To support the ambitious plans, Banyan Tree

has made three new directorial appointments

to strengthen its management team.

Arthur Kiong has been named managing

director of hotel operations in Asia Pacific,

while Bernold Schroeder is the new manag-

ing director for the Americas and EMEA. Paul

Rene Lee has taken up the post of regional

director of hotel operations in China.

Resort and spa operator

Banyan Tree is to nearly dou-

ble the number of properties

in its portfolio by 2013.

The group currently owns

and manages 30 resorts,

hotels, spas and galler-

ies around the world and

has announced a target of

having 56 sites in operation by

the end of 2013.

Plans include having a total

of 22 sites in Asia Pacific,

18 in China and another

16 across the Middle East,

Europe and the Americas.

The first new property to launch, in early

2011, will be the Eastern Mangroves resort in

Abu Dhabi, UAE. The hotel will feature 224

bedrooms and an Angsana-branded Spa.

Other openings planned for 2011 are the

Banyan Tree Riverside, Shanghai; Banyan

Tree Macau; Angsana Hangzhou; and Angsana

Balaclava in Mauritius.

The group has announced plans to have 56 locations by the end of 2013

Barbara Sovinc, a spokesperson for the com-

pany, said that the government – which owns

the park and land of the proposed spa – is

expected to give the go-ahead in early 2011.

“We are currently looking for co-financiers

for the project,” she added.

Slovenian salt production company Soline

Pridelava has been granted the rights to pro-

tect and develop the Seovlje Salina Nature

Park in the Piran Municipality of the coun-

try’s Littoral region.

The company already produces salt bath-

ing and beauty products under the Lepa Vida

brand and has announced that it will develop

a spa within the nature park.

Exact details for the spa, including the size

of the resort, are to be confirmed as the project

is at an early stage, but plans include outdoor

thermal baths and eco-friendly spa pavilions

housing treatment rooms.

Plans include spa pavilions and outdoor pools

spa opportunities

A 9,000sq ft (836sq m) spa has launched as

part of a new 239-bedroom Four Seasons

property in Denver, US - one of five sched-

uled to open this year.

Designed using neutral colours and an

organic influence, the Spa at Four Seasons

has sustainable bamboo floors through-

out and incorporates 10 treatment rooms.

Each of the treatment rooms are named after

a gemstone of Colorado; two of which are

couples’ suites. One of the suites has a rain-

water shower and the other a whirlpool.

Each treatment room is named after a local gem

SpaFinder Europe, the spa mar-

keting company which is part of

the global SpaFinder organisation,

has launched a new website called

Glambition to develop marketing for

day spas, salons, makeover studios

and health and fitness clubs.

The new website complements www.

spafinder.co.uk and ties in with the

company’s gifting programme whereby

consumer gift cards are sold via retail-

ers such as WHSmith and redeemed

at SpaFinder and Glambition facilities.

Details: www.glambition.co.uk

IMA

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Spa Opportunities is published fortnightly by

The Leisure Media Company Limited, Portmill

House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK

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Road, Emigsville, PA 17318-0437. Periodicals

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The views expressed in print are those of the author

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Europe £41, Rest of world £62, students UK £16.

A new in-house concept

called Iridium Spa is to be

introduced within Starwood

Hotels’ St Regis brand.

Speaking exclusively to Spa Business, Starwood’s director

of global spa brands and pro-

gramming, Mia Kyricos, said:

“Iridium Spa is a concept born

from the DNA of our brand,

originating with the famed

Iridium Room [a prestigious

ballroom] at The St Regis New

York in 1938.”

Iridium Spa will fit with guests who are the

most discerning of Starwood customers being

“generally the wealthiest and the most well-trav-

elled” (see Spa Business Issue 3/2010 p24).

The first Iridium Spa will debut at The St

Regis Lhasa Resort in Tibet at the end of 2010.

Facilities will include a signature relaxation

area – the Iridium Room – as well as a stun-

ning, gold-tiled swimming pool.

Hotel Levitunturi in Kittilä,

Finland, is to be rebranded

and renamed as Spa Hotel

Levitunturi following the

opening of a large new exten-

sion at the site – called Spa

Water World.

The two-storey extension

will include accommodation

as well as a large resort spa.

Facilities will include 12

treatment rooms, a total of 17

indoor and outdoor pools –

including large spa pools and

hot and cold plunge pools –

and a sauna world boasting

different types of sauna.

There will also be a large health and fitness

club, a Spa Bowling-branded ten pin bowling

centre as well as a range of restaurants – includ-

ing a Spa Bistro serving healthy foods.

Further St Regis properties in the pipeline

for 2011 include one European opening as well

as two in China, launching in the fourth quar-

ter. Asia is also a key market for the rollout,

followed by EAME.

With the Iridium Spa launch, owners will be

able to choose from two spa concepts devel-

oped exclusively for St Regis; the other is Bliss

World Holdings’ Remède Spa.

The hotel is situated within the cham-

pionship-standard Levi ski resort – the

northernmost site on current skiing World Cup

circuit. Details: www.hotellilevitunturi.fi

The first Iridium-branded spa will open at the St Regis Lhasa Resort

The spa includes 12 treatment rooms offering a range of therapies

Bannatyne Group has opened a £350,000

(US$0.6m, €0.4m) spa in Broadstairs, UK.

