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Background
The opening of the new building of the Tel Aviv Museum is a major international anchor for the city and the country.
The new building will be the heart of a year of events which will deepen the city’s positioning as a cultural center .
Designed by Arch. Preston Scott Cohen and Amit Nemelich, the new building is a dynamic ornament made of 430 polished cement panels.
Rationale
The Year of Art is a major component of the city’s strategic plan to position Tel Aviv as a global city and a world cultural leader.
Goal
The opening will serve as trigger for artistic and cultural activity throughout the city.
The entire metropolitan area will come together in artistic celebrations .
Activities 2011 - 2012 1 .September 2011: Activities begin in city schools.
2 .October 2011: Official Opening by the Museum’s
International Board.
3 .Winter 2011-2012: Artistic activity in collaboration with the
Greater Tel Aviv’s cultural institutions.
4 .March 22-25 2012: Public Exposure :
A weekend of city-wide celebrations
5 .April-July 2012: Exhibitions, conferences, artistic events
1 .September 2011: Activities begin in city schools
Special educational programs in the city’s schools
Exposure of school children to the city’s cultural and artistic institutions
2 .October 2011: Official Opening by the Museum’s int’l board
October 26 – International press conferenceOctober 27 - Opening of Anselm Kiefer exhibitOctober 28 – Opening of Israeli Art exhibitOctober 30 – Inauguration of new buildingOctober 31 – International Board meetingsNovember 1 – International symposium on museum architecture
3 .Winter 2011-2012: Artistic activity in collaboration with
the Greater Tel Aviv’s cultural institutions.
Artistic and cultural activity with an emphasis on community initiatives and inclusion of national peripheral regions
4 .March 22nd 2012: Public Exposure
Open-air artistic extravaganza
Performances and special events in the city’s cultural institutions
24 hour festivities in the Museum
IKT 2012 – The International Association of Curators
Conference
Visits by leading international museum boards
Fresh Paint – Israel’s leading art show
Tel Aviv’s Houses from Within
Education Conference
5 .April-July 2012 :Exhibitions, conferences, artistic events
Friday March 23: Children create art @ MuseumSaturday March 24: Open galleries throughout the city
International Pecha KuchaSunday March 25: European Capitals of Culture
Directors’ Conference
March 23-25 2012: Popular Opening
Art Legacy
Establishing an annual contemporary art event
Inaugurating municipal studios for young artists
Open-air exhibit space
Positioning on global art tour map