Microsoft Office SharePoint Server Web Business

Today’s Discussion

Web Business EvolutionCustomer Experience Drives Increased WCM UsageBusiness Needs Drive SolutionsEmpowering Businesses to Attain Web GoalsPartner OpportunitiesThe Microsoft Internet Business Platform Skills and RolesCase Studies

ReachRetainRevenue

Web Business Evolution

Customers demand more sophisticated Web functionalityYour business needs to provide business solutions

Yesterday Today

IT supported Content authoring and publishing

SMEs and Business users create and own content

Web Master Director of Online Strategy

Limited Directory based searches Search is a business driver

Content Creation

Content UGC (user Generated Content) is a driver of opinion, monetizable, permeates into primetime media

Content Content Governance

Interlaced Gifs, PDFs Web 2.0

Customer Experience Drives Increased WCM Usage

Source: October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey

“What are your top one or two business drivers for increased deployments or usage of Web content management?”

Base: 187 WCM decision-makers(multiple responses accepted)

Increased sales

Brand consistency

IT cost reduction

Improve internal communication

New eBusiness

Lower operations cost

Customer experiences

12%

12%

16%

25%

25%

37%

63%

In 2007, customer experience was 37%.

Business Needs Drive Solutions

Reach

RevenueRetain

Empowersbusinesses to

reach web goals• Business agility

• Deliver content quickly to the web to reach customers and partners

• Promptly respond to competitor moves• Better customer experience

• Deliver engaging Web experience• Create customer loyalty by delivering better service

• Affect the bottom-line• Drive revenue • Reduce costs

Empowering Businesses to Attain Web GoalsReach, retain, and generate revenue from customers on an end-to-end enterprise class web platform

Reach

RevenueRetain

Business agilityDeliver commerce through Web sitesBuy SharePoint, Buy Once for Development, Control, governance and complianceExtensible trusted .NET platform On-premise and hosted delivery options

Drive revenue and respond to internet business needs at

low cost

Easy PublishingBusiness AgilityAttract CustomersConsistent branding across geographies and languagesService various customer platforms

Empower your people to reach customers and partners

Enhanced Customer experience Reduce turnaround times and cost-of-servicing customerPlatform to build customer centric processes

Build engaging web experiences on a unified

business platform

Market Opportunities

Over 100 million licenses of SharePoint have been sold worldwideSharePoint has been adopted by over 17,000 companies worldwideThe WSS Demo site lists fewer than 700 public Web sites hosted on Office SharePoint Server 2007

The Internet doubles in size every two yearsInternet sector appears to be bucking the 2009 recession trendSharePoint offers unique up-sell opportunities through its range of capabilitiesAll features are transportable to Internet-facing sites

There is a BIG market out there for Internet-facing SharePoint Server Web sites

The Microsoft Internet Business Platform

Office SharePoint Server extends WCM to deliver an end-to-end platform for Web customers

WCM and DAMSearchCommerceAdvertisingWeb analyticsSocial Computing

Enables your customers to:Offer differentiated customer experiences to drive loyalty and repeat trafficDeploy a single, integrated platform inside and outside the firewallProvide flexible governance for new business models and media

User Experience

SocialComputing

WCM & DAM

Search

Commerce

Advertising

WebAnalytics

SharePoint as the Partner Opportunity Platform

SharePoint MomentumFast growth in Internet market sectorLeader for Portal, Search, ECM, and BI in Magic Quadrant (Gartner 2008)

SharePoint Offers Business SolutionsExtensible on a single platform

Intranet → Extranet → Internet No additional software investment

Faster Web site solution time to marketManages costs through reusable skillsReady to use template

So that means…Top market performerLow hanging fruitFaster deployment

Magic Quadrant Portal Platforms, 2008

Magic Quadrant Information Access Platforms, 2008 (Search)

Microsoft

Microsoft

Magic Quadrant ECM Platforms2008

Microsoft

Magic Quadrant BI Platforms2008

Magic Quadrant Social Software Platforms2008

Microsoft

Microsoft

Web Sites Deployment Skills and Roles

SharePoint Enterprise Web Presence Implementation Team Roles

Analysis

Business Analyst

Design

SharePoint Solutions Architect

System Integration Architect

Web Design(Branding)

Implementation

Deployment

SharePoint Deployment

SharePoint Management

SQL Server Management Experience

System Integration

Management

FAST Integration

Customization

Business Data

Integration

Web Developmen

t(Controls)

