Y OUR O NLINE R EPUTATION Cathy Bates University Information
Security Officer H OW DO YOU LOOK ONLINE ?
Slide 2
What Makes Up Your Online Reputation? O Comments O Comments
made on social media sites O Images O Images posted on the web O
Videos O Videos shared on YouTube and elsewhere O Postsarticles O
Posts and articles published online blog message boards O Comments
made on others blog posts, articles, and message boards O
Geolocation O Geolocation information social media sites O Comments
others make about you on social media sites or in blog posts others
publish O Images of you that others publish Your online image is
made up of EVERYTHING about you that exists online.
Slide 3
Consequences Gilbert Gottfried, canned after callously tweeting
O Comedian Gilbert Gottfried, former duck voice for the
advertisements of U.S. insurance company Aflac, canned in March
2011 after callously tweeting about Japan's earthquake
disaster.
Slide 4
O Two Domino's Pizza employees add mucus and intestinal gas to
food preparation, posted a documentary video of it on YouTube and
wound up fired and in jail on charges of felony counts.
Consequences
Slide 5
Bad Things Happen to Othersnot ME mistakes will O The mistakes
YOU make online will stay with YOU. lookfor red flags if all is
well, they will l O Companies go online first to look for red flags
if all is well, then they will look for your awards. judge YOU O
People will judge YOU based on what they find online. no longer in
control O Once it is posted online, YOU are no longer in control of
your content. online forever. O Digital content stays online
forever. very real permanent record O YOUR online reputation is a
very real permanent recordone that reflects every good or bad
decision YOU make.
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O Pictures O Pictures. O 11% rejected for inappropriate photos.
O Information O Information. O 13% rejected for lying about
qualifications & information. O Posts and statuses O Posts and
statuses. O 11% rejected for inappropriate comments, 11% about
previous jobs O 11% for poor communication skills O 11% for
discriminatory comments O Combined 19% for content of alcohol abuse
and drug use. O Total of 63% of candidates rejected for posts and
statuses. Things Employers Look At On your resume you put the Pratt
Institute But on facebook it says you went to the University of
Michigan
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Consequences O UCLA junior, stressed and annoyed during finals
week posts a video to YouTube complaining about Asians in the
library. After 10+ million views, girl received death threats and
had to leave UCLA
Slide 8
Why is YOUR online reputation important? O 81% O 81% of singles
in their 20s have searched their dates killjobs
businessrelationships O A bad online reputation can kill potential
jobs, business, or relationships without you ever having the chance
to defend yourself. that you make available to the public O
Employers use the thoughts & judgments that you make available
to the public as a reflection of what you will do with clients,
team members, and them. O Social Intelligence Corp O Social
Intelligence Corp., scours the Internet for information you freely
shared and sells that data to your potential employers.
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The New Background Check O 91% O 91% of employers are now using
Facebook, LinkedIn, Twitter, etc. as a screening tool for potential
employees. O 76% O 76% check Facebook profiles O 48% O 48% check
LinkedIn O 53% O 53% check Twitter 7% do not use sites O Only 7% of
employers say they do not use sites like these to screen
employees
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What is Social Intelligence? O Name, email address, permanent
address, employer info O Screen shots of your material O Comments
by Social Intelligence concerning its findings of you O Prevents
discrimination claims when companies do their own investigation O
Protects certain information O i.e. race, religion, national
origin, sexual orientation, and disability status Social media
screening and investigative services including employment
background checks
http://www.socialintel.com/social-media-employment-screening/process/
Slide 11
* Be Smart. Employers make decisions based on whether or not
they like your attitude and ethics * * Be Smart. Employers make
decisions based on whether or not they like your attitude and
ethics. * O Screening is done early O Screening is done early on
before you get a chance to give your view of your abilities. O
69%rejected O 69% of people are rejected due to information
obtained about them on social networking sites.But O 86% positive
online reputation factors into hiring O 86% of employers say a
positive online reputation factors into their hiring decision O
68%hired a candidate for O 68% of those employers hired a candidate
for good things found the good things they found about them on
these sites.
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Take Charge of Your Online Reputation START NOW! O Think about
what you want your reputation to be online..START NOW! O Use
technology to your advantage O Monitor manage O Monitor and manage
your reputation want to see O Learn what employers want to see
personalinterests O Publish your personal interests (blog, join
groups) separateaccounts O Create separate accounts for
personal/private domain O Own your domain uniquepersona O Have
multiple profiles that establish your unique persona
onlineportfolio O Create an online portfolio O Work together with
friends to check your work
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Clean Up Your Act 4) Make sure everything is accurate O Rather
than clear off all info from sites, ensure that whats there
compliments you 5) Create a positive online presence O Surround
your name with information you want to be associated with 6) Keep
your profiles and sites up to date 7) Top 3 sites to have: O
LinkedIn, Google Profile, and Twitter 1) Google Yourself O Find out
whats out there about you. If it could be taken out of context,
consider taking it down 2) Clean up whats there O Inappropriate
photos & comments O Negative comments about previous employer O
Examples of poor communication 3) Separate your personal identity
from your public identity *Make yourself noticeable for GOOD
reasons*