YEARS OF TYRES - Pirelli...NOW WINTER IS SAFER. PIRELLI SERIE:01 WINTER TYRE: THE NEW TRUCK TYRE GENERATION. You are not the only one to think about your safety, Pirelli does it as

1

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8PAGE SERiES 01

Born with muscle

No. 10 NOVEMBER 2011 — The magazine for transport professionals

BEST PRACTiCE

In the beginning was a small truckpage 6

YEARS OF TYRES

PiRELLi STORiES

What a wonderful truck!page 12

Ugo Forner, head of the Truck busi-ness unit and former head of Pirelli’s Car and Moto divisions. What is the next challenge? Ugo Forner —Being strong in the mar-ketplace is the true challenge, one which we have, in part, already overcome. Since 2007, we have been working on product development, so today, in terms of both performance and renewal of the product range, we are able to compete with the other leading manufacturers. Our par-ticular strengths are lower fuel consump-tion, durability, and tyre retreadability.

In Turkey in September, you launched three new winter tyres, highway and on&off, which complete the Series 01 line. What is Pirelli’s strategy there?U.F. —The products that we’ve just launched in Turkey are another big step forward since the regional (R:01) and ST:01 (for trailers) lines, which were in-troduced in 2009. With W:01, H:01 and G:01, we can now say that we have prac-tically completed the renewal of the en-tire range. Nonetheless, we still don’t feel our work is done. In fact, right now we are still working hard in researching other technologically innovative solutions. The thing about the Truck segment is that it’s easily measurable based on three key parameters: product life, fuel consump-tion, comfort/handling, and braking in the wet. One of our projects is to create a single platform in order to simplify the product range, while promoting a clearer,

simplified approach with our customers. Finally, we are engaged in developing and improving our services.

Let’s talk about safety. What is Pirelli’s commitment there?U.F. —In recent years, all segments, from cars to motorcycles to trucks, have moved forward in terms of safety, al-though in the Truck segment we haven’t yet reached the levels seen in, for exam-ple, the Car business, beginning with the summer-to-winter tyre-change season. Nonetheless, new legislation, which is to go into effect in 2012, will require the certification of braking distance in the wet and the promotion of safety through awareness and educational campaigns. In that regard, we are already working on a mechanism that provides drivers with a series of tyre information in real time, which ranges from pressure to tempera-ture. This is what to expect in the future.Also in the area of safety, in conjunction with the Istanbul launch, the first online contest, “Dai Voce alla Sicurezza” (Give

Voice to Safety), has begun in Italy. This contest is for truck drivers and invites them to give their own opinion on the is-sue of safety.

How will Pirelli Truck grow around the world?U.F. —Some time ago, we made a deci-sion: to race to the rapidly developing markets, but without forgetting the mar-kets where we are seeing the greatest ad-vances in technology and performance, such as in Europe. In Brazil, for example, we are a market leader. The Brazilian market is one in which we have to com-pete on all fronts, from cost, to product range to performance. The Chinese mar-ket is another important one and where, in 2005, we began developing our prod-ucts for ‘overload’ applications, i.e. being able to stand up to overloaded vehicles. Then there is the Mediterranean market – North Africa, Turkey, Egypt – where we are a leader, as well as all of the Middle East. These are markets where we still have work to do in order to optimise our positioning as well as to strengthen the distribution network in order to stabilise our role there. Russia, too, is of strategic importance to us, especially now with the joint venture for car tyres, but in the future I believe there will also be room for truck tyres. Finally, another important region for our future is India. Of course, India currently has fewer infrastructures than in China, but they are sure to make up ground quickly, so it will become an opportunity that we won’t want to miss.

Interviewwith Ugo Forner, Head of the Truck business unit

Being strong on the market is the true challenge

Published by Pirelli & C. S.p.A. Corporate Communications & Media Relations

Editorial CoordinatorMaurizio Abet

DirectorFrancescopaolo Tarallo

Editor–in–ChiefSimona Gelpi

Editorial staffCarlo Saponaro, Davide Tammaro

[email protected]

Editorial OfficeViale Piero e Alberto Pirelli, 25 Milano, Italia

English Text Editing Studio Associato Bozzola

GraphicsLeftloft – www.leftloft.com

PrinterGraphicscalve S.p.A.

