CELEBRATING 50 YEARS OF MILWAUKEE PUBLIC RADIO

Fifty years ago, The University of Wisconsin-Milwaukee launched a fledgling non-commercial radio station from humble studios in the basement of the Fine Arts Music Building on campus. When the station debuted on September 9, 1964, it preceded both the Corporation for Public Broadcasting® and National Public Radio®.

Over the years, our location and format has changed but our commitment to providing excellent, informative content has remained true. Operating 24/7 with locally-produced programming interspersed with content from National Public

Radio and American Public MediaTM, WUWM continues to be your source for in-depth news and reporting.

WUWM opened its doors for a special anniversary open house to celebrate fifty years of Milwaukee Public Radio and the generous support of the WUWM listeners who make it possible. More than 250 people explored WUWM, touring the studios, meeting their favorite on-air personalities and enjoying WUWM’s photo booth. Participants had an opportunity to go in the studio and interview the on-air staff from Lake Effect and WUWM News.

COVER STORY

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014

ALSO ON SEPTEMBER 9TH... 1776: Congress officially renames the country as the United States of America 1839: John Herschel takes first glass plate photograph creating the negative 1850: California is admitted as the thirty-first U.S. state 1926: The U.S. National Broadcasting Company (NBC) formed 1964: WUWM signs on to the air 1982: John Kuhn, Fullback of the Green Bay PackersTM, is born

INSIDE THIS EDITION

WUWM@NITE NEW FORMAT 3

WUWM REPORTERS ON NPR 3

BOB BACH RETIREMENT 4

ELECTION COVERAGE 5

QUARTERLY NEWSLETTER FALL 2014 // WUWM.COM f/WUWMRADIO l @WUWMRADIO

INTUNE

INTUNE FALL 2014

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DEAR FRIENDS,WUWM is celebrating its 50th year of broadcasting. It started with a different

mission and with a much different sound.

UW-Milwaukee sought to give students enrolled in its Department of Mass

Communications some hands-on experience. The station

launched in 1964 with only enough power to be heard

over a few block radius of the campus. Students could

program whatever they wanted. The station signed on

the air at 4 p.m. with educational programs. In the

evening, students programmed mostly underground

rock with some jazz and poetry. On the weekends, the

station aired a mix of foreign language broadcasts,

opera, show tunes and rock music. The station was

funded by the University’s instructional budget and had no measurable

listeners.

Three years later, Congress created the Corporation for Public Broadcasting.

NPR was formed shortly thereafter, and programs like All Things Considered and The World of Opera joined the schedule. All Things Considered was

delivered via phone lines, and other programs were distributed on tape.

Founding manager, Ruane Hill, led the station into the 1970s before returning

to teaching. He is still a fan of WUWM and attended the station’s anniversary

celebration.

Jay Landers then became general manager. But money became tight, and

UWM was less inclined to take instructional dollars to support the broadcast

station. Landers left, and an administrator from the College served as interim

GM for about a year while decisions were being made regarding how the

station would operate in the future. Some public radio stations in other cities

were attracting listeners – mostly because of NPR programming. WUWM still

had only a few hundred listeners each week.

George Bailey, an associate professor in the Department of Mass

Communications at UWM, became the General Manager. Bailey was

developing a national reputation for using audience data and a professional

sound to attract an audience. Now he had the chance to prove that what he

was writing about was actually possible. WUWM’s format shifted from ‘free

form’ to All Things Considered and jazz. Morning Edition was launched.

Bailey’s experiment was written about in Billboard Magazine.

In 1978, with funds provided by the Department of Health, Education and

Welfare, and matched in part by UW-Milwaukee, WUWM moved its

transmitter to the tower owned by WITI TV6. At the higher location, even

1,500 watts delivered a reasonable signal to reach much of the metropolitan

area. On-air fund drives were born. I remember that a bunch of us went out

to a bar to celebrate after we raised $40,000 after a week-long drive.

In 1980, WUWM interconnected to NPR via Westar satellite. A

communications dish was installed on the UW-Milwaukee campus, making

WUWM the first Milwaukee station with satellite capabilities.

Following changes in FCC rules, WUWM increased its power to 7,000

watts and again in 1984 to 15,000 watts. The station was now building an

audience.

