international trade fair for visual communication

www.viscom-messe.com

düsseldorf 2015

viscom Report 2015

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signm

aking

POS display

POS pac

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digital signage

viscom is the biggest annual trade fair for all facets of visual communication. All without exception! Because it’s only here that the full spectrum is represented, from print technology and advertising technology right through to projects and applications for marketing and POS presentation.

A trade fair that has it all.

6 theme worlds

11 special exhibitions

relevant to the industry

307 exhibitors

4 prestigious

industry awards

2 largelecture forums focussing on

“print” and “brand communication”

visitors

24 %international

10,338

76 %national

75.8%

of the exhibitors recommend participating in viscom

It’s the ideal platform for meeting providers of print services, signmakers, agencies, object furnishers, shopfitters and stand builders, media producers and graphic designers. Of particular interest are the segments of large format printing, signmaking and interior design. This is where purchasing agents scout for trends and innovations in the technology and materials areas.

In the segments of digital signage, POS display and POS packaging exhibitors meet customers from industry and marketing. Specific potential contacts here are marketing decision makers, product managers and trade marketing managers from industry and commerce. Further visitor groups are agencies and creative designers.

This is what makes viscom special! It is the only trade fair to offer such a diversity of visitors with cross-industry interests in technologies, materials, processing technology and the staging of brands and products at the POS.

Visual communication with added value. That’s viscom.

Airport Düsseldorf

SixtVW

Johnson&Johnson

Airport Stuttgart

Nestlé

Vodafone

EDEKA

Peek & Cloppenburg REWE

ERGO

Staples Austrian Post AG

Brand manufacturers and distributors on site include:

BRANDBRAND

BRAND

Approximately 10% of the visitors from trade and brand industry

More than 4,455 of 10,338 visitors are particularly

interested in the POS segment

“We really find the perfect audience here: signmakers, the people working in the in-dustry, they all come to viscom in Düssel-dorf and of course also in Frankfurt next year. The event is very important for us to introduce new products. This is the right place to do that.”

Mike Horsten, General Manager Marketing, EMEA Mimaki Europe B.V.

“We’ve seen fantastic brand manufac- turers that came armed with very specific questions. Another thing we’ve noticed: this bridge, so to speak, from the tech-nology to the product, the product design and the POS is a tremendous story that works. It’s an intriguing story that’s worth telling.”

Bernhard Stradner, General Manager IDL, Crack Europe GmbH

“We’re very pleased with viscom 2015. Our stand was packed, and we engaged in lots of high-level technical discussions on digital signage.”

Patrick Schröder, Head of Digital Signage, dimedis GmbH

“We’re satisfied with the response. We made quite a splash with our new pro-ducts and because of the award we received – that’s something that makes us particularly happy.”

Volker Lienig, Sales & Marketing Manager, MUTOH Deutschland GmbH

“It was a good trade fair. We’ve made lots of regional contacts, including sign- makers, lighting technicians and lots of stand builders. Our contacts included a number of international trade visitors from countries such as England, Holland, France and Spain. We had excellent talks. The final verdict: great.”

Marlon Menden, Menden Buchstaben GmbH & Co.KG

“We’re happy with the quality of visitors. Lots of brand manufacturers and sup-pliers stopped by and approached us with concrete projects. We made some very interesting contacts we wouldn’t have been able to make without the trade fair.”

Peter Ohrem, Owner, POS

What a trade fair! Exhibitors’ statements in 2015.

Practice-oriented. Inspiring. Visionary.

“Visual communication is an important element in communication which needs to be laid out across all channels – regardless of whether it’s printed, packa-ged or installed at the POS or OOH – and no longer works in isolation. This is the only way to create an effective customer journey in this day and age. viscom has the products, services and solutions for successfully doing business in challen-ging markets.”

Petra Lassahn, Director, viscom

The unanimous opinion of exhibitors and visitors: Only viscom provides a coherent view of visual communication that puts the solution in focus.

The visitors of viscom 2015 were impressed with the broad range of products and services, depth of content and the wide variety of networking options. On the exhibitor side, the high quality of contacts in the intended target groups was considered particularly striking.

Very much in line with the interests of the high-calibre trade visitors from industry, marketing, advertising, retail, printing and signmaking, viscom shows all segments of visual communication and thus provides targeted access to the respective industries.

The new schedule of viscom days which also received good ratings from exhibitors and visitors had a positive effect on concrete business during the trade fair as well.

91.8% of the visitors recommend a visit

52.5% of the exhibitors

were satisfied or very satisfied

with visitor quality

76% of the visitors

are decision makers

WEDNESDAy tO

FRiDAy.

ViSCOM’S SChEDulE

GEtS POSitiVE RAtiNGS

FROM ExhibitORS

AND ViSitORS

Newcomers and old hands.Lots of potential among viscom visitors.

