www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 Online marketing for
eCommerce & global startups: strategy planning and deployment
Roman Viliavin Vice CEO Promodo
Slide 2
www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 Online marketing channels:
brief introduction Pros and cons of different marketing strategies
Types of projects: how do they earn money and marketing techniques
limitations Ecommerce promotion strategies: from competitors
analysis to marketing ROI calculation Comfy.ua case-study (both
from business & marketing standpoints) Today agenda
Slide 3
www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 120+ employees in 5 offices,
~25% digital market share in Ukraine About Promodo
Slide 4
www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 Too much choice
www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 Online marketing channels
ChannelWhat forProsCons PPC search, comparison shopp. sales
predictable, scalable, traceable stopping PPC means stopping sales
PPC display (GDN) brands awareness easy to setup and target,
remarketing many top-level sites have no Adsense FB targeted
adssales, viral buzz social-demographics targeting, remarket. no
buying mode, lots of mobile users Display adsbrand awareness access
to top-notch exclusive audience much more expensive, time consuming
SMM loyalty, brand ambassadors creation direct P2P and viral
communication requires superior & executive attention
Slide 11
www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 Online marketing channels
ChannelWhat forProsCons SEOsales mostly the cheapest traffic source
for sales hard to predict, depends on SEs Email marketing repeat
sales & LTV improvement super cheap, flexible trigger options
needs solid base of clients with data Affiliate marketingsales
guaranteed level of CPA hard to recruit affiliates, cheating Online
PR brand awareness, SEO authority site & business authority
growth time & efforts consuming UX/Conversion rates
optimization internal business effectiveness helps to skyrocket
sales at small costs requires traffic (something to convert)
Slide 12
www.promodo.com [email protected] Kharkov +38 (057) 752-54-62
Kiev +38 (044) 201-10-21 Almaty +7 707 125-25-26 Moscow +7 495
979-98-54 Lincoln +44 (0203) 137-66-81 Theres no one fits all
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