The spa is the 31st in the Bannatyne Spa

chain and is an extension to the existing

Bannatyne’s Health Club at Westwood Farm.

Open to members and non-members of the

health club, the single-storey spa boasts four

therapy rooms, a dual treatment room for cou-

ples and a relaxation room. Treatments include

lava shell massages, facials and detox regimes

as well as Ionithermie.

Wyndham Hotels has signed a 119-room

property in Colorado Springs, US. The

Mining Exchange is currently under redevel-

opment and expected to open in Q2 2011.

When open, the hotel’s large, walk-in

vaults, an original feature of the building

that was built by Winfield Scott Stratton in

1900, will house a luxurious day spa. The

spa will boast six treatment rooms and will

be open to both guests and non-guests.

Facilities include a steamroom, spa pool, a

group exercise class and a fitness centre.

Resort operator Park Hyatt will open a new

30-acre seafront property at the UNESCO

World Heritage town of St. George’s on

Bermuda’s exclusive northeast coast.

The US$160m (€120m, £102m) property

will include an 14,000sq ft (1,300sqm) lux-

ury Hyatt Pure spa, 111 bedrooms, 4,000sq

ft (370sq m) of conferencing space and an

18-hole Nick Faldo-designed championship

golf course. Slated to open in November

2011 the resort looks to tap into Bermuda’s

growing reputation as a golf destination.

The first property in Marriott’s Editions

boutique hotel chain has opened on Waikiki

Beach in Hawaii. The brand is being rolled

out in partnership with hotelier Ian Schrager

who is acting as creative director.

Further editions will open in Istanbul

in 2011, then Barcelona, Bangkok, Mexico

City and Miami. In London, the company

has acquired and will refurbish the Berners

Hotel. Editions properties will have spas

and will be styled for the local market.

Belgium-based Rezidor Hotel

Group has agreed a man-

agement deal that will see it

operate the 1835 White Palm

Hotel in Cannes, France.

The 134-bedroom spa hotel

will be rebranded Radisson

Blu 1835 Hotel & Thalasso in

December (2010) and joins

the Radisson Blu portfolio of

hotels. As part of the rebrand,

the hotel’s large thalasso spa

– Les Thermes Marins de

Cannes – will be marketed

as one the largest spas in the

region. The 2,700sq m (29,000sq ft) facility

houses 46 treatment rooms, a fitness centre,

indoor and outdoor swimming pools, ham-

mam, sauna, caldarium and spa pools.

Kurt Ritter, Rezidor’s president and

chief executive, said that the property will

“strengthen the group’s presence” along the

Côte d’Azur. The hotel is owned by Nathalie

Developer and operator Anantara Hotels,

Resorts and Spas is to extend its portfolio

of luxury resorts and spas across Asia, the

Indian Ocean region and the Middle East to

include 50 hotels in the next five years.

A total of seven new resorts in China,

the Maldives, Oman, Indonesia and the

UAE will open by the end of 2011. They

will include Anantara Kihavah Villas in

the Maldives. Opening in January 2011, it

will boast 78 over-water beach suites and a

signature Anantara Spa. Also featuring the

signature spa brand, Anantara Al Madina

A’Zarqa Resort in Oman will be set on a

peninsula in the Gulf of Oman and open

in March 2011.

The group’s first ventures into China

will be the Anantara Resorts in Sanya and

Xishuangbanna. Located on Hainan Island

in south China, the Sanya resort will open in

April 2011.

Visitors to the Armani Hotel Dubai will have

the opportunity to combat the signs of ageing

with the new Signature Collection treatment.

Armani/Spa, the first Armani in-hotel spa,

has taken inspiration from volcanic materials

Esclapez, who recently received the French

Médaille d’Argent du Tourisme (the nation’s

silver medal of tourism).

Located in the city’s Le Suquet quarter, the

hotel also boasts two signature restaurants.

Le 360 is situated on a roof terrace and offers

views of Cannes; Le Bio is located within the

spa and specialises in healthy dishes.

On the south-western tip of Bali, the

Anantara Uluwatu resort and spa will open in

mid-2011 with 77 suites. Finally, there are two

properties in Morocco –Anantara Marrakech

and Anantara Mogador, opening in 2012.

Facilities will include a 14,000sq ft luxury spa

The seafront hotel boasts one of the largest thalasso spas in the region

The planned openings include the Uluwatu resort in Bali

in the treatments, comprising a 30-minute face

massage and a 60-minute body massage.

The Signature Collection features two spe-

cially-designed products: Crema Nera, which

is aimed at women; and Skin Minerals, which

is targeted at male customers.

www.sodashi.com

A new luxury day spa has opened

at L ong h i r s t Ha l l i n Mor p e t h ,

Northumberland, UK.

Set within the grounds of the 77-bedroom

Longhirst Hall hotel, Decoro Spa boasts five

treatment rooms, a spa pool, a traditional

sauna, steamroom, an aromatherapy room,

foot spas, and a monsoon shower - all

installed by Dalesauna. The spa’s treatments

will be supplied by UK-based product

house Natural Empathy and include mas-

sages, body wraps and facials.