European quarterlyof the Pirelli Group

Registered at the Court of Milan n. 210 of 29.04.2009

www.pirelli.com

No. 10 — November 2011

NOW WINTER IS SAFER.PIRELLI SERIE:01 WINTER TYRE: THE NEW TRUCK TYRE GENERATION.You are not the only one to think about your safety, Pirelli does it as well. This is why Pirelli FW:01 and TW:01 have been created: the latest technology that gives you grip, traction and reduced braking distance with no compromise on mileage.

pirelli.com

YEARS OF TRUCK TYRES

High Retreadability

Low Noise

EnergyTM Efficient

Winter Grip

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3No. 10 NOVEMBER 2011

Contents

TRUCK SPEAKS WiTH READERS

FAQ21PAGE

PAGEBEST PRACTiCE

In the beginning was a small truck 6

PiRELLi STORiES

What a wonderful truck!

PAGE

12

PAGESERiE 01

Born with muscle 8

iNTERviEW

Tuned to “Dai voce alla sicurezza”

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The truck driver’s “pinups”1960s

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2011

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Trieste-Istanbul: the Motorway of the Sea

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16iNTERNATiONAL TRANSPORT

ON THE ROAD

Lady Truck, life in motion

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Transport Cities Istanbul. In the middle, the Galata bridge, built in 1992 to replace one of older construction. On one side, the Greco-Roman centre of town. On the other, the mediaeval part of the city. A snapshot of Istanbul, the city of a thousand faces where east has met west for centuries. A city of harmony between Christianity and Islam, tradi-tion and modernity. Istanbul is Hagia Sophia, the church erected by order of Emperor Justinian and completed in 537 and what was the largest basilica of the Christian world for nearly a millennium until it was converted into a mosque in 1453 by order of Sultan Mehmed II. It is the Blue Mosque of Istanbul, with its six minarets and 260 win-dows, erected by order of Ahmed I between 1603 and 1617 with the

goal of exceeding Hagia Sophia in its beauty. Istanbul is the Topkapı Palace, the former official residence of the Ottoman Sultans, and the Basilica Cistern, erected by Byzantine Emperor Justinian in 532 to store the water to be used in the Great Palace and in the other buildings of the area. But it is also the Grand Bazaar, where business is done over a hot cup of Turkish tea, çay, and where you can find love potions on display to this day. Istanbul is Beyoğlu, the more modern district featuring luxury res-taurants and trendy bars, where patrons eat kebabs on richly deco-rated plates served by white-gloved waiters. Because, today, thanks to its geographic positioning, the historic Constantinople has once

again become the nerve centre for trade between East and West. A favourite spot for the great many multinationals that have chosen to locate here, and which Istanbul has rewarded with a system of in-frastructures that is highly developed for this part of the world. And it is a city loved by the artists who come here for one of the most popular biennial exhibits to show off new talent. Istanbul is also the harbour, the sea, and the Bosphorus straight. Istanbul is water, including that which is found in the Turkish baths (hamam), which remain a popular custom for the Turkish people, as well as enjoyed by tourists, who can experience this custom to its fullest at the his-toric Cağaloğlu Hamam.

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BEST PRACTiCE

In the beginning was a small truckInterview with Sergio Rattenni, together with brothers Marco and Donato. Sergio is executive partner of Rattenni Trasporti, which has been using Pirelli tyres for 5 years. by Marco Di Martino

The companyFrom left to right: Marco, Sergio

and Donato Rattenni manage the

company founded in 1958 by their

father, Giovanni.

In the beginning, they started off with one truck. Now they own an entire fleet. To make a long story short, that is the history of the Rattenni transport com-

pany, which was founded in 1958 by Giovanni Rattenni, who started his busi-ness with just one truck, which he used for local transport in the Abruzzo. Three years later, Rattenni moved to Milan, where he transported packaged cargo throughout the province, and then be-gan to transport gelato after purchas-ing a refrigerated truck. Over time, we was able to establish business relation-ships with leading Italian gelato mak-ers and in the transport of medicines. Today, Rattenni has a fleet of eighty vehicles operating not just in Italy, but abroad as well, and has made a name for themselves in the high-volume and ATP (Accord Transport Perissable) segments.

