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Digital Media Marketing CampaignSearch Engine Optimization and Social Media Marketing
•CREDIBILITY•LEAD GENERATION•COMMUNICATION
What does your business need to grow?
An incredible plan that integrates Social Media & Search
And takes all the complexity out of it
Execution – Competitive Analysis
• Who are your Top 10 competitors?
• What is there internet strategy?• How can I compete?• What is my industry searching
for and how are they going to find me?
What you need to know to get in front of your competition!
SEO Execution – Search Marketing
• On Page/Off Page• Social Networking• Social Bookmarking• Blog Linking/Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing
Keyword Research
SEO Landscape…
LowValue
HighValue
Keyword stuffing
Link tradingAutomated content generation
Automatedblog spam
IP cloaking
Press releaseoptimization
On pageoptimization
Parasite hosting
Injected links
Paid directorylink building
Do followblog comments
Wikipedia linksSearch enginesubmission
Spam reportingcompetitors
DMOZ, Yahoosubmission
Metakeywords
XML Sitemapcreation
Vertical searchtargeting
Keyword research
Rewriting dynamic URLs
Embedded widgets& badges
Viral contentLinkbaitPageRank sculpting
Internal linkarchitecture
SEO going forward…
LowValue
HighValue
Keyword stuffing
Link tradingAutomated content generation
Automatedblog spam
IP cloaking
On pageoptimization
Parasite hosting
Injected links
Paid directorylink building
Do followblog comments
Press releaseoptimization
Wikipedia linksSearch enginesubmission
Spam reportingcompetitors
DMOZ, Yahoosubmission
Metakeywords
XML Sitemapcreation
Vertical searchtargeting
Keyword research
Rewriting dynamic URLs
Embedded widgets& badges
Viral contentLinkbait
PageRank sculpting
Internal linkarchitecture
Execution – Social Media Marketing
• Twitter 200 Followers/month
• Facebook – 100 Friends/month
• LinkedIn – 50 Connections/month
• YouTube – 20 Subscribers/month