yACS:the younger Australian Coastal Society

five-year strategic plan

Dedicated to healthy ecosystems, vibrant communities,

and sustainable use of coastal resources.

EXECUTIVE SUMMARY

Over the past 12months there has been an emphasis on the development of youth engagement and the promotion of opportunities for younger coastal professionals in the Australian Coastal Society (ACS). This was initiated with The Edge Factor Youth Workshop at the Coast to Coast conference in September, 2012. The workshop proved to be a success in engaging with the younger coastal network, and interact with various leading coastal experts.

Since The Edge Factor Youth Workshop, a group of participants supported by the ACS Board facilitated a founding workshop to discuss a strategy for youth development over a five-year period between 2013-2018. During this workshop, a motion was supported to establish of a younger chapter of ACS – the younger Australian Coastal Society (yACS) to act as the primary agent for youth development for ACS. yACS strategically stands for youth action for coastal sustainability, which aims to raise the profile of coastal management throughout Australia’s coastal communities and public spaces with a chief focus on encouraging the younger generation to participate.

As complexities within coastal management on the ground, and within the profession itself continue to increase, outreach and professional development are seen as the two cornerstone themes of ACS. Within these themes a number of programs have been selected: a national citizen science program (Coastodians), a national coastal management documentary, a peer-to-peer mentoring program and various networking activities and awareness events.

The purpose of this five-year plan is to formalise how yACS plans to develop capacity for youth action for coastal sustainability and spark discussion with the ACS Board and potential funding partners to support the initiative through financial contributions.

For more information please contact

Naomi Edwards

National Coordinator

younger Australian Coastal Society

Email: yacs@australiancoastalsociety.org

australiancoastalsociety.org/yacs

WHAT WE’RE ABOUT

MISSION STATEMENT: To build capacity and enables youth action for coastal sustainability

OBJECTIVES1. Provide opportunities for the younger coastal network to become engaged in coastal management 2. Develop lasting professional and personal skills and connections3. Raise national awareness about the importance of coastal management 4. Advocate for increase investment in coastal management at all decision-making levels and be engaged in public-policy debate to ensure Australia’s coastal environment has a sustainable future

Key programs:r�0HQWRULQJ��r�&LWL]HQ�VFLHQFH�r�,QWHUQVKLSVr�(YHQWV�r�$GYRFDF\��LQFOXGLQJ�FRRUGLQDWLRQ�RI�D�QDWLRQDO�FDPSDLJQ�YLD�documentary, and youth-centric position or research papers)

Outcome (result)1. A strong, vibrant, engaged national younger network of coastal managers is established 2. Youth memberships for the Australian Coastal Society continue to grow���0RUH�$&6�PHPEHUV�DUH�HQJDJHG�LQ�FRDVWDO�PDQDJHPHQW�awareness-raising activities

Unique drivers: yACS provides a unique pathway for tomorrow’s coastal manager youth to actively engage in the coastal management profession, as well as a platform to develop skills and knowledge from industry professionals and grow within the coastal network.

How do we classify “younger”/ “younger”?ACS members under the age of 30 years.

Competition: Nil. There is currently no national younger network specifically focused on coastal management and the complex issues the field addresses.

External perceptions: There is value for ACS to be recognised as the leading coastal network for Australia. Further, yACS will promote new initiatives that support the development of new coastal leaders so that they can provide better advocacy for the sustainable use of coastal resources and the protection of Australian coastal culture. Being perceived at the forefront of anything ‘coast related’ will enhance ACS’ ability to influence for sustainable coastal management.

Trends: There is an increasing trend in the establishment of younger forums for professional networks in the sustainability field due to youth’s capacity to be creative and raise awareness.

MOTIVATION: “It has been

highlighted that there

is a need to provide a

core emphasis on the

development of coastal

GLEQTMSRW�MR�XLI�¿IPH�SJ�coastal management - to

future proof the network

and the coast.”

OUR FIVE-YEAR PLAN

2013 – Secure funding for a national coordinator and core program implementation (outreach and professional development) establish a core group, produce an operational and business plan, create awareness for yACS.

�����s,PSOHPHQW�FRUH�SURJUDP�activities and coordinate the production of a documentary about coastal management leading into the Coast to Coast conference in WA and host a yACS workshop.

2015 – Continue core program operations, hold a yACS conference, release the documentary from 2014 and be a leading progressive group in the field of coastal management.

2016 – Active lobbying in the Federal Election and contribution to national coastal policy, host a yACS workshop at the Coast to Coast conference.