How was Rattenni founded?Giovanni Rattenni —It all began in 1958 with transport services. We then special-ised in high-volume transport and indus-trial services.

Where does the company operate?G.R. —Apart from Italy, we work in France, Belgium, Germany and the Netherlands. Our main foreign market is the U.K., and in Italy we serve pretty much the whole country.

When did you begin operating inter-nationally?G.R. —Beginning in 1995-98. In those years, we had fifteen vehicles. Now we have around eighty.

And your partnership with Pirelli?G.R. —We have been using Pirelli tyres for 4-5 years. At first, we were very impressed with the new Amaranto model. Now, 95% of our fleet uses Pirelli tyres.

What is it about Pirelli tyres that con-vinced the company to make a move in this direction?G.R. —These tyres have shown (?) good durability and excellent grip in the win-ter. You have to consider that our trucks need to face the alpine passes and push through deep snow and over icy roads. Another benefit of Pirelli tyres is their excellent value. In short, we chose Pirelli after an analysis based mainly on differ-ences in fuel consumption.

What are your plans for the company?G.R. —We are working towards a branch in Poland. We are expecting a future mar-ket in eastern Europe. In this case, our trucks will be mainly transporting home appliances. In Italy, on the other hand, we transport pharmaceuticals in particu-lar and, more generally, everything that takes up a lot of space. Our specialisation is essentially the high-volume segment. Our load capacity is 20% greater than more traditional trucks.

What is it that makes you different?G.R. —High quality is mainly what makes us different. I’m referring, for example, to route monitoring and being able to know the location of the goods in real time.

Briefly, how would you describe you experience with Pirelli?G.R. —In addition to product perform-ance, Pirelli stands out for the level of their services, which are highly reactive. Since we began our relationship with Pirelli, we have been very satisfied. When making the decision, field testing made the difference, and the whole package made us choose Pirelli. We monitor our tyres closely, and problems on the road have rarely happened.

Pirelli stands out for its

level of service and for

being highly reactive

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It’s time for a revolution in Pirelli’s truck segment. On September 16th and 17th in Izmit (Turkey), where the com-pany has a factory that pro-

duces Formula 1 tyres in addition to its tyres for industrial vehicles, Pirelli presented new Series 01 products at an event which saw the participation of more than 300 people, including journalists, dealers, and fleet managers from around Europe. That this event was held in Turkey was not by chance. In the year that marks the 100th anniversary of innovation in the truck segment, the company chose to put the spotlight on the facili-ties that, last year, celebrated their 50th anniversary and which is where Pirelli now produces tyres for Formula 1, the ultimate expression of technological innovation. The truck division has been at the centre of several initiatives and other news, with three new lines being pre-sented: W:01 (winter); H:01 (highway); G:01 (gravel, on/off), for a total of six new tyres.All of the Series 01 tyres share the lat-est generation of the SATT™ structure, which is the most advanced structure for the production of truck tyres.A great deal of emphasis has been placed on efficiency (in terms of du-

SERiES 01

Born with muscleIn Izmit, Pirelli celebrates its 100th anniversary with the launch of three new lines of tyres – winter, highway, and on/off – which complete the Series 01 and are designed for use in critical winter conditions, for long-haul transport, and for construction vehicles.by Valeria Aiesi

THE NEW SERIES 01 TYRES

The W:01 winter tyres have been developed by Pirelli Research & Development to ensure maximum performance on wet, snowy or icy roads and at tempera-tures of below 4°C.

Finally, for construction vehicles used on both roads and construction sites, Pirelli has created the G:01 tyre, which is highly durable and resistant to cutting.

Low rolling resistance, acoustic comfort, and durability are the main features of the H:01 highway tyre, which has been designed long-haul transport on high-ways and motorways.

All of the Series 01

tyres share the latest

generation of the

SATT™ structure

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AS YOU CARRYSOMETHINGPRECIOUS,CHOOSE SOMEONE YOU CAN TRUST.


