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Yes! I do! Business plan
Group 3
GROUP MEMBERS
• Anja Grgic M997Z205
• Marko Marinic M997Z206
• Marie Nikki Martinez M997z208
Motto
At Yes! I do! feel like QUEEN without paying QUEEN prices!
1. EXECUTIVE SUMMARY
• Yes! I do! is a bridal gown shop like no other. While most retail bridal shops are selling wedding gowns that many people nowadays feel are unreasonably priced, our shop will provide a solution and fill that gap.
• Based in Croatia, Yes! I do! will meet the unmet market demand of wedding gowns that is for the price sensitive customers. Yes! I do! will provide a number of different middle and low end bridal gowns, without compromising quality and style. In addition, contacts to related services will be given to customers.
• Wedding preparations especially bridal gowns are perceived as very costly. Traditionally, it is the parents of the bride or groom that are paying for the wedding. But, times are tougher. Nowadays, it is the couple that needs to save a lot of money for their own wedding. It is therefore very practical to provide this kind of product and/or service at a price that both young and old couples can afford.
• To keep our customers, we will make sure that the quality of our stock is excellent and we need to provide our customers with exemplary service.
2. BUSINESS DESCRIPTION AND VISION
2.1 Products and Services• Yes! I do! will primarily generate its revenues from the sale of
bridal gowns. The Company will specialize in the sale of low and middle end gowns and other related products. Ms. Anja Grgic is currently sourcing several inventory suppliers that will provide the business with its gowns, shoes and accessories.
2.2 Vision Statement
• At Yes! I do!, our vision is to be the premier bridal shop in the industry, by providing our customers with beautiful and quality wedding gowns and superior service.
2.3 Mission Statement
• Yes! I do!’s mission is to become the first and the recognized leader in Croatia in its targeted market for low and middle end bridal gowns and related products and ensure that all customers leave the store completely satisfied.
2.4 Objectives
• Whatever the age, style, preference of our customers may be, we want everything they want for their wedding to be done perfectly. It is a special day for them so we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a wide array of gowns and dresses for them to choose from and provide them contacts for other services they specifically need.
2.5 Management Team
• The Company was founded by Ms. Anja Grgic. Ms. Anja Grgic has worked as an employee, assistant manager and manager for several clothes stores in the capital of Croatia, Zagreb. Through her expertise, she will be able to bring the operations of the business to profitability within its first year of operations.
2.6 The Financing
• Ms. Anja Grgic is seeking to raise $31.400 from personal savings and help from family and close friends.
2.7 Sales Forecasts
• Yes! I do! expects a growth rate at the start of operations. We expect that the business will aggressively expand during the first three years of operation.
3. Definition of the Market
• US trends- wedding industry “reccesion- proof” industry
• Croatian market situation- expensive wedding gowns due to the label of French/Italian design
• Customers are paying high prices only for a name, not quality
Competitor´s vs. Our wedding gowns
• In Croatia, people traditionally like big weddings
• Brides like to wear traditionally large gowns instead of more informal dresses
• Reccesion brought changes- market characterized by slow growth (people are price sensitive)
3.1.Competition
• Sole- proprietor shops- single outlet
• There are some high-end independent shops as well as some budget ones (but their price is still high)
3.2. Market Segmentation
• Yes! I do! will be targeting low-to middle-income brides
• Our shop will welcome brides from 18-45 years, as long as they feel that buying a dress for a high price is not what they want
Potential customers
Market Analysis
2012 2013 2014 2015 2016
Potential Customers Growth CAGR
Women 18-45 years old 0% 1.770.000 1.770.000 1.770.000 1.770.000 1.770.000 0,00%
Other 0% 0 0 0 0 0 0,00%
Total 0,00% 1.770.000 1.770.000 1.770.000 1.770.000 1.770.000 0,00%
4. Promotion
1. First three months- woman magazines (Gloria, Story)
2. Fashion web-sites, sponsored articles
3. Ads in form of banners on wedding web-sites and forums
4. Dispension of brochures to the couples on church preparation-for-marriage meetings
5. Word-of-mouth from our previous customers
5. Description of Product and Service
• Yes! I do! is a bridal shop in which one can buy wedding dresses
• Assortment contains:
a. different styles of wedding gowns, from more traditional dresses to more casual evening dresses/gowns (plus colorfull wedding gowns)
b. wedding accessories and shoes
Competitive Advantage
• Two competitive advantages:
1. The lowest price
• We are cutting the „middle man„ by going straight to the production company doors
• Suppliers from China and Taiwan
• We can fix our prices in range around $400 for the purchased dress (wholesale price $200)
The price of the wedding dress(main cities)
Zagreb$760
Osijek$700
Rijeka$600
Split$600
[1] This is the retail price. The prices of the purchased dresses are between $1000 to $7,000.
