Www.active-access.eu Active Access training event Active Access – project overview Budapest 7 th & 8 th June 2012

www.active-access.eu

Active Access training event

Active Access – project overview

Budapest 7th & 8th June 2012


Active Access

• Why this project?

• Who we are

• Aims and objectives

• Approach

• A few key results

• Some key lessons learned


Why this project?

• Walking – hugely important mode of transport – but ignored as such!

% trips by mode, Scotland

0%

20%

40%

60%

80%

100%

1997 2000 2003 2005 2006 Edinburgh2004

Source: Transport Statistics Scotland 2007 and Edinburgh LTS 2007

Other

PT inc taxi

Car pass or driver

Bike

Walk


Encouraging walking – big benefits

• Health

• Quality of life

• Value for money

• Environment

• Local economy


0

100

200

300

400

500

600

1975/6 1989/91 1995/7

Walk miles

Car miles x 10

Walking – health benefits

% of adults obese

males

Females

Miles/yr30%

20%

10%

UK – travel and obesity


So we thought we should put things right a little – and try to

raise the status of walking


Who we are – Active Access partners

• Edinburgh Napier University – Transport Research Institute (ENU), UK

• Austrian Mobility Research (FGM-AMOR), AT

• City of Koprivnica, HR

• Tartu City Government, EE

• Harghita Energy Management Public Service, RO

• Hungarian Cyclists’ Club, HU

• Centre for Health and Development Murska Sobota (CZR/CHD MS), SI

• German Institute of Urban Affairs (DIFU), DE

• Prioriterre, FR

• Energy Agency of La Ribera (AER), ES

• Cities for Mobility Network, City of Stuttgart, DE

• University of Nicosia, Cyprus (ESC), CY

• Municipality of Aveiro, PO

• Walk21, UK

• The Association for Urban Transition (ATU), RO


Main objective

To increase the use of cycling but especially walking for short everyday trips in local areas, in order to benefit people’s health, and the health of the local economy.

By:

• Transfering long car trips to shorter walking/cycling trips

• Changing people’s mental maps of their local neighbourhood


Specific Objectives

• Save energy through modal shift

• Improve public health

• Strengthen local economies

• Build capacity of partners and followers

• Reduce conflicts/barriers of walking & cycling

• Raise awareness & support for walking & cycling as transport modes


Target Groups

• Decision makers e.g politicians

• Multipliers e.g journalists, health institutions,

associations etc.

• End Users

- shop / restaurant owners

- schools and companies

- the general public


Approach


Approach

11 of 15 Active Access partners carried out activities tailored to meet local needs and conditions

Walking & cycling to:

• School

• Shops

• Work

• For leisure


Walking & cycling to school•Traffic snake game

• Walking buses

• Cycling education

• School travel plans

• Creation of University cycling club

• Film making competition

• Drawing and photo competitions

-


Walking & cycling to shops & restaurants

• Incentive schemes for customers arriving by bike or on foot

• Production of walking

maps

•Shopping trolley testing

•Dr Bikewww.helybenveddmeg.hu


Walking & cycling to work

• Travel plans

• Walk to work days

• Inter-enterprise

challenges


Walking & cycling for leisure & health

•Health paths

•Exercise prescriptions

•Guided walks

•Pedelec testing

•Maps for pedestrians & cyclists

•Mobility information packs for new residents

•Street events


Key outputs

• Eleven partners organised walking audits

• Eight walking buses

• Four health-based campaigns

• Five shopping campaigns

• Three employer-based campaigns

• Improved walking infrastructure in four cities as result of Active Access


Key (emerging) impacts

• Increased stakeholder awareness of walking in all partner cities/regions

• Modal shift to walking/sustainable modes e.g.:• Harghita – Traffic Snake Game – doubled use of sustainable

modes• Koprivnica – up to 4% point increase in walking to schools,

10% cut in car use to work• Annecy work mobility challenge – 11,000 km to work by bike• Cyprus – massive demand from parents for walking buses• Graz pedelec testing – 37km per person per week cut in car

use


How we engaged stakeholders

• Stakeholder involvement plans

• Walking audits

• Seminars

• Stakeholder workshop

• Local media


How we learnt from one another

• Sharing best practice examples

• Group work at project meetings

• Shadowing


Key lessons learnt?Build partnerships from the beginningEngage stakeholders at the planning stage to generate a strong sense of ownership and mutual benefit

Be prepared to change approachShifting the focus of campaigns can broaden understanding & engagement

Hitch a ride on high profile eventse.g. European Mobility Week

Build momentumEngage the willing at first and aim to attract others with the success of early efforts or sense of social expectation

Surprise people and have some fun!Engaging people on –street with unexpected events or ideas can generate community discussion

Empower local networks to continue new initiativesLocal ownership of the campaign can lead to ongoing rollouts and spin offs


www.active-access.eu Legal disclaimer:The sole responsibility for the content of this presentation lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.

Tom Rye, Professor and Head of Transport Planning, Lund University,

Sweden [email protected] Formerly of Edinburgh Napier

University (project coordinators)


Session by approach (1)• This session – chance to find out more about each

approach

• Four groups – all in this room – one on walking to:• Schools• Work• Leisure/recreation/ for health• Shops

• Each group runs four times – so join each group in turn to find out about all four approaches

• Please contribute your thoughts and experiences


Session by approach (2)

• What activities achieved

• What scale they achieved it

• Most important success factors

• What were biggest problems and how they were overcome

• If there are different things that might be done in future to make implementation easier

• Three “top tips” or guidance points


Summary session 1230-1300

• What are our top three messages/lessons learned?

Documents

Www.active-access.eu Active Access training event Active Access – project overview Budapest 7 th & 8 th June 2012