2017 – Hold the 2nd yACS conference with widespread engagement to promote coastal sustainability, and ACS and yACS to be a household name.

yACS CORE PROGRAMS AND ACTIVITIES

1.0 OUTREACH

To develop capacity and enable youth action for coastal sustainability, outreach into the network and

wider coastal community is a core action of yACS. There are two main components of the outreach

branch, which include the delivery of a national coastal citizen science program called, Coastodians and the

production of a national documentary about coastal management.

1.1 COASTODIANS

Coastodians is a coastal citizen science program that would provide a step-by-step guide to coastal management

for a particular area and support the implementation of a national adopt-a-beach and health scorecard program.

Core activities may include:

r�3K\VLFDO�SURFHVVHV�PRQLWRULQJ��H�J��EHDFK�PHDVXUHPHQWV��PRQLWRULQJ��ZDWHU�TXDOLW\�r�6RFLDO�VWXGLHV��H�J��VXUYH\V��FROOHFWLRQ�RI�KLVWRULFDO�LQIRUPDWLRQ��r�2Q�JURXQG�DFWLYLWLHV��H�J��&RDVW�FDUH��/LWWHU�$XGLWV

This coastal citizen science program would provide value to support the progressiveness of yACS and further

broaden discussions amongst coastal communities. The program would connect individuals across the country

through knowledge sharing and exchange, foster understanding of the physical, social, cultural and economic

aspects of coastal management, and link expert advice to on-ground real world issues. By up-skilling the coastal

networks and joining the dots between theory and action, the program will assist coastal communities in coming

to grips with the complexities of coastal management and enable far better community understanding and

collaboration with decision-makers.

Task: 1.1.1 – Scope for the Coastodians programDescription Scope for the Coastodians program

Assumption Based on an intensive review of existing citizen science programs, on-ground capacity and an investigation

of the implementation of a step-by-step web based program, the scoping report will list priority actions and

capacity needs.

Risk Time constraints, release of information and lack of available information.

Timing January - June

Outcome An understanding of the scope for Coastodians and share understanding with

ACS Board and potential partners.

Output A fully scoped project plan for Coastodians – provision of options for implementation, assessment of

options: including a detailed investigation into the logistics of coordinating on-ground activities through a

national program, inventory of existing resources and capacity needs, challenges and long-term program

delivery.

Task: 1.1.2 – Partnership development Description Partnership development

Assumption Through existing networks there will be close discussions with local urban and regional shire councils (e.g.

Gold Coast City Council, Tweed Shire Council), a coastal NRM body in each State (including the Northern

Territory) and coastal boards (e.g. Sydney Coastal Council, Victorian Coastal Council, Association of Bayside

Municipalities), as well as Universities (e.g. Griffith Centre for Coastal Management, Adelaide University,

University of NSW), Coast care/coastal action groups and identify key partners to provide/ support

resources.

Risk Minimal feedback from coastal stakeholders, lack of enthusiasm from potential partners, conflicting

relationship between citizen groups and councils/ coastal boards.

Timing April-December

Outcome Identify key triggers of engagement with partners, build relationships with coastal NRM groups, coastal

networks, local councils, stakeholder network database, and identify key people to raise awareness amongst

potential programs, pilot partners to engage throughout the development.

Output Develop a communication plan and partnership discussions about the design of Coastodians

Task: 1.1.3 – Product development Description Prototype product development

Assumption Based on Task 1.1. – existing resources will need to be sourced to implement Task 1.1.3.

Risk /DFN�RI�DGGLWLRQDO�ILQDQFLDO�LQSXW�WR�VXSSRUW�WKH�SURGXFW�GHYHORSPHQW�IRU�&RDVWRGLDQV�

Timing July-December

Outcome 3DUWQHUVKLS�DZDUHQHVV�RI�&RDVWRGLDQV��H�J��WHVW�WHFKQLFDO�DVSHFWV�RI�WKH�GHVLJQ���WKH�GHYHORSPHQW�RI�\$&6�to be a progressive national network for coastal management and an institution to deliver services.

Output Establish a technical reference group with peer-reviewed experts and a user reference group (for end-users

satisfaction), document the design, test design of a prototype product, partnership feedback on a prototype

SURGXFW��ZRUNVKRSV���LGHQWLI\�JDSV�DQG�LVVXHV��UHYLHZ�GHVLJQ��LQIRUPDWLRQ�QHHGV��HVWDEOLVK�HTXLSPHQW�resource kits.

Task: 1.1.4 – MarketingDescription Raise awareness about Coastodians

Assumption Based on Tasks 1.1.1-1.1.3.