Competitive advantage
2. Service
• Our shop as a link to other services connected with wedding- direct benefit for customer, indirect- to our shop´s reputation (word-of-mouth)
• Exceptional service, no matter the price of the wedding dress (when entering the store, our customer will be offered to relax on a couch with a cup of tea or coffee, some cookies- showing them we CARE…)
6. Personnel Plan
• Anja will work for Yes! I do! full time
• If needed, after will hire one part-time personnel (student preferably)
• Anja´s responsibilities:
1. Supply
2. Accounting
3. Purchase
4. Interior design
5. Streamstress- repairments if needed
• Working time: Monday to Friday 9:00 to 1:00 and 5:00 to 8:00, Saturday 9:00 to 1:00
• Anja´s yearly salary: $12,000
Financial plan
Start-up costStart-up Requirements Start-up Expenses Legal $2.000 Computer with a point of sale terminal $500 Legal software $500 Rent $600 Display racks, couches, desk, chairs, mirrors, fitting rooms $2.000 Website development $800 Total Start-up Expenses $6.400
Start-up Assets Cash Required $15.000 Start-up Inventory $10.000 Other Current Assets $0 Long-term Assets $0 Total Assets $25.000
Total Requirements $31.400
$0
$4.000
$8.000
$12.000
$16.000
$20.000
$24.000
$28.000
$32.000
Expenses Assets Investment Loans
Start-up
Sales forecastSales Forecast
FY 2013 FY 2014 FY 2015
Unit Sales
Wedding dresses 408 600 700
0 0 0
Total Unit Sales 408 600 700
Unit Prices FY 2013 FY 2014 FY 2015
Wedding dresses $500,00 $500,00 $500,00
0 $0,00 $0,00 $0,00
Sales
Wedding dresses $204.000 $300.000 $350.000
0 $0 $0 $0
Total Sales $204.000 $300.000 $350.000
Direct Unit Costs FY 2013 FY 2014 FY 2015
Wedding dresses $220,00 $200,00 $200,00
0 $0,00 $0,00 $0,00
Direct Cost of Sales
Wedding dresses $89.760 $120.000 $140.000
0 $0 $0 $0
Subtotal Direct Cost of Sales $89.760 $120.000 $140.000
Wedding dresses
0
$0
$3.000
$6.000
$9.000
$12.000
$15.000
$18.000
$21.000
$24.000
$27.000
$30.000
tra
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Sales Monthly
Sales Forecast
tra svi lip srp kol ruj lis stu pro sij vlj ožu Unit Sales Wedding dresses 12 16 20 24 28 32 36 40 44 48 52 56
0 0 0 0 0 0 0 0 0 0 0 0 Total Unit Sales 12 16 20 24 28 32 36 40 44 48 52 56
Unit Prices tra svi lip srp kol ruj lis stu pro sij vlj ožu Wedding dresses $500,00 $500,00 $500,00 $500,00 $500,00 $500,00 $500,00 $500,00 $500,00 $500,00 $500,00 $500,00
0 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00
Sales Wedding dresses $6.000 $8.000 $10.000 $12.000 $14.000 $16.000 $18.000 $20.000 $22.000 $24.000 $26.000 $28.000
0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Sales $6.000 $8.000 $10.000 $12.000 $14.000 $16.000 $18.000 $20.000 $22.000 $24.000 $26.000 $28.000
Direct Unit Costs tra svi lip srp kol ruj lis stu pro sij vlj ožu
Wedding dresses
0,00% $220,00 $220,00 $220,00 $220,00 $220,00 $220,00 $220,00 $220,00 $220,00 $220,00 $220,00 $220,00
0 0,00% $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00 $0,00