When WFMR, Milwaukee’s classical music radio station, was sold and

dropped the format; WUWM added classical music to the schedule and well-

known classical music announcer, Obie Yadger, joined our staff.

Bailey left the station to return to teaching, and I was appointed General

Manager in 1985. We launched a study on building more listeners for

WUWM. As a result of that study, WUWM dropped classical music and

became a full-time NPR news station. The audience started to increase, as did

fundraising. WUWM was the second public radio station in the country to

become a full time news station, the first being KQED in San Francisco.

It was 1998 before we broke the $1 million mark in annual fundraising. We

are now raising well over $2.5 million from the community, and last year, we

broke the 100,000 mark in weekly listening.

Along the way, we’ve moved into state-of-the-art facilities in downtown

Milwaukee and hired a talented and dedicated staff, including journalists

who have won hundreds of awards. All of this is made possible because of

generous supporters like you. Thank you.

Dave Edwards Director / General Manager

WUWM INTUNE newsletter is published four times each year by WUWM. It is available to all Friends of WUWM.

WUWM operates on 89.7 MHz with an effective radiated power of 13,500 watts. Our primary coverage area blankets all of the Milwaukee metropolitan area including Racine, Waukesha and West Bend. WUWM’s extended service area includes listeners throughout southeastern Wisconsin.

Milwaukee Public Radio®, Milwaukee Public MediaSM and Lake EffectSM are service marks of WUWM 89.7 FM–Milwaukee Public Radio.

E-MAIL ADDRESSES:GENERAL: wuwm@uwm.eduNEWSROOM: wuwmnews@uwm.eduLAKE EFFECTSM: lakeeffect@uwm.edu

PRINTED LOCALLY ON RECYCLED PAPER.

WUWM MANAGEMENTDIRECTOR/GENERAL MANAGER, Dave EdwardsPROGRAM MANAGER, Bruce WinterNEWS DIRECTOR, Marge PitrofEXEC. PRODUCER, LAKE EFFECTSM, Mitch TeichMANAGER, FINANCE & ADMIN., Cheryl LocherCHIEF ENGINEER, David FellandINTUNE EDITOR & DESIGNER, Christine Lamitina

CONTACT US111 E. Wisconsin Avenue, Ste. 700 Milwaukee, Wisconsin 53202

PHONE: 414.227.3355 FAX: 414.270.1297LISTENER COMMENT LINE: 414.270.1220MEMBERSHIP: 414.270.1225

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014 3

TO BOOST ATTENDANCE, MILWAUKEE SCHOOLS REVIVE ART, MUSIC AND GYM Erin Toner reported on Morning Edition how MPS are re-investing in subjects like art and physical education with the hope of attracting more families and boosting academic achievement. Full story here: http:// bit.ly/mpsartgym

NOT YOUR FATHER’S HOGOn Here and Now, WUWM’s LaToya Dennis reported on the LiveWire, Harley’s possible foray into the electric motorcycle market. Full story here: http:// bit.ly/wihog

COURT REINSTATES WISCONSIN VOTER ID LAWAnn-Elise Henzl reported on Morning Edition that a federal appeals court ruled to reinstate the photo identification requirement for the November election. It had been previously blocked in a lawsuit brought by voter advocacy groups. Full story here: http://bit.ly/VoterIDWisconsin

WUWM@NITE RELAUNCHESWITH NEW FORMAT

DID YOU HEAR? WUWM REPORTERS ON NPR PROGRAMS

CONNECT WITH US! TELL US WHICH BANDS AND ARTISTS YOU’D LIKE TO HEAR ON THE AIR: FACEBOOK.COM/WUWMMUSIC OR TWITTER.COM/WUWMATNITE

First, lets start by telling you what WUWM@Night is not. We’re not the radio equivalent of

your iPod on shuffle. Nor are we the same 10 hit

songs played in a predictable rotation. We’re not

talk radio. We’re not “solid gold oldies” stuck in a

musical time capsule from 40 years ago.

What we are is a great

reason to keep your

radio on at night – or to

turn us back on. We’re

musically intensive and

intensively local, with

interviews, live performances from our WUWM

studio and on-stage, special features and great

conversation. We cover arts, music, storytelling

and the spoken word.

Executive Producer and Host Bruce Winter is

the mastermind of WUWM@Nite, as well as

the creative and technical force behind the

program. Hosting on Mondays, Wednesdays, and

Thursdays, Bruce provides artist interviews and

regular segments.