Risk Raise expectations to high.

Timing September – December

Outcome To increase partnerships for final product delivery, financial support for a national citizen science program

and on-going support for research analysis (overall research objectives).

Output Marketing strategy to release a prototype for Coastodians – includes a launch.

Task: 1.1.5 - Implementation Description Implementation

Assumption 3URWRW\SH�GHVLJQ�ZDV�D�VXFFHVV�

Risk /DFN�RI�UHVRXUFH��ORVV�RI�HQWKXVLDVP�

Timing January-December 2014

Output An operational portal with more features and an enhanced design for end-user satisfaction.

1.2 NATIONAL DOCUMENTARY

The concept of a documentary about coastal management across Australia has been in circulation for many years.

To understand the complexities of coastal management, and in another sense raise the awareness about state of

the coastal zone and raise the profile for its management, a documentary would bring much value. Additionally,

the national documentary would produce a legacy about the history of coastal management, the current phase the

coastal management network finds itself, and further open a conversation about the future.

yACS is eager to coordinate the production of a documentary as part of the outreach theme. As youthful leaders of

the coastal network, yACS will use the documentary to initiate a conversation about the value of our coastline and

the risks we must face in the coming years.

Task: 1.2.1 – Scope for a national documentaryDescription Scope for a national documentary

Assumption Based on an intensive review of the coordination of the proposed documentary.

Risk Time constraints (volunteer hours), network sources and resources.

Timing January - June

Outcome To develop an understanding of the scope for a national documentary about coastal management

Output A project plan for the documentary project – provide options for the implementation, assessment of

options: including a detailed investigation into the logistics of coordinating on-ground activities, inventory of

accessible resources and capacity needs, challenges and timeframe.

Task: 1.2.2 – Partnership development Description Partnership development

Assumption Through existing networks there will be close discussions with local documentary producers, photographers

and communication experts and identify key partners to provide/ support resources.

Risk Minimal feedback from stakeholders, lack of enthusiasm from potential partners, time constraints.

Timing April-December

Outcome Identify key triggers of engagement with partners, build relationships with partners, stakeholder network

database, and identify key people to raise the profile about the concept.

Output Develop a communication plan and partnership discussions about the production for a national documentary

about coastal management.

Task: 1.2.3 – Project timeline Description Detailed description of a project timeline for the production of a documentary

Assumption Based on Tasks 1.2.1-1.2.2 outcomes.

Risk /DFN�RI�DGGLWLRQDO�ILQDQFLDO�LQSXW�WR�VXSSRUW�IXUWKHU�LQYHVWLJDWLRQ�IRU�WKH�GRFXPHQWDU\�

Timing July-December

Outcome Identify key partners/ players, script concept and logistics involved.

Output A detailed project management timeline with needed resources and key partners listed.

Task: 1.2.4 - Grant submissions and sponsorshipDescription Financial and resource input from key partners

Assumption Based on Tasks 1.2.2.

Risk Raise expectations to high.

Timing September – December

Outcome To increase resources for a successful documentary deliverable, sources financial and non-financial resources

to leverage capacity.

Output Source financial and non financial resources to support the documentary concept.

Task: 1.2.5 – MarketingDescription Raise awareness about the documentary

Assumption Based on Tasks 1.2.4.

Risk Raise expectations to high,

Timing January-February 2014

Outcome To increase partnerships for final product delivery, financial support and on-going support, increase aware-

ness about coastal management and yACS.

Output Marketing strategy to release a the concept of a national documentary about coastal management –

includes launch.

Task: 1.2.6 – ImplementationDescription Implementation

Assumption Tasks 1.2.4-1.2.6 were a success.

Risk /DFN�RI�UHVRXUFHV��ORVV�HQWKXVLDVP�

Timing March-December 2014

Output Documentary completed about the coastal management across Australia.

Task: 2.1.1 – Scope for a mentoring programDescription Scope of the coastal management peer-to-peer mentoring program

Assumption NA

Risk Time constraints.

Timing April-December

Outcome The ACS Board has sufficient information to support the implementation of a mentoring program based on

assessment of yACS capacity to facilitate a mentoring program, mentor capacities to be engaged, training

UHTXLUHPHQWV��LQYROYHPHQW�ZLWK�D�WKLUG�SDUW\�WR�GHYHORS�FDSDFLW\�ZLWKLQ�\$&6�WR�GHOLYHU�DQ�RQ�JRLQJ�DQG�successful mentoring program.

Output A scoping report.

