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WWW.UNIVERSUMGLOBAL.COM
UNIVERSUM STUDENT SURVEY 2013
University Report | Finnish EditionAalto University, technology
2
About Universum
2013 | Finland | Students | Engineering/Natural Sciences
With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks.
Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.
For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.
Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.
Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world.
Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.
3
Our clients and media partners
2013 | Finland | Students | Engineering/Natural Sciences
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
4
What we cover in the report
2013 | Finland | Students | Engineering/Natural Sciences
6. APPENDIX
Additional data on topics covered in previous sections.
5. SUMMARY
A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
4. UNIVERSITY PERCEPTION
Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
1. KEY BACKGROUND DATA
An overview of the groups covered in this report and presents key background information about the samples.
2. CAREER PREFERENCES
Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology has made them unique.
3. EMPLOYER PREFERENCES
Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
5
Table of contents
2013 | Finland | Students | Engineering/Natural Sciences
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
An overview of the groups covered in this report and presents key background information about the samples.
6
University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences.
Groups in this report
2013 | Finland | Students | Engineering/Natural Sciences
Global
2 021
Field period: November 2012 to March 2013
Your university
Finland
The comparisons in this report are based on: Engineering/Natural Sciences
Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, technology” .
Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”.
Students participate annually in Universum’s global career research. 400 000+
394
7
62%
Target group | Students’ characteristics
2013 | Finland | Students | Engineering/Natural Sciences
Average academic performance:
Year of graduation:
Average age (years):
24,0
out of 10
Average age (years):
24,9
38% 6,9 47% 53%
Average academic performance:
out of 10
7,0
All Universities (excl. Applied Science)Aalto University, technology
Year of graduation:
5%12%12%
19%26%24%
1%
2018 orlater
201720162015201420132012
6%9%12%20%25%29%
1%
2018 orlater
201720162015201420132012
8
Table of contents
2013 | Finland | Students | Engineering/Natural Sciences
CAREER PREFERENCES
Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
9
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
Expected monthly salary
2013 | Finland | Students | Engineering/Natural Sciences
3 0023 156 EURTotal
EUR
All Universities (excl. Applied Science)Aalto University, technology
10
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?
Expected monthly salary
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
EUR3 092
3 198 EUR
Female
Male
11
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?
Expected monthly salary
2013 | Finland | Students | Engineering/Natural Sciences
All Universities (excl. Applied Science)
EUR2 951
3 198 EUR
Female
Male
12
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?
Expected monthly salary | Evolution
2013 | Finland | Students | Engineering/Natural Sciences
Gender gap | All Universities (excl. Applied Science)
This chart illustrate female expected salary
as a share of male expected
salary.
Female/Male salary ratio
92%
89%
87%
90%91%
20132012201120102009
13
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
Career goals
2013 | Finland | Students | Engineering/Natural Sciences
66%
41%
41%
40%
31%
16%
15%
15%
13%
66%
37%
37%
44%
32%
19%
12%
14%
17%
To have work/life balance
To be a technical or functional expert
To be competitively or intellectually challenged
To be secure or stable in my job
To be dedicated to a cause or to feel that I amserving a greater good
To have an international career
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be autonomous or independent
Aalto University School of Technology, Engineeringor Science
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
14
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. • The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend.
Career goals | Evolution
2013 | Finland | Students | Engineering/Natural Sciences
All Universities (excl. Applied Science)
1
2
3
4
5
6
7
8
9
2008 2009 2010 2011 2012 2013
To have work/life balance
To be secure or stable in my job
To be a technical or functional expert
To be competitively or intellectually challenged
To be dedicated to a cause or to feel that I am servinga greater good
To have an international career
To be autonomous or independent
To be entrepreneurial or creative/innovative
To be a leader or manager of people
15
• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.
The Universum Drivers of Employer Attractiveness
2013 | Finland | Students | Engineering/Natural Sciences
The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments
The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
The attributes of the employer as an organisation• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
PEOPLE & CULTURE
16
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Driver attractiveness | Evolution
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
2013 | Finland | Students | Engineering/Natural Sciences
All Universities (excl. Applied Science)
15
20
25
30
35
2008 2009 2010 2011 2012 2013
17
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
Students’ top 10 preferences
2013 | Finland | Students | Engineering/Natural Sciences
Variety of assignments1. Variety of assignments
Competitive base salary2. Competitive base salary
A friendly work environment3. A friendly work environment
A creative and dynamic work environment4. A creative and dynamic work environment
Secure employment5. Secure employment
Good reference for future career6. Good reference for future career
Respect for its people7. Respect for its people
Flexible working conditions8. Flexible working conditions
High future earnings9. High future earnings
Leaders who will support my development10. Leaders who will support my development
Variety of assignments1. Variety of assignments
Competitive base salary2. Competitive base salary
A friendly work environment3. A friendly work environment
Secure employment4. Secure employment
A creative and dynamic work environment5. A creative and dynamic work environment
Flexible working conditions6. Flexible working conditions
Respect for its people7. Respect for its people
Good reference for future career8. Good reference for future career
Professional training and development9. Professional training and development
Challenging work10. Challenging work
All Universities (excl. Applied Science)Aalto University, technology
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
18
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.
Universum Career Profiles
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
All Universities (excl. Applied Science)
19
• Where would you prefer to start your first employment after your graduation?
Geographical mobility | Preferred first employment
2013 | Finland | Students | Engineering/Natural Sciences
would like to start working
abroad
would like to start working
abroad
16%
18%
67%
14%
2%
17%
67%
14%
4%
15%
I would prefer to start working in myhome country.
I would prefer to start working inanother country in Europe, not
being my home country.
I would prefer to start workingabroad, outside Europe.
I don't know
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
20
• Are you currently studying in your home country?• Do you plan to go abroad to continue studying?
Geographical mobility | Students planning to study abroad
2013 | Finland | Students | Engineering/Natural Sciences
All Universities (excl. Applied Science)Aalto University, technology
41%of the students studying
in their home country plan to go abroad to continue studying
43%of the students studying
in their home country plan to go abroad to continue studying
Currently studying in your home countryCurrently studying in your home country
93% 7%
Yes
No
90%10%
Yes
No
21
• Which of the following would you prefer to do most after graduation?
What students want to do after graduating
2013 | Finland | Students | Engineering/Natural Sciences
would like to work for a start-up or start their own
business
would like to work for a start-up or start their own
business
8%
7%
49%
33%
6%
3%
3%
3%
3%
1%
36%
26%
3%
10%
5%
6%
12%
3%
Work for an internationalcompany/organisation
Work for a privately-owned nationalcompany/organisation
Work for a start-up
Continue studying
Start my own business
Work for a state-ownedcompany/organisation
Work for the government
Other
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
22
Table of contents
2013 | Finland | Students | Engineering/Natural Sciences
EMPLOYER PREFERENCES
Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
23
• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.
Most preferred industries
2013 | Finland | Students | Engineering/Natural Sciences
32%
30%
22%
22%
21%
19%
13%
7%
6%
6%
19%
18%
18%
17%
22%
32%
6%
11%
4%
13%
Engineering and Manufacturing
Chemicals
Energy
Technology Hardware & Equipment
Pharmaceuticals and Biotechnology
Educational and Scientific Institutions
Construction
Software and Computer Services
Consumer Electronics and HouseholdAppliances
Public Sector and GovernmentalAgencies
Aalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
24
The Universum Rankings
2013 | Finland | Students | Engineering/Natural Sciences
CONSIDERED EMPLOYER RANKING
(as many as applicable)
IDEAL EMPLOYER RANKING
(maximum five employers)
POTENTIAL APPLICANTS’ RANKING
(Yes, I have or will apply)
FULL COMPANY LIST (~ 100 employers within each
main field of study)
“Please select five employers from the list below for which you would most like to work - your five Ideal Employers.”
“Have you or will you apply to these companies/organisations?”
“Below is a list of employers. Which of these employers would you consider working for?”
