E A n D E p T h - i n S p i r A T i o n - T i T A n i u M

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Dickson,

a creator of smart textiles

Dickson® has become to global benchmark

for outdoor fabrics. Marketed under its two

leading brands, DICKSON® and SUNBRELLA®,

its products are prized by the top names in

design and architecture. Ongoing innovations,

the group’s growth engine, have enabled

Dickson to diversify its of fer ing with a vast

array of technical textiles developed as

genuine home-improvement solutions. The

business meets the needs of f ive specif ic

markets: solar protection, outdoor decorating,

indoor decorating, boating equipment and

now flooring. A combination of cut ting-edge

technical exper tise and creative design, the

Dickson® style is br ightening up the world in

more than 110 countr ies around the world.

Dickson focuses its research on f ine-tuning

new, high-per formance materials. The R&D

and design teams therefore work year round

with the f inest international laboratories and

trend agencies to create innovative solutions

for the home of tomorrow. To minimise fraying

during the cut ting of its f loor coverings and to guarantee

quality at each stage of the production chain, Dickson®

has acquired two extrusion lines to create its own yarn.

The world’s benchmark for technical textiles, Dickson

is both the designer and manufacturer of its products,

managing the entire production chain from A to Z. All

Dickson® technical f loor-covering textiles are designed

and manufactured in France.

Quality control is a way of l i fe, an integral par t of the

company’s operations. Every square metre produced

undergoes a series of in-house tests. Thanks to these

r igorous standards, Dickson® is able to guarantee some

of its products for up to 15 years.

setting the pace for technical textiles

Globally recognized quality

An environmentally friendly company

Well aware of the environmental stakes, Dickson

launched a major campaign under the banner of

its GreenOvation initiative. By optimising its energy

management, minimising the use of chemical

substances, obtaining ISO 14001 and OHSAS 18001

cer tif ication and so for th, Dickson® has clearly

established its position as an eco-fr iendly business

that cares about curbing its environmental footprint as

much as possible.

Innovation: what drives growth at Dickson®

press cONTAcTs:

Nicolas Cacheux - ncacheux@publicis-eto.fr

03 28 38 13 22 - 06 08 50 00 67

Maxime Cool - mcool@publicis-eto.fr

03 28 38 13 53 - 06 42 43 02 86

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