Visitors’ main areas of interest* were:

large format printing 41.2 % signmaking 41.7 % interior design 20.4 % digital signage 38.1 % POS display 29.3 % POS packaging 13.8 %

*multiple answers possible

Good and very good* ratings for the six segments

large format printing 5,376 signmaking 5,748 interior design 4,177 digital signage 5,4 07 POS display 5,4 07 POS packaging 4,838

*multiple answers possible

infrastructure and service were rated good to very good by the trade visitors as follows:

Waiting periods at the cash desks/visitor registration desks 83 %

Service/helpfulness of the trade fair/information staff 79 %

Atmosphere/ambiance at the trade fair 65 %

45.7% OF thE

ViSitORS WANt tO

COME bACK tO ViSCOM

iN FRANKFuRt

“We find a highly international, well quali-fied audience at viscom. We can make a lot of contacts here in just a few hours.”

Oliver Plantenberg, Managing Director, usables GmbH

visitors 2015: High-quality contacts in preferred target groups.The right people came, saw and bought. Exhibitors award the ratings “good” to “very good“ to the possibilities of reaching the major target groups during the trade fair:

Signmaking 50.5 %

Print service/print shop 52.6 %

Window dressers/decoration 35.6 %

Architecture/planning agency 14.6 %

Digital signage providers 47.6 %

Agency 33.3 %

Brand manufactures 50.0 %

Display producers/distributor 44.3 %

Stand fitters and shop fitters 28.8 %

75.8% of the exhibitors recommend participation in the trade fair

for the high visitor quality it offers

for the large number of business contacts 53.3% 52.5% E

About 7,547 visitors have a significant influence

on purchasing decisions

49.1% of the visitors come to the trade fair with clear investment projects

and volume of

233 Mio.E

7,547

Added-value programme by practitioners for practitioners.Inspiration at its best is guaranteed by the perfect combination of an established trade fair with thrilling special exhibitions, high-quality industry awards and the packed seminar programme. At viscom 2015, 96 seminars on two stages during three days provided added trade fair value for visitors and served as the presentation platform for exhibitors and the industry topics they contributed.

Special areas:

• viscom world of inspiration

• designmaker

• print & media innovations

• European Wrap Star

• Forum Young innovative companies

• Industry initiative go visual

Seminar programme and networking:

• speakers corner

• workshop area

• lunch&learn

• designers’ treff

• viscom matchmaking

• viscom night

Awards:

• Superstar Award

• Digital Signage Best Practice Award

• European Wrap Star

• Best of 2015 Award

“We very much liked the lecture programme at the Speakers Corner: the presentations were inspiring across the board, a fact that was also reflected in the large number of visitors. Our bottom line: as always, we feel great about viscom.”

Johannes Ryks, CEO, eyefactive GmbH

68.3%

OF thE ViSitORS RAtED

thE ViSCOM SuPPORtiNG

PROGRAMME AND thE

SPECiAl ExhibitiON

AREAS GOOD OR

VERy GOOD

Hotspot and heart of it all: the viscom world of inspiration.

Innovations and best practices were the hallmark of the 490-sqm special exhibition. More than 20 exhibitors showcased state-of-the-art technologies, products and services here, as well as design solutions right up to the final product.

This year’s highlights included an oversized hologram, fluorescent carpets, packaging with added value, Letterpress printed products and innovative print solutions for interior design.

• the nominated projects of the Digital Signage best Practice Award 2015

• the winners of the Druck&Medien Awards 2015

• the winners of the Pro Carton ECMA Award 2015

• the designers’ treff in cooperation with bund Deutscher Grafik-Designer (German federation of graphic designers)

61.1% OF

thE ViSitORS FElt thAt

thE ViSCOM WORlD OF

iNSPiRAtiON PROViDED

GENuiNE ADDED VAluE

DuRiNG thEiR tRADE

FAiR ViSit

inspiring innovations along the entire process chain:

technology & material design & development products & applications instore & interior design

The Supporting Programme. Cutting-edge and setting trends.

industrial textile printinghaptic advertising

Storytelling for spaces

viscom unboxed

Attractions at the POS

how digital is the future?

Adobe creative cloud

CorelDRAW Graphics Suite

Sustainable media production

What’s up digital signage?

Desire and reality in display design

designmaker sponsors

Multisensory communicationContent & Concept

DOOhprinthouse talk

total digital

the POS from a customer perspective

Wall-sized images for lFP

For three days, two viscom stages provided the scene for discussions on the latest trends and challenges in visual communication.

Again the industry players met for the three focus days on “Signmaking”, “Digital Communication” and “Display and POS” and discussed their themes and trends. Workshops also provided information on trends in digital printing and signmaking, from photography for large-format prints through to the latest program highlights and features in Corel and Adobe.