25
The Universum Recruitment Funnel
2013 | Finland | Students | Engineering/Natural Sciences
WOULD THEY CONSIDER WORKING FOR YOU?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
DO STUDENTS KNOW WHO YOU ARE?
ARE YOU THEIR IDEAL EMPLOYER?
Awareness
Consideration
Desire
Application
26
• Below is a list of employers. Which of these employers would you consider working for?
Considered Employer Ranking | Top 30
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
EmployerRank 2013
Percent 2013
EmployerRank 2013
Percent 2013
VTT 1 49,61% 0 Wärtsilä 14 25,59% -8
Neste Oil 2 42,82% 4 UPM 17 24,80% 5
Fortum 3 38,64% 1 Bayer 18 24,28% 29
Kemira 4 38,38% 16 Helsingin kaupunki 19 23,50% -3
Pöyry 5 37,08% 3 Siemens 20 23,24% -8
Orion 6 33,68% 15 Espoon kaupunki 21 22,72% 5
ABB 7 33,42% -5 Neste Jacobs 21 22,72% NEW -
Valio 8 29,24% 11 Stora Enso 23 22,45% 1
Helsingin Energia 9 27,15% 8 Outokumpu 24 21,67% 2
KONE 9 27,15% -6 Ramboll 25 21,15% -3
Fazer 11 26,89% 6 Suomen ympäristökeskus (SYKE) 25 21,15% 15
Borealis Polymers 12 26,37% 51 Vaisala 25 21,15% -10
Outotec 12 26,37% -2 Sweco 28 20,37% 6
Metso 14 25,59% -5 Pfizer 29 19,58% 29
Nokia 14 25,59% -9 Arla Ingman 30 18,80% 28
Trend Trend
27
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Ideal Employer Ranking | Top 20
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
EmployerRank 2013
Percent 2013
EmployerRank 2013
Percent 2013
VTT 1 22,61% 0 Suomen ympäristökeskus (SYKE) 10 8,78% 16
Orion 2 20,21% 13 Ramboll 12 8,51% 5
Neste Oil 3 19,95% 7 KONE 13 8,24% -9
Kemira 4 16,49% 13 Bayer 14 7,98% 17
ABB 5 16,22% -2 Outotec 15 7,71% -3
Fortum 6 12,77% -2 Siemens 15 7,71% 5
Pöyry 7 12,50% -1 Fazer 17 7,45% 11
Valio 8 9,84% 15 Sweco 18 7,18% 30
Nokia 9 9,04% -7 Pfizer 19 6,91% 29
Neste Jacobs 10 8,78% NEW - Borealis Polymers 20 6,65% 45
Trend Trend
28
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers• Have you or will you apply to these employers?
Potential Applicants’ Ranking | Top 10
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
EmployerRank 2013
Percent 2013
Neste Oil 1 7,32% 9
Orion 2 6,96% 4
ABB 3 6,12% -2
VTT 4 5,16% -2
Fortum 5 5,04% -3
Kemira 6 3,24% 11
Neste Jacobs 7 3,00% NEW -
Valio 7 3,00% 7
Pöyry 9 2,88% -4
Ramboll 10 2,64% 12
Trend
29
• Through which channels have you learnt about these employers? Please select as many alternatives as applicable.
Actual communication channels | Top 10
2013 | Finland | Students | Engineering/Natural Sciences
63%
40%
32%
29%
27%
25%
22%
22%
21%
21%
57%
29%
30%
20%
23%
23%
19%
21%
22%
23%
Employer websites
Career magazines for students
Job boards
Career guides/books
Career fairs
Career guidance websites
News print media advertisements
Social networks/communities
Professional networks/communities
Advertisements in business magazines
Aalto University School of Technology, Engineeringor Science
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
30
Table of contents
2013 | Finland | Students | Engineering/Natural Sciences
UNIVERSITY PERCEPTION
Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
31
• Have you used the career services office at your college or university?
Career Services | Usage
2013 | Finland | Students | Engineering/Natural Sciences
Yes No Yes No
All Universities (excl. Applied Science)Aalto University, technology
54%
46% 40%
60%
32
• How would you rate the career services offered at your college or university?
