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www.involver.com // [email protected] // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

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Page 1: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TM

Us Weekly Case StudyHow to Maximize your Facebook PageDMA Social Media Spotlight 2010

Page 2: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TM

Social Network Ad Spending expected to increase over the next few years

• Online ad spend expected to increase from 8.7% of total media spend in 2008 to 15.2% in 2013• While eMarketer expects that Social Media Ad Spending will increase at a similar rate to the total online ad spending market, Involver expected it to increase at a more rapid pace, resulting in a >$2B market in 2012

Source: eMarketer, Forrester, Team Analysis

Page 3: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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Page 4: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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Page 5: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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“engagement, audience targeting, sharing and branding potential, and reach.”

Page 6: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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Social Media Objectives

• 92% of customers have not even begun using social media yet!

• We are at the tip of the iceberg!

AcquisitionAcquisition EngagementEngagement MonetizationMonetization

92% of customers 7% of customers 1% of customers

Page 7: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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direct marketing channel to an opt-in subscriber base and their friends.

Page 8: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TM

Involver enables brands to build, monitor and measure customized Facebook Pages.

Page 9: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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The First Complete Marketing Suite for

All Premium Accounts include:

Fan Re-Engagement

Engaging applications Enterprise-grade

reliability

Premium branding options

Comprehensive analytics

Automatic content publishing

Dedicated account manager

Viral Syndication Premium marketing

services

From setup to engagement to syndication, Involver does all of the heavy lifting for you.

Page 10: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TM

Involver Fan Page Applications: A growing suite of brandable and engaging

applications.

More than 20 applications ready made for Facebook Pages

Page 11: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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Us Weekly Facebook Page in 2008:

Page 12: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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Facebook Pages: The PastApril 2009

Page 13: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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- 2,700 fans-No fan interactions

-

Page 14: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TMNews

Page 15: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TMVideo Gallery

Page 16: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TMTwitter

Page 17: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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Involver Fan Page ApplicationsA new solution for brand marketing on FacebookMay 2009

Page 18: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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- 260,000 fans- 30,000 fan interactions/week

After 150 days:

Page 19: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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What can we learn from Us Weekly?

Page 20: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

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massive direct marketing potential using Facebook Pages.

Page 21: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TM

Don’t advertise to your audience.

Give your fans tools to tell their friends about you.

Page 22: Www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

www.involver.com // [email protected] // 415.963.4255

TM

Get started: www.involver.com/pagesFind me on twitter @rahimthedream

More info on Involver:[email protected]