The recent Green Spa Network Fall

Congress at the Westin Riverfront Resort

and Spa in Colorado, US, explored the core

greening issues affecting the spa industry.

The event examined new means to sup-

port green initiatives as well as nurturing

stronger community ties and recalibrating

spa models - such as the value proposition

of spas and why people visit them and how

spas can adapt best to a changing economy.

Details: www.greenspanetwork.org

The Ritz-Carlton Hotel Company has

signed a deal with the government of

Aruba to launch an exclusive 320-bed-

room oceanfront resort situated on the

Caribbean island’s Palm Beach. The resort

is set to open in late 2012 and will offer a

luxury spa, two swimming pools, a 24-hour

casino and a range of restaurants.

Details of the spa are to be confirmed but

the hotel will include Ritz Carlton’s signa-

ture Club Level, a private floor accessible

only by elevator key, offering light fare and

dedicated concierge service.

T h a i l a n d - b a s e d O ny x

Hospital ity Group has

agreed a deal to manage the

Herathera Island Resort on

behalf of Maldives Tourism

Development Corporation.

Set on Addu, the southern-

most atoll in the Maldives,

the 273-villa resort features

three natural lagoons, a tur-

tle hatchery and a 4km private

beach. Onyx will take over the

management of the resort

in December 2010 and will

commence an extensive rede-

velopment programme of the resort - including

work on the resort’s spa.

To take place throughout 2011, the upgrades

will also include enhancements to the beach

and villas as well as the addition of sports and

children’s facilities. When completed, the resort

will be re-branded and operated under Onyx’s

flagship Amari-brand. Facilities at the resort

currently include a large spa, three swimming

pools, a range of restaurants and bars and a

diving centre.

MTDC’s Chief Executive Off icer,

Mohammed Mihad noted: “We ‘e focused on

further developing the southern part of the

Maldives with Gan International Airport as

the hub. The relaunch of Herathera will play

a significant part in this.”

The resort will be located on a private beach

The Herathera resort will be rebranded as an Amari property by Onyx

Starwood Hotels & Resorts

Worldwide is to expand its

portfolio of spas, with more

than 150 planned for 2011.

The move will also see three

of its brands gaining their own

exclusive in-house spa prod-

uct. Of these, Shine Spa for

Sheraton made its debut at the

Sheraton Full Moon Resort &

Spa in the Maldives in 2009.

More than 15 are expected to

be open by the end of 2011.

Explore Spa by Le Meridien

will debut early in 2011 at Le

Meridien Oran in Algeria and Le Meridien

Pyramids in Egypt, with other conversions

and a number of new builds in development.

Elsewhere, Heavenly Spa by Westin will

double its 20 existing sites in the next two

years, while the Away Spa by W Hotels brand

is expected to triple in size – from five to 15

spas in the next few years.

Starwood is also continuing its partnership

with spa giant Steiner Leisure, with a total of 17

Bliss spas and 10 Remède spas operating at its

hotels and several more in development.

The plans include a roll out of Starwood’s Shine Spa for Sheraton brand

The opening date for London Syon Park, A

Waldorf Astoria Hotel in London, UK, has

been set for early 2011.

The hotel will include a luxury spa called

Kallima - named after the lepidopteran that

transforms from a leaf like insect to a butterfly.

The spa will have 11 treatment rooms, includ-

ing a double suite; a hydrotherapy suite; Vichy

shower; a rest and relaxation space; a nail spa;

indoor swimming pool; whirlpool spa; sauna

and steam room; and a fitness club.

A privately-owned luxury spa

hotel – Tauern Spa World –

has opened in the Alpine

resort town of Kaprun, Zeel-

am-See in Austria.

The construction of the

€83m (US$114m, £71m) spa

resort has taken more than

two years to complete.

The resort has 160 bed-

rooms and suites and has

been built around the large

Karpun Spa World concept,

which occupies more than

500,000sq ft (48,000sq m)

in and around the resort.

Spa facilities include 17 large treatment

rooms, huge indoor and outdoor swimming

pools, children’s pools, a brine pool, a herbal

bath, relaxation zone and 11 different types of

saunas in the ‘sauna world’ – including Finnish

saunas, an oven-sauna, a herbal summersauna

Private members health and

fitness club The Chelsea Club

has rebranded and relaunched

its spa offering at the Stamford

Bridge stadium complex in

London, UK.

Antara replaces the fitness

club’s former Escape spa and

will be open to non-members

for individual treatments and

day spa visits.

The rebranded and rede-

veloped spa now has five

treatment rooms, a tradi-

tional Turkish hammam, a

consultation room and an

open manicure and pedicure area.

Treatments include a wide range of

European, ayurvedic and Oriental therapies,

as well as fusion treatments, such as Ayurveda

Hot Stones (Lithos therapy and Ayurveda Oil

and a bio sauna. The spa’s treatments are based

on a holistic approach and include massages

and aromatherapy.

Other amenities at the resort include a health

and fitness club, a small children’s waterpark,

five restaurants, bars and a golf course.

therapy) and the Cleopatra Royal Bath (ori-

ental massage, aromatherapy body and face

treatment in a Turkish hammam).

Antara uses Only Yourx skincare and

Aromatherapy Associates products.