Workflow Developmen

t

Office Suite and Excel

Experience

Training

Project Management

ISA Server

Extranet or Internet SharePoint

Web Front End Server

Active Directory

Service

IntranetSharePointWeb FrontEnd Server

SharePointApplication

Server

SharePoint Database

Server

OEM LOBServer

OEM Document Server

Design and Development Tools

Site Templates

WorkflowsUser

WorkstationFAST Search

Reaching Customers

5%

Reach out to your customers quickly

• Regulatory changes• Competitive moves• Natural events

BUSINESS AGILITY

FAMILIAR ENVIRONMENTEmpower business users to work in a familiar environment

• Easy for Business users to publish quickly • Seamless integration with MS Office• Consistent branding

REACH ANYWHEREReach audiences globally with engaging content

• Localization across multiple internet sites• Flexible content delivery• Device support

Reaching Web Customers – StatoilHydroCorporate website gets 4 Million hits from External Stakeholders on Day One•Statoil and Norsk Hydro - two leading

players in the global oil industry decided to merge in 2007•Formed Statoil Hydro :• One of the world’s largest offshore oil companies.

ChallengeManage and control perception of merger amongst key stakeholdersCreate brand identity of new company

Capabilities DeliveredEnterprise scale websiteQuick easy publicationMultilingual websites

Results with SharePoint Supported 4M hits on Day OneWebsite Now primary corporatecommunication channelPublishing time down from 7hrs to mins

Reach

RevenueRetain

Retain Customers by Enhancing the User Experience

Flexible and fast design and development• Latest information, fast!• Integration of Silverlight design technologies• Integration of LOB information on Web site

ENGAGING EXPERIENCE

BUILD COMMUNITIESEmpower customers to develop support and information networks• Web 2.0 capabilities• Community site templates for wikis and blogs• Integrated Office publishing

PERSONALIZED EXPERIENCEReach audiences globally with engaging content• Generic and personalized content• Options for anonymous and known user access• Use of audiences

Building Communities - CadenceSocial networking enhances brand for electronic design automation firm

•Cadence Design Systems : world leader in electronic design automation technologies•Managed Communication through two Web sites:

• www.cadence.com : corporate Web site • www.cdnusers.org : community site

ChallengeExposes customers to more contentConnect users with peers and with Cadence employees

Capabilities DeliveredEnterprise scale websiteSocial capabilitiesMultilingual websites

Results with SharePoint Make social a first class citizen on corporate websiteBetter brand management and customer targeting through one websiteDelivered increased value to prospective customers and existing customers

Reach

RevenueRetain

Generate Revenue, Reduce Costs

Reach and retention builds a brand• Brand management across platforms and languages• Consistent messaging• Business control

BUILD BRAND

BUILD REVENUEExtend customer services to generate revenue• Integrate commerce facilities• Generic and personalized content• Integrated FAST product search

MANAGE COSTSCapitalize on existing infrastructure and skills• Single platform: Internet, extranet, intranet• Familiar development toolset• Reusable skills, reduced training

US DE FR

Driving Revenue and Business Opportunities – DanatIntegrated Infrastructure Cuts Time to Market from Months to Weeks Cadence Design Systems : Arabic and English language

Web portals for business process integration and automated sales transactionsManages sales transactions through Web site:

• www.logtacom : Commerce Web site

ChallengeBuild and multiple portal sites on standard architectureGenerate business traffic and tradeProvide multilingual support

Capabilities DeliveredMultilingual enterprise scale Web sitesAdvertising, special offer notificationIntegrated Microsoft solution

Results with SharePoint 20% per month increase in customer visits per dayFast deployment of additional portals (60 major retailers in 4 months)Minimized training costs

Reach

RevenueRetain

How Do You Get in on the GameSharePoint Development Companies

Develop design skillsBrandingStyle guidance

Buy design skillsDesign Companies

Develop SharePointDevelop .NET skillsBuy development skills

CollaborationDesign and SharePoint provider partnership

DesignDefine brandDevelop style

SharePointIncorporate designDevelop controlsConfigure and deploy SharePoint

Design

Deployment/

Management

Development

Partner Resources

www.partnersdps.comSharePoint Deployment Planning Services (SDPS) is designed to help you sell and drive effective deployments of Office SharePoint Server 2007 with your customers

msdn.microsoft.com/en-us/office/aa905503.aspxThe SharePoint Developer Center provides information about planning, coding, building, deploying, and migrating solutions for Microsoft Office SharePoint Server 2007

msdn.microsoft.com/en-us/sharepoint/The Windows SharePoint Services Developer Center provides information on how to deliver scalable and manageable business solutions with Windows SharePoint Services 3.0

technet.microsoft.com/en-us/office/sharepointserver/

Technet provides technical resources to help you deploy, configure, and manage Office SharePoint Server 2007

Questions

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