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Writing Persuasive ProposalsChapters 9 and 16
Objectives To define persuasion and proposals To understand the persuasive process To identify the two types of proposals To examine what makes proposals and
RFP responses persuasive
How do I build a persuasive argument?1. Identify your desired outcome2. Consider the constraints that may impact your
argument3. Structure the argument4. Decide on the appropriate medium for
presenting the argument5. Present the argument
What are the parts of a persuasive argument?1. Claim2. Evidence3. Appeal
What are examples of persuasive arguments?Claim Evidence appeal
You should buy me a car.
You wouldn’t have to drive me to soccer practice 3 times a week.
You have 6 hours more time each week to accomplish your work.
Company should allow a 4-day work week.
Employees would schedule personal appointments on their days off.
Company will realize greater productivity because of reduced absenteeism.
How do proposals relate to persuasion? A proposal is a written “sales pitch” A proposal “sells” a proposed action and/or
services A proposal must convince readers that your
solution is best among all other solutions A proposal provides information in a structured,
logical, and persuasive manner
What contributes to a proposal success? Proposals show a direct relationship between
the audience “need” and the proposed solution Proposals must suggest a specific plan to solve
a particular problem or need Proposals are highly repetitive Proposals anticipate and answer readers
questions Proposals account for optional solutions Proposals are honest accounts of what you can
do
RFP Response SamplesWhat you should and should not do
Why do you believe a manual is a good solution to the problem (all girl camping trip)? A manual is portable and explains what
you need to do when you go on a camping trip. It will have all the steps.
Why do you believe a manual is a good solution to the problem (all girl camping trip)? I will provide detailed instructions for planning the
trip, packing the supplies, setting up camp, and traveling safely. I can teach the process in other formats (a website, for example); but the manual is the best format because it is inexpensive, portable, and user-friendly. My friends and I can pack the manual along with us, and it won’t take up too much room. So, if we forget anything along the way, or have trouble completing the tasks, we can refer to it. And, if we decide to camp in remote areas, we won’t have to worry about finding “a signal” to use our cell phones or other electronic reference tools.
What are your qualifications for writing this manual? I have been camping before, so I am
qualified to write this manual.
What are your qualifications for writing this manual? I have camped with my friends and family every
summer for the past 10 years. Since the time I was 5, my dad has trained me to consider and plan every aspect of the trip prior to packing a bag. When I follow his instruction, my camping trips are safe and fun, and my groups have never encountered a situation that we weren’t prepared to handle. I have experience camping in all seasons, in geographically diverse locations, and in both large and small camping groups. I can successfully lead my friends on their first college camping trip.
Explain why the need or problem you have identified is a real, significant problem. People often get caught in situations
they cannot handle when they go on camping trips. They often forget to pack necessary items, or they may forget to act responsibly while on the trip.
Explain why the need or problem you have identified is a real, significant problem. Most people only consider the fun aspects of
camping; they forget that camping is a dangerous undertaking. Without proper preparation, inexperienced campers could face serious injury. My manual will provide all the information my audience will need to successfully plan, pack, and carry-out our camping trip. I will use my manual to teach my fellow campers how to plan a trip, what to pack, and how to react to many “unforseen” events that will arise on the trip. By following the steps and guidance in my manual, my camping trip will be a success and my campers will return home safely.
How did you determine this is the best solution among all other possible solutions? A manual is the most practical solution
because it is small, flexible, and portable.
How did you determine this is the best solution among all other possible solutions? Because we will travel to and camp in remote locations, other
tools we could use to camp successfully are not reliable. First, my campers would have to consult various resources to learn about planning and packing for the trip. My manual will be the only reference they will need; I’ve got the experience and have done the research to ensure that I provide complete information. I know that websites and camping guides exist, but they are not comprehensive—they don’t account for the entire trip in one source. Additionally, we have to consider that while we camp, we will have limited space for carrying items with us. A manual is small enough to fit in a pack, but it also is flexible enough to roll into a sleeping bag. It won’t take up extra space. Manuals also don’t require electricity or satellite signals. My manual will work properly, and we can access it at any time—the only provision we might need to use my manual successfully is a flashlight.
What makes a “winning proposal”? Proposals are persuasive
A proposal is a written “sales pitch”
A proposal “sells” a proposed action and/or services
A proposal must convince readers that your solution is best among all other solutions
A proposal provides information in a structured, logical, and persuasive manner
Proposals are highly repetitive
Proposals are action-oriented Proposals show a direct
relationship between the audience “need” and the proposed solution
Proposals must suggest a specific plan to solve a particular problem or need
Proposals anticipate and answer readers questions
Proposals account for optional solutions
Proposals are honest accounts of what you can do