Year 10 Media Ark Globe Academy

Remote Learning Pack Phase II

Monday 20 April- Friday 1 May

Year 10 Media

A Word version of this document is available on the VLE.

Session Title Work to be completed Resource provided

Outcome On-Line Support

1 Cuffs Context Study the changes that have taken place in society between 2013-2015 and describe how this has influenced representations in the series Cuffs.

Table of changes YouTube Channel: Coombe Media and Film Studies

Table of influence of changes completed

https://lcmedia10.blogspot.com/2018/12/cuffs-and-contemporary-social-context.html https://www.youtube.com/watch?v=a-RIsi_Q9bc

2 Avengers Context

Study the changes that have taken place in society in the 1960s and describe how this has influenced representations in the series The Avengers

Table of changes YouTube Channel: Coombe Media and Film Studies

Table of influence of changes completed

https://www.youtube.com/watch?v=a-RIsi_Q9bc

3 The Lego Movie Study the film poster and the 4 characters. Make notes on how they appeal to a family audience.

Resources in Pack

2 pages of notes https://www.youtube.com/watch?v=3N_0O3tJSwM

4 Glossary of Key Terms

Define the key terms Resources in Pack

Table complete Mind Map on Warner Bros

https://www.youtube.com/watch?v=3N_0O3tJSwM

5 Advertisements Watch the Lego ad break and complete the 6 questions

The Lego Movie –Lego Ad Break-Official Warner Bros

6 questions completed

https://www.youtube.com/watch?v

=HSbYBzUEQlc

6 The Lego Movie-Video Game

Study the Lego Movie Video Game and answer the questions.

Resources in Pack

2 pages of notes https://www.youtube.com/watch?v=SolIWEyvIQ0

Session 1: Cuffs Contexts

Social context: How has this influenced the representations in Cuffs?

2013 Same Sex Marriage is legalised in the UK

2013 Migration from Poland climbs to 73,000

2014 First Same Sex Marriage takes place

2014 The rise of ISIS and the war in Syria and Iraq

2014 Emma Watson delivers a speech to a standing ovation at UN Headquarters in New York City, helping launch the UN Women campaign HeForShe, which calls for men to support gender equality

2014 15UK government release official statistics document on the rise in Hate Crimes. It reveals a 15% increase in reported racial/religious crimes since 2011.

2015 Overall, the death rate from drug misuse in England and Wales was the highest ever recorded. Heroin-related poisonings have more than doubled from 579 deaths in 2012 to 1,201 in 2015

2015 Migration to Britain has hit a record level of 330,000. 56,000 increase in the numbers coming to live in Britain from within the European Union.

2015 Shoplifting and theft are the highest crimes reported in Brighton and are on the rise from 2014

Session 2: Avengers Contexts

Social context: How has this influenced the representations in The Avengers?

1960 By the end of the Sixties, more than 80 percent of wives of childbearing age were using contraception after the federal government in 1960 approved a birth control pill this provided women with a lot more freedom

1945-91 The Cold War (45-91) was a long period of tension between the democracies of the Western World and the communist countries of Eastern Europe. There was a fear of spies in the 1960s

1966 Humphry Berkeley introduce a law to legalise male homosexual relations. He lost his seat in Parliament due to his actions to legalise gay sex. Gay men who were publically gay, were either sent to prison and put into mental institution.

1964 Mary Quant Mini Skirt was made- giving women more freedom to move, run and jump

Session 3: The Lego Movie - Annotate how the codes and conventions on this poster appeal to a family audience.

How do these four character posters appeal to different audiences? Think about GENDER, ETHNICITY

and AGE

Session 4: Glossary of Key Terms Complete this glossary in full:

Key word Definition

Typography

Where a media text references another text.

Propp’s character theory

a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

Convergence

Digital convergence

Cross-media convergence

A small and specific audience

A big audience

Demographic

Releasing two or more products at once that will promote each other. They have a better promotional effect than if one product was promoted on its own.

Patriarchy

you forget your stressful life through media consumption

Social interaction

you relate to characters/ people in the media Surveillance/ education

Conglomerate

When the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all of the profit

Franchise

Mind map everything you know about Warner Bros:

Session 5: Advertisements

https://www.youtube.com/watch?v=HSbYBzUEQlc

Watch this ad break and answer the following questions in full sentences:

1. What is happening in this ad break?

2. What other brands are being advertised?

3. How is synergy used?

4. How is gender represented in this ad break?

5. How does the Premier Inn advert represent a diverse and multicultural social context?

6. Draw a line to match the key words with their definitions:

Commercial Associated with business and making profit

Target audience The specific audience group a media text is aimed at

Demographic Audience profile defines groups based on things like age, gender, income, education

and occupation

Stereotype These are a simplified representation of a person, groups of people or a place,

through basic or obvious characteristics - which are often exaggerated.

Palette Colours used in a media text

Mass A wide, large target audience

Genre A style or category

Narrative The way the events in a story are put together and presented to the audience

Propp Theorist who identified character functions

Session 6: The Lego Movie Video Game-Uses and

Gratification Analyse how the uses & gratifications offered by The Lego Movie Game are reflected in the

cover

How does The Lego Movie video game provide uses and gratifications for the audience?

Entertainment/ escapism –

Surveillance/ information -

Personal identity –

Social interaction -