“I am you!”

www. culturalcognition.net

Lab Meeting # 907311.11.15

www. culturalcognition.net

Lab Meeting # 907311.11.15

1. Roll call/intros

2. CRT_2.0 & OCSI _2.0

3. Climate scientist worldview data

4. “Living coastlines” #scicomm in SE Fla

5. EBSFI

Climate scientist worldview data

Hierarchy

Egalitarianism

Abortion procedure

Abortion procedure

Risk Perception KeyLow RiskHigh Risk

Individualism Communitarianism

Environment: climate, nuclear

Guns/Gun Control

Guns/Gun Control

HPV Vaccination

HPV Vaccination

Gays military/gay parenting

Gays military/gay parenting

Environment: climate, nuclear

hierarchical individualists hierarchical communitarians

egalitarian communitariansegalitarian individualists

Cultural Cognition Worldviews

cats/stupid birds

cats/stupid birds

www. culturalcognition.net

Lab Meeting # 907311.11.15

1. Roll call/intros

2. CRT_2.0 & OCSI _2.0

3. Climate scientist worldview data

4. “Living coastlines” #scicomm in SE Fla

5. EBSFI

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

“Science Curiosity Index” (SCI)

0

.25

.5

.75

1

Pro

b.

-3 -2.5 -2 -1.5 -1 -.5 0 .5 1 1.5 2 2.5 3SCI

NISCIENCE

0

.1

.2

.3

.4

.5

.6

.7

.8

.9

1pr

obab

ility

of

pro-

curio

sity

res

pons

e

-3 -2 -1 0 1 2 3science curiosity

“Science Curiosity Index” (SCI)

Not at all

A little but not closely

closely

veryclosely

BSCIENCE

Science Curiosity Index (SCI) Science Curiosity Index (SCI)

YIF Clip: Origins of color vision

YIF Clip: Engagement

The “missing audience hypothesis . . . ”

En

gag

emen

t

“Natural audience hypothesis”

“Missing audience hypothesis”

Science Curiosity

?

Latent class analysis

Who are these guys???????!!!!!

Hierarchy

Egalitarianism

Abortion procedure

Abortion procedure

Risk Perception KeyLow RiskHigh Risk

Individualism Communitarianism

Environment: climate, nuclear

Guns/Gun Control

Guns/Gun Control

HPV Vaccination

HPV Vaccination

Gays military/gay parenting

Gays military/gay parenting

Environment: climate, nuclear

Cultural Cognition Worldviews

cats/stupid birds

cats/stupid birds

Hierarchy

Egalitarianism

Individualism Communitarianism

Environment: climate, nuclear

Cultural Cognition Worldviews

Risk Perception KeyLow RiskHigh Risk

Guns/Gun Control

Dalets are pro-science/technology

Kahan, D.M. Climate-Science Communication and the Measurement Problem. Advances in Political Psychology 36, 1-43 (2015).

confounding &

Evolution-science communication measurement problem:

What we know Who we are

0

.1

.2

.3

.4

.5

.6

.7

.8

.9

1

-2.5 -1 0 1 2.5

prob

abili

ty o

f cor

rect

ans

wer

50th percentile2nd percentile 86th percentile14th percentile 98th percentile

0

.1

.2

.3

.4

.5

.6

.7

.8

.9

1

-2.5 -1 0 1 2.5

“Human beings, as we know them today, developed from earlier species of animals.” (True/false)

Ordinary science intelligence

Above avg.religiosity

Below avg.religiosity

Colored bars reflect 0.95 level of confidence

0

.1

.2

.3

.4

.5

.6

.7

.8

.9

1

-2.5 -1 0 1 2.5

prob

abili

ty o

f cor

rect

ans

wer

50th percentile2nd percentile 86th percentile14th percentile 98th percentile

0

.1

.2

.3

.4

.5

.6

.7

.8

.9

1

-2.5 -1 0 1 2.5

“Human beings, as we know them today, developed from earlier species of animals.” (True/false)

Ordinary science intelligence

Above avg.religiosity

Below avg.religiosity

Colored bars reflect 0.95 level of confidence

Kahan, D.M. Climate-Science Communication and the Measurement Problem. Advances in Political Psychology 36, 1-43 (2015).

unconfounding &

Evolution-science communication measurement problem:

What we know Who we are

Evolution-science measurement problem:

What we know Who we are entangling

&

Evolution-science measurement problem:

How to disentangleWhat we know Who we are

from

Evolution-science measurement problem:

How to disentangleWhat we know Who we are

from

?

