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    IndiaGeni Presentationwww.indiageni.com

    Budha ChandrasekharFounder and C.E.O.

    [email protected]

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    IndiaGeni provides location based web and mobile servicesandsocial

    networking in various Indian languages like Hindi, Telugu, Tamil,

    Kannada, and Malayalam along with English.

    Vision and Mission Statement:

    IndiaGeni High-level Architecture:

    Vision and Mission Statement

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    India Population reached 1.3 billion, where as Internet users are 60 million (4%)The reason being the language barrier.

    Indian web user Problem:

    4%

    96%

    percentage ofpopulationusing internet

    percentage ofpopulation notusing internet

    Market and Industry Environment

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    IndiaGeni breaks barrier by providing Indian Language web and mobileservices.

    Solution:

    Location based service providersSocial networking in indian languagesPersonal finance web toolClassifiedsEducation and Skill set searchShop , News

    HealthcareCar and Bike Pool1Link , Super searchRoommatesWalk-insArticles

    IndiaGeni Web based services:

    IndiaGeni Mobile based services:

    Location based reminders

    Location based search

    Family and friend finder

    IndiaGeni Solution

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    Value Proposition, Key Products/Services and Differentiation

    Location based adsLocation based vendor recommendations referral feesPersonalized savings recommendations referral fees

    Category and Location based healthcare products recommendation referral feesGoogle adsMobile ads

    Why customer is passionate about:

    If Customer act on one of indiaGeni vendor or healthcare products or personalized

    savings recommendations, we sometimes but not always earn a nominal fee.

    But customer can always count on unbiased advice.

    Key revenue streams/products:

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    Competitive Scenario and Entry Barriers

    S: Strong hold in NRI

    community.

    W: Language basedservices are not

    available.

    IndiaYellow pages and

    classifieds

    Healthcare

    Sulekha.com

    healthizen.com

    S: Useful financial

    information.

    W: not for common

    users

    Indiapersonal finance

    management sites

    www.indiainfoline.com

    www.tips4me.com

    S: Strong search

    market hold;

    W: no language

    based mobile

    services in india

    GlobalGlobal search

    engine

    Google

    key strengths andweaknesses

    geographybusiness linecompetitor name

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    IndiaGeni Business Model:

    Business Model

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    IndiaGeni Revenue Model:

    Revenue Model

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    Market Traction

    1510

    60

    40

    120

    90

    0

    20

    40

    60

    80

    100

    120

    2009 2010 2011

    Unique usersin million

    Registeredusers in million

    Customer wins:

    If Customer act on one of indiaGeni vendor or healthcare products or personalized

    savings recommendations, we sometimes but not always earn a nominal fee.

    But customer can always count on unbiased advice.

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    EOY 2009 : 200k USDEOY 2010 : 1M USDEOY 2011: 1.7M USD

    IndiaGeni Sales Projections:

    0

    50

    100150

    200

    250

    300

    350

    400450

    500

    1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

    2009

    2010

    2011

    EOY 2009 : 200k USDEOY 2010 : 1M USDEOY 2011: 1.7M USD

    IndiaGeni Sales Projections:

    0

    50

    100150

    200

    250

    300

    350

    400450

    500

    1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

    2009

    2010

    2011

    EOY 2009 : 200k USDEOY 2010 : 1M USDEOY 2011: 1.7M USD

    IndiaGeni Sales Projections:

    Financials

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    Milestones:

    Milestones

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    Team:We are perfect example of teamwork, where individuals work together for acommon purpose, in this case creating useful, informative and remarkableproduct for Indians!

    Team

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    Chandra Profile :

    C.E.O. ITWorkspace Inc from last 2 yrsProject Manager Prime technologiesProject Manager Mphasis BFLProject Manager cBay SolutionsArchitect Cognizant Solutions

    Experience :

    Education :

    Bachelors degree in Electronics & Telecommunication EngineeringEntrepreneurship course Tie-Robert Smith Business School, Maryland University, USA

    Management Team

    Mentors :

    Meetpaul singh, MD- Alumni Stanford University

    Srini saripalli, sales and marketing guru

    Srini challa Best friend and financial adviser

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    Exit

    Companies like google, yahoo, microsoft or IT giants may acquire indiaGeni :

    Profitability of location based and local language business

    Increase sales/revenuesVenture into new businesses and marketsIncrease market shareDecrease competitionEnlarge brand portfolio

    Reasons of acquisition:

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    Risks & Gaps

    RISKS:

    Big players like Google, yahoo, and rediff may come up with similar services.

    Creating a direct competitor to IndiaGeni current online services would be complex and

    time consuming. It would require the following expertise and effort:

    Barriers to Entry The Pre-emptive Strike

    Time to marketAn easy-to-use and comprehensive service

    Original content, constantly under developmentFlexibility of adding any number of languages

    These are obstacles to launching a competitive service, but not insurmountable.

    Instead, IndiaGeni is relying on a strategy of delivering superior services to establish a

    standard in the growing industry. The company began this process by creating a first-

    mover advantage and a reputation for compelling quality, resulting in a significantmarket share.

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    Useful Informative Remarkable