Career Services | Feedback
2013 | Finland | Students | Engineering/Natural Sciences
POOR
Average satisfaction:
Aalto University, technology
All Universities (excl. Applied Science)
7,0
7,0
EXCELLENT
Aalto University, technology
All Universities (excl. Applied Science)
7%
11%
24%25%
18%
9%
3%2%
1%
4%
11%
23%
29%
18%
9%
5%
2%1%0%
10987654321
33
Which of the following were the most integral factors in choosing your college or university?
Factors affecting university choice
2013 | Finland | Students | Engineering/Natural Sciences
64%
63%
62%
24%
23%
22%
19%
16%
13%
10%
5%
42%
68%
36%
17%
16%
33%
18%
16%
11%
18%
8%
Prestige/reputation
Offered a specific program or field of study
Prospects for future employment
Social environment and recreational activities
Advice from current students and/or alumni
Proximity to home/family
Learning environment and educational facilities
Opportunities for international travel and studyabroad
Advice from family
Costs (e.g. tuition, living expenses, accommodationetc.)
Other
Aalto University School of Technology, Engineering orScience
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
34
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again, they would choose…
2013 | Finland | Students | Engineering/Natural Sciences
68%
24%
8%
57%
36%
6%
Current college or university
Another University
Foreign University Aalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
35
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again | Preferred universities
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
University Rank Percent
University of Helsinki 1 9%
Foreign college or university 2 8%
Aalto University, School of Business 3 5%
Aalto University, School of Art and Design 4 3%
Tampere University of Technology 5 1%
University of Oulu 5 1%
Sibelius Academy 7 1%
Diakonia University of Applied Sciences 8 0%
Finnish Academy of Fine Arts 8 0%
Haaga-Helia University of Applied Sciences 8 0%
32%would choose another university. The most
preferred are presented in the table.
68%of your students would
choose Aalto University, technology
if they made the choice again.
36
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again | Preferred universities
2013 | Finland | Students | Engineering/Natural Sciences
All Universities (excl. Applied Science)
University Rank Percent
University of Helsinki 1 7%
Foreign college or university 2 6%Aalto University School of Technology, Engineering or Science 3 6%
Tampere University of Technology 4 3%
Aalto University, School of Business 5 3%
Aalto University, School of Art and Design 6 2%
University of Turku 7 2%
University of Tampere 8 1%
Oulu University of Applied Sciences 9 1%
University of Jyväskylä 10 1%
43%would choose another university. The most
preferred are presented in the table.
57%of the students would choose their current
university if they made the choice again.
37
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again | Current college or university
2013 | Finland | Students | Engineering/Natural Sciences
The table presents universities with the highest percentage of their students selecting “Current college or university” in this question
68%
62%
61%
60%
53%
47%
47%
45%
26%
Aalto University School of Technology,Engineering or Science
University of Helsinki
University of Jyväskylä
University of Tampere
University of Turku
Lappeenranta University of Technology
University of Eastern Finland
University of Oulu
Åbo Akademi University
38
• Which attributes do you perceive as the most attractive?
Most attractive university attributes
2013 | Finland | Students | Engineering/Natural Sciences
64%
44%
43%
41%
23%
23%
17%
11%
10%
5%
4%
56%
46%
34%
40%
23%
27%
16%
13%
7%
6%
9%
High employment among graduates
Interesting courses
Good reputation among employers
Provides the skills and knowledge for whichemployers are looking
Inspiring professors/lecturers
Practical curriculum
Good contacts with the employers in my field
Opportunities for international study/experience
Organises a variety of social activities for students
Appropriate ratio of students perprofessor/lecturer
Top quality of service facilities (e.g. libraries,dorms, fitness facilities)
Aalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science
39
• If you could begin your studies again at any college or university, which would you choose • Which of the following attributes do you associate with each college or university?