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

Evolution believer

Evolution disbeliever

Science Curiosity Index (percentile)

Evolution believer

Evolution disbeliever

Odinary Science Intelligence (percentile)

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

Prob

. of a

gree

ing

Evolution believer

Evolution disbeliever

Odinary Science Intelligence (percentile)

Evolution believer

Evolution disbeliever

Science Curiosity Index (percentile)

Request full documentary

prob

abili

ty

“It seemed like the documentary supplied strong evidence of how humans acquired color vision.”

Colored bars reflect 0.95 level of confidence

prob

abili

ty

Prob

. of a

gree

ing

Evolution disbelievers . . . .

Pakistani Dr Kentucky Farmer

Cogntive dualism

Cogntive dualism

Krista . . . .

Request full show: Evolution “believers” vs. “disbelievers”

0

.25

.5

.75

1

pro

ba

bili

ty o

f re

qu

est

ing

fu

ll sh

ow

-2 -1 0 1 2science interest

Evolution believer

Evolution disbeliever

Science Curiosity

0%

25%

50%

75%

100%

pro

bab

ility

1st 16th 50th 84th 99thScience Interest (percentile)

Evolution believer

Evolution disbeliever

Science Curiosity (percentie)Logistic regression. Colored bars reflect 0.95 level of confidence

prob

abili

ty o

f re

que

stin

g f

ull s

how

Krista!

Aidan

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

Evolution believer

Evolution disbeliever

Science Curiosity Index (percentile)

Evolution believer

Evolution disbeliever

Odinary Science Intelligence (percentile)

0%

25%

50%

75%

100%

1st 16th 50th 84th 99th

Prob

. of a

gree

ing

Evolution believer

Evolution disbeliever

Odinary Science Intelligence (percentile)

Evolution believer

Evolution disbeliever

Science Curiosity Index (percentile)

Request full documentary

prob

abili

ty

“It seemed like the documentary supplied strong evidence of how humans acquired color vision.”

Colored bars reflect 0.95 level of confidence

prob

abili

ty

Prob

. of a

gree

ing

Evolution disbelievers . . . .

Krista!

Krista!

Aid an

Aidan

0%

25%

50%

75%

100%

pro

bab

ility

1st 16th 50th 84th 99thScience Interest (percentile)

Evolution believer

Evolution disbeliever

Science Curiosity (percentie)Colored bars reflect 0.95 level of confidence

Pro

b. o

f req

uest

ing

full

docu

men

tary

Satisfying the curiosity of all the citizens of the liberal republic of science!

The ESFI disentanglement project:

(including color-vision challenged monkeys!)

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

*

*

**

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

* “you tell me!”

*

**

The ESCI concept

Kahan, D.M. Making Climate-Science Communication Evidence-Based—All the Way Down. in Culture, Politics and Climate Change (ed. M. Boykoff & D. Crow) 203-220 (Routledge Press, New York, 2014).

The ESCI concept

The ESCI concept

The standard exchange—

#Scicomm Professional:

#Scicomm Researcher:

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher:

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno.

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

#Scicomm Professional:

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

#Scicomm Professional: Well,

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

#Scicomm Professional: Well, this might be analogous to what you did in the lab.

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

#Scicomm Professional: Well, this might be analogous to what you did in the lab.

#Scicomm Researcher: Cool!

The ESCI concept

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

#Scicomm Professional: Well, this might be analogous to what you did in the lab.

#Scicomm Researcher: Cool! Try it & I’ll measure!

The ESCI concept

#scicomm professional #scicomm researcher

The standard exchange—

#Scicomm Professional: So, what should I do?

#Scicomm Researcher: I dunno. You tell me!

#Scicomm Professional: Well, this might be analogous to what you did in the lab.

#Scicomm Researcher: Cool! Try it & I’ll measure!

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

* “you tell me!”

**

*

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

* “you tell me!”

* More analyses

*

*

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

* “you tell me!”

* More analyses

* MA experiments (spring Annenberg)

*

1. Study 1 recap

2. Now what

Evidence-based Science Filmmaking Initiative

* “you tell me!”

* More analyses

* MA experiments (spring Annenberg)

* SCI_1.0 validation, pt 2