Yellow Pages Group 1

Manitoba Online Products

March 2007

Presented to: CMRs

Presented by: Yellow Pages Group

Yellow Pages Group

2

Manitoba Online Products

Prairie Online Traffic StoryDirectory Plus NPP/PPP/URLLDiscontinued Product TransitionsSummary of Online Transitions

Yellow Pages Group 3

Prairie Online Traffic Story

Current MTSYellowPages.com Traffic30,000 Unique

visitors a month

Current YP.caTraffic520,000 Unique visitors a month

Implied order of magnitudefor possible traffic increase = 2-3 x Traffic potential

Note: comScore reporting at City level not available. Region is the most granular possible

Yellow Pages Group

4

Online Products - D+

Directory Plus is a directory advertisement solution that offers seamless convergence over two platforms:

Print and Online

Be seen in both Yellow Pages print directories and on YellowPages.ca

Yellow Pages Group 5

Directory Plus

Directory Plus is the quickest and easiest way for advertisers to extend their reach online.

•Digitized copy of display ad to the left of listing information• Increased ranking / visibility in the “Businesses Serving…” section• Display ad is duplicated on the Business Profile Page (additional exposure)• Keyword searchability based on digitized content from ad• 1 Heading

Yellow Pages Group 6

Directory Plus Features

Display Ad

Link To Business Profile

Links to Business Profile

Price is a 15% premium on the full print rate

Billing starts at the print issue date for both online and print

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Summary of D+ Benefits to Users

For Advertisers• Obtain same advertising content on two platforms• Benefit from increased ranking and visibility on Internet• A visual advantage compared to other listings• All words contained in the D+ ad will be searchable through keyword search (digitized)

For Users• Increased usability through better quality and quantity of content• Give users various ways to access content.

Directory Plus has been launched in Manitoba as the new print / online bundle to replace both IDAS / Max products.

Yellow Pages Group 8

Comparison of Dmax and Directory Plus

1- DMax and Directory Plus similarities

Hard Bundle between Print and online

Volume product

2- DMax and Directory Plus specificities

Pricing model significantly different

- DMax : fixed rate for all ad sizes

- D+ : premium based on print rate

Ranking

- DMax minimum ranking

- D+ : ranking relative to ad size

Content

- DMax : 5 keywords

- D+ : all keywords contained within the ad.

Yellow Pages Group

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Online Products NPP / PPP / URLL

Yellow Pages Group 10

NPP & PPP Product Description – same as before

NPP – National Priority Placement – Offers nation wide visibility

PPP – Provincial Priority Placement – Offers province wide visibilityThe products offer the same features for NPP’s and PPP’s

• Tier 1 placement

• Revolves in rotation, along with top 5 NPP / PPP listings and ‘skyscraper’

• Directs users to advertiser’s Website, or Business Profile Page

• Receive a customized monthly traffic report

• Full colour logo to the left of the ad

• Up to 200 promotional text characters

• Free Call feature

• 3 Headings

• The Dealers / Branch Icon lists dealers or branches within the user’s

geographical location (or link to dealer info on advertiser’s website)

Yellow Pages Group 11

URLL Product Description – same as other YPG markets

URLL – Local Priority Placement – Offers community wide visibility (1 directory)

The product offers the following features:

• Tier 2 placement

• Revolves in rotation along with a maximum of 25 URLL’s listings and ‘skyscraper’

• Directs users to client’s Website or Business Profile Page

• Client receives a customized monthly traffic report

• Full colour logo to the left of the ad

• Free Call feature

• 1 Heading

Yellow Pages Group 12

Product Comparison

Priority Placement NPP PPP URLLCoverage Canada Manitoba 1 DirectoryHeadings 3 3 1Features Tier-1 Tier-1 Tier-2Rotation 5 5 25Free Call Dealer List Yes Yes NoPromotional Text Yes Yes NoDealer Logo Yes Yes YesDirect Link To Website Yes Yes Yes

Yellow Pages Group 13

Online Specialty Products - Transition

• Up to 5 reserved spots, 5 additional in the skyscraper

• Rotation principle

• Unlimited advertisers

• National and Provincial flavour

• Full colour company logo

• Linked to URL

• Up to 200 characters of text available

• Free click to call feature

Search Sponsorship Product Provincial Priority Placement

Yellow Pages Group 14

Online Specialty Products - Transition

Interactive Header Provincial Priority Placement

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Online Specialty Products - Transition

• Up to 25 reserved spots, 25 additional in the skyscraper

• Rotation principle

• Unlimited advertisers

• Local flavour

• Full colour company logo

• Linked to URL

• Free click to call feature

Brand Builder Plus Local Priority Placement (URLL)

Yellow Pages Group

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Online Products – URL Links

Yellow Pages Group 17

Online Products – URL Links - Transition

Brand Builder Premium URL Link – URL3

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Weblinks (W-Links)

Online Products – URL Links - Transition

Improved URL Link – URL2

Yellow Pages Group 19

ETM Logo Link (ETM)

Two Options to convert:

1) Improved URL link (URL2) with D+2) URLL

Online Products – Transition

URL2 with D+, or URLL

URL2 Positioning

Yellow Pages Group 20

Summary of Online Transitions

Previous MTS Product Transitioned YPG Product

IDAS/MAX Directory Plus (D+)

Search Sponsorship Product Provincial Priority Placement (PPP)

Interactive Header Provincial Priority Placement (PPP)

Brand Builder Plus Local Priority Placement (URLL)*

Brand Builder Premium URL Link (URL3)

Weblinks (W-Links) Basic URL Link (URL1)

ETM Logo Link (ETM) Basic URL Link (URL1) with D+ or URLL

*Note:

URLL Major City: Winnipeg

URLL Rural Cities: Northern Lights, South Central, Interlake, Brandon, Prairie Mountain, Eastern