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BMP21 Launch
Gino Van der VenZele
30 October 2009
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Product overview Pricing & Ordering information Sales Support tools
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Product Overview
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BMP21 is Brady’s entry model handheld printer
Targeted at the contractor/installer use
For the electrical, telecom/datacom and maintenance faciliy markets
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Product Description
BMP21 will replace ID PAL New design in Brady style Cartridges for BMP21 will work in
IDPAL for existing materials and are priced at same level
Non-repairable printer IDPal features + New features One handed operation
Left or right handed cutter activation Function as a 2nd key
New material offering (B580, Permasleeve & Self Lams)
Six languages (English, Spanish, German, Canadian French, Portuguese, Dutch)
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New features
203 dpi vs. 180 dpi Larger LCD display (3 lines of text; 1 line of
icons) Stronger, more rugged cartridge contacts Smoother appearance & larger range of font
sizes Integrated Bumper Guards Barcode
3 of 9 128
Languages Inches and MM Additional Symbols Multi-print Memory Accessories
Magnet Stand Clip Strap Flashlight Case
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Display Layout
Function Indicator
CAPS Lock Indicator
Up to 15 Characters
Battery Indicator
Font Size
Bold Indicator
Label Type
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Consumables Material Types
B423 - White Polyester B430 – Clear Polyester B499 – Cloth Nylon B580 – Outdoor Vinyl B342 - Permasleeve B427 – Self Lam
Backwards Compatible
Label Types Wire Banner General Terminal Blocks/Patch Panels Auto
New consumables
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Feature Benefit
Industrial, rugged thermal transfer printer
This printer is designed to be taken into industrial environments
Small handheld printer with dual cutter buttons and label retention
Printer is easily workable in one hand and label is held by printer until user removes it so you can keep your labels organized
Large display Easy to see and can be easily viewed in low light and outdoor conditions.
Continuous self laminating material up to 1.5"
Most popular wire id material now available in easy to use, economical printer. Flexibility in length of label allowing you to determine length of your self lam label.
5 year outdoor durable B580 materialEasy to use, economical printer can now be used to create long lasting outdoor durable labels
Built in touch cell in labels and ribbonPrinter automatically formats the objects on your label so that there is no guess work on your part.
AA Batteries and AC powerReadily available AA batteries allows you to take BMP21 anywhere you need it and buy batteries anywhere you choose. AC power gives you the flexibility you need.
Continuous labels up to 3/4” wide Allows you to determine the length required for your label
Easy to use, durable cutterAll label materials can be cut; no need to carry around an extra scissors to get your labels.
Easy to load cartridgesTape and ribbons are pre-identified by Brady and easily loaded quickly and correctly each time.
Automatic shut off when in non-use Conserves battery power when printer is not in use.
Ability to store, retrieve and delete label files
No need to re-create commonly used labels. Make it once and recall it later for future use.
Features and Benefits
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Features and BenefitsFeature Benefit
Built in bar code symbologies, fonts, graphics
Easily add objects to your labels to improve the quality and understanding of your labels.
Ability to serialize data to print on labels
Save time by reducing the number of steps needed to print serialized data - Propel automatically does it for you.
Fixed Label Length Allows you to set size of label so each label is sized to your specifications
Font Autosizing Maximizes the size of your legend on your label minimizing your work
Terminal Blocks and Patch PanelsAllows you to easily and quickly identify your terminal blocks and patch panels in one simple step
Multi functioning Accessory with Magnet, Flashlight, wrist strap, etc
Allows for one handed operation of your printer leaving your other hand free. Gives you carrying and operating options as well as eliminates the need to carry an additional flashlight to see in dark spaces.
Magnet Accessory Allows for one handed operations leaving your other hand free.
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43 different cartridges New Materials:
B427 Self Lams Permasleeve B580 durable outdoor vinyl
Sales kits Combinations of
Printer AC Adaptor Hard Case Selection of consumables
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Hard Case – BMP21-HC AC Adaptor – BMP21-AC
Usable in IDXPERT and BMP21
Multifunctional Tool – BMP21-TOOL Screws into the back of the printer
Includes:– Magnet– Flashlight– Stand– Belt Loop– Pole Strap
Magnet Only Accessory – BMP21-Magnet Screws into the back of the printer
Includes– Magnet
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Demo Opportunity: Counter/Inside Sales People/Outside Sales People
POP Simulator Literature
Demo Preparation Have fully charged batteries Have Magnet or Multifunctional Accessory Have Backlight On
Datacomm/Electrical Demo Show Wire marker label
9pt bold font Use M21-750-499 or M21-150-427 or M21-250-C-342 Serialization
Show Fixed Length Label 3” size Auto Bold Font Use any size ¾” label
Terminal Block Use M21-375-499-TB
General Identification Demo Show Banner Label
Auto Bold Font Barcode 39 Use M21-750-580-YL or any color
Show Fixed Length Label 3” size Auto Bold Font Use any size ¾” label
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B-342 Permasleeve
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Markets/Applications Datacomm
IT/Network Contractors Audio Visual Communications
Electrical Contractors Maintenance Panel Shops
General ID Safety Tool Cribs Warehousing Equipment Rental Lean Compliance Transportation Equipment Utilities
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Why choose BMP21
Robust handheld printer for industrial use
User friendly with large display, easy to navigate menu and clear indicators and usefull acc. Magnet
High quality consumables in a cartridge with chip and wide choice to select from Selflam’s are unique Permasleeve Vinyl
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Sales support tools
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Demo board Label selection guide Cross reference list POP display Selling sheet Website landing page How to – video’s Press releases How to demo Mailing template Posters Roller banner Product stand
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