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www.oohindia.com
OVERVIEW
Out-of-Home Media (India) Pvt. Ltd. was established 2007
A leading media company specializing in out-of-home television.
We strategically place high definition LCD/Plasma screens at various customer connect locations
We broadcast ads & Content on the screens and engage consumers while they are out-of-home.
www.oohindia.com
STRATEGIC PARTNERS • China's largest Out Of Home lifestyle media
company• Enjoys a whopping 98% of the market share• More than 3 Lakh Screen• 7th Largest Out of Home Media Agency in the
world
• 3i is one of the world’s leading private equity investors in the media sector
• With a 50-year track record and a current portfolio worth more than $800 million
www.oohindia.com
OOH MEDIA !!
Presence in 18 Cities across India
More than 4500 live screens across India
Reach of over 50 million people monthly
More than 300+ clients
Research conducted so far:• More than 80 Campaign Evaluation studies• OOH Metrics• Residential Research• CSD Research
Research conducted in partnership with Nielsen with a total sample size of more than 25000
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OUR COVERAGE
MORE THAN 4500 TOUCH POINTS
ACROSS 18 CITIES
www.oohindia.com
• Office buildings
• I.T. parks
• BPO’s
• Airport buses
• Hospitals
•Residential buildings
• Multiplexes
• Bookstores
• Fast food chains
• Restaurants
•Beauty salons
• Clubs
• Gymnasiums
• Cafes
• Malls
• Lifestyle Stores
• Hyper/Super Markets
• CSDs
OOH LOCATIONS
We reach people at various out-of-home touch points during their 24-hour life cycle
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A day in the life of a SEC A Consumer – the OOH TV way
8:15~8:30 AM
Leave home, drive or
take a taxi to go to work
9:00~9:30 AM
Reach Office
10:00~12:00 AM
Meeting with client
at office
13:00~14:00 PM
Have lunch with
client
14:00~17:00 PM
Out-of-office for
client visits18:00~23:00 PM
Dinner with client,
coffee with colleague,
visit the super mkt
12:00 AM
Sleep
Saturday, Sunday, visit
shopping mall or see a
movie with family
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SOME LOCATION IMAGES
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OOH Media is a multi-Platform audio visual advertising medium We provide a captive audience
We are a Lifestyle medium reaching out to• Decision makers• Influential consumers• Wealth creators• High Net worth Individuals
When they step out of home to• Work • Shop• Play
A true convergence medium
WHY OOH MEDIA !!
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OOH WORK OOH SHOP OOH PLAY
Influencers Women Youth
Affluent Professionals Youth Families
Young Professionals Kids with Mothers Couples
Families Corporates / Professionals
Couples Women
LOCATION-WISE TG
We reach people at various out-of-home touch points during their 24-hour media cycle
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OOH MEDIA & FLEXICASTING
Flexicasting is a new media planning tool innovated by Out-of-Home Media.
It provides an opportunity to advertiser to slice & dice communication across various touch points.
It provides an advantage of getting as local as possible just like an outdoor but with the power and capability of Audio-Visual.
Flexicasting provides ‘the ability / flexibility to advertisers to telecast brand communication on OOH Media screens as per their
• choice of city• choice of location• choice of target audience• choice of creative• choice of language
www.oohindia.com
OOH MEDIA & RESEARCH
We help our clients to measure the effectiveness of their ad running on our screens.
This is done by conducting an extensive research in all the locations where the ads are running.
We have commissioned Nielsen, world's leading provider of marketing information and audience measurement.
The research is targeted as a tool to understand• Screen recall• Advertising recall• Elements of advertising recall• Hygiene check on medium
Research conducted so far:• More than 80 Campaign Evaluation studies• OOH Metrics• Residential Research• CSD Research
www.oohindia.com
KEY POINTS OF RESEARCH
According to the researches there is 87% average visibility for screens across our locations
On an average 81% of the respondents are able to recall any advertising that they see on our screens.
According to the researches there is 67% average recall for the client specific advertisements
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OOH METRICS
India’s first ever large scale digital Out-of-Home TV research
OOH Metrics – the only Metrics available in Outdoor Audio Visual space as of now
Conducted by OOH Media in association with Nielsen.
Conducted on a sample size of 14,574 individuals across 6 cities• Mumbai • Delhi NCR • Bengaluru • Chennai • Pune• Hyderabad
OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour.
www.oohindia.com
OOH METRICS - SUMMARY
Cumulative Weekly Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is - 54.6 Lakhs
60% plus of the audience across these 6 cities visiting OOH network are SEC A
70% of people, aged 20-34, are most likely to come across the OOH network.
70% male audience in OOH networks across cities
Across surveyed markets, more then 60% audience are graduate +
Across all cities, the average MHI of the OOH network audience is INR 20,000+
Over 70% recall OOH screens in all surveyed markets.
90% of the above 70% audience recalled any ad being played on OOH TV screens
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OOH MANAGEMENT
Ishan Raina – CEO & MD
Jagadesh Babu Botta – CFO
Baagyalakshmi Nagarajan – Director - Sales, South
Fabian Cowan – GM Sales, West
Sumit Sapru – Sr. VP, Business Strategy
Ashutosh Parekh – National Content Head
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SOME KEY EVENTS ASSOCIATIONS
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ADVERTISERSGOVERNMENT & PSU
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MEDIA & ENTERTAINMENT:
ADVERTISERS
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ADVERTISERS
MEDIA & ENTERTAINMENT:
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FINANCE:
ADVERTISERS
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FMCG:
ADVERTISERS
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TELECOMMUNICATIONS:
AUTO & LUBES:
ADVERTISERS
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APPARALS
TRAVEL & TOURISM
ADVERTISERS
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CONSUMER DURABLES
HOME & REAL ESTATE
ADVERTISERS
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RETAIL
ADVERTISERS
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HEALTHCARE & PHARMA
OTHERS
ADVERTISERS
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For more details, please contact us
West & South: PH: +91 9920166646
North & East:PH: +91 98711208911
Email: [email protected]
www.oohindia.com