In the truck tyres market, where marketing messages are typically of a more rational nature, aimed at high-lighting the characteristics of a tyre, Pirelli has chosen to buck the trend and create a campaign that targets big fleet owners, small trucking business owners, and

the drivers themselves by using a different, more engaging tone. With SERIES:01, Pirelli has introduced a product range that offers benefits in terms of durability, safety, and cost ef-fectiveness, in addition to a series of services for fleet man-agers and transporters, making the organisation an ideal

partner to which drivers can turn in order to feel free to fo-cus on their driving, which can be a very challenging, deli-cate task.

Indeed, the campaign centres around the hard job of the truck driver, which it presents in a spectacular, epic manner, as it features a truck on Pirelli tyres transporting Noah’s Ark, which is made of the same material as the containers: with Pirelli, the most delicate of cargo is safe and can be trans-ported worry-free.

Collections 2011

rability, mileage, and lower fuel con-sumption), as well as on eco-com-patibility, all without compromising driving safety.Speaking of safety, when testing the new Series 01 products, an electronic tyre pressure and temperature moni-toring system was used, which is able to send data from a sensor to a hand-held receiver. The system uses radio frequencies and, featuring a unique code for each tyre/sensor, is able to re-port any losses of tyre pressure. Now that’s useful!In terms of services, CQ 24 International is also of particular note. Pirelli has se-lected a network of over 5,000 tyre dealers, which covers 100% of all European and Turkish roadways. Road service (which is available 24 hours a day, 365 days a year) for truck drivers, with just a phone call, is the company’s response to complications that can arise when a truck is forced to stop dur-ing a voyage. But that’s not all. There is also the Pirelli Retreading System, which is available for the entire Pirelli range and takes ad-vantage of the high quality of the com-pany’s carcasses. This system is based on three key aspects: tyre design and manufacturing quality; the wide range of Novateck belts; and the network of select retreaders. Series 01 Revolution: an innovative range of products and services that of-fers the utmost in efficiency on the road. This revolution comes also in the form of a new way of communicating with and involving people in their jobs.

01 Series Revolution

Traction in the snow

120

Mileage

120

FW:01/TW:01 FW25/TW25

Improved rolling resistance

120

Mileage

115

FH:01/TH:01 FH88/TH88

125

Mileage Cut resistance

125

FG:01/TG:01 FG88/TG88

The launchIn Izmit, Turkey, Pirelli

has presented three new

product lines to dealers and

journalists

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1. Prologue: in the age of solid-rubber tyresIn the early days, it was called “camion-nage”, from the French. The engine had finally replaced horses in the transport of goods, as well. And if you were trans-porting people, it was “omnibus”.But in the early 1900s, it wasn’t yet possible to make tyres that were wide enough to support the weight of a truck, so the only way to make the ride a bit more comfortable was to replace the traditional iron tyre with one made of solid rubber. And in the field of rubber tyres, Pirelli was a true specialist.

2. 1911: the first attempts at “giant” pneumatic tyresPrior to this time, the largest size pro-duced for an “Ercole-type” pneumatic tyre was 935 millimetres of diameter and a width of 135 millimetres, which was used on the heavy Isotta Fraschini and the powerful Itala. It was with this tyre size that Scipione Borghese had won the Peking to Paris in his Itala in 1907. But 1911 was to be a landmark year because, together with the traditional product list of solid-rubber tyres for trucks and buses…...we also find a product list for cars which has, below the traditional largest size of 935x135, a size added by hand: “1000 x 150”. This was the size that, sev-eral years earlier, Emilio Calacagni, the company’s technologist, had indicated as the limit at which one could consid-er the Pirelli “Ercole-type” to be a pneu-matic tyre for trucks. It was the period of the adventure in Libya, and then the First World War –a serious test for pneu-matic tyre technology.

3. Cord evolutionA key shift in the development of pneu-matic truck tyres came in the form of new technologies: cord ply in place of the antiquated square ply, and the “straight-side” anchoring system instead of the bead system. It now became pos-sible to manufacture large pneumatic tyres that had similar performance lev-els to car tyres. In the product list of 1922, three sizes (now in inches: 38x7, 40x8 and 44x10) were officially known as “giant cord for trucks”. Production at the new Bicocca plant took a great leap forward.