Producer and Co-Host Rachel Owens is Bruce’s

sidekick and co-creator of content. In addition

to hosting on Tuesdays and

Fridays, she also conducts

regular artist interviews.

Assistant Producers Trapper

Schoepp and Eleanor Peterson

book and interview artists, edit

and mix interviews, produce digital content and

host regular segments.

Assistant Chief Engineer Jon Strelecki engineers

studio sessions and mixes them for broadcast.

Jon is the magic behind our WUWM exclusive

performances by local and national talent.

WUWM@NITE AIRS WEEKDAYS FROM 9 P.M. TO 12 A.M.

(except Thursdays – 10 p.m. to 12 a.m.)

Grace Weber performs in the

WUWM@Nite Studio.

WUWM.COM 4

For 10 years, Bob has hosted WUWM’s Morning Edition, punching-in at 4:15 a.m., to prepare for the four-hour air shift. Each day he expertly weaved together content coming from WUWM and NPR. Not even blizzards stopped him.

But that’s the technical part. What Bob has uniquely added for listeners are his warmth and humor; perhaps a mention of what he and his son attempted to cook for dinner last night or a song that carries people back in time. Bob has been around these parts a long while, so he has also been able to offer context to developments.

Those are the irreplaceable parts of Bob, the parts his co-workers will dearly miss - his essence.

During Bob’s 39-year journey through the broadcast world, he

hosted WUWM’s At Ten (now Lake Effect) and worked as a WUWM reporter.

Before arriving in 1991, Bob was a sports reporter at Channel 18, a sports/news reporter/director at WISN Radio, the voice of Marquette men’s basketball and a disk jockey in Merrill.

After nearly forty years on the radio, Bob Bach will be signing off on November 14. Sleep in, friend, and enjoy those adorable granddaughters!

BOB BACH RETIRINGWUWM’S MORNING EDITION HOST

WUM STUDIOS, 1990S.

BY MARGE PITROF

MONDAY - FRIDAY 5 am – 9 am Morning Edition9 am – 10 am BBC Newshour10 am – 11 am Lake Effect11 am – noon Fresh Air with Terry Grossnoon – 3 pm Here and Now UWM Today (Thurs. 1:30 - 2 pm)3 pm – 6:30 pm All Things Considered6:30 pm – 7 pm Marketplace7 pm – 8 pm Fresh Air with Terry Gross8 pm – 9 pm TED Radio Hour (Mon.) This American Life (Tues.) On Being with Krista Tippett (Wed.) It’s Alright, Ma, It’s Only Music (Thurs.) Radiolab (Fri.)9 pm – 12 am WUWM@Nite It’s Alright, Ma (Thurs. 9 - 10 pm)midnight – 6 am BBC World Service

SATURDAY 6 am – 7 am Marketplace Weekend7 am – 9 am Weekend Edition Saturday9 am – 10 am Car Talk10 am – 11 am Wait Wait...Don’t Tell Me!11 am – 12 pm Marketplace Weekend12 pm – 1 pm Ask Me Another1 pm – 2 pm On the Media2 pm – 3 pm TED Radio Hour3 pm – 4 pm Lake Effect Weekend 4 pm – 5 pm Weekend All Things Considered5 pm – 7 pm A Prairie Home Companion7 pm – 8 pm Wait Wait...Don’t Tell Me!8 pm – 9 pm Ask Me Another9 pm – 11 pm It’s Alright, Ma, It’s Only Music11 pm – 12 am etownmidnight – 6 am BBC World Service

SUNDAY 6 am – 7 am On Being with Krista Tippett7 am – 10 am Weekend Edition Sunday 10 am – 11 am This American Life11 am – noon Car Talknoon – 2 pm A Prairie Home Companion2 pm – 3 pm Wait Wait...Don’t Tell Me!3 pm – 4 pm Lake Effect Weekend4 pm – 5 pm Weekend All Things Considered5 pm – 6 pm On the Media6 pm – 7 pm Weekend All Things Considered7 pm – 7:30 pm Humankind7:30 pm – 8 pm UWM Today8 pm – 9 pm On Being with Krista Tippett9 pm – 10 pm This American Life10 pm – 11 pm Radiolab11 pm – 6 am BBC World Service

7/8/14

PROGRAM SCHEDULE WUWM 89.7 FM

NPR/IN-DEPTH NEWS

FULL SCHEDULE ONLINE AT:WUWM.COM/SCHEDULE

Stephanie Lecci, Lake Effect’s coordinating producer since 2008, recently left Milwaukee to take a position as a producer at St. Louis Public Radio in Missouri. During Stephanie’s tenure, she filled numerous roles from booking and scheduling interviews, conducting them, producing award-winning features and managing much of Lake Effect’s online presence.

