WP4 Industry and Stakeholder Engagement

MadridMadridApril 16April 16thth 2013 2013

WP4 meeting General Assembly Y3

GaLAGame and Learning Alliance

The European Network of Excellence on Serious Games

WP4 Industry and Stakeholder Engagement

Carmen Padrón & Lydia Montandon (Atos)

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AtosUPSSGICOVUNIPlaygen

INESC-IDORTUNOTTBIBAAAU

CYNTELIX

POLIMI

ETH



WP4 Objectives

• Build at EU level a rational and systematic corpus of:– Knowledge– Tools– Practices– Communication channels– Sustainable community of stakeholders

• To support:– Business exploitation – Technology transfer



Content

• Achievements Year 2 (each task a deliverable)– T4.1 - D4.2 Market and Value Chain Analysis - v2– T4.2 - D4.6 Technology Transfer - v2– T4.3 - D4.12 University-Business Exchanges - v1– T4.4 - D4.9 Business modelling and implementation - v1– T4.5 - D4.19 Stakeholders community report - v2

• Next steps Year 3



Use of resources

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WP4 Planned PMs per year

Year 1 actual PMs

Year 2 actual PMs

UPS 0.75 0.00 1.09 SGI 2.00 1.70 0.12 ATOS 6.00 6.00 8.00 COVUNI 0.50 0.20 0.20 PLAYGEN 2.00 0.80 8.10 INESC-ID 1.00 0.30 1.81 ORT 1.00 0.50 0.72 UNOTT 1.00 0.00 0.10 BIBA 1.50 1.10 7.30 AAU 1.00 0.40 0.10 CYNTELIX 2.00 0.00 2.00 POLIMI 0.75 0.00 0.14 ETHZ 0.50 0.50 0.35 ESADE 0.00 0.00 0.10 TOTAL 20.00 11.50 30.13



WP4 metrics

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Goals Y1 Y2 Y2 achievement Y3 Y4Events Attended 2 5 >4 >3

Industry stakeholders contacted > 50 200 >100 >150

Academy/Industry exchanges Definition Started

Guidelines ready/ 1 Experience

TBD TBD

Long term collaboration Interns- Host institutios

Number of SG develop during Internships

Impact on business??Number of related EU Project

exchanges 2 2 > 3 > 3

Organized events/sessions/workshops 2 2 2 1





Year Three



Next Steps - Tasks

• T4.1 Market and Value Chain Analysis (Atos) – continuing

• T4.2 Technology Transfer (BIBA) – continuing

• T4.3 Research – Business Exchanges (INESC-ID) – continuing

• T4.4 Business Modelling and Implementation (BIBA) – continuing

• T4.5 Industry & Stakeholders Community (Atos) – continuing



Next Steps - Deliverables

• Continue with work of:

– D4.3 Market and value chain analyses 3 (M34)

– D4.7 Annual report on technology transfer 3 (M36)

– D4.10 Business modelling and implementation report 2 (M33)

– D4.13 Report on the University-Business Exchanges 2 (M36)

– D4.20 Stakeholders community report 3 (M32*)





T4.1 Market and Value Chain Analysis



• Methodology– Starting point

– Hypothesis

– How to find data?

– Which criteria / indicators to use?

– Difficulties

Sector/s of operation

D4.2 Market and Value Chain Analysis

Big v. small companyEstimated position along value chain

Estimated % of dedication to SG development




• The Serious Games Market

– How to make a market breakdown?

– Preliminary observations

GaLA market sectors (2012)Education Corporate / IndustryHealthcareMilitary / GovONG / Games for GoodAdvertising / Media

• Geographical segmentation seems not particularly relevant

• ‘Education’ sector seems to be by far the most addressed, followed by ‘Corporate’

• ‘Specialisation‘ seems to be a characteristic of Corporate, Games for Good and Healthcare

• Overlap of ‘Advertising’ with ‘Corporate’ (same type of customers)




• The Value Chain of Serious Games

Emerging trends & evolution

Observe Companies

Inform Business Modelling




Language / Culture

Business Model / Value Chain

…

• Conclusive remarks

– Experts’ insights

• Market in evolution

• Definitions

– Open issues > Next steps• More companies to validate initial findings

• More details in some aspects

• Gather more info about customers

– Cooperation with other GaLA activities… > win-win





T4.3 University-Businessexchanges



D4.12. Report on University- Business exchanges

• Definition of Internship guidelines

• 1st experience of internship program at VIMMI Research group at

INESC-ID

• Next steps to foster the GALA mobility program



Mobility Program next steps

• Refine internship guidelines• Web page for Internship program promotion in GALA website:

(SG Job market section)– Internship offers

– Internship Guidelines

– Results

• Dissemination of the program:– Annual show-case event with results of internships

– Annual award to best SG developed within the program





T4.5 Stakeholders community building



D4.19 Stakeholders community building

• Stakeholders participation in GALA communities

• GALA communities facilities

• Strategies to foster community building

– Contents strategy- Serious Game Society membership

• Community governance

• Next steps



Serious Game Society

Stakeholders participation in GALA

There are not 4 (or 5) GALA communities but rather one GALA community that comprises a number of

different sub-groups or sub-communities.