Solid-rubber tyres were to stay with us clear to the threshold of the 1930s and were joined by an intermediate solu-tion, the “semi-pneumatic” tyre (solid-rubber tyres with a hollow centre). But by now, the giant pneumatic tyre was becoming increasingly popular as the standard for modern trucks and buses.

1. Solid-rubber tyres(1) Fitting a solid-rubber car-

riage tyre, late 1800s

(2) Solid-rubber and pneu-

matic tyres at the Buenos

Aires Expo, 1910

(3) Twin and single solid-

rubber tyre models, 1906

(4) Solid-rubber tyres, 1906

2. Giant tyres(5) The Itala from the Peking to

Paris, 1907

(6) Pirelli’s “Ercole-type” for the

Isotta Fraschini, 1908

(7) List of solid-rubber tyres, 1911

(8) Military vehicles in Libya, 1915

3. The cord(9) Fiat truck fitted with pneumat-

ic and solid-rubber tyres, 1925

(10) SPA truck with semi-pneu-

matic tyres, 1930

(11) Riccobaldi, advert for Pirelli

solid-rubber tyres, 1917

In 1911, we see the

1000x150 size for the

first time.

Pirelli Truck is born.

The introduction of the “Sigillo Verde” (green seal) model, like the “Stella Bianca” (white star) model car tyre, marked the beginning of Pirelli’s first family of “giant” tyres. In 1938, the Sigillo Verde was made available in a “durabi-lis” version, which featured flat, colon-naded sidewalls.

PiRELLi STORiES

What a wonderful truck!The year 1911 marked the start of Pirelli’s long history in industrial tyres, from solid rubber to semi-pneumatic on up to the Series:01by Daniele Pirola

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POWER IS NOTHING WITHOUT CONTROL

5. The boom of the 1980sOver the course of the 1980s, Pirelli’s giant tyres experienced great growth with the arrival of innovative technol-ogies such as the low-profile tyre for 27.5” diameter rim and the zero-degree nylon belt. At the same time, the giant-tyre plant in Settimo Torinese was opened, the Izmit plant was expanded, and a plant was acquired in Alexandria (Egypt).

6. The relaunch of 2000-2010Pirelli starts production of radial tyres for industrial vehicles in Egypt and opens the first truck facilities in China. The image of the “fist” is extend-

ed to the ad campaign for the truck line. In 2009, the company launches the first of the Series 01 tyres – the FR:01/TR:01 “Regional” segments – which represent a technological breakthrough in struc-ture and materials.

4. The Post-War Era: Anteo, the first in a generation of giantsIn the early 1950s, two important events occurred in the world of “giant” pneumat-ic tyres: the use of rayon instead of cotton as the carcass fibre, and the development of tread patterns specifically designed for heavy transport. The “P 286” was born, and in the space of a few short months it was renamed “Anteo”, after the mytho-logical giant, Antaeus, who got his power from Mother Earth on which he stood.

5. The 1980s (15) Bicocca, giant-tyres

department

(16) Settimo Torinese,

giant-tyres production

system

4. Anteo(12) And then Anteo had a son and

called him Atlante

(13) And then Anteo had a son and

called him Atlante…

(14) …and then Zeus, who was not a

giant, but he was a god…and in the

snow, Inverno, the son of Artiglio,

was born.

In the 1950s,

the “P286”

was born, then

renamed Anteo

6. The relaunch of the 2000s(17) Launch of Series 01

(18) (19) Pirelli’s Egyptian factory

(20) The famous ‘fist’ campaign is also

used for truck tyres

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iNTERNATiONAL TRANSPORT

Trieste-Istanbul: the Motorway of the SeaTrade between the two countries is growing, as is the number of trucks that choose the motorway of the sea in the eastern Mediterranean. A voyage of just 52 hours separates Istanbul and Trieste, which, with the help of Corridor 5, serves as a gateway to all of Europe.by Tiziana Altieri

