Yelmer superleague formula 2011

YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM

PRESENTATION SPONSORSHIP OPPORTUNITIES 2011


INTRODUCTION | GR8 INDUSTRIES

GR8 INDUSTRIES IS AN INTERNATIONAL SPORTSMARKETING AGENCY WITH HER HEADQUARTERS BASED IN THE NETHERLANDS.

GR8 INDUSTRIES IS ACTIVELY INVOLVED IN SPORTS AND ENTERTAINMENT AS WELL AS SPONSOR ACTIVATION.

SPORT AND ENTERTAINMENT ADD EMOTION TO YOUR BRAND.

GR8 INDUSTRIES HAS A PROVEN TRACK RECORD IN INCREASING BRAND AWARENESS, SALES AND LOYALTY. WE CONNECT BRANDS WITH THE WORLD´S BIGGEST FANBASES. WE HELP ATHLETES TO INCREASE THEIR PRESENCEWORLDWIDE. OUR AGENCY HAS EXPERIENCE WITH THE MOST EXCITING SPORTSMARKETING PLATFORMS INCLUDINGTHE DUTCH PREMIER LEAGUE, FORMULA 1, INDYCAR SERIES, SUPERLEAGUE FORMULA, DTM, ITF TENNIS, DAKAR RALLY,AMERICA´S CUP AND RED BULL AIR RACE AND WORK FOR NUMEROUS BLUE CHIP COMPANIES.

GR8 INDUSTRIES WOULD LIKE TO OFFER YOU THE FOLLOWING MARKETING OPPORTUNITYFOR PROFESSIONAL ATHLETE YELMER BUURMAN.


INTRODUCTION | YELMER BUURMAN

BIOgRAPHyNAMEDATE oF BIRThPLACE oF BIRThLENgThWEIghThoBBIES

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YELMER BUURMANFEBRUARY 19TH 1987UBBERGEN, THE NETHERLANDS5.74 FT67 KGFITNESS, KARTING, SNOWBOARDING,SKIING, MOUNTAINBIKING

THE TWENTY-THREE YEAR OLD YELMER BUURMAN PARTICIPATED IN NOVEMBER 2010 IN AN OFFICIAL FORMULA ONE TEST BY FORCE INDIA FORMULA ONE TEAM AT THEYAS MARINA CIRCUIT, ABU DHABI WHICH RESULTED VERY PROMISING. IN 2010 YELMER COMPETED IN THE SUPERLEAGUE FORMULA, IN WHICH HE FINISHED 5TH OVERALL, N 2009 AS THIRD AND IN 2008 AS SECOND OVERALL. IN 2008 HE COMPETED IN THE GP2 WINTER SERIES WITH TRUST TEAM ARDEN AS TEAM-MATE OF SEBASTIEN BUEMI,STEPPING ONTO THE PODIUM SEVERAL TIMES. HE STARTED HIS RACING CAREER IN THE GERMAN-BASED FORMULA KONIG SERIES IN 2002 BEFORE MOVING TO COMPETE IN FORMULA RENAULT CHAMPIONSHIPS ACROSS EUROPE FROM 2003 TO 2005. HE SECURED THIRD POSITION IN THE 2003 FORMULA RENAULT 2000 UK WINTER CHAMPIONSHIP AND ALSO THE 2004 RENAULT 2000 SERIES IN HIS NATIVE HOLLAND. IN 2005 YELMER MADE THE STEP TO BRITISH F3, PARTICIPATING IN TWO RACES BEFORE A FULLCHAMPIONSHIP CAMPAIGN IN 2006. THAT SAME YEAR HE ALSO RACED IN THE MACAU GRAND PRIX, FINISHING EIGHTH. AFTER A HANDFUL OF F3 EUROSERIES RACES IN 2006 YELMER CONTESTED THE CHAMPIONSHIP IN 2007, BEFORE GRADUATING TO GP2 AND THE SUPERLEAGUE FORMULA IN 2008/2009 BESIDES SF YELMER DID SEVERAL RACES WITH OCEAN RACING TECHNOLOGY WHERE HE BUILT A STRONG RELATIONSHIP WITH TIAGO MONTEIRO.

DRIVER’S BRAND VALUES

INTRODUCTION | SUPERLEAGUE FORMULA

FOOTBALL + MOTOR RACINg

- BRAND NEW GLOBAL CHAMPIONSHIP CONNECTING TWO OF THE WORLD’S MOST POPULAR SPORTS

- RIVAL FOOTBALL CLUBS, COMPETING AGAINST EACH OTHER AT THE SAME VENUE, AT THE SAME TIME

- MOTOR RACING GOING BACK TO IT’S ROOTS –SPECTACULAR WHEEL TO WHEEL RACING ACTION

BEST OF BOTH WORLDS

- FOOTBALL FANS WORLDWIDE ALWAYS FOLLOW THEIR CLUB – THE DEAL ONCE STRUCK IS FOREVER

- MOTOR RACING FANS CRAVE EXCITING AND EXHILARATING RACING – OTHER SERIES ARE NOT DELIVERING

- EXCITEMENT OF MOTORSPORT + PASSION OF FOOTBALL = WINNING GLOBAL MARKETING PRODUCT



SUPERLEAgUE FORMULA | THE CHAMPIONSHIP, HOW IT WORKS?