Here, participating exhibitors had the adequate forum and audience for their message and product. That makes for relevance und attracts the attention of visitors, the press and multipliers.

4 focus topics

19 lecture sessions with high-calibre speakers and added practical value

18 lunch&learn sessions

More than 60 national and international speakers

Being there and doing business.viscom is a must for suppliers from signmaking, large format printing and digital printing and the platform for players from POS display, POS packaging, digital media, digital signage and interior design. The interaction of the segments makes it Europe’s No. 1 trade fair in printing, signmaking and POS marketing.

viscom is your trade fair. it is...

• the leading trade fair for visual communication and production at the POS

• the trade fair of executives: 59.1% of the visitors are members of the top management or independent entrepreneurs

• the trade fair of decision-makers: 73% are sole or co-deciders in purchasing

• the business-to-business trade fair connecting various segments: 82.9% of the visitors are interested in large format printing and signmaking. POS display and POS packaging solutions are areas of interest for 43.1% of the visitors. 58.5% of the visitors are interested in solutions in digital signage and interior design

• the trade fair for novelties and business contracts: 49.1% of the visitors came with concrete investment intentions

• the trade fair for international buyers: visitors from 67 different countries

• the trade fair for the pros offering added value for all: In high-calibre seminars and specialist forums, the exhibitors as well as other international experts present the latest issues and applications from day-to-day business

• the trade fair offering international standards at the international locations of Düsseldorf and Frankfurt: 84.5% of the companies are active on the international level

• the trade fair of industry highlights presenting a wealth of practical examples: Digital Signage Best Practice Award, Best of 2015 Award, Superstar Award, viscom world of inspiration, designmaker, European Wrap Star

Added value and service: your formula for success!• Good for your trade fair success: as an exhibitor you are entitled to as many admission vouchers as you wish – at no cost!

Only you can therefore give your customers the present of free admission to viscom. No cost – great effect!

• Good for your nerves: competent advice to ensure your trade fair success. We are there for you – from stand selection to marketing packages. We want to make your viscom an unmitigated success.

• Good for your innovations: at our viscom world of inspiration special exhibition you showcase your innovations in the best of settings at low cost.

• Good for your PR: the viscom industry awards offer exhibitors great presentation opportunities and extensive PR activities at home and abroad.

• Good for your presence: with us, you are in contact with your customers every day of the year. See the effects – with press work, social media, viscomblog and much more! Benefit from more than 5 million contact opportunities via our marketing and PR campaigns – all year round.

GOOD FOR

NEWCOMERS:

thE “All-iNCluSiVE”

12 QM tRAMPOliN StAND

•tAblE tOP

PRESENtAtiON At A

FixED PRiCE

We also support you with…

• targeted marketing measures and PR measures in terms of:

• The viscom network comprises some 900 international media contacts

• With about 25 press releases we keep the professional audience up to date about the trade fair. In addition, we provide targeted support for your press activities with our free press service

• 85 specialist journalists, among them 24 from outside Germany, attended viscom düsseldorf 2015

• International press trip in the run-up to the trade fair and international press conference during the event

• cooperation and printed advertisements with different trade magazines which inform their readers specifically

• print mailings and e-mailings to our national/international data base with around 50,000 potential visitors

• cooperation with considerable national and international associations:

• print and e-mailings with target group-specific designation to the association members

• special conditions for association members

• display of brochures at general meetings, listing of viscom trade fair on the association website, and many more

• year-round editorial accompanying the viscomblog: www.viscomblog.de/.com

• cooperation with agents in a lot of European countries and also with a few overseas agents in Belgium, China, France, United Kingdom, Italy, Korea, the Netherlands, Poland, Taiwan, Czech Republic, Turkey, Spain and Portugal

• cooperation with national and international exhibitions

64.7 % OF

thE ExhibitORS

DEClARED thEMSElVES

SAtiSFiED tO VERy SAtiS-

FiED With thE SuPPORt

RECEiVED FROM REED

ExhibitiONS.

viscom creates specialist audience

Your direct line to trade fair success. Call us!

Petra lassahnDirectorPhone +49 211 90191-133petra.lassahn@reedexpo.de

Marc EberhardtSenior Sales Manager Phone +49 211 90191-327marc.eberhardt@reedexpo.de

till KüppersSales Manager Phone +49 211 90191-147 till.kueppers@reedexpo.de

Sara KaplanSales ExecutivePhone +49 211 90191-311sara.kaplan@reedexpo.de

Reed Exhibitions Deutschland GmbH

Project viscom

Völklinger Straße 4

D-40219 Düsseldorf

Phone: +49 211 90191-222

Fax: +49 211 90191-149

E-mail: info@viscom-messe.com

Web: www.viscom-messe.com frankfurt 2016

www.viscom-messe.com | www.viscomblog.de

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