View
221
Download
0
Tags:
Embed Size (px)
Citation preview
WS-Trust Virtualization
Software + Services
Data-aware EnterpriseSoftware Factories Oslo
Enterprise Services Bus
Claims-Based Identity
AdvocayEvangelismCommunication
ThinkFamiliarProvenHow?
Storytelling
How?
• Personas are fictitious but specific examples of a class of user
• Collect the information we have about that class of user
• Focus on the persona’s goals, preferences, abilities, likes, dislikes, ...
• Used to focus and validate design decisions
• Our brains work better when we think about ‘real’ people
Picture of the Catalogue
Jane reads her catalogue at home
Picture of the browser/stock
checker
Jane checks availability in store
Picture of the order desk
Jane places an order with Martin at
the desk
Picture of Tesco food store
Jane goes off to get some other
shopping while the order is processed
Harry picks the items in the stockroom
Picture of the Collection counter
Harry puts the items on the
collection counter
Picture of the Call forward
board
Jane sees that her order is ready on the call forward
board
Picture of the collection desk
Jane comes to the desk and picks up
her order
• Scenarios show personas in action over time with goals and behaviour
• Can illustrate key tasks, problems, collaboration, ...
• Specific examples, not abstract, general specifications
• Simple narrative or storyboard
• We are more engaged by stories with familiar characters and situations
• Don’t talk generally about ‘users’, ‘customers’• Talk about ‘real’ people and their experience
• Don’t talk generally about current problems• Illustrate a specific case with a story
• Don’t talk generally about future improvement
• Illustrate a specific benefit with a story
• Don’t talk generally about ‘users’, ‘customers’• Talk about ‘real’ people and their experience
• Don’t talk generally about current problems• Illustrate a specific case with a storyboard
• Don’t talk generally about future improvement
• Illustrate a specific benefit with a storyboard