Croatia

Greece

SLOVAKIA

Serbia

HungaryAustria

France

Slovenia

Bosnia

Switzerland

Macedonia

Bulgaria

Romania

UkraineMoldova

Albania

Trieste

Istanbul

ITALY

TURKEY More than 150,000 trucks travelled the Trieste-Istanbul route in 2010: just under 78,500 vehicles, both

full trucks and semi-trailers, embarked in Trieste headed for Turkish ports (both Istanbul and Mersin, as well as a very small portion headed for Çeşme) and 69,500 arrived in Trieste. The Silk Route of the third millennium is over seas in the eastern Mediterranean. The Trieste-Turkey motorway of the sea has been active since 1987 as a complement to road transport. It sees 16 departures each week and is one of the most trafficked routes of the entire Mediterranean. It is both safer and cheaper than rubber and has proven to be a valid alternative even without incentives. Indeed, here there are no “eco-bonuses”, the grants that the Italian Ministry for Transport and Infrastructures provides to transport companies for transferring their traffic from the road to a combination of road and sea. Incentives are only available to those that continue on from Trieste by rail towards Salzburg and from there to the markets of central and northern Europe. Just recently, Samer & Co., the organi-sation that manages the Riva Traiana terminal where RORO (“roll-on/roll-off”) ferries arrive from Istanbul and Mersin, has been joined by Consorzio O&S, a

consortium between Ocean Srl and SITT, the general agent of the Turkish company BKT, which focuses on the Terkidag port 150 kilometres from the Bosphorus. Whereas twenty-five years ago full trucks accounted for 90% of the total and semi-trailers just 10%, today the trend has reversed with semi-trailers ac-counting for around 70% of the total. Not surprisingly, therefore, the number of passengers has declined, with just under 6,600 passengers travelling this route last year together with their vehicles.

At the heart of tradeItaly is Turkey’s fourth largest trading partner, behind Germany, Russia and

China, with total trade last year reaching USD 16.7 billion (equal to 36.15% of the to-tal). More specifically, exports to Turkey came to USD 10.2 billion, while imports into Italy totalled USD 6.5 billion.Indeed, Italy is a key ally in industries of strategic importance, such as tele-communications, energy and defence. Organizations that use this route in-clude the Eni Group, Finmeccanica, Pirelli (given its technologically ad-vanced facilities in Izmit), and Fiat, through a joint venture with the KOC group in Tofaş, and reforms in recent years, resulting in a further opening to the west, have attracted new investors, who can now rely on both low-cost skilled labour and a huge market (with 75.5 million inhab-itants and 2010 gross domestic product of USD 722 billion, 8.9% higher than in 2009). Such a context offers interesting opportunities for Trieste, a city ready to regain the central role in trade it en-joyed when it was the only port of the old Austro-Hungarian Empire. In fact, Trieste is benefitting from im-portant investment programmes that are focused on relaunching logistics throughout Italy and has a great many other advantages, including: its 18-me-tre-deep shipping lanes, which are well suited to larger ships; its strategic position (it takes fully five days more to reach northern European ports by sea); its 12,000 linear kilometres of piers equipped for intermodal services; and its rail and roadway infrastructures, which provide excellent connections to both the north and south.

The harbour Trieste is a key hub of Italian

logistics

Main product categories – 2010

Turkey Trieste Trieste Istanbul Category tonnes Category tonnes

groupage freight 414.248 groupage freight 540.647Vehicle parts/components 62.977 Vehicle parts/components 147.801synthetic yarns & fibres 46.239 Industrial machinery 111.638rubber goods 45.699 trucks 105.710alluminium 43.253 other chemical products 74.496Clothing, linens 41.335 other machines, engines 67.436Hazel nuts 40.090 trailers 36.610trucks 38.724 Common metal goods 32.147Metal tubing and parts 32.311 Plastic goods 28.383Paper products 30.949 Paper 27.282

Italy is Turkey’s

fourth largest trading

partner

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A complex jobSafety, maintenance and

controls are the order of

the day

the road we’re all alone, so this way we feel closer to each other.”So who are these Lady Truck Drivers? “We’re a strange bunch, they say. We don’t have a list of members or a mem-bership card. We’re just a group of wom-en with trucking in our hearts.” As it says on their blog, “We’re not out to change the world. We don’t do politics or un-ions or revolts. We don’t provide techni-cal data. We just talk about friendship and our own little worlds and hopes, following a road that we’ve chosen for ourselves.”

