1Character Board A

Liam RushfirthOUGD301Yin and Yang

The Concept

Collaborative Brief. A print and product based investigation of good and evil with a focus on character design. A pop culture project looking at famous rivals and focusing on the aspects of them that give them the look and attitude then switching and adjusting those traits. It is an investigation into how a person’s stance, look and attitude are reflected through image and experimenting with them. I wanted to see the rivals through fresh eyes, as if the character we typi-cally associate as being the good one to actually be the reverse.

2Character Board B

Liam RushfirthOUGD301Yin and Yang

The Target Audience

3Background Design

Liam RushfirthOUGD301Yin and Yang

The Concept

Collaborative Brief. A print and product based investigation of good and evil with a focus on character design. A pop culture project looking at famous rivals and focusing on the aspects of them that give them the look and attitude then switching and adjusting those traits. It is an investigation into how a person’s stance, look and attitude are reflected through image and experimenting with them. I wanted to see the rivals through fresh eyes, as if the character we typi-cally associate as being the good one to actually be the reverse.

4Online Character Sheets

Liam RushfirthOUGD301Yin and Yang

The Method of Delivery