Associated attributes with Aalto University, technology
2013 | Finland | Students | Engineering/Natural Sciences
91%
79%
79%
71%
70%
66%
61%
52%
35%
31%
24%
67%
48%
60%
50%
42%
33%
70%
50%
48%
37%
43%
Good reputation among employers
High employment among graduates
Opportunities for international study/experience
Provides the skills and knowledge for which employers arelooking
Organises a variety of social activities for students
Good contacts with the employers in my field
Interesting courses
Top quality of service facilities (e.g. libraries, dorms, fitnessfacilities)
Practical curriculum
Appropriate ratio of students per professor/lecturer
Inspiring professors/lecturersCurrent students
Interested students
40
• Please write the first word that comes to mind when thinking of your college or university.
Top of mind association
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
41
• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?
University recommendations
2013 | Finland | Students | Engineering/Natural Sciences
VERYUNLIKELY
Aalto University, technology
All Universities (excl. Applied Science)
8,0
8,1
Average score:
Aalto University, technology
All Universities (excl. Applied Science)
VERY LIKELY
23%24%
24%
13%
6%
4%
3%2%
1%
25%24%
24%
12%
6%
4%
2%1%
0%1%
10987654321
42
• How satisfied are you overall with your university?
Overall satisfaction
2013 | Finland | Students | Engineering/Natural Sciences
0%
7%
14%
64%
16%
1%
5%
12%
64%
19%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University School of Technology, Engineering orScience
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
43
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | Engineering/Natural Sciences
Choice of courses/modulesLecturers/Tutors
2%
14%
37%
42%
5%
2%
10%
28%
51%
9%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
1%
9%
22%
57%
12%
1%
9%
20%
57%
13%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
44
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | Engineering/Natural Sciences
University’s contactswith the business community
Reputation of the university
3%
9%
52%
35%
0%
3%
13%
56%
27%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
1%
18%
28%
44%
8%
2%
11%
25%
53%
9%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
45
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | Engineering/Natural Sciences
Possibility to study abroad Quality of the education
1%
10%
28%
52%
9%
1%
7%
27%
54%
10%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
0%
4%
21%
59%
15%
1%
4%
22%
57%
16%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
46
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | Engineering/Natural Sciences
Living costs andboarding/accommodation
Access to and qualityof service facilities
4%
25%
29%
34%
10%
6%
18%
27%
35%
13%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
4%
16%
30%
30%
19%
6%
17%
27%
35%
16%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
47
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | Engineering/Natural Sciences
Practical elements of my course Ratio of students per
lecturer/tutor
3%
17%
31%
40%
9%
2%
10%
28%
48%
12%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
2%
10%
23%
56%
9%
1%
10%
21%
58%
9%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
48
Table of contents
2013 | Finland | Students | Engineering/Natural Sciences
SUMMARY
A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
49
62%
This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.
Quick facts about student’s career preferences
2013 | Finland | Students | Engineering/Natural Sciences
Average age (years):
24,0
38%
Aalto University, technology
Top 3 most used communication channels:• Employer websites• Career magazines for students• Job boards
Top 3 industries:• Engineering and Manufacturing• Chemicals• Energy
Top 5 most attractive attributes:• Variety of assignments (Job Characteristics)• Competitive base salary (Remuneration &
Advancement Opportunities)• A friendly work environment (People & Culture)• A creative and dynamic work environment
(People & Culture)• Secure employment (Job Characteristics)
3 156 EUR
Top 3 career goals:• To have work/life balance• To be a technical or functional expert• To be competitively or intellectually challenged
Top 3 career profiles:• Harmoniser• Entrepreneur• Idealist
Average expected monthly salary:
50
This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.
