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THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
© ITVibes, Inc. itvibes.com – Connect with us on Twitter – Facebook – LinkedIn - Blog - (281) 826.4880 [email protected]
Write Captivating Social Media
HeadlinesTo Drive More Clicks
Intro
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Conclusion
TABLE OF CONTENTS
Why do social media
headlines matter?
Types of Headlines
Keep it short
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
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Headline examples
Conclusion
Add a teaser
Give your posts the power to be clicked.
Why Do Social Media Headlines
Matter?
Writing a social media post is more than simply copying an article headline. It’s
about writing a short sentence that captivates your audience and leaves them
wanting more! If you provide that hook, you’re link is bound to get clicked.
What can one click do?
• Create higher engagement
• Lead others to engage
• Lead users to your website
• Provide useful information about your industry
• Get more followers
• Become a reputable brand online
• Spread awareness of your company on social media
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
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Types of
Headlines
Chapter 1
THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
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Social Proof, Threat, and Gain.
All Headlines Fall Into Three
Categories
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Before becoming a pro at headline writing, you need to understand the three main types of
headlines. As you’re crafting a message, make sure to ask yourself which of these categories your
post falls into.
Primary headline categories:
1. Social Proof - The idea that people make choices based on what choices other people make.
A social proof headline will reference a public figure or indicate that many people are doing a
certain thing.
Examples:
• Why I blog (And Maybe You Should Too)
• A Simple Way to Eat Healthy That Works for Dr. Oz
2. Threat - The promise of protection if action is taken.
Examples:
• The Biggest Lie In Real Estate
• At Last, The Secret To A Perfect Serve Is Reveled
3. Gain - A benefit statement with the promise to fulfill that benefit if action is taken.
Examples:
• How To Make Money When You’re a Student
• You Don’t Have to Be Rich to Start Remodeling Your Home
Keep It Short
Chapter 2
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By following a few guidelines, you can create a concise yet
effective headline.
How Long Should Your Social
Media Headlines Be?
Many social media platforms—primarily Twitter—has a character limit. Even if
there isn’t a limit in place, you should probably implement one. Social media is
not a place where people will read lengthy posts. Users go there to get lots of
information in a short period of time. Shorter is better!
However, that doesn’t mean you can’t provide quality text that will lead to clicks.
Here’s some tips for writing within character limits.
• Substitute long words for abbreviations.
• Leave out necessary words.
• Don’t be shy—say exactly what you mean!
• Use symbols when applicable.
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Add a Teaser
Chapter 3
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And Keep Them Wanting More!
Tease Your Audience
What’s a teaser? It’s a short introductory statement that lures a person’s interest
without giving away too much information. It leaves them wanting more and
hopefully leads to a click!
Using a teaser in your social media messages is perfect because you already
have a short character limit. Also, it gives a hint toward what the article will be
about without giving it completely away.
When writing a teaser, make sure your statement is an accurate representation
of what the article is about. Otherwise, it could result in people clicking off your
site due to irrelevant information.
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Example
Headlines
Chapter 4
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To Craft a Captivating Social Media Message.
Use These Examples
Social Proof Headlines
• Savvy Business People Invest in Online Marketing
• Why 75% of Students Are Taking Tennis Lessons
• Why I Have a Realtor (And Maybe You Should Too)
Threat Headlines
• Do You Recognize the 12 Early Warning Signs of Heart Disease?
• If You Don’t Blog Now, You’ll Hate Yourself Later
• Why Renting Fails and Buying Succeeds
Gain Headlines
• Work Your Way to a Healthier You
• Stop Missing Serves
• See How Easily You Can Generate Online Leads
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THIS MATERIAL IS OR CONTAINS PROPRIETARY INFORMATION, CONFIDENTIAL INFORMATION AND/OR TRADE SECRETS OF ITVIBES, INC. AND/OR ITS LICENSORS. DISCLOSURE TO THIRD PARTIES AND/OR ANY PERSON NOT AUTHORIZED, IN WRITING, BY ITVIBES, INC. IS PROHIBITED.
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