Task: 2.1.2 – Partnership developmentDescription Mentoring partnership development

Assumption 3RVLWLYH�IHHGEDFN�IURP�7DVN�������

Risk /DFN�RI�UHVSRQVH�IURP�SURIHVVLRQDO�PHQWRULQJ�QHWZRUNV�

Timing January-June

Outcome Engagement with board network partners to raise awareness about the program and therefore cement

involvement for Tasks 2.1.4-2.1.6.

Output Database of potential mentors and key mentoring networks.

2.0 PROFESSIONAL DEVELOPMENT

There is a need to provide the opportunity for yACS members to further develop skills and knowledge

about the coastal zone. Creating capacity for the advancement of both personal and career development

and opening professional development opportunities would further members learning opportunities –

H�J��PHQWRULQJ�WR�WKLQN�WDQNV�s�DQG�LQIRUPDO�OHDUQLQJ�WKURXJK�H[SHULHQWLDO��SUDFWLFDO�OHDUQLQJ��3URIHVVLRQDO�development within yACS ideally incorporates such learning to help coach future coastal leaders,

understand the complexities of the coastal zone and reflect on ones own coastal experience and thoughts

about the direction for a sustainable coast.

2.1 Peer-to-peer mentoring program

There is an outstanding need to establish a peer-to-peer mentoring program of the coastal management network

(where peer-to-peer includes, ACS-ACS members, ACS-yACS members, yACS-yACS members. This aspect of

coastal management has been alarmingly neglected, due to the down-skilling of the coastal management and

science network over years of government neglect about the coastal zone. Therefore, yACS is perfectly placed to fill

this breach and provide for the up-skilling of coastal champions through a peer-to-peer mentoring program.

5(63216(6�%<�\$&6�0(0%(56�$%287�:+<�3((5�72�3((5�0(1725,1*�,6�,03257$17�

To build confidence, connections and understanding.

Knowledge dissemination from experts and chances to develop ideas with direction.

Interconnections/ all on the same page/ promote ideas.

Definitely, we all have diverse knowledge from our various education, work and life experiences which we can share our ideas.

Because if we want to evolve as coastal managers we need to hear lessons learnt from previous generations and would

benefit from guidance.

Especially for younger members - to guide them on a path/ direction for a future in coastal management.

Broaden knowledge of coastal management and career options.

Task: 2.1.3 – Design phaseDescription Engage with a third-party professional mentoring service to provide advice for program design,

training and support for on-going activities

Assumption A third party mentoring professional expert has the capacity to provide advice to design a highly-regarded,

successful mentoring program for the coastal network.

Risk Insufficient advice from a third-party professional mentoring service.

Timing March-September

Outcome A robust mentoring program to develop the capacity to provide a service for the up-skilling of coastal

leaders.

Output A robust framework of the mentoring program – document program activities and descriptions, e.g.

mentor role description, mentor and mentee capacity needs, logistics for a national entity to coordinate the

program, etc.

Task: 2.1.4 – Recruitment Description Recruitment of mentors and mentees

Assumption There will be positive feedback to the expressions of interest.

Risk /DFN�RI�HQWKXVLDVP�WR�EH�LQYROYHG��RYHUZKHOPLQJ�UHVSRQVH�

Timing 2FWREHU�'HFHPEHU

Outcome A balanced ratio of suitable mentor-mentee relationships, a wider understanding of the development needs

for the coastal network.

Output Database of mentors and mentees.

Task: 2.1.5 – TrainingDescription Training for mentors and mentees

Assumption Based on Task 2.1.3.

Risk Insufficient training to the mentors, lack of feedback throughout the training process.

Timing January-February 2014

Outcome Mentors have a comprehensive understanding on mentoring, mentees are prepared.

Output 2QOLQH�WUDLQLQJ�DQG�IDFH�WR�IDFH�ZRUNVKRSV�LQ�FDSLWDO�FLWLHV�

Task: 2.1.6 – ImplementationDescription Implementation

Assumption Based on the success of Task 2.1-2.1.5.

Risk /RVV�RI�HQWKXVLDVP��DFWLYH�LQYROYHPHQW��ODFN�RI�IHHGEDFN�

Timing )HEUXDU\�s�2FWREHU�����

Outcome A well-connected network of young professionals that have access to a broad-range of skills (for the up-

skilling of new coastal leaders).

Output Functioning mentoring program.