This group of unflappable truck-driving women has primarily grown by word of mouth, but industry events and just meeting in loading bays has played its part. “During our various meetings, we’ve realised that our capacity for carrying out projects was limited by the commitments we all have,” Gisella Corradini explains. “So no obligations to the group. Only voluntary choices focused on a project to account for the fact that we already have obligations and responsibilities to our families, our jobs and to society in general.”Spurred on by all of these good inten-tions, the Lady Truck Drivers have or-ganised a photography exhibit, ‘Donne e Camion’ (Women and Trucks), with,

as the group’s spokesperson says, “the goal of increasing awareness that there are female truckers out there by show-ing images of women at the wheel, do-ing maintenance […].” These truck-driving women have come a long way, not just in terms of kilome-tres, seeing as how they have managed, through these images, to make a profit to be given to an association working to fight breast cancer. In 2007, the Lady Truck Drivers, 45 women united for the same cause, raised €2,800.“Another project that we’ve done is a cookbook with some 150 recipes that have come out of the culinary experi-

ence of truck-driving women from all around Italy,” Gisella said. The purpose of the project was to help the associa-tion ‘Noiperloro’ (Us for them), which helps children being treated in oncol-ogy and haematology wards.And with the creation of their blog, the Lady Truck Drivers have further shorted the distances between them. “We thought that it would be good to be able connect with our most distant colleagues, too,” Gisella Corradini said, “those who can’t come to our meetings or who are on the road when others have time off. Our male colleagues are able to appreciate us.”

The number of female truck drivers travelling count-less kilometres is rising all the time. Gisella Corradini, a wife and mother from

Emilia Romagna, has been driving a truck for sixteen years and is now a pio-neer and spokesperson for ‘Lady Truck Drivers – Angeli al volante (Angels at

the wheel)’, a close-knit club of female truck drivers. “I have a factory-worker background,” explains Gisella, born and raised in Modena, “and I felt a need for open air and open roads, so I got my truck driver’s licence and here I am.” This passion for trucks has even man-aged to infect her daughter, who also has her own truck driver’s licence.

Over time, the number of ‘Lady Truck Drivers’ has grown, so much so that they have organised into an official group with its own blog, ‘Buona Strada Lady Truck Driver Team’. “Our group has be-come quite large,” Gisella explains. “We do charity work and meet together as much as we can based on our free time and trucking commitments. After all, on

ON THE ROAD

Lady Truck, life in motionGisella Corradini, a truck driver for 16 years, tells of her experience behind the wheel and of her

pioneering role as spokesperson for the ‘Lady Truck Driver Team’, Italy’s first club of women truck drivers

by Davide Tammaro

“Every 30,000km

I turn to my trusted

mechanics to check the

condition of the vehicle”

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Are there rules to follow when fitting twin tyres?Twin-mounted tyres must be of the same size, external diameter (with the same tread depth) and construction and have the same tread pattern.Mismatched tyres force the larger tyre to bear a greater load, which causes excessive strain and over-heating. The smaller tyre, on the other hand, because it places less pressure on the road, wears too quickly and in an irregular man-ner. The maximum allowable dif-ference in diameter, at the same tyre pressure, is 6mm.For the best performance of twin-mounted tyres, there also needs to be an appropriate distance between them (i.e. a minimum wheelbase). To that end, we rec-ommend following the indica-tions of the tyre manufacturer or the vehicle’s use and mainte-nance manual.

Pirelli products are known for their ‘Zero Degree’ patent. Is this technology still valid?Zero Degree technology was introduced in 1970 and is still very much imitated to this day. It is the technology responsi-ble for tyre durability and extended life. Naturally, tyre structure has evolved a great deal since 1970, such as with SATT. The latest generation of the Zero Degree structure is excellent not only for the European market, but also for the more ‘tropical’ of markets.This technology has made us a leader on the Brazilian market, as proven by the great feedback we have received on the latest line of products introduced there..

European regulations currently re-quire the use of tyres that bear the M+S mark during the winter months. Do you feel this is a sufficient guideline?The rules are clear: M+S tyres are suited to winter use, and their use on drive axles is mandatory during the winter.Nonetheless, it should be noted that tyres that have been designed specifically for use in winter conditions provide greater traction and grip in the snow than others bearing only the M+S mark.