Gerald Lawless (executive chair, Jumeirah Group) and Haytham Joud (chair, Souria Holdings)

Facilities include 17 treatment rooms and a range of indoor pools

The revamped Antara spa has replaced the existing Escape Spa

Entrepreneur Tom Gustoff is planning to open

a second Massage Heights-branded day spa in

Atlanta, Georgia, US.

Gustoff will run the spa with Randy Merrill,

his strategic partner, and the site will be one of

20 Massage Heights spas planned to open in

and around the Atlanta metropolitan area.

The spas are operated on a monthly mem-

bership scheme and offer members a range of

massages as well as aromatherapy, hot stone

therapy, foot scrubs and facials.

Jumeirah Group has signed a letter of

understanding with locally based Souria

Holding to manage Jumeirah Abraj Souria,

a newly planned luxury hotel development

in the Baramkeh area of central Damascus

in Syria.

The hotel will be part of Abraj Souria,

a mixed-use development covering

300,000sq m (3.2m sq ft) that will contain

commercial and retail elements, including

a shopping mall, entertainment facilities

and an office tower.

Elegant Hotels has opened the Tamarind

Cove Hotel in Barbados following a multi-

million dollar renovation.

As part of the relaunch, the resort has

been renamed simply as Tamarind and

work on the property included the cre-

ation of a spa and relaxation space.

The new spa will offer a range of body

treatments inspired by local ingredients,

such as Bajan sea salt and Barbadian

Moscovado brown sugar. Other facilities

include three swimming pools.

Construction work has started on the

1,175-bedroom Marriott Marquis hotel in

Washington DC, US.

Facilities include a wellness centre, day

spa, a 5,200sq ft (480sq m) Rooftop Terrace,

and a wide range of restaurants. The hotel is

expected to open its doors in 2014.

The four-star hotel will look to tap into

the US capital city’s convention and events

market with 53,000sq ft of conferencing

space and three ballrooms – including a

30,000sq ft Grand Ballroom.

http://www.spa-booker.com

30–31 JANUARYHAIR & BEAUTYMesse Frankfurt, Frankfurt, Germany

Featuring a range of exhibitors, this event will

include workshops from experts as well as stage

shows, best-practice examples and interviews.

There will also be a Professionals Business

Corner lecture programme (in German) spe-

cifically for salon owners and managers.

Tel: +49 69 75 75 0www.hair-beauty.messefrankfurt.com

5–7 FEBRUARYTHE POOL, SPA-LIFESTYLE SHOW, SPATEXBrighton Hilton Metropole Exhibition

Centre, Brighton, UK

A trade show for UK pool, spa and wet

facility operators, now in its 15th year, also

featuring the annual BISHTA and SPATA

Awards.

Tel: +44 1264 358 558www.spatex.co.uk

9–12 FEBRUARYKOSMETIK EXPOMarriott Moscow Royal Aurora Hotel,

Moscow, Russia

The 2011 Kosmetik Expo event is primarily

intended for beauty industry profession-

als with the expo part of the event attracts

around 250 Russian and global companies. It

will also include a Wellness and Spa Forum

that provides a place for the exchange of

business experience and contacts within the

Russian spa market as well as a programme

of seminars including management and

massage elements.

Tel: +7 495 937 13 18www.ki-expo.ru

10–11 FEBRUARYWELLNESS & SPA FORUMMarriott Moscow Royal Aurora Hotel,

Moscow, Russia

Now in its third year, this two-day con-

ference is aimed at owners, managers and

investors of hotel and medical spas and well-

ness centres. The focus will be on integrating

the new, emerging spa market in Russia

with the country’s traditional rehabilitation

and balneology centres. It is held alongside

Kosmetik International (above).

Tel: +7 495 937 13 18www.ki-expo.ru

16-17 FEBRUARYNATURAL BEAUTY SUMMIT AMERICASheraton New York Hotel, New York, US

An event which promises to bring together

some of the leading and most influential

executives in the natural beauty industry to

debate and discuss major industry issues.

Tel: +33 1 44 69 95 65www.naturalbeautysummit.com

20-21 FEBRUARY 2010 (TBU)SPA & RESORT EXPO & CONFERENCE LOS ANGELESLos Angeles Convention Center, Los

Angeles, US

A spa and resort expo and conference to show-

case the industry’s latest trends, techniques

treatments, services and products. Running

alongside this is the Los Angeles Medical

Aesthetics Conference & Exposition for the

medical spa community. A similar event will

be held in New York later in the year.

Tel: +1 877 271 6789www.spaandresortexpo.com

21-23 FEBRUARYIYABAAccra International Conference Centre,

Accra, Ghana, West Africa

Featuring a range of exhibitors from across

Africa as well as educational aids for the

salon and spa industry, the 2011 Iyaba expo

in Ghana will also include nail and bar-

bering competitions as well as a two-day

business management seminar, which has

been extended from 2010’s popular salon

management workshop concept.

Tel: +233 21 765 604http://iyabaexpo.com

21-23 FEBRUARY BEAUTY ASIASuntec Singapore, Singapore

Hailed as Asia’s biggest gathering of cosmet-

ics, skincare, spa, health and fitness industry

Professional Beauty 2011 will take place in February at London’s Excel event space

professionals. Now in its 15th year.