6XSSRUW�IURP�3URI�%UXFH�7KRP�

2.2 NETWORK EVENTS

A core focus of yACS is to develop the capacity for younger coastal managers by enhancing links and

access to the knowledge and experience of those leading the field. It is envisaged that this will provide the

opportunity to further professional development to increase the skills of the next generation of coastal

leaders. By providing a series of professionally run events, activities and workshops, as well as coordinating

discussion groups and collating information, yACS will gain an understanding of what is needed for coastal

managers, including new networks, events and facilitating robust discussions about the future of the

profession and the future of the coast.

FEEDBACK RESPONSE FROM PARTICIPANTS AT THE ACS EDGE FACTOR WORKSHOP:An overwhelming number of participants of the workshop are interested in the development of on-going workshops of this kind, a mentoring framework and additional professional development opportunities. 9DULRXV� RWKHU� DFWLYLWLHV� SDUWLFLSDQWV� ZRXOG� OLNH� WR� SDUWLFLSDWH� LQ� LQFOXGH� OHFWXUHV�� ÀOP� QLJKWV�� PHHW�XS�discussions and fundraising events. There was a 100% recommendation for other individuals to attend future events and support for a mentoring platform. Additionally, 68% would like to be involved in the development RI�D�QHZ�QHWZRUN�WKDW�ZRXOG�FRRUGLQDWH�HYHQWV�VXFK�DV�IXWXUH�ZRUNVKRSV�DV�ZHOO��&OHDUO\�WKLV�LGHQWLÀHV�VFRSH�to support the establishment of yACS

Task: 2.2.1 - Conference workshops Description The facilitation of youth workshops and coastal conferences

Assumption NA

Risk Time constraints, lack of resources.

Timing August-November 2014

Outcome Increase awareness about yACS, increase members professional development, increase network

engagement.

Output A series of conference workshop.

Task: 2.2.2 – Activities Description Coordination of activities, e.g. film nights, lectures, networking events, beach care activities,

tours

Assumption NA

Risk /DFN�RI�UHVSRQVH�

Timing 0DUFK���2FWREHU�

Outcome Maintain momentum, increase active membership, increase awareness about coastal management.

Output Activities and events.

Task: 2.2.3 – Committee involvementsDescription Involvements in various committee that are associated to core yACS objectives

Assumption NA

Risk Time constraints, conflict of interests.

Timing January-December

Outcome Increase networks, partnership development and capacity for yACS.

Output yACS branding on other projects, programs, organisations, etc.

Task: 2.2.4 – Think TankDescription Think Tank discussion groups facilitated by yACS members to spark comprehensive and

philosophical thinking about coastal management and the future of the coastal zone

Assumption yACS members will be enthusiastic to attend Think Tank discussion events.

Risk Time constraints, conflict of interests.

Timing March-December

Outcome Increase networks, partnership development and capacity for yACS, and as yACS members understanding

about coastal management.

Output Discussion points that will formalise bite-size papers and communication dialogue leading to published

position papers and contributions to policy debates.

3.0 PROJECT MANAGEMENT

There is a need to provide the opportunity for yACS members to further develop skills and knowledge

To plan, organise, motivate and coordinate resources for yACS to develop capacity for youth action for

FRDVWDO�VXVWDLQDELOLW\��7KLV�ZLOO�HQWDLO�WKH�PDQDJHPHQW�E\�D�1DWLRQDO�&RRUGLQDWRU�WR�PHHW�WKH�XQLTXH�JRDOV�and objectives of yACS and bring beneficial change and added value to the network. Understanding the

primary constraints of non-for-profits especially financial and non-financial resources, and secondly,

the challenge to optimise, innovate and integrate needs to achieve the ambitious objective of yACS, it is

important to have a paid champion to drive capacity.

Task: 3.1 – Establishment of yACSDescription Establishment phase

Assumption Based on success funding and on-going support from ACS Board and yACS members.

Risk /DFN�RI�ILQDQFLDO�FRPPLWPHQW��ORVV�RI�HQWKXVLDVP�

Timing January-March

Outcome The establishment and functioning of yACS with an increase in members and active involvement.

Output \$&6�2SHUDWLRQDO�3ODQ��D�FRPPXQLFDWLRQ�SDFNDJH��ODXQFK�

Task: 3.1.2 – Communications Description Communication

Assumption Based on success funding and on-going support from ACS Board and yACS members.

Risk /DFN�RI�ILQDQFLDO�FRPPLWPHQW��ORVV�RI�HQWKXVLDVP�

Timing January-March

Outcome The establishment and functioning of yACS website and social media outlets.