IDENTICAL, F1 STyLE CARS

- EACH FOOTBALL CLUB AND RACING TEAM IS PROVIDED WITH AN IDENTICAL, FORMULA 1 STYLE RACE CAR

- CHASSIS DESIGNED AND MANUFACTURED BY ELAN MOTORSPORT, A LEADING RACE CAR MANUFACTURER

- V12 4.2 LITRE ENGINE CREATED BY RACING EXPERTS, MENARD COMPETITION TECHNOLOGIES

- HIGH TECHNOLOGY RACE CAR, POSITIONED jUST BELOW FORMULA 1 IN TERMS OF OUTRIGHT PERFORMANCE


SUPERLEAgUE FORMULA | RACE FORMAT

RACE 1: THE WINNER OF SATURDAY’S QUALIFYING SHOT-OUT WILL, OF COURSE, TAKE POLE POSITION FOR RACE 1 ON SUNDAY ALONGSIDE THE LOSING FINALIST ON THE FRONT ROW; THE TWO LOSING SEMI-FINALIST WILL LINE UP ON THE SECOND ROW AHEAD OF THOSE CLUBS ELIMINATED IN THE QUARTER FINALS. (60 MINS) RACE 2: ONE OF THE GREAT ATTRACTIONS OF SUPERLEAGUE FORMULA IS RACE 2, WHICH UNLIKE ANY OTHER MAjOR MOTOR SPORT COMPETITION, SEES THE FASTEST CARS FROM RACE 1 STARTING FROM BACK. THE STARTING GRID IS COMPLETELYREVERSED FROM THE RESULTS OF RACE 1 MEANING THAT, FOR EXAMPLE, IF A CAR GOES OFF AT THE FIRST CORNER OF THE FIRST RACE, IT WILL BE ON POLE FOR RACE 2. SUPERLEAGUE FORMULA BELIEVES THAT THIS REVOLUTIONARY REVERSE GRIDSFORMAT – WHERE THE FASTEST DRIVER IN THE FASTEST CAR IN RACE 1 IS ASKED TO MAKE HIS WAY UP THE GRID (AND THEREBY ENCOURAGE OVERTAKING AND A REAL BATTLE ON THE RACETRACK) IN RACE 2 – CREATES A NEW DEGREE OF EXCITEMENT THAT HELPS TO UNDERLINE SF’S UNIQUE APPEAL. (60 MINS) THE SUPER FINAL : THE OPENING ROUND OF THE 2009 SUPERLEAGUE FORMULA HERALDS THE ARRIVAL AN EXCITING NEW SUPER FINAL. THIS SPECIAL SHOOT-OUT CONSISTS OF 5 LAPS AND IT WILL RUN IMMEDIATELY AFTER RACE 2 AND WILL FEATURE THE TOP SIX COMBINED POINT’S CHAMPIONSHIP FINISHERS FROM BOTH RACES. POINTS WILL NOT BE AWARDED BUT THIS SUPER FINAL CLIMAX WILL DECIDE THE OVERALL ‘WEEKEND WINNER’ AND ALSO THE DISTRIBUTION OF PRIzE MONEY.


SUPERLEAgUE FORMULA | 2011 OFFICIAL RACE CALENDAR

ROUND Nº CIRCUIT COUNTRy DATE

1 SILVERSTONE GREAT BRITAIN 4 APRIL

2 ASSEN HOLLAND 16 MAY

3 MAGNY COURS FRANCE 23 MAY

4 jARAMA SPAIN 20 jUNE

5 NüRBURGRING GERMANY 27 jUNE

6 zOLDER BELGIUM 18 jULY

7 BRANDS HATCH GREAT BRITAIN 1 AUGUST

8 ADRIA ITALY 5 SEPTEMBER

9 PORTIMAO PORTUGAL 19 SEPTEMBER

10 ORDOS CHINA 3 OCTOBER

11 TBC CHINA 10 OCTOBER

12 CIRCUITO DE NAVARRA SPAIN 24 OCTOBER


SUPERLEAgUE FORMULA | FOOTBALL CLUBS, WHO IS INVOLVED?