Quick facts about student’s career preferences
2013 | Finland | Students | Engineering/Natural Sciences
Average age (years):
24,9
All Universities (excl. Applied Science)
Top 3 most used communication channels:• Employer websites• Job boards• Career magazines for students
Top 3 industries:• Educational and Scientific Institutions• Pharmaceuticals and Biotechnology• Engineering and Manufacturing
Top 5 most attractive attributes:• Variety of assignments (Job Characteristics)• Competitive base salary (Remuneration &
Advancement Opportunities)• A friendly work environment (People & Culture)• Secure employment (Job Characteristics)• A creative and dynamic work environment
(People & Culture)
3 002 EURAverage expected monthly salary:
Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be a technical or functional expert
53% 47%
Top 3 career profiles:• Harmoniser• Idealist• Entrepreneur
51
Table of contents
2013 | Finland | Students | Engineering/Natural Sciences
APPENDIX
Additional data on topics covered in previous sections.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
52
2013 | Finland | Students | Engineering/Natural Sciences
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
53
About the Universum Student Survey and the target group
2013 | Finland | Students | Engineering/Natural Sciences
THE QUESTIONNAIRE Created based on 25 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight.
FIELD PERIODNovember 2012 to March 2013
DATA COLLECTIONConducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners.
STATISTICAL ANALYSISIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
METHODOLOGY
47%53%
10Educational institutions
2 021All engineering & natural science students in the survey
THIS REPORT
Total number ofrespondents in the survey 10 519
54
• What is the highest academic degree you are currently pursuing?
Degree
2013 | Finland | Students | Engineering/Natural Sciences
70%
23%
7%
0%
66%
25%
8%
0%
Master's (non-MBA)
Bachelor's
PhD
OtherAalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, technology
All Universities (excl. Applied Science)
55
• Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".
Academic performance
2013 | Finland | Students | Engineering/Natural Sciences
Aalto University, technology
All Universities (excl. Applied Science)
6,9
7,0
AVERAGE1%
1%
2%
3%
16%
11%
22%
28%
13%
3%
0%
1%
2%
4%
14%
11%
21%
31%
13%
3%
1
2
3
4
5
6
7
8
9
10
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
56
• What is your major(s)/main area(s) of study?
Areas of study | Engineering (1/2)
2013 | Finland | Students | Engineering/Natural Sciences
Area of study
Aalto University School of
Technology, Engineering or
Science
All Universities (excl. Applied
Science)
Chemical Technology 25% 9%Electrical Engineering 18% 7%Biotechnology 11% 9%Chemistry 8% 9%Communications Engineering 7% 2%Structural Engineering and Building Technology 6% 2%Civil and Environmental Engineering 6% 3%Food Science 6% 4%Mechanical Engineering 4% 4%Automation and Systems Technology 4% 2%Industrial Engineering 4% 4%Information Technology 3% 6%Bioinformation Technology 3% 1%Energy and HVAC Technology 3% 2%
Aalto University, technology
All Universities (excl. Applied Science)
57
• What is your major(s)/main area(s) of study?
Areas of study | Engineering (2/2)
2013 | Finland | Students | Engineering/Natural Sciences
Area of study
Aalto University School of
Technology, Engineering or
Science
All Universities (excl. Applied
Science)
Material Technology 3% 1%Architecture 2% 2%Bioproduct Technology 2% 1%Geomatics 2% 1%Physics 2% 7%Technomathematics and Technical Physics 2% 1%Biology 2% 13%Geology 1% 2%Real Estate Economics 1% 0%Data Processing 1% 5%Mathematics 1% 8%Agronomy 1% 2%Forest Science 0% 2%Statistics 0% 1%Other Engineering 1% 8%
Aalto University, technology
All Universities (excl. Applied Science)
58
• Which educational institution do you attend? The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
All universities (1/1)
2013 | Finland | Students | Engineering/Natural Sciences
University Total University Total
Aalto University School of Technology, Engineering or Science 27,10% University of Jyväskylä 5,74%
University of Helsinki 23,44% University of Tampere 5,42%
University of Oulu 15,61% University of Turku 4,58%
University of Eastern Finland 7,29% Åbo Akademi University 2,63%
Lappeenranta University of Technology 7,17% University of Vaasa 1,01%
Aalto University, technology
59
2013 | Finland | Students | Engineering/Natural Sciences
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
60
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | Employer Reputation & Image
2013 | Finland | Students | Engineering/Natural Sciences
46%
43%
35%
32%
27%
21%
18%
17%
16%
10%
38%
40%
38%
31%
28%
24%
16%
18%
21%
8%