Output \$&6�&RPPXQLFDWLRQ�3ODQ��D�FRPPXQLFDWLRQ�SDFNDJH��ODXQFK�

Task: 3.1.1 – RecruitmentDescription Recruitment of volunteers and partners

Assumption Volunteers and partners willingness to be involved.

Risk /DFN�RI�FRPPLWPHQW��ORVV�RI�HQWKXVLDVP�

Timing January-March

Outcome Increase capacity to achieve program objectives.

Output Volunteers hours contributing to the causes of yACS.

Task: 3.1.3 – Launch Description Launch

Assumption Based on Task 3.1

Risk /DFN�RI�ILQDQFLDO�FRPPLWPHQW��ORVV�RI�HQWKXVLDVP�

Timing March-May

Outcome Raise awareness about yACS, increase membership and drive to be active members.

Output /DXQFK

Task: 3.2 – Volunteer coordinationDescription Volunteer coordination

Assumption There will be an increasing interest for yACS members to be active in awareness and program activities.

Risk /DFN�DQG�ORVV�RI�HQWKXVLDVP�

Timing March-ongoing

Outcome An active yACS with increasing membership.

Output Awareness activities and program support.

RESOURCE ANALYSISr�/LQN�ZLWK�HVWDEOLVKHG�QHWZRUNV�WR�LQFUHDVH�FDSDFLW\r�$WWHQG�IUHH�SURIHVVLRQDO�QHWZRUN�HYHQWVr�$WWHQG�\RXWK�IRUXPV�ZKHUH�SRVVLEOHr�3URYLGH�VXSSRUW�WR�HDFK�RWKHU�WKURXJK�RSHQ�IULHQGVKLS�GHYHORSPHQWr�&RQWLQXH�UHVHDUFK�LQWR�EHVW�SUDFWLFHV�IRU�YROXQWHHUV��FROOHFWLYH�IRUXPV�DQG�QHWZRUN�GHYHORSPHQW

Task: 3.3 – Professional development Description Professional development for yACS financial supported staff

Assumption NA

Risk /DFN�RI�FDSDFLW\�WR�NHHS�XS�ZLWK�QHZ�FRDVWDO�UHVHDUFK��SURJUDPV�DQG�DFWLYLWLHV��LQFOXGLQJ�SROLF\�FKDQJHV��

Timing January-ongoing

Outcome $�ZHOO�HTXLSSHG�\$&6�FRRUGLQDWRU�WR�EH�DEOH�WR�FRPPHQW�RQ�FRDVWDO�PDQDJHPHQW�QHZV�DQG�HYHQWV�DQG�provide the capacity to progress yACS as a leading younger network in the coastal space.

Output Further skills to invest into the progressiveness of yACS.

Task: 3.5 – Monitoring and Evaluation Description Monitoring and Evaluation

Assumption NA

Risk Time constraints

Timing January-ongoing

Outcome Monitor the management and development of yACS deliverables and evaluate output and progress activity.

Output 0RQWKO\�UHSRUWV�WR�$&6�([�%RDUG�WKDW�RXWOLQHV�.3,V�SURJUHVV�IRU�HDFK�WDVN��TXDOLWDWLYH�GLDORJXH�UHFRUG��membership rates, partnership development, a yACS steering committee, 6-monthly reports to funding

organisation (based on the conditions).

Task: 3.4 – Networking Description Networking

Assumption Coordinator’s capacity to be able to network with key partners and stakeholders.

Risk /DFN�RI�FDSDFLW\�WR�FRPPXQLFDWH�HIIHFWLYHO\�

Timing January-ongoing

Outcome Increase in knowledge, partnerships and identify key stakeholders to be involved in yACS core programs and

activities.

Output Additional networks to increase yACS awareness and capacity to be used as a networking coastal

commission.

BUGDET: please contact the National Coordinator of yACS for further information.

Non-financial Financial

Current r�9ROXQWHHU�FRRUGLQDWRU�DQG�GHYHORSPHQW�commitment - Naomi Edwards

r�*ULIILWK�8QLYHUVLW\�XQGHUJUDGXDWHV�WR�VXSSRUW�actions – Kayleigh Mast and Michael House

r�*ULIILWK�8QLYHUVLW\�6XPPHU�&RPPXQLW\�,QWHUQVKLS�– Jordan Green

r�6XSSRUW�IURP�$&6�%RDUG�s�*UHJ�6WXDUW�DQG�3HWD�Williams

r�+RVW�RUJDQLVDWLRQ�s�*ULIILWK�&HQWUH�IRU�&RDVWDO�Management

r�1LO

Future r�2Q�JRLQJ�YROXQWHHU�VXSSRUW�IRU�D�1DWLRQDO�Coordinator - Naomi Edwards

r�2Q�JRLQJ�YROXQWHHU�VXSSRUW�IURP�6WDWH�Coordinators – TBA

r�2QJRLQJ�VXSSRUW�IURP�\RXQJHU�$&6�PHPEHUVr�2QJRLQJ�VXSSRUW�IURP�*ULIILWK�8QLYHUVLW\�undergraduates to support actions – Kayleigh Mast

