Ylang Ylang 1 Presentation Revised

ylang ylang

people don’t buy clothes, they buy identity...


Brand name ylang ylang

Country of origin Malaysia

Audience Female, mainly targeted at mid 20s to mid 40s

25-35 years old - 40 %

35-45 years old - 60 %

Product Casual Wear, Evening Wear

Price points Mid range

Adjacencies Mango, Miss Sixty, River Island,Topshop,Kookai, Promod , Morgan

Unit size 150 – 200 m2

ylang ylang


From the word ilang, meaning'wilderness', alluding to its naturalhabitat, or the word ilang-ilan,meaning 'rare', suggestive of itsexceptionally delicate fragrancedistilled from the flowers.

A fashion project, adopting culture, artand handicraft as its theme; fusingartisan and imagination to create aplace to linger, love and indulge.

the concept


ylang ylang is not only to stockyour wardrobe, but to curateyour life style.

Ylang Ylang is not a specificbrand, but rather a style, aphilosophy of life, a way ofthinking, and a way of living.

the vision


While globalization seems tobe an ongoing trend in thesociety, there is also agrowing respect for local(traditional) ways of living. Therestlessness and superficialityof our so-often hectic urbanlives make us want to escapeand explore other worlds.Exotic cultures can offer therichness, naturalness andrelaxed pace of life thatmany people long for.Exploring other worlds is away to find our individualityand become more fulfilled.

the mission


Instill the classic beauty &exotic lifestyle into urbanroutine to enrich life.

ExoticEclecticClassicRomanticSophisticated

the values

the design guidelines


ContemporaryCreative details

VersatileComfortable


the peopleFemale, style conscious, time-pressure city dwellers. Theymight be aware of the trendsbut do not rely on them. Theypay attention to details toenhance inspiration ineveryday life.

They are passionate peopleand their dedications go intoeverything. They consume notto impress- but to express. Theywant people, brands andorganizations to betransparent and honest.


the productylang ylang’s core product is the garment line,complemented by accessories, bags, andshoes. Interpreted in season trends, howeverfirmly rooted in the heritage of the brandvalues.

The collections are examples of contemporarycraftsmanship, uniquely designed to meet theneeds of discerning city dwellers.

Keen attention is paid to details andadornment like beadwork, embroidery and tofabrication.

It refers to old techniques in a wearable andcreative context- combined with ideas fromdifferent ethnicity with a modern verve.


High Price

Low Price

Traditional

Fash

iona

ble

Sfera

MNG

H&M

Coast

Zara

YlangYlang

TedBaker

GAP

Promod


Our shop is our communication lead.The store is absolutely the key to the brand.

Customers today expect shopping to be a brand experience.

Buying clothes has never been a simple pleasure.

Its an adventure, an experience for the customers to discover.


ylang ylang SHOP CONCEPT


The details


Re-use old furniture


Classic touch


Accents












Brand Marketing


Brand Marketing


Brand Marketