Www.PromotionsWest.com Creative Strategies for Diverse Communities

www.PromotionsWest.com

Creative Strategies for Diverse Communities


Our Philosophy of PR

• Strategic Development / Planning• Product Launch/Reinforcement• Graphic Design• Publicity / Event Planning & Management

• Social Marketing / Awareness• Media Training• Community Outreach


Strategic Development

What is involved?• Research: Market Analysis, Media Coverage & Perceptions, Positioning, Competitive PR/Marcom activities

• PR Plan Development: Market situation defined as a base for activities, Client position and PR goal statement, Message development (key terms and phrases, staging of messages, roll out of corporate image or products


Product Launch

What is involved?• Product Launch Materials: Press Kit – Spokesperson Bios, Company Fact Sheet, Company Backgrounder, Press Release format/style & authoring, Media Messages

• Media: Vertical (trade pubs), Business, Horizontal, Analysts, Wire Services, Editorial Calendar Opportunities

• Launch Activities: Pitching Media, Events, Shows, Interviews, Media Training


Editorial Calendarsand Contributed Articles

What is involved?• Searching vertical/horizontal/business pubs editorial calendars for inclusion in upcoming articles.

• Developing article outlines &/or authoring articles based on client’s products/company. Meet with product marketing to develop article.

• Pitching media via email and telephone about client and/or article to contribute.


Publicity

What is involved?• Creating an event to promote product or company, and use key messages.

• Developing a seminar to educate potential customers/distributors/sales/partners, and promote product.

• Support product/company at a trade show with hospitality suite or floor presence.

• Co-op program development w/partners.


Media/Speaker Trainingand Opportunities

What is involved?• Media Training for spokespersons or marketing persons about the media interview process. The do’s and don’ts of interviewing, establishing rapport, getting your point across.

• Spokesperson Training for speakers at a conference, event or panel, skill development, presence, handling questions.

• Speaking Opps: Search/Pitch/Coordinate.


Community Outreach

• Strategic planning• Focus Groups• Key informant interviews• Surveys / Questionnaires• Community audits / involvement

• Town hall meetings


Awareness and Outreach

• AARP - Divided We Fail • African Immigrant Refugee Center• Bayview Hunter’s Point Foundation• Bay Area Blacks in Philanthropy• Black Infant Mortality• The Clorox Company - Cause Marketing• Dogs Are Talking• Female Ex-Offenders• Folic Acid Vitamin Supplement• Get the 411 - HIV/AIDS Prevention • Some Secrets Could Kill You • Southeast Partnership for Health• Prostate & Breast Cancer Richmond • Revitalization Outreach• SF Police Department• Tobacco Prevention - CA DPH


Our Team

• Seasoned – We are media relations professionals and journalists with a remarkable track record in defining and effectively communicating strategic messages that result in valuable news coverage.

• Driven – We professionally craft your media messages, build brand awareness and drive market adoption.

• Specialized – Deep experience in go-to-market launches, media relations, investor relations, ideation and strategic communications for technology companies.

• Strategists Who Execute – Every team member has 15 to 20 years of professional and technical experience, providing both strategic counsel and front-line execution.


Agency Checklist

• Strong relationships in communityand industry

• Senior level practitioners• Based in San Francisco with offices inLos Angeles and Washington, D.C.

• Senior staff always accessible, no baitand switch


Thank you!

Creative Strategies for Diverse Communities

Documents

Www.PromotionsWest.com Creative Strategies for Diverse Communities