and Michael House

r�2QJRLQJ�*ULIILWK�8QLYHUVLW\�&RPPXQLW\�,QWHUQVKLS�rounds

r�2QJRLQJ�VXSSRUW�IURP�$&6�%RDUG�s�*UHJ�6WXDUW�DQG�3HWD�:LOOLDPVr�2QJRLQJ�VXSSRUW�IURP�KRVW�RUJDQLVDWLRQ�s�*ULIILWK�Centre for Coastal Management

r�6XSSRUW�IXQGLQJ�IURP�$&6��EUDQGLQJ��PDUNHWLQJ�DQG�ZHEVLWH�GHYHORSPHQW��VHH�0DUNHWLQJ�3ODQ�r�,QLWLDO�IXQGUDLVLQJ�LQFRPH�VXSSRUW��VXJJHVWLRQ�RI������WR�each State for yACS to coordinate an event

r������RI�PHPEHUVKLS�IURP�\RXQJHU�SDLG�PHPEHUV�WR�EH�invested into yACS

r����RI�DOO�SDLG�PHPEHUVKLS�LQYHVWHG�LQWR�\$&6

CAPACITY RESOURCES: current and future capacity

SUPPORT RESOURCESr�/LQN�ZLWK�HVWDEOLVKHG�QHWZRUNV�WR�LQFUHDVH�FDSDFLW\r�$WWHQG�IUHH�SURIHVVLRQDO�QHWZRUN�HYHQWVr�$WWHQG�\RXWK�IRUXPV�ZKHUH�SRVVLEOHr�3URYLGH�VXSSRUW�WR�HDFK�RWKHU�WKURXJK�RSHQ�IULHQGVKLS�GHYHORSPHQWr�&RQWLQXH�UHVHDUFK�LQWR�EHVW�SUDFWLFHV�IRU�YROXQWHHUV��FROOHFWLYH�IRUXPV�DQG�QHWZRUN�GHYHORSPHQW

STRENGTHS+ National Brand for Coastal Management

+ Well recognised within the industry

��/HDGLQJ�H[SHUWV�VXSSRUWLQJ�WKH�LQLWLDWLYH+ Strong connection to other industries

+ Access to many highly talented people within the

network

��3URYHQ�VXFFHVV��$&6�(GJH�)DFWRU�ZRUNVKRS�

WEAKNESSES��/DFN�RI�ILQDQFLDO�VXSSRUW+ Small teams trying to do too many different things

OPPORTUNITIES+ Establish cross industry youth networks

+ Increased focus on coastal issues – climate change

adaptation and policy changes

THREATS��/LPLWHG�ILQDQFLDO�VXSSRUW+ Conflicting support in public-policy

+ Dilution of ACS brand

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SWOT SUMMARY

ADDITIONAL PLANS ��3UHVHQW�D����PRQWK�2SHUDWLRQDO�3ODQ��0DUFK�������������DFWLYLW\�ZRUNV��LQ�WKLV�SODQ���7ZR�\HDU�EXGJHW�DQG�DFWLYLW\�IRUHFDVW��)LYH�\HDU�YLVLRQ��LQ�WKLV�SODQ�

MARKETING PLAN: Acknowledging the core goal to raise awareness about coastal management across

Australia it is important to develop a vision on how to market engagement across the coastal network and in

communities.

Question ActionWhat image are you projecting, e.g. brand? Youth Action for Coastal Sustainability

Through what materials? 3ULQW�DQG�RQOLQH

What PR/ media relations/ advertising is going to be needed to feed your appeals?

Develop key contacts at State and National levels and feed

into already established networks to increase awareness,

e.g. surfing magazines, travel blogs, newspaper and online

social media.

What target groups are you distinguishing? University undergraduates, post-graduates and graduates in

the coastal management field.

Are you going to employ direct mail or online marketing or letterboxing to get the word out to the public?

