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Digital Media Marketing Campaign Search Engine Optimization and Social Media Marketing

Wsi search and social marketing campaign overview 6 24 10

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Page 1: Wsi search and social marketing campaign overview 6 24 10

Digital Media Marketing CampaignSearch Engine Optimization and Social Media Marketing

Page 2: Wsi search and social marketing campaign overview 6 24 10

•CREDIBILITY•LEAD GENERATION•COMMUNICATION

What does your business need to grow?

Page 3: Wsi search and social marketing campaign overview 6 24 10

An incredible plan that integrates Social Media & Search

And takes all the complexity out of it

Page 4: Wsi search and social marketing campaign overview 6 24 10
Page 5: Wsi search and social marketing campaign overview 6 24 10

Execution – Competitive Analysis

• Who are your Top 10 competitors?

• What is there internet strategy?• How can I compete?• What is my industry searching

for and how are they going to find me?

What you need to know to get in front of your competition!

Page 6: Wsi search and social marketing campaign overview 6 24 10

SEO Execution – Search Marketing

• On Page/Off Page• Social Networking• Social Bookmarking• Blog Linking/Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing

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Keyword Research

Page 8: Wsi search and social marketing campaign overview 6 24 10

SEO Landscape…

LowValue

HighValue

Keyword stuffing

Link tradingAutomated content generation

Automatedblog spam

IP cloaking

Press releaseoptimization

On pageoptimization

Parasite hosting

Injected links

Paid directorylink building

Do followblog comments

Wikipedia linksSearch enginesubmission

Spam reportingcompetitors

DMOZ, Yahoosubmission

Metakeywords

XML Sitemapcreation

Vertical searchtargeting

Keyword research

Rewriting dynamic URLs

Embedded widgets& badges

Viral contentLinkbaitPageRank sculpting

Internal linkarchitecture

Page 9: Wsi search and social marketing campaign overview 6 24 10

SEO going forward…

LowValue

HighValue

Keyword stuffing

Link tradingAutomated content generation

Automatedblog spam

IP cloaking

On pageoptimization

Parasite hosting

Injected links

Paid directorylink building

Do followblog comments

Press releaseoptimization

Wikipedia linksSearch enginesubmission

Spam reportingcompetitors

DMOZ, Yahoosubmission

Metakeywords

XML Sitemapcreation

Vertical searchtargeting

Keyword research

Rewriting dynamic URLs

Embedded widgets& badges

Viral contentLinkbait

PageRank sculpting

Internal linkarchitecture

Page 10: Wsi search and social marketing campaign overview 6 24 10

Execution – Social Media Marketing

• Twitter 200 Followers/month

• Facebook – 100 Friends/month

• LinkedIn – 50 Connections/month

• YouTube – 20 Subscribers/month

Page 11: Wsi search and social marketing campaign overview 6 24 10
Page 12: Wsi search and social marketing campaign overview 6 24 10