Tel: +65 6299 8611

www.beautyasia.com.sg

24–26 FEBRUARYFORUMCLUB EXPO & INTERNA-TIONAL CONGRESSBolognatiere, Bolonga, Italy

A fitness and wellness congress and expo

held in conjunction with the third FORUM-

PISCINE for swimming pool and aquatic

centre operators.

Tel: +39 051 272 523www.forumclub.it/site/en/Home.html

26-28 FEBRUARYCosmobelleza & Wellness

Gran Via M2, Barcelona, Spain

International beauty trade show which

includes a spa and wellness conference.

Tel: +34 93 241 46 90www.cosmobelleza.com

27-28 FEBRUARYDAY SPA EXPO & BUSINESS FORUMLas Vegas Convention Center, Las Vegas,

Nevada, US

This sixth annual event will boast a diverse

range of exhibitors, as well as a business

education programme for spa professionals.

Tel: +1 702 893 9090www.dayspaexpo.com

27-28 FEBRUARYPROFESSIONAL BEAUTYExCeL, London, UK

With the recent acquisition of Professional

Beauty by Total Beauty, the two events will

be combined and will include a one-day

European Spa Convention on 27 February.

Tel: +44 20 7351 0536www.totalbeautyshow.com

As part of

A convention to change your business…Take home practical ideas to improve your business from

the World’s leading spa owners at our strategy conference.

Gain profitable sources of new revenue from suppliers in

our focused exhibition.

Network with key spa and hotel decision-makers on the

show floor, at the conference or at the convention party.

For more information, visit www.spaconvention.comor call + 44 (0) 207 351 0536

2011

CONVENTION27-28 FEBRUARYExCeL LONDON

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hen the going gets tough, the

tough get going. It’s a well

used phrase and one, I sus-

pect, that has been repeated

by management teams around the globe over

the last couple of years.

The economic climate for businesses in

most countries has been extremely challeng-

ing. Taking a straw poll of people I come in to

contact with on a daily basis be they business

partners, clients or peers in the industry, many

have spent increasing time ensuring they have

their financial house in order (strong cash

flow, stringent pursuit of debtors, etc) and

that they are looking after their talent.

The really smart ones are also keeping

a very keen eye on their competition and

equally looking to identify new areas in which

to expand. In terms of competition to spas,

there is obviously the ‘close in’ type – other

spas in the neighbourhood, or indeed further

afield (as people are willing to travel for the

experience); but competition should also be

viewed in the context of fighting for a con-

sumer’s ‘share of purse/wallet’ and indeed

fighting for ‘share of diary’, with time becom-

ing an increasingly rare commodity. It’s about

understanding the core emotional drivers that

motivate people to experience spas and con-

sidering who or what else might be able to

deliver against these needs.

If a core drive is relaxation or escape, then a

consumer might choose to spend their money

on a short city break. The motivation might

be deeper rooted – to rebalance and overcome

a bereavement. In which case, ‘competition’

may actually come from psychotherapists.

There are two schools of thought with

regard to competition. One is effectively to

ignore it and focus effort on delivering what

a business is good at. This is admirable, but

borders on the arrogant and can have seri-

ous downsides. The other, which I believe to

be more appropriate in this day and age, is

to approach the issue strategically and with

a more forensic analysis.

Strategically speaking, there are many

techniques and approaches that can be

adopted from straightforward desk research

There are around 300 ayurveda centres in the state

A group of 14 students from the Elly Lukas

Beauty Therapy College in Melbourne,

Australia attended the recent ISPA

Conference and Expo in Washington DC,

US to meet top operators.

The fourteen students, led by Alex Zotos,

visited Germany, France and the UK before

arriving at the conference. In all, the trip

took three weeks.

The students were given a 0 per cent loan

by the Australian government to cover the

costs associated with the trip.

The regional government of Himachal

Pradesh in India is planning to set up an

ayurveda university in the state.

The plans are part of the government’s

plans to invest Rs480m (£6.6m, US$10.6m,

€7.8m) in developing the region’s infrastruc-

ture around ayurvedic medicine facilities

and to establish the state as a leading region

for spa and medical tourism.

There are currently 300 ayurvedic health

centres in the northern Indian state.

US-based day spa operator Red Door, part

of the Elizabeth Arden group of compa-

nies, is preparing to enter the spa market in

India, with Mumbai as the first city being

targeted. The company is aiming to open

in all major cities in India.

According to Red Door chief creative

officer, Cornelia Zicu, the first spa will

open early in 2011.

It will be the company’s first facility in

Asia and packages will be “fine-tuned to

suit the Indian climate.”

(a lot easier in this Google-enabled world)

through to more intense ‘wargaming’. The lat-

ter is becoming much more prevalent. Not

only can it be very insightful to put oneself in

the place of the competition and assess what

action they may take, it can also be fun.

Like many things, effective ‘wargaming’

requires through planning and market anal-

ysis, an independent facilitator and benefits

from participation across many levels of the

business. Looking at one’s business from the

perspective of a competitor can be both lib-

erating and enlightening and more often than

not can identify ‘quick wins’.

I believe it is essential for spas to consider

their competition in the broadest sense.

As the US steel magnate Andrew Carnegie

once said: “And while the law of competition

may be sometimes hard for the individual,

it is best for the race, because it ensures the

survival of the fittest in every department.”

