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MINIMUM SPACE AROUND THE LOGOThe logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there should always be enough space to ensure a powerful and clear visual image.
MINIMUM SIZEIt is important that all parts of the identity can be easily read in every application. For this reason, the logo should not be reproduced smaller than the dimensions specified on this page.
REVERSED AND BLACK & WHITE LOGOThese are the only other colour possibilities for the Yellow Pages logo.
WITH & WITHOUT STROKE LOGOIf the logo is on coloured background other than yellow, the logo has no stroke. If the logo is on white background use the stroke.
IMPROPER USAGEIt is important to be familiar with how the logo should not be used. Some of the common areas to avoid are illustrated on this page.
COLOURSColours and their consistent use are a vital part of our visual identity. Our colours are specified as Pantone colours and are our “ideal” colours. All colours should match the value for coated Pantone as closely as possible to ensure identical colour in all media.
Legal NoticeYellow Pages and the Walking Fingers & Design are trademarks of Yellow Pages Digital & Media Solutions Limited in Canada.
For advice, approval or technical questions, please contact [email protected]
GREYPantone 425CCMYK 0/0/0/79RGB 87/90/93HEX #575A5D
YELLOWPantone Process Yellow CCMYK 0/0/100/0RGB 255/242/0HEX #FFF200
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DO NOT distort or modify the Yellow Pages logo.
DO NOT use the Yellow Pages icon without the fingers.
DO NOT create graphic treatments that are based on the shape of the logo.
DO NOT use the icon as a bullet point in presentation documents.
DO NOT use the Yellow Pages logo on top of a busy or distracting photograph.
DO NOT use multiple logos or create a pattern from the Yellow Pages logo.
DO NOT rotate or reorient the Yellow Pages icon.
DO NOT use the word mark without the icon. The word mark must never appear on two lines.
DO NOT screen back the logo or use it as a tinted background element.
Receptionthis way
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YELLOW PAGES LOGO GUIDELINES