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What will lead to meet these needs? r�(VWDEOLVK�DQG�PDLQWDLQ�D�0DVWHU�GDWDEDVH�WR�UHFRUG�DOO�networks

r�/LVW�NH\�FRQWDFWV�DQG�PHHW�ZLWK�WKHP�r�'HYHORS�D�FURVV�ERUGHU�FRRUGLQDWHG�VRFLDO�PHGLD�QHWZRUN

Performance indicators that will enable you to monitor the processes

3URJUDP�r�/HYHUDJH�GRQDWLRQ�VXSSRUW�WKURXJK�WKH�HVWDEOLVKPHQW�RI�university/ industry partnerships

r�(VWDEOLVK�SDUWQHUVKLSV�ZLWK�RWKHU�NH\�\RXQJHU�QHWZRUNVr�'HYHORS�D�JXLGH�IRU�\RXQJHU�FRDVWDO�OHDGHUVKLS�Marketing:

r�$�PLQLPXP�RI�WZR�DOO�PHGLD�FRYHUDJH�LQ�HDFK�6WDWH�r�$�PLQLPXP�RI�WZR�VWRULHV�LQ�SULQW�PHGLD�IRU�WKH�\$&6�network.

r�$�PLQLPXP�RI�RQH�PHHWLQJ�ZLWK�D�NH\�PHGLD�RXWOHW�LQ�each State and nationally to build relations with the media

Participants and experts involved in ACS The Edge Factor workshop, September 2012

Initial outcome Recruit volunteers to build capacity to coordinate national awareness activities, network meet-ups and a support platform for younger ACS members

Steps and due dates )DFLOLWDWH�D�PHHWLQJ�ZLWK�\RXQJHU�$&6�PHPEHUV

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ESTABLISHMENT PHASE

MONITORING AND EVALUATION: %RWK�TXDOLWDWLYH�DQG�TXDQWLWDWLYH�PRQLWRULQJ�DQG�HYDOXDWLRQ�will be implemented and reported in a 6-monthly report to ACS Board (or when State Chapter deliver

their reports, e.g. integrated in State reports). This will review progress and support scope for future

progression.

Qualitative: record feedback during monthly yACS meetings and receive support from the National ACS

Board through attendance at monthly Board meetings. Further, professional development growth of

yACS members.

Quantitative: Awareness spread – record number of activities, attendance and membership growth.

CONCLUSIVE FINDINGS FROM STRATEGY���2QH�OLQH�GHVFULSWLRQ�s�\RXWK�DFWLRQ�IRU�FRDVWDO�VXVWDLQDELOLW\�2. Financial model show – expected fundraising and needed funds kick start yACS.

���5LVN�PLWLJDWLQJ�PLOHVWRQHV�s�$FWLRQ�URDG�IRU�VXFFHVV��.3,V�WR�UHGXFH�ULVN�DQG�IDLOXUH�XQGHU�HYDOXDWLRQ�plan.

���:K\�ZH�DUH�XQLTXHO\�TXDOLILHG�WR�VXFFHHG�s�\$&6�KDV�VXSSRUW�IURP�OHDGLQJ�FRDVWDO�H[SHUWV�WR�DFKLHYH�youth action for coastal sustainability.

Business overview $�YLVLRQ�RI�ZKHUH�\RX�ZDQW�WR�EH�LQ�D�IHZ�\HDUV·�WLPH�FRXOG�KHOS�VHFXUH� ÀQDQFHV���1DWLRQDO�\RXWK�DFWLRQ�IRU�FRDVWDO�VXVWDLQDELOLW\

Products or services $�QDWLRQDO�QHWZRUN�IRU�\RXWK�WR�EH�HQJDJHG�LQ�FRDVWDO�PDQDJHPHQW�DQG� GHYHORS�VNLOOV�WR�EH�SURGXFWLYH�OHDGHUV

Market analysis 8QLYHUVLW\�XQGHUJUDGXDWHV��SRVW�JUDGXDWHV�DQG�JUDGXDWHV�LQ�WKH�FRDVWDO�PDQDJHPHQW�ÀHOG

Competitive advantage 7KHUH�LV�QR�QDWLRQDO�FRDVWDO�PDQDJHPHQW�VSHFLÀFDOO\�WDLORUHG�WR�FRDVWDO�PDQDJHPHQW�DZDUHQHVV�DQG�XS�VNLOOLQJ�SURIHVVLRQDO�GHYHORSPHQW

Marketing strategy $V�KLJKOLJKWHGBusiness structure and management $V�KLJKOLJKWHGFinances $V�KLJKOLJKWHGAction Plan 'HYHORS�D�QDWLRQDO�RSHUDWLRQ�SODQ

For more information visit australiancoastlsociety.org/yacs