The timing of her departure was an immediate challenge. Within hours of arriving in Missouri, Stephanie was thrown into round-the-clock coverage of the turmoil following the police shooting of an unarmed man in Ferguson. Stephanie’s reporting was featured numerous times on NPR national programs, even before she’d had a chance to unpack. We wish her continued success.

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014 5

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Sign up for event and programming alerts so you’re up to date with all that’s happening at your favorite public radio station: wuwm.com/contact-us m

As you consider your year-end tax planning*, we hope you will consider making a charitable gift to WUWM in 2014.

To ensure a tax deduction on your 2014 taxes, please make your year-end gift before Wednesday, December 31, 2014.

There are a variety of effortless ways for you to make your year-end gift. Choose the option that works best for you.

GIVE ONLINE at wuwm.com/give Make your contribution before midnight (11:59 p.m.) on December 31, 2014.

GIVE VIA MAIL To donate by check or credit card, your envelope must be postmarked no later than December 31, 2014.

Gifts may be mailed to the following address: WUWM 89.7 FM Attn: Member Services Box 88890 Milwaukee, WI 53288-0890

Please feel free to contact WUWM’s Member Services department at 414-270-1225 if you have any questions about making a year-end contribution.

YEAR END GIVING MAKE YOUR GIFT BEFORE DECEMBER 31st

Election season is upon us, and WUWM is here to be your one-stop source for all the news you need on election night. November 4th will be one of the championships of politics - the mid-term elections!

In Wisconsin, voters will elect a governor and attorney-general. The election will determine which party controls the legislature and who represents Wisconsin in Congress. Voters will also weigh-in on a variety of issues, such as raising the state’s minimum wage.

Nationally, control of the U.S. Senate is up for grabs and other states will settle close battles for governor.

WUWM coverage goes beyond just the results. Our hosts will orchestrate the coverage for you, talking with reporters at the campaign parties and analysts in the studio to gauge why voters bent the way they did.

For live coverage of local and national election results, tune in on Tuesday, November 4 at 7 p.m. at 89.7 FM or online at wuwm.com.

LIVE ELECTION NIGHT COVERAGE

*Please discuss your tax planning with your accountant or other professional advisor.

Please be advised that WUWM Member Services will be CLOSED December 24th, 25th and 31st.

FAREWELL

BY MARGE PITROF

BY MITCH TEICH

WUWM.COM 6

Long-time listeners might have noticed a new voice informing them in the afternoon hours. In January, Rachel Owens joined WUWM as an announcer. She especially loves hosting the afternoon hours, serving as a close companion to WUWM’s listeners. Rachel helps create the tone, rhythm and character of Milwaukee Public Radio.

Prior to coming to WUWM, Rachel worked for nearly six years at Wisconsin Public Radio and Wisconsin Public Television in a number of roles, including announcer/board operator, voice talent, producer, on-air producer, radio operations

center technician and audience services representative.

In May, Rachel become producer and co-host of WUWM@Nite, which airs weekdays from 9 p.m. to 12 a.m. (except on Thursdays from 10 p.m. to 12 a.m.). WUWM welcomes Rachel Owens.

Over the past year, WUWM welcomed three new staff members: Erin Frank, Christine Lamitina and Jennifer McCollum. Erin Frank started with Market Enginuity representing WUWM in January of 2014. For ten years prior to joining WUWM, she worked for The Onion, as a print advertising Account Executive in Chicago and then as Sales Manager in Milwaukee. As a Corporate Sponsorship Sales Representative, Erin’s responsibilities include selling WUWM’s corporate sponsorship messages, web-related products and events.

Christine Lamitina joined WUWM as Marketing Specialist in August 2014. Prior to joining WUWM, she served as Communications Director for both statewide and national non-profits. In her role at WUWM, Christine is responsible for producing advertising and promotional materials, managing public and media relations, managing the volunteer program and creating the station’s strategic marketing plan.

