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How to Use Facebook VideoCards for BusinessBy Christian Karasiew icz
Published February 25, 2015
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Tweetbusiness?
Want a quick and easy way to say thank-you?
Facebook video cards make it easy to saythanks to clients, employees and businesspartners.
In this article you’ll discover four ways to use Facebook video cards tostrengthen your professional relationships.
Create Facebook Video Cards
Discover how to use Facebook video cards for business.
Facebook’s Say Thanks tool is an easy way to create and share personalizedFacebook video cards.
At first glance, Facebook video cards appear to be only for close friends. However,you can use them in a variety of situations. In this article I’ll focus on how you can usethem for clients and employees.
To create a video card, log into Facebook and go to the Say Thanks page . Thenon the left side of the screen, choose the Facebook friend who will receive thevideo.
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Facebook video cards are an easy w ay to send a quick thank-you to a client or business partner.
Next, choose a theme for the video card. Your choices are Old Friends, Friendsand Family.
Select a theme for your video Facebook video.
Now choose which photos you want to use in the video. Or if you want toupload additional photos to Facebook, click the Add Photos button, navigate tothe files and click Open.
You can upload photos to use in your video card.
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After selecting your photos, click the video preview at the top of the page to seeyour completed video. If you’re happy with it, click Share Video.
Decide w ho can see your Thank You video.
The Post on Your Timeline box opens, where you can choose who will be able toview this video. After you make your selections, click Post Video.
The video is then posted to your timeline, the friend is tagged and the video is sharedon the friend’s timeline as well.
Here are some ways you can use Facebook video cards to say thanks to yourclients and employees.
#1: Say Job Well DoneDid your employees or work colleagues put in extra effort to make your last event asuccess? Did someone take on a project that fell outside the scope of his or her jobdescription?
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Tell an employee how much you appreciate their efforts. Image: Shutterstock.
When we get overwhelmed with projects, we often forget to thank the people who dothe work.
If you have people on your team who step up and do amazing work, be sure you sendthem a video card on Facebook (if you’re friends with them) to say thanks for a jobwell done.
Not only does this simple gesture show your gratitude, but it can also be a realconfidence booster to someone who performed well in a job they’ve never donebefore.
#2: Bid Employees Good-bye
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Holding onto top talent can be difficult. Often, when someone leaves a company, itfeels a little awkward or strained—but it doesn’t have to be that way.
Send a valued employee on to a new adventure. Image: Shutterstock.
If an employee has had a profound impact on your company, you can send him or hera thank-you on Facebook. This is a great way to acknowledge employees’contributions to the company and make sure they know you valued their work.
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Here is an example of a Say Thanks video from Facebook’s COO, Sheryl Sandberg, toa former employee.
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#3: Motivate PartnersWorking with clients can take up a lot of your time. Unfortunately, not everyone youwork with is organized and responsive to requests. Sometimes it takes a long time toget the media files you need for a project or to get a reply to an email.
Sheryl Sandberg with Kirthiga Reddyand 19 othersChief Operating Officer at Facebook · 1,464,980 followers ·November 12, 2014 ·
Marne Levine, as you transition to your new job as Instagram’s COO Iwant to thank you for building Facebook’s public policy team for thepast 4+ years and being a great friend to all of us.
Create your own Say Thanks video at fb.com/thanks # saythanks
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A thank-you can also serve as a great motivational tool and help propel your client tow ard meeting
their goals. Image: Shutterstock.
If you’re working with a client who is just starting out, rather than being critical, sendthem a Facebook video card to tell them you’re looking forward to working together.
#4: Recommend a ClientAnother way to use Facebook video cards is with your clients. If a client has done anoutstanding job on work you’ve requested, you can send them a thank-you.
Not only does the video card show you value the client’s work, but because the videois posted on their timeline as well as your own, it also adds credibility to yourendorsement.
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Sending a thank-you for client work can also be valuable if people ask you forrecommendations on whom to hire for a specific job. You can easily point them back tothe client you think did great work and share the Say Thanks video you sent them.
A Thank You video can help you recommend a client’s w ork to others. Image: Shutterstock.
If you’ve created a video card showing some of the client’s work, you can share that aswell.
Recommending a client publicly helps validate their work and holds more value thansimply sending a private email or handwritten note.
Should I Friend Clients and Business Partners?
Before you send a thank-you with a Facebook video card, you may want to
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consider whether this is something you should do.
There is a lot of debate about whether you should be friends with clients andbusiness partners on Facebook. Depending on whom you ask, some people liketo keep their personal life and business interactions separate. Other marketersencourage it as a means of developing better personal connections.
Make sure Friending your business connections is the right tactic. Image: Shutterstock.
Personally, I don’t see anything wrong with it.
More businesses are encouraging employees to be more public-facing. It canhelp the business because clients get to know the people who work for them on amore personal level.