FOOTBALL CLUB RACE TEAM LIVERPOOL FC ATECH GRAND PRIXATLéTICO DE MADRIDRSC ANDERLECHT AzERTICORINTHIANSAS ROMA DEVILLOTA MOTORSPORTSEVILLA FCTOTTENHAM HOTSPUR ALAN DOCKING RACINGAC MILAN REID MOTORSPORTPSV EINDHOVENGALATASARAY SK EPSILONFC BASEL 1893 GU RACINGOLYMPIACOSOLYMPIQUE LYONNAIS LAURENT REDONSPORTING CLUBE DE PORTUGALFC PORTOFLAMENGO


SUPERLEAgUE FORMULA | TARGET AUDIENCE: WHO IS WATCHING?

OVERVIEWSUPERLEAGUE FORMULA HAS BEEN DEVELOPED TO APPEAL TO:

- MALE AND FEMALE AUDIENCE OF FOOTBALL AND MOTOR RACING FANS (AGE BRACKET 18-40)

- YOUTH AUDIENCE (18-30 AGE BRACKET) –BRING YOUNGER AUDIENCE BACK TO MOTOR RACING

- FAMILY AUDIENCE (‘WEEKEND OF ENTERTAINMENT’) TO BROADEN FANBASE, ENSURE GROWTH

TV BROADCASTINg STRATEgyPROVIDE SF PRODUCED PROGRAMMING TO ‘FREE TO AIR’ BROADCASTERS IN ALL MAIN MARKETS

- SF LIVE PROGRAMMING: QUALIFYING (90 MINS); RACE 1 (60 MINS); RACE 2: (60 MINS); SUPER FINAL SHOOT-OUT (15 MINS)

- SF HIGHLIGHTS PROGRAMMING: 52 MIN SHOW FOR BROADCASTING ON THE SUNDAY EVENING

- SF NEWS AND FEATURES: PROVISION OF FOOTAGE TO NEWS AND MAGAzINE PROGRAMMES


TARgET AUDIENCE: WHO IS WATCHINg?

CONFIRMED TV BROADCASTERS

COUNTRy TV CHANNEL

UK SETANTA SPORTS

SPAIN & ANDORRA CUATRO

PORTUGAL TV1

BRAzIL SPOR TV GLOBO

FRANCE DIRECT 8

HOLLAND RTL

GREECE ALPHA TV

CYPRUS MIVISION

TURKEY SHOW TV

UAE & MIDDLE EAST ABU DHABI SPORT

REMAINING TERRITORIES EUROSPORT2

ASIA ESPN STAR

CLUB TV CHANNEL

AC MILAN MILAN CHANNEL

BORUSSIA DORTMUND BVB TV

PSV PSV TV

FC BASEL FCB INTERNET TV

RSC ANDERLECHT RSCA TV

GALATASARAY GALATASARAY TV

GLASGOW RANGERS RANGERS TV

SEVILLA FC SEVILLATV

CORINTHIANS CORINTHIANS TV

FLAMENGO FLAMENGO TV

OLYMPIACOS TV MAGIC

LIVERPOOL LFC TV


SUPERLEAgUE FORMULA | SF BROADCASTING -STATUS REPORT

BRIEF SEASON ANALySIS:- A TOTAL OF 15 TV DEALS HAVE BEEN AGREED IN THIS INITIAL SEASON COVERING THE REGIONS OF EUROPE, MIDDLE EAST, ASIA, SOUTH AMERICA CLEARLY GIVING TO THE SF PRODUCT AN INTERNATIONAL STATUS.

- THE BROADCASTERS REPRESENT A MIX OF FREE-TO-AIR COMMERCIAL BROADCASTERS AND PREMIUM SPORTSCHANNELS.

- A TOTAL OF 70 TERRITORIES WERE EXPOSED TO LIVE COVERAGE OF THE SF RACES IN 2010.

- MORE THAN 200 HOURS OF COVERAGE HAVE BEEN SO FAR MONITORED OF WHICH 75% WAS LIVE.

- THE LIVE COVERAGE DREW SLIGHTLY MORE THAN 2 MILLION VIEWERS PER RACE. THE TOTAL CUMULATIVE AUDIENCE FOR THE SEASON IS STILL BEING COMPUTED BY OUR MONITORING COMPANY.

- EARLY SIGNS SHOW THAT SF WILL BE ABLE TO INCREASE ITS INTERNATIONAL COVERAGE IN 2010 PARTICULARLY IN EASTERN EUROPE, ASIA AND SOUTH AMERICA; 2 NEWS FEEDS PER RACE WEEK-END WAS ALSO MADE AVAILABLE FREE OF CHARGE TO NEWS AGENCIES, BROADCASTERS AND BROADBANDSERVICE COMPANIES.