Explore further: www.brandhouse.co.uk

Crispin Reed is the managing director

of Brandhouse, a leading independent

brand agency specialising in strategy

and creativity. Brandhouse focuses on

understanding the people who choose

and use brands, and the emotional bonds

that they form with them.

11

TO ADVERTISE call +44 (0)1462 471907 email sales@spaopportunities.comT

RA

ININ

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EDU

CA

TIO

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www.business.humber.ca

Spa Management

Take a one-year journey into

Humber’s Spa Management diploma program coverseverything from managing a spa to starting your own– all within one year.

business.humber.ca

For more information contact: Antonietta Perretta, Program Coordinator 416-675-6622 ext 4089

12060_HTBS_spa_stones_spaOpp:Layout 1 04/03/09 10:26 AM Page 1

1200 Lawrence Avenue West North York Ontario Canada M6A 1E3 Toll free in North America: 1-888-641-6300

www.elmcrestcollege.com

Established in 1976, Elmcrest College is the first registered private career college in North America wholly dedicated to curriculum for the spa wellness industry. Elmcrest College prepares students to become the highly skilled, job-ready spa personnel in demand by premier spas worldwide. Our graduates have gone on to work in all types of amazing environments from cruise ships and resorts in Dubai, St. Lucia, Barbados and Mexico to hotel and days spas worldwide.

Elmcrest College is the first to offer full-time diploma programs in Spa Management in North America. Our curriculum provides exposure to a broad spectrum of management skills, spa industry knowledge and practical applications from the front desk staff to the senior spa manager/director.

Our 10-month full-time program has attracted students from across the globe. Our curriculum represents some of the highest standards in the world. We provide students with the skills and knowledge highly sought after by today’s leading spa employers both locally and internationally.

For further information on our programs, contact our Admissions Department today at 416-256-5356 or by email at

admissions@elmcrestcollege.com.

WORLD-CLASS TRAINING FOR REWARDING SPA CAREERS

SPA MANAGER/DIRECTOR DIPLOMA PROGRAM

17 Dec 2010

Book by 7 Dec

14 Jan 2011

Book by 6 Jan

28 Jan 2011

Book by 18 Jan

Forthcoming issues:

TO ADVERTISE

Tel: +44 (0)1462 471907

Email: spaopps@leisuremedia.com

spa opportunities

jobs and news for the spa and resorts industry worldwide

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Congham Hall is currently undergoing an extensive refurbishment and extension programme and is delighted to welcome a new spa facility opening early 2011.

The spa is an excellent addition to the hotel offering first class [comfort zone] and Anne Semonin treatments to hotel guests and local residents. We are looking for highly experienced professionals to join our team and ensure that when we open the spa at Congham Hall, that it will be placed firmly on the map within the UK destination spa market.

SPA MANAGERCongham Hall team are looking for a dynamic individual who can lead a team to success, drive the spa business through market segmentation whilst providing first class service and delivering outstanding treatments.

Requirements for the successful candidate:

We anticipate that the successful candidate will have a minimum of 2 years working experience as a Head Therapist/Spa Manager and will have worked in a similar role within a luxury Spa.

To have a recognised industry qualification in Spa, holistic or Beauty to the equivalent of NVQ level 3.

Skills that will need to be demonstrated include:■ Management and leadership skills■ Understanding of budgets and figures■ Understanding of Health and Safety requirements ■ Examples of past successes■ Polite and sophisticated manner with an excellent command

of the English language, both spoken and written■ Must have immaculate grooming and personal etiquette■ Must have a flexible approach to working hours

SPA THERAPISTRequirements for the successful candidate:

We anticipate that the successful candidate will have a minimum of 2 years working experience as a beautician and will have worked in a similar role within a luxury Spa.

To have a recognised industry qualification in Spa, holistic or Beauty to the equivalent of NVQ level 3.

Skills that will need to be demonstrated include:■ Polite and sophisticated manner with an excellent command

of the English language, both spoken and written■ Must have immaculate grooming and personal etiquette.■ Must have a flexible approach to working hours■ As a Beauty Therapist at the Spa the ideal candidate will

be passionate about developing themselves as healers and therapists in a genuine and spirited environment.

Please forward your CV and covering letter for consideration to Julie Woodhouse, General Manager

email: julie.woodhouse@conghamhallhotel.co.ukCongham Hall, Grimston, Norfolk PE32 1AHwww.conghamhallhotel.co.uk

Female Senior StylistPERMANENT POSITION BASED IN ABU DHABI (LADIES ONLY HAIR SALON)

6 DAYS A WEEK

Female Senior Stylist required for our ladies only salon in Abu Dhabi

Responsibilities will include: Full consultation with clients, building new clientele, referring clients for color, recommending products and services, acting as a role model for the team.

Previous experience within a busy salon and an NVQ level 2 (or equivalent) in Hairdressing is essential

Competitive Salary + benefi ts

Email your cv to careers@dashingnails.com

Due to our continued success,

Yorkshire’s leading Destination

Spa is now looking to expand its

team of professional, committed

and customer-focussed team

members, in the role of

The right candidates will enjoy excellent

salaries and benefi ts so if you are interested in a

rewarding position, are passionate and service-

focussed then we would love to hear from you.

TRANQUIL – BEAUTIFUL – ETHICAL

TITANIC SPA

SPA MANAGERResponsible for effective leadership and management and the overall operation of the spa facilities with emphasis on service, cleanliness and safety.

You provide our guests with a personalized and memorable experience and at the same time you maintain positive and proactive relationships with resort guests and resort management and staff.

You are an individual who is a strategic planner and proactive with a proven track record in both sales and marketing of spas in resorts or other locations. You reflect creative flair, good communication and interpersonal skills.

You have at least 5 years' experience in a related position. An educational background in Spa Management or Hospitality is preferred.

A gorgeous location, a luxurious and comfortable working environment, treatment rooms equipped with the latest technology, is awaiting our newly appointed

and educated service providers. With more than 5 years of experience in the spa- and fitness industry, ‘7ème Ciel Spa Consulting & Management’ has become the leader of the Egyptian wellness trade. We carry out trade throughout Egypt, mainly working with clients from the hotel and leisure industry and strongly focus on providing our customers with unique and highly profitable well-being concepts. ‘7ème Ciel Spa’ chooses the holistic approach of the 7 chakras and the 7 colors. ‘7ème Ciel Spa’ is run by a highly experienced and motivated team of spa professionals, including a doctor, to ensure the quality of service provided to all of our esteemed clients.

SEND YOUR DETAILED CV WITH PHOTO TO

francoise.serriez@spa7eme-ciel.com and copy info@spa7eme-ciel.com

SPA THERAPISTS You are certified in massage and facial treatments, you speak fluent English , additional languages are a plus, you have work experience of 2 years as a therapist in 5* spas, you are open to work with international clients and like to form part of an international team.

SPA RECEPTIONISTS You speak fluent English and 2 additional languages, you work with Microsoft office, you have work experience as a hotel receptionist or secretary, you are open to work with international clients and like to form part in an international team.

SPA BEAUTICIANYou are certified as a beautician, you speak fluent English , additional languages are a must, you have work experience of 2 years as a beautician in 5* spas, you have an attractive personality, you know how to interact with people and have great creativity and artistic styles, you like to form part of an international team.

Are you zealous about 5* spa services under the Egyptian sun?

FOR OUR SPAS IN CAIRO, MARSA ALAM, EL GOUNA, SHARM EL SHEIKH AND MAKADI WE ARE LOOKING FOR:

The Greenway hotel and Élan spa, opening January 2011, exemplify glamour, sophistication and flair whilst retaining the authentic charm of a beautiful country house estate. The spa will provide hotel guests, local residents and day spa guests with outstanding treatments and facilities and will provide state of the art fitness facilities for a local exclusive membership.

THE SPA MANAGER (Salary circa £25,000)Role: ■ To create a stylish and chic spa experience renowned for a high standard of client care and therapy ■ To maximise sales and membership■ Achieve departmental budgeted revenues and profits ■ Monitor department costs and implement cost controls ■ To create a spa which exceeds clients’ expectations ■ Engender a culture of care and excellence■ Develop a motivated and successful team and employee loyalty

THERAPISTS (Salary circa £13,000)Role: ■ To enhance the reputation of the spa by offering a high standard of client care and therapy that exceeds clients’ expectations by:■ Having complete knowledge and understanding of the product so as to maximise guest treatment experience■ Providing the highest standard of therapies and treatments■ Assisting Spa Manager in achieving retail sales targets■ Engender a culture of care and excellence■ Being part of a motivated, loyal and successful team

We are looking for a Spa Manager, and experienced Therapists to join us in this exciting quest for excellence.

If you’re interested in applying for either of these roles then please forward your CV to - michael.obray@thegreenway.co.uk

Europe’s First Chuan Spa Europe’s first Chuan Spa opens in February 2011 at The Langham, London. Chuan Spa will be London’s first hotel spa to incorporate the ancient principles of Traditional Chinese Medicine into its signature treatments, ambience and design.

We are now looking for passionate and customer focused professionals with the flair to deliver enchanting guest experiences and build great memories in the following roles:

• Spa Manager• Business Development Manager• Beauty/Massage Therapists• Head Concierge and Spa Concierge (Reception)

• Spa Attendants• Freelance Personal Trainers

Complete training will be provided on Thalgo, Babor and other spa products and extensive benefits include life insurance, pension plan and season ticket loan.

To learn more about the exciting opportunities at Chuan Spa and to submit your CV, visit langhamhotels.co.uk - click on careers.

spa opportunities

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■ Argentina Spa Association +54-11-4468-0879 www.asociacionspa.org

■ Asia Pacific Spa and Wellness Coalition +1 818 789 2020 www.apswc.org

■ Association of Malaysian Spas (AMSPA) +603-4256-8833 www.amspa.org.my■ Australasian Spa Association +61 3 9387 9627 www.aspaassociation.com.au

■ Bali Spa and Wellness Association (BSWA) +62-361-976-333 www.balispawellness-association.org

■ Brazilian Spas Association +11-7548-5555 www.abcspas.com.br

■ British International Spa Association (BISA) +44 1580 212954 www.bha.org.uk

■ Bulgarian Union for Balneology and Spa Tourism (BUBSPA) +2-816-4761 www.bgspa.org

■ China National Spa Association +86-10-68392460 www.cnnspaassociation.com

■ Association of the Spa Places of the Czech Republic +420-384-750-840 www.spas.cz

■ The Day Spa Association (US)+1 201 865 2065 www.dayspaassociation.com

■ Estonian Spa Association +372-5109306 www.estonianspas.eu

■ European Spas Association +32 2 733 2661 www.espa-ehv.com

■ Federation of Holistic Therapists (FHT) +44 870 420 2022 www.fht.org.uk

■ French Spa Association (SPA-A)No phone contact. www.spa-a.com■ German Spas Association +49-228-201-2090 www.deutscher-heilbaederverband.de■ Hungarian Baths Association +36-1-452-4505 www.furdoszovetseg.hu/en

■ The Iceland Spa Association +354-896-005-0 www.visitspas.eu/iceland

■ The International Medical Spa Association +1 201 865 2065 www.medicalspaassociation.org

■ International SPA & Wellness Association (ISWA) +49-30-397-5315 www.iswa.de

■ International Spa Association (ISPA) +1 888 651 4772 www.experienceispa.com

■ Japan Spa Association www.j-spa.jp+81-3-5724-6649 www.j-spa.jp

■ Latin American Spa Association +52-55-52-77-17-76 www.expospa.com/spa

■ Leading Spas of Canada +1 800 704 6393 www.leadingspasofcanada.com

■ Mongolian Spa Sauna Association +976-117-014-4410 www.mssa.mn■ National Guild of Spa Experts Russia +007 495 938 1592 eng.russiaspas.ru

■ New Mexico Spa Association +1 505 331 2344

■ Portugese Spas Association +351-217-940-574 www.termasdeportugal.pt

■ Romanian Spa Organization +40-21-322-01-88 www.romanian-spas.ro■ Samui Spa Association +66 7742 08712 www.samuispaassociation.com

■ Serbian Spas and Resorts Association +381-65-20-20-120 www.udruzenjebanja.co.rs

■ South Africa Spa Association +27-11-447-9959 www.saspaassociation.co.za

■ Spanish National Spa Association+34-915-490-300 www.balnearios.org■ Spa Association of India +1-919-310-039532 www.spaassociationofindia.in■ Spa Association of the Czech Republic +420 222 511 763 www.spas.cz

■ Spa Association Singapore +65 6223 1158 www.spaassociation.org.sg

■ Spa & Wellness Association of Nepal +60-12-366-5711■ Spa Business Association (UK)+44 1268 745 884 www.spabusinessassociation.co.uk

■ Taiwan Spa Association +886-227-358-576 www.tspa.tw■ Thai Spa Association +66 (0)2665 7395 www.thaispaassociation.com

■ Turkish Spa Association +90-258-271-4425 www.spa-turkey.com■ Ukrainian SPA Association +3-8044-253-74-79 www.spaua.org

The first Hotel Missoni Spa

has opened to guests in

Edinburgh, Scotland.

Facilities include two treat-

ment rooms and a Chill Zone

where guests can enjoy healthy

snacks and refreshments

before and after treatments.

The spa offers a selection

of body and beauty treat-

ments supplied by Eve Lom

and Natura Bissé - including

the Diamond Lifting facial

created especially for the

Edinburgh property.

The interior of the spa has

been designed by Missoni

co-founder Rosita Missoni and includes the

company’s signature spectrum of colours.

The spa will complete the phased opening

of the luxury Hotel Missoni, which has been

open to guests since June 2009.

The Missoni branded hotels are operated by

the Rezidor Group.

The next Missoni property is scheduled to

open in Kuwait early next year (2011). Details:

www.hotelmissoni.com

The Missoni-branded spa includes a chill zone and two treatment rooms

Global spa and wellness

resource SpaFinder has

published its eighth annual

forecast, which has identified

10 trends expected to influ-

ence the industry in 2011.

Data from more than

9,000 spas and salons across

the world; analysis from a

wide range of experts; and

interviews with sector ana-

lysts have helped shape the

new report. Among the top

trends forecast for 2011 is the growth of the

Baby Boomer demographic and the need for

spas to cater for older clients seeking pain relief

and increased mobility.

The ‘explosive’ growth in the Asian hotel/spa

market; salt rooms and salt caves; the science

of spa treatments; and ‘hyper-local’ spas also

feature as part of SpaFinder’s list.

Meanwhile, other trends to watch out for

include the branding of spa experiences; spa

deals and ‘express’ treatments.

SpaFinder president Susie Ellis said: “I

have never seen the aggregate level of cre-

ativity in the field of spa and wellness, just

as the economy begins its upswing.” Details:

www.spaopportunities.com/a.cfm?a=h0e0Q

Spa deals – such as ‘bring a friend’ offers – are among the top trends

The JW Marriott Ihilani Resort & Spa in

Oahu, Hawaii, US is set to undergo a rede-

velopment of its facilities.

All 387 guest rooms and suites will be refur-

bished, while the resort’s Ihilani Spa will

also be upgraded. Work on the spa is set to

be completed by December (2010), while the

guestrooms will be refurbished in phases.

It is expected that all redevelopment works

will be finished in early 2011. The resort will

remain open during the works.