Just be sure you’re not sharing confidential information and that thereisn’t a conflict of interest in being friends with someone on Facebook.For example, if you’re planning to sign a contract but haven’t finalized it yet, youmay want to hold off a bit before sending a friend request.
Overall, developing personal connections on Facebook can help you buildstronger relationships in business.
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Over to You
Saying thanks isn’t just reserved for great work—it’s also a way to acknowledge thatyou appreciate someone’s time.
Take a few minutes to send a Say Thanks video to clients, employees and businesspartners. Not only does it help form a bond, it can also be a way to generate referralsand recommendations for other clients.
Have you sent a Facebook video card to a client? Was it well-received? Doyou have any other suggestions on how you could use video cards to thankclients and employees? Let me know in the comments below.
Well Done photo, Good Bye photo, You Can Do It photo, Facebook Friend photo andRecommended photo from Shutterstock.
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ABOUT THE AUTHOR, Chr is t ian Karas iew icz
Chr is t ian Karas iew icz is a soc ial media marketing prof ess ional and
f ounder of FB Marketing Univers ity , your premier source f or
Facebook education and training on the w eb. Othe r pos ts by
Chr is tian Karas iew icz »
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GoodVibraShawn • 18 hours ago
I love the idea of making use of this feature in a different way, but the only problem is it means you need to becomingFacebook friends with your clients or staff. You mention about the debate for this, but as far as I'm concerned if thereis any debate at all it's not something I would do. If there's a chance a client doesn't feel good about it then I don't feelgood about it.
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• Reply •
Christian Karasiewicz • 16 hours ago> GoodVibraShawn
@GoodVibraShawn, good point. I think it's important to remember that everyone tends to have an opinion onif you should be friends with clients and staff. A lot of that is based on someone's personal preference andoverall comfort level. I would do what you feel most comfortable with doing (and what is an accepted practicein your industry).
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GoodVibraShawn • 16 hours ago> Christian Karasiewicz
But I think you're on to a great idea here. Perhaps maybe even a video or image that you can displayon your page that only shows to people who haven't liked your page yet.
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• Reply •
Christian Karasiewicz • 16 hours ago> GoodVibraShawn
@GoodVibraShawn, almost like a testimonials feature like you can display on your website? △ ▽
• Reply •
Amandah Tayler Blackwell • 12 hours ago
I love this idea. However, I think it would be better if pages could use the tool. Right now, I have no desire to "friend"clients on my personal Facebook page, not that I really use my personal FB page. Let's hope that FB brings thecards to pages.
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• Reply •
Christian Karasiewicz • 11 hours ago> Amandah Tayler Blackwell
@Amandah Tayler Blackwell, I've had a lot of people ask about that option. Hopefully Facebook's listening. △ ▽
• Reply •
Amandah Tayler Blackwell • 11 hours ago> Christian Karasiewicz
I hope they listen too! △ ▽
• Reply •
Guest • 7 hours ago> Amandah Tayler Blackwell
Me too @Amandah Tayler Blackwell. Let me see what I can do to request that. △ ▽
• Reply •
Amandah Tayler Blackwell • 7 hours ago> Guest
Hopefully, FB listens. :-) △ ▽
• Reply •
Christian Karasiewicz • 7 hours ago> Amandah Tayler Blackwell
@Amandah Tayler Blackwell, just sent in a suggestion on adding this. Fingers crossed! △ ▽
Amandah Tayler Blackwell • 7 hours ago> Christian Karasiewicz
Excellent!
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Shelley • 8 hours ago> Amandah Tayler Blackwell
I agree! 1△ ▽
• Reply •
Krithika Rangarajan • 11 hours ago
LOVE the 'Recommend' Card - wow, I didn't realize that Video Cards could be used to create and maintainrelationships!
Thank you so much, Christian
Kitto 1△ ▽
• Reply •
Christian Karasiewicz • 8 hours ago> Krithika Rangarajan
@Krithika Rangarajan, maintaining relationships is very important - even if someone moves on. You neverknow when you might need to call on that person down the road.
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• Reply •
KarenKefauver • 11 hours ago
what can one do about music options? △ ▽
• Reply •
Christian Karasiewicz • 11 hours ago> KarenKefauver
@KarenKefauver, unfortunately they don't let you change the music. △ ▽
• Reply •
Antonio Calero • 7 hours ago
What a great post Christian! Very useful tips, nice way of thinking 'out of the box' 1△ ▽
• Reply •
Christian Karasiewicz • 5 hours ago> Antonio Calero
Thanks @Antonio Calero. Did you come up with any other great ideas on how you would use video cards? △ ▽
Antonio Calero • 4 hours ago> Christian Karasiewicz
I was thinking to use it as a recognition program to - for example - announce the best follower / client /
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I was thinking to use it as a recognition program to - for example - announce the best follower / client /subscribers.... This idea still needs some polishing though...
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• Reply •
Billie Murray • 31 minutes ago
I agree with all the comments re: having to friend the client. I wouldn't want to do this and would rather this be aPages feature too. I also think this should be in Australia already :))
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