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www.idc.com
“Contenidos Sociales”: la era de la personas
Jaime García CanteroResearch Manager
“Si tienes una manzana y yo tengo una manzana y las intercambiamos entonces seguiremos teniendo una manzana cada uno. Pero si tienes una idea y yo tengo una idea e intercambiamos estas ideas, entonces cada uno de nosotros tendrá dos ideas.”
George Bernard Shaw
“Debería ser obvio que la inteligencia es, ante todo, un producto social, unión no sólo de ideas sino, sobre todo, de personas.”
Antonio Orihuela
1.Inteligencia Colectiva1.Inteligencia Colectiva
Empleados de la informaciónDonde gastan su tiempo (...y el dinero de su empresa)Empleados de la informaciónDonde gastan su tiempo (...y el dinero de su empresa)
2.Personas2.Personas
Cambio “demográfico”Cambio “demográfico”
3. Organizaciones desnudas3. Organizaciones desnudas
Uso de aplicaciones en las organizacionesUso de aplicaciones en las organizaciones
15%
15%
13%
12%
11%
10%
5%
19%
0%Don't know
None
External blogs
Shared bookmarking
Wikis
Business/Social networking applications
Mashups
Online communities
Internal blogs
Which of the following capabilities do you currently use at your organization?
Which of the following capabilities do you currently use at your organization?
Uso futuro de aplicaciones en las organizacionesUso futuro de aplicaciones en las organizaciones
Which of the following capabilities do you consider to be important to implement within the next 24 months?
7%
12%
13%
10%
8%
10%
5%
31%
4%Don't know
None
External blogs
Shared bookmarking
Wikis
Business/Social networking applications
Mashups
Online communities
Internal blogs
% Using Social Networks
Use SNs Don't Use
Redes socialesRedes sociales
63%
37%
N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.
Only “true”social networks such as MySpace, Facebook, Classmates.com…
Redes socialesRedes sociales
23%
77%
MySpace, Facebook, Classmates.complus sharing, blogs, bookmarking
N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.
% Using Social Networks
Use SNs Don't Use
% Using Social Networks
Use SNs Don't Use
Redes socialesRedes sociales
13%
87%
MySpace, Facebook, Classmates.complus sharing, blogs, bookmarking plus reviews, classifieds, wikis
N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.
0% 20% 40% 60% 80% 100%
Bookmarking
Music Sharing
Blogs/Forums
Photo Sharing
Social Networks
Classifieds
Video Sharing
Wikis
Reviews
Contribute Only Consume Don't Use
Redes sociales ¿ qué usamos?Redes sociales ¿ qué usamos?
N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.
Y en la empresaY en la empresaWhich of the following do you READ OR BROWSE three
or more times per week for business?
Source: Web 2.0 at Work: Adoption of Tools for Personal and Business Use, Doc #206176, April 2007
0%
10%
20%
30%
40%
50%
60%
Blogs Wikis Social networks Discussion boards Video conferencing None
Small Business Medium Business Large Business
Y en la empresaY en la empresaWhich of the following do you CONTRIBUTE to
three or more times per week for business?
Source: Web 2.0 at Work: Adoption of Tools for Personal and Business Use, Doc #206176, April 2007
0%
10%
20%
30%
40%
50%
60%
70%
Blogs Wikis Social networks Discussion boards Video conferencing None
Small Business Medium Business Large Business
Previsiones de crecimientoPrevisiones de crecimiento
Source: U.S. Social Networking Application 2007–2012 Forecast and Analysis, Doc #208313, Aug 2007
$-
$100,000 M
$200,000 M
$300,000 M
$400,000 M
$500,000 M
$600,000 M
$700,000 M
$800,000 M
$900,000 M
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Total Market Revenue
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