An opportunity to answer questions about tyre use and

maintenance in the transportation industry

FAQTRUCK SPEAKS WiTH READERS

iNTERviEW

For its 100th anniversary, Pirelli Truck has launched a series of initiatives aimed at in-creasing safety awareness within the indus-try, such as the online contest “Dai voce alla si-curezza” (Give voice to safety), which is based

on the principles of the European Road Safety Charter, of which Pirelli is a signatory. Alberto Viganò, Pirelli mar-keting director, talks about the initiative in an interview with Pirelli Truck.

How did “Dai voce alla sicurezza” come about?It’s the result of a study conducted in Italy and Germany regarding the use of blogs and social networks as a channel of communication for truck drivers, and we’ve discovered that in Italy, for example, one of the most popular topics (at around 21%) is safety, on a par with laws and regu-lations and second only to salary and working conditions. But this shouldn’t be a surprise. It’s natural for someone who spends so many hours eve-ry day behind the wheel of a truck to be interested in this issue. So we asked ourselves why not look deeper into the matter in order to understand what aspects are getting the greatest attention.

What’s the goal of the initiative?Pirelli is one of the signatories of the European Road Safety Char-ter, and in this way, too, the company is on the front lines promot-ing projects aimed at promoting road safety, including by non-conventional means. Indeed, ‘Dai voce alla sicurezza’ is the first online contest specifically for truck drivers.

By giving voice to some of the leading players, the goal is to increase awareness among the businesses in the in-

dustry, as well as among public organisations.

How is it going?The contest began on 15 September and

ends on 15 November, so we are just get-ting started, and we expect greater par-ticipation in the coming days. For now, we’re happy that the message has been received that this isn’t an opportunity for Pirelli to promote our own products and

talk about tyres. The messages we are receiving concern the need for better road

maintenance and the observance of laws and regulations concerning driving times

and speed limits. The best messages in terms of improving road safety will have a chance to win

valuable prizes related to Pirelli and our involvement in sports. In addition, the top 1,000 participants that call the toll-free number to leave safety tips will receive a cap with the Pirelli logo. By 30 December 2011, all of the messages received will be submit-

ted to a jury selected by the promoter of the contest and overseen by a notary public, which will assign a score (on a scale of 1 to 10) to the messages based on the following criteria: originality, be-ing on topic, general appeal.

Tuned to “Dai voce alla sicurezza”

From now until 15 November, Italian truck drivers can share their opinions and ideas on road safety and participate in a contest organised by Pirelli

The voice of Italian truckers Listen to the messages left by Italian truck

drivers on the web site www.pirelli.com/tyre/

it/it/truck_bus/genericPage/promotions/01_

series_winter.html

Why don’t you writeto Pirelli Truck

Our magazine can be even better through the

participation of our readers.Why not tell us about you work experience or a journey you’ve made. Would you like information about Pirelli products? Interested in the digital version?

Write [email protected]

TyresTwin fitted on

drive axles

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1965

1968

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“ The arrival of the 1960s and of radial ply for truck tyres, too, marked the end of the age of the giants and

the start of the age of the goddesses. Some of them made it

big and ended up on the Calendar, but in the same garage where these future cult icons were displayed there were other, smaller goddesses in the shop window…”

The truck driver’s “pinups” 1960s

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100 YEARS 100 Y


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As you cArrysomethingprecious,choose someone you cAn trust.


pireLLi.com

New Pirelli Truck Tyres serie 01 are The besT ParTNers for your work. BuiLt to give you top quALity, they offer ALL drivers the opportunity to feeL sAfe And to concentrAte on their joB. thAnks to the high LeveL of services offered By pireLLi, trAnquiLity Becomes totAL. new pireLLi truck tyres serie 01. the stABiLity you ALwAys wAnted for your Business.

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Documents

YEARS OF TYRES - Pirelli...NOW WINTER IS SAFER. PIRELLI SERIE:01 WINTER TYRE: THE NEW TRUCK TYRE GENERATION. You are not the only one to think about your safety, Pirelli does it as