Innovation
Attractive/exciting products andservices
Environmental sustainability
Financial strength
Prestige
Ethical standards
Market success
Inspiring management
Corporate Social Responsibility
Fast-growing/entrepreneurial
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
61
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | Job Characteristics
2013 | Finland | Students | Engineering/Natural Sciences
53%
44%
36%
28%
26%
23%
21%
18%
9%
7%
49%
48%
40%
27%
27%
24%
21%
14%
8%
6%
Variety of assignments
Secure employment
Flexible working conditions
Professional training anddevelopment
Challenging work
Control over my number of workinghours
Opportunities for internationaltravel/relocation
Team-oriented work
High level of responsibility
Client interaction
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
62
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | People & Culture
2013 | Finland | Students | Engineering/Natural Sciences
46%
46%
40%
38%
35%
28%
18%
10%
6%
5%
48%
46%
43%
30%
32%
31%
21%
10%
7%
5%
A friendly work environment
A creative and dynamic workenvironment
Respect for its people
Recognising performance(meritocracy)
Leaders who will support mydevelopment
Enabling me to integrate personalinterests in my schedule
Interaction with international clientsand colleagues
Support for gender equality
Recruiting only the best talent
Acceptance towards minorities
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
63
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | Remuneration & Advancement Opportunities
2013 | Finland | Students | Engineering/Natural Sciences
59%
47%
32%
23%
23%
23%
19%
16%
7%
6%
59%
47%
27%
19%
22%
22%
22%
21%
6%
8%
Competitive base salary
Good reference for future career
High future earnings
Clear path for advancement
Leadership opportunities
Competitive benefits
Sponsorship of future education
Overtime pay/compensation
Rapid promotion
Performance-related bonus
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, technology
All Universities (excl. Applied Science)
64
2013 | Finland | Students | Engineering/Natural Sciences
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
65
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Ideal Employer Ranking | Top 10
1. VTT (22,61%)
2. Orion (20,21%)
3. Neste Oil (19,95%)
4. Kemira (16,49%)
5. ABB (16,22%)
6. Fortum (12,77%)
7. Pöyry (12,50%)
8. Valio (9,84%)
9. Nokia (9,04%)
10. Neste Jacobs (8,78%)
1. VTT (17,63%)
2. Orion (17,34%)
3. Suomen ympäristökeskus (SYKE) (15,96%)
4. Kemira (12,12%)
5. Neste Oil (11,18%)
6. Nokia (10,30%)
7. Valio (9,53%)
8. Helsingin kaupunki (9,21%)
9. ABB (9,13%)
10. Fazer (9,06%)
2013 | Finland | Students | Engineering/Natural Sciences
All Universities (excl. Applied Science) | Engineering/Natural Sciences Aalto University, technology
66
2013 | Finland | Students | Engineering/Natural Sciences
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
67
• The Universum Career Profiles are based on the attributes that students select as most important.
Universum Career Profiles
2013 | Finland | Students | Engineering/Natural Sciences
LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.
INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad.
IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.
HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.
CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.
ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.
HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.
68
Universum Career Profiles 1/2
2013 | Finland | Students | Engineering/Natural Sciences
HARMONISER• Respect for its people (2)• Enabling me to integrate personal
interests in my schedule (3)• Team-oriented work (1)
• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.
CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)
• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)
ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work
environment (3)• Challenging work (1)
• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)
6 out of 11 points
7 out of 15 points
12 out of 21 points
69
Universum Career Profiles 2/2
2013 | Finland | Students | Engineering/Natural Sciences
INTERNATIONALIST• Opportunities for international
travel/relocation (3)• Interaction with international clients and
colleagues (3)
HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)
• Competitive benefits (1)• Client interaction (1)• Financial strength (1)
IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)
• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)
6 out of 14 points
6 out of 6 points
6 out of 11 points
LEADER• Leadership opportunities (3)• Leaders who will support my
development (3)
• High level of responsibility (2)• Inspiring management (2)
5 out of 10 points