Serious Games Society will ensure the sustainability of GALA efforts.

StakeholdersIndustrySG developersSG UsersAcademyLearnersTeachers/ ResearchersPolicy makers

WP4 – Industry Games Creators WP5 AcademyWP6 Academy ProfessorsWP7 Industry Games Users

WP3 - Analysis Domain

WP2- Technological Topics

WP1 Strategic CoordinationWP8 Living

labs,Tools and services

WP9 Dissemination



GALA Online communities

Facilities to offer:

•Access management:

– Single sign-on for all services/facilities

– Easy and direct access to all facilities independently of entry point

– Different users profiles (Clear and partial separation between buyers and sellers – curated joining)

•Access facility to latest (scientific) papers/reports about SG

•Access and integration with other communities/social networking websites related to SG inside or

outside GaLA (Facebook, Twitter, Linkedin, specialist academic networks: List included in Section 5.4, D4.19)

•Management of sections News/Events/Blogging of the Serious Games Academy

•Serious Games Knowledge Management System (Catalogue)

•Serious Games Job market section

•Directory of SG Companies (under feasibility assessment)

•SIGS dedicated and public spaces in GALA website

•Instruments to verify motivation achievement: Statistics of visitors/contents visualization/ functionality

access, Satisfaction surveys, Network Analysis tools



Strategies to foster community building

If we want to attract and keep new users involved, they should find a great online space containing:

great overview (mission, vision, objectives, how to get involved)

great contents (papers, links to Serious Games and demos, SG catalogue, CVs, job opportunities, directory of SG companies)

great opportunities to contribute (easy forms to upload information, repositories).

• Overview strategy: Clear statements about mission, vision, how to get involved in SGS, the SG Academy, and the GaLA website (work in progress).

• Content strategy

• Dissemination strategy ( in close collaboration with WP9)

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Contents strategy:•Heavy contributions (within GALA consortium):

– Start with a contact list of people that are experts and passionate about serious games -really collaborative people with time allocated for this task within the GaLA consortium

– Join a group of at least 50-60 people (1 or 2 per partner) with at least 4 monthly contributions. These contributions must belong to at least 4 different categories that can be chosen from the following: blog entries, uploading CV, create a job opportunity, create an entry of a serious game, create an entry of a SG enterprise, upload a paper to a repository

– 10 selected contributors will do at least 4 weekly contributions

– This calendar of contributions should continue at least until the end of the project (2+ years).

– A moderator (the Community Manager) will check that the contribution is progressing as accorded.

•Intermittent contribution motivation ( Serious Games Society members):

– Promote your brand in the SG community

– Showcase your organization’s products and activities in the SG community

– Be visible and active in the SG think tanks as an organization

– Get scale discounts for the SGS publications, events and services

In addition to proposed membership benefits provide additional advantages to contributors:

– A year free membership

– Earning points of free days/months of SGS membership when participant upload contributions to more than one of the content categories

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Dissemination strategy:•The community should not be promoted until it has interesting contents. It is vital to ensure that visitors want to return! •Assign a country representative for the Community. Community will work in English, translations are not needed, but a representative in each country will be crucial for national dissemination actions

– DE –BIBA

– NL –Delft

– FR –ORT

– IT –Genoa

– UK –Coventry

– ES –ATOS

– PO –INESC-ID

•Redesign or adapt the pack of advantages already done for SGS for each target group ( e.g.the alternative of earning free membership time from “contributor points”). •Consider the most updated list of events in WP9 to be attended taking special care in reaching all target stakeholders groups.•Prepare dissemination materials with references to the community (other networks, multichannel awareness, word of mouth, interviews, presentations in relevant events, blogs, podcasts, videos) •Promote the community

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Community governance

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Community Manager Board



Community building: Next steps

The Governance structure will work in Y3 to carry out actions according presented strategies to:

• achieve quality content contributions• increase number of participants

– 30 partners (2 individuals – invite 10 stakeholders) -> 600 stakeholders by Y3

• encourage to foster stakeholder participation and motivation

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Community nurturing

SNA Studies- Cyntelix- VU Amsterdam

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Discussion

Questions and suggestions???

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Documents

WP4 Industry and Stakeholder Engagement