- AN END-OF-THESEASON PROGRAMME WILL BE PRODUCED IN THE COMING WEEKS FOR FURTHER DISTRIBUTION THROUGHOUT THE WORLD OF THE 2009 SF BEAUTIFUL RACES. ARCHIVE FOOTAGE WILL ALSO BE PROMOTED TO SPORTS AND MOTORSPORT PROGRAMMES TO LAUNCH THE 2011 SEASON.


SUPERLEAgUE FORMULA | HOSPITALITY PROGRAMME

BE PART OF ITPROVIDE CUSTOMERS AND GUESTS WITH UNIQUE HOSPITALITY AND ENTERTAINMENT AT THE SF CLUBTAKE THE TIME TO RELAX WITH FRIENDS, NETWORK WITH POTENTIAL CLIENTS AND ABOVE ALL LIVE THE PASSIONOF FOOTBALL AND MOTORSPORT WITH ACCESS TO THE EXCLUSIVE GRID WALK.

ENjOY MUSIC, GASTRONOMIC DELIGHTS AND ENTERTAINMENT ALL TO THE SOUND OF THE ROARING ENGINESAND THE CHEERING CROWDS.

- PACKAGES AVAILABLE ON REQUEST


SUPERLEAgUE FORMULA | KEY BENEFITS

NEW PLATFORMSUPERLEAGUE FORMULA WILL PROVIDE AN EXCITING NEW PLATFORM FOR BRAND DEVELOPMENT AND FAN ENGAGEMENTON A GLOBAL SCALE.

COMBINED AUDIENCEAN OPPORTUNITY TO TAP INTO A MASSIVE FANBASE OF PASSIONATE FOOTBALL FANS AND EAGER MOTORSPORT FANSFROM AROUND THE WORLD.

gLOBAL ExPOSUREBENEFIT FROM THE GLOBAL EXPOSURE SUPERLEAGUE FORMULA WILL GENERATE ON TV, IN THE PRESS, AT RACE EVENTS,IN FOOTBALL STADIUMS AND ONLINE.

REAL ENTERTAINMENTSUPERLEAGUE FORMULA WILL CREATE AN EXPERIENCE THAT PROVIDES REAL ENTERTAINMENT AND CAPTURESTHE IMAGINATION OF FOOTBALL AND RACING FANS.

VALUE FOR MONEyWIDE RANGE OF SPONSORSHIP OPPORTUNITIES (TEAM, EVENT AND BROADCAST PROGRAMS) DESIGNED TO DELIVERSIGNIFICANT RETURN ON INVESTMENT.

ThE SPoRTINg EVENT oF ThE 21ST CENTURY!


SUPERLEAgUE FORMULA RACE CAR | SPONSOR BRANDING

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WHAT yELMER OFFERS | WHEN jOINING SUPERLEAGUE FORMULA IN 2011

MARkETINg OPPORTUNITIES

- PERSONAL AMBASSADORSHIP YELMER BUURMAN

- PERSONAL ENDORSEMENT YELMER BUURMAN

- BRAND EXPOSURE ON LIVERY DEPENDING ON THE PACKAGE CHOSEN

- SPONSOR ACTIVATION

- HOSPITALITY AND TRAVEL OPPORTUNITIES

- PR ACTIVITIES

- B2B OPPORTUNITIES

- SALES PROMOTION


WHAT gR8INDUSTRIES OFFERS |WHEN YOUR BRAND PARTNERS WITH YELMER BUURMAN IN 2011

- FACILITATING SPONSOR AGREEMENT FOR BOTH PARTIES

- DEVELOPMENT OF CONCEPT PRESS EVENT

- DEVELOPMENT OF ADVERTISING CAMPAIGN OF PARTNERSHIP

- DEVELOPMENT OF SPONSOR ACTIVATION

- DEVELOPMENT OF INTEGRATION IN COMMUNICATION STRATEGY OF ORGANIzATION

- FACILITATING LICENSING DEALS

- FACILITATING IMAGE RIGHTS

- DEVELOPMENT OF MERCHANDISE

- SUPPORT OF PR ACTIVITIES

- EVENT CREATION

INTERESTED HOW YOUR BRAND LOOKS ON THE SF RACE CAR? WE CAN MAKE YOU A CUSTOMIzED PROPOSAL, INCLUDING YOUR BRAND ADjUSTED IN THE RIGHT LIVERY. PLEASE CONTACT DANIEL PEETERS, [email protected]

CONTACT US


FOR MORE INFO PLEASE CONTACT:

gR8 INDUSTRIES BV

DANIEL PEETERSGINNEKENWEG 2134835 NA BREDATHE NETHERLANDST. +31 (0)76 - 572 88 88F. +31 (0)76 - 565 98 88M. [email protected]

WWW.GR8INDUSTRIES.COM

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Yelmer superleague formula 2011