WUWM welcomed Jennifer McCollum as Donor Relations Specialist in September 2014. For three years prior to joining WUWM, she worked on the College Development team at Marquette University. At WUWM, Jennifer is responsible for maintaining relationships with donors through communications, benefit fulfillment and gift entry.

WUWM WELCOMES NEW STAFF

WUWM WINS 22 AWARDS THIS YEARRecognized for their continued committment to excellence, WUWM’s News, Lake Effect, and web team were honored with 22 awards in three competitions (Northwest Broadcast News Association, Milwaukee Press Club, and Wisconsin Broadcasters Association).

WUWM took home six first place awards and was recognized in a variety of categories including: special series, talk/public affairs, writing, use of audio, sports reporting and website content.

WUWM welcomes these new and returning underwriters:

• Allen Edmonds• Carthage College• Danny Veghs Home

Entertainment• Halloran Law Offices• Hometown Building• Kumon Learning • Milwaukee Center for

Independence• Prochnow Wilson of Merrill

Lynch• Stefans Soccer • Transfer Pizza • United Way

Thank you for supporting Milwaukee Public Radio!

FEATURED UNDERWRITERS

MEET RACHEL OWENS ANNOUNCER & WUWM@NITE CO-HOST

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO INTUNE FALL 2014 7

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FRIEND: $75-149�Subscription to quarterly newsletter–INTUNE

NEWSWORTHY: $150-239Enjoy all Friend Benefits plus:� NewsWorthy Card–receive discounts

at local businesses and cultural events

DAY SPONSOR: $240-364Enjoy all Newsworthy Benefits plus:� Personal on-air message–ONE day

DIRECTOR’S CIRCLE–DOLLAR-A-DAY: $365-499Enjoy all Day Sponsor Benefits plus:� Recognition in annual report� Advance notification of station events

MEMBERSHIP LEVELS & BENEFITS DIRECTOR’S CIRCLE–PARTNER: $500-999Enjoy all Director’s Circle: Dollar-A-Day Benefits plus:� Personal on-air message–ONE day� Special invitations to events� Bi-monthly insider updates from the General Manager

EDWARD R. MURROW SOCIETY: $1000 or more Enjoy all Director’s Circle: Partner Benefits plus:� Attend annual donor recognition event �Opportunities to meet NPR journalists and hosts

LEGACY SOCIETYListeners may leave a bequest or provide other planned gifts—life insurance, retirement plan assets and charitable annuities or trusts.

SAVE A TREE, GET INTUNE ELECTRONICALLY.

Help WUWM better serve you, the environment, and our budget by switching your INTUNE subscription to digital. Over 415 donors have elected to receive INTUNE via e-mail, saving WUWM over $900 a year.

Make the switch today by contacting Kim Matthews at kcm@uwm.eduor by calling 414-270-1132.

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PAIDMilwaukee, WIPermit No. 864

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A PORTION OF EACH CONCERT TICKET SALE SUPPORTS WUWM. EVENTS

We love our WUWM listeners and, to show our appreciation, we give away fun stuff—tickets to local concerts & events, CDs,

books and more.

ENTER ON-LINE @ wuwm.com/contests

CONTEST RULES:Limit one entry per person, address, e-mail address, or household. Multiple entries by the same person or household will be discarded. Only ONE winner per household, within a 30 day period, is permitted.

Winners will be selected in a random drawing from all eligible entries.

WIN

2 T

ICKET

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Today’s music...all grown-up.Share your copy of this newsletter with your colleagues, friends, or family

to demonstrate one of the many benefits of supporting WUWM 89.7 FM - Milwaukee Public Radio.

THE RIVERSIDE THEATER 116 W. Wisconsin Avenue , Milwaukee, WI 53203

THE PABST THEATER144 E. Wells Street, Milwaukee, WI 53201 • www.pabsttheater.org • 1-800-511-1552

THE MILK CARTON KIDS Friday, October 31, 8:00 p.m.

JAKE SHIMABUKURO Sunday, November 16, 8:00 p.m.

STURGILL SIMPSON Friday, December 5, 8:00 p.m.

DAVE DAVIES Tuesday, Nov. 11, 7:30 p.m.