Direct Cost of Sales Wedding dresses $2.640 $3.520 $4.400 $5.280 $6.160 $7.040 $7.920 $8.800 $9.680 $10.560 $11.440 $12.320
0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Direct Cost of Sales
$2.640 $3.520 $4.400 $5.280 $6.160 $7.040 $7.920 $8.800 $9.680 $10.560 $11.440 $12.320
Wedding dresses
0
$0
$40.000
$80.000
$120.000
$160.000
$200.000
$240.000
$280.000
$320.000
FY 2013 FY 2014 FY 2015
Sales by Year
Start-up funding
Start-up Funding
Start-up Expenses to Fund $6.400
Start-up Assets to Fund $25.000
Total Funding Required $31.400
Assets
Non-cash Assets from Start-up $10.000
Cash Requirements from Start-up $15.000
Additional Cash Raised $0
Cash Balance on Starting Date $15.000
Total Assets $25.000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $31.400
Investor $0
Additional Investment Requirement $0
Total Planned Investment $31.400
Loss at Start-up (Start-up Expenses) ($6.400)
Total Capital $25.000
Total Capital and Liabilities $25.000
Total Funding $31.400
Break-even analysis Break-even Analysis
Monthly Units Break-even 9
Monthly Revenue Break-even $4.695
Assumptions:
Average Per-Unit Revenue $500,00
Average Per-Unit Variable Cost $220,00
Estimated Monthly Fixed Cost $2.629
$0
$1.000
$2.000
$3.000
$4.000
($1.000)
($2.000)
0 2 4 6 8 10 12 14 16 18 20 22
Break-even Analysis
Profit Pro Forma Profit and Loss
FY 2013 FY 2014 FY 2015
Sales $204.000 $300.000 $350.000
Direct Cost of Sales $89.760 $120.000 $140.000
Other Costs of Sales $0 $0 $0
Total Cost of Sales $89.760 $120.000 $140.000
Gross Margin $114.240 $180.000 $210.000
Gross Margin % 56,00% 60,00% 60,00%
Expenses
Payroll $17.000 $18.000 $24.000
Marketing/Promotion $3.600 $2.000 $2.000
Depreciation $0 $0 $0
Rent $7.200 $7.200 $7.200
Utilities $1.200 $1.200 $1.200
Insurance $0 $0 $0
Payroll Taxes $2.550 $2.700 $3.600
Other $0 $0 $0
Total Operating Expenses $31.550 $31.100 $38.000
Profit Before Interest and Taxes $82.690 $148.900 $172.000
EBITDA $82.690 $148.900 $172.000
Interest Expense $0 $0 $0
Taxes Incurred $24.807 $44.670 $51.600
Net Profit $57.883 $104.230 $120.400
Net Profit/Sales 28,37% 34,74% 34,40%
$0
$1.000
$2.000
$3.000
$4.000
$5.000
$6.000
$7.000
$8.000
$9.000
$10.000
tra svi lip srp kol ruj lis stu pro sij vlj ožu
Profit Monthly
Pro Forma Profit and Loss
tra svi lip srp kol ruj lis stu pro sij vlj ožu Sales $6.000 $8.000 $10.000 $12.000 $14.000 $16.000 $18.000 $20.000 $22.000 $24.000 $26.000 $28.000 Direct Cost of Sales $2.640 $3.520 $4.400 $5.280 $6.160 $7.040 $7.920 $8.800 $9.680 $10.560 $11.440 $12.320 Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $2.640 $3.520 $4.400 $5.280 $6.160 $7.040 $7.920 $8.800 $9.680 $10.560 $11.440 $12.320
Gross Margin $3.360 $4.480 $5.600 $6.720 $7.840 $8.960 $10.080 $11.200 $12.320 $13.440 $14.560 $15.680 Gross Margin % 56,00% 56,00% 56,00% 56,00% 56,00% 56,00% 56,00% 56,00% 56,00% 56,00% 56,00% 56,00%
Expenses Payroll $1.000 $1.000 $1.500 $1.500 $1.500 $1.500 $1.500 $1.500 $1.500 $1.500 $1.500 $1.500 Marketing/Promotion $600 $600 $600 $200 $200 $200 $200 $200 $200 $200 $200 $200 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Rent $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Payroll Taxes 15% $150 $150 $225 $225 $225 $225 $225 $225 $225 $225 $225 $225 Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $2.450 $2.450 $3.025 $2.625 $2.625 $2.625 $2.625 $2.625 $2.625 $2.625 $2.625 $2.625
Profit Before Interest and Taxes $910 $2.030 $2.575 $4.095 $5.215 $6.335 $7.455 $8.575 $9.695 $10.815 $11.935 $13.055
EBITDA $910 $2.030 $2.575 $4.095 $5.215 $6.335 $7.455 $8.575 $9.695 $10.815 $11.935 $13.055 Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred $273 $609 $773 $1.229 $1.565 $1.901 $2.237 $2.573 $2.909 $3.245 $3.581 $3.917
Net Profit $637 $1.421 $1.803 $2.867 $3.651 $4.435 $5.219 $6.003 $6.787 $7.571 $8.355 $9.139 Net Profit/Sales 10,62% 17,76% 18,02% 23,89% 26,08% 27,72% 28,99% 30,01% 30,85% 31,54% 32,13% 32,64%
$0
$20.000
$40.000
$60.000
$80.000
$100.000
$120.000
FY 2013 FY 2014 FY 2015
Profit Yearly
$0
$2.000
$4.000
$6.000
$8.000
$10.000
$12.000
$14.000
$16.000
tra svi lip srp kol ruj lis stu pro sij vlj ožu
Gross Margin Monthly
$0
$30.000
$60.000
$90.000
$120.000
$150.000
$180.000
$210.000
FY 2013 FY 2014 FY 2015
Gross Margin Yearly
Cash
Net Cash Flow
Cash Balance
$0
$10.000
$20.000
$30.000
$40.000
$50.000
$60.000
$70.000
trasvi
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Cash
Pro Forma Cash Flow
FY 2013 FY 2014 FY 2015
Cash Received
Cash from Operations
Cash Sales $204.000 $300.000 $350.000
Subtotal Cash from Operations $204.000 $300.000 $350.000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $20.400 $30.000 $35.000
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $224.400 $330.000 $385.000
Expenditures FY 2013 FY 2014 FY 2015
Expenditures from Operations
Cash Spending $148.437 $203.480 $229.963
Bill Payments $0 $0 $0
Subtotal Spent on Operations $148.437 $203.480 $229.963
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $20.400 $30.000 $35.000
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $168.837 $233.480 $264.963
Net Cash Flow $55.563 $96.520 $120.037
Cash Balance $70.563 $167.083 $287.121
Pro Forma Cash Flow
tra svi lip srp kol ruj lis stu pro sij vlj ožu
Cash Received
Cash from Operations
Cash Sales $6.000 $8.000 $10.000 $12.000 $14.000 $16.000 $18.000 $20.000 $22.000 $24.000 $26.000 $28.000
Subtotal Cash from Operations $6.000 $8.000 $10.000 $12.000 $14.000 $16.000 $18.000 $20.000 $22.000 $24.000 $26.000 $28.000
Additional Cash Received
Sales Tax, VAT, HST/GST Received 10,00% $600 $800 $1.000 $1.200 $1.400 $1.600 $1.800 $2.000 $2.200 $2.400 $2.600 $2.800
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $6.600 $8.800 $11.000 $13.200 $15.400 $17.600 $19.800 $22.000 $24.200 $26.400 $28.600 $30.800
Expenditures tra svi lip srp kol ruj lis stu pro sij vlj ožu
Expenditures from Operations
Cash Spending $2.723 $3.059 $13.798 $13.854 $4.190 $14.526 $14.862 $15.198 $15.534 $15.870 $16.206 $18.622
Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Spent on Operations $2.723 $3.059 $13.798 $13.854 $4.190 $14.526 $14.862 $15.198 $15.534 $15.870 $16.206 $18.622
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $600 $800 $1.000 $1.200 $1.400 $1.600 $1.800 $2.000 $2.200 $2.400 $2.600 $2.800
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $3.323 $3.859 $14.798 $15.054 $5.590 $16.126 $16.662 $17.198 $17.734 $18.270 $18.806 $21.422
Net Cash Flow $3.277 $4.941 ($3.798) ($1.854) $9.811 $1.475 $3.139 $4.803 $6.467 $8.131 $9.795 $9.379
Cash Balance $18.277 $23.218 $19.421 $17.567 $27.378 $28.852 $31.991 $36.793 $43.260 $51.390 $61.185 $70.563
Balance sheetPro Forma Balance Sheet
FY 2013 FY 2014 FY 2015
Assets
Current Assets
Cash $70.563 $167.083 $287.121
Inventory $12.320 $20.030 $20.392
Other Current Assets $0 $0 $0
Total Current Assets $82.883 $187.113 $307.513
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $82.883 $187.113 $307.513
Liabilities and Capital FY 2013 FY 2014 FY 2015
Current Liabilities
Accounts Payable $0 $0 $0
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $0 $0 $0
Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $0
Paid-in Capital $31.400 $31.400 $31.400
Retained Earnings ($6.400) $51.483 $155.713
Earnings $57.883 $104.230 $120.400
Total Capital $82.883 $187.113 $307.513
Total Liabilities and Capital $82.883 $187.113 $307.513
Net Worth $82.883 $187.113 $307.513
Pro Forma Balance Sheet
tra svi lip srp kol ruj lis stu pro sij vlj ožu
Assets Starting Balances
Current Assets
Cash $15.000 $18.277 $23.218 $19.421 $17.567 $27.378 $28.852 $31.991 $36.793 $43.260 $51.390 $61.185 $70.563
Inventory $10.000 $7.360 $3.840 $9.440 $14.160 $8.000 $10.960 $13.040 $14.240 $14.560 $14.000 $12.560 $12.320
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $25.000 $25.637 $27.058 $28.861 $31.727 $35.378 $39.812 $45.031 $51.033 $57.820 $65.390 $73.745 $82.883
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $25.000 $25.637 $27.058 $28.861 $31.727 $35.378 $39.812 $45.031 $51.033 $57.820 $65.390 $73.745 $82.883
Liabilities and Capital tra svi lip srp kol ruj lis stu pro sij vlj ožu
Current Liabilities
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid-in Capital $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400 $31.400
Retained Earnings ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400) ($6.400)
Earnings $0 $637 $2.058 $3.861 $6.727 $10.378 $14.812 $20.031 $26.033 $32.820 $40.390 $48.745 $57.883
Total Capital $25.000 $25.637 $27.058 $28.861 $31.727 $35.378 $39.812 $45.031 $51.033 $57.820 $65.390 $73.745 $82.883
Total Liabilities and Capital $25.000 $25.637 $27.058 $28.861 $31.727 $35.378 $39.812 $45.031 $51.033 $57.820 $65.390 $73.745 $82.883
Net Worth $25.000 $25.637 $27.058 $28.861 $31.727 $35.378 $39.812 $45.031 $51.033 $57.820 $65.390 $73.745 $82.883