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Cycle XZ-2014 Commercial PolicySatisfy local customers with different seasonal emphases and strengths
TO: 8000k Qty-TO: 10%
Sell to Whom: -1/ Main Target Group
Children & U25
-2/ Purchasing power Lower than average level of SH
-3/ Environment Advantage Low-Carbon Transportation Traffic jam
What to Sell:-1/Seasonality
-2/ Range choice (TO & Trend)
-3/ Service offers
How to Sell:-1/ Stock Preparation
Ready to ride Henry ‘s chart 5/40 Accessories assembled & warranty printed Little TG with most useful accessories save time 16 training wheel prepared
-2/ Money-time Organization 1 Organizer controls the whole dep. and ready for cashier 2 Important things: team & process 3 persons in workshop: 2 technicians & 1 assistant
Introduce our products, Maintain customers’ order & Answer customers’ questions
-3/ Special offerFestivals’ outdoor sales
-4/ Implantation Logic Sports Image Seasonality Image Business
-5/ Cycling Club Schools & Universities Enterprises
With whom to Sell:-1/ Rec interested in cycling 50% professional rate-2/ Integration in workshop for 1 month in second month-3/ Whole team rides together-4/ SAs run cycling club by themselves and ride with customers
Strength
Decathlon’ Mark
A supporting added service-workshop
Direct product experience
Product offer
Integrity
Weakness
Brand Reputation
Social Media Intergration
Experience of SA
Immature cycling club6 months
free safety check
Repair & maintain
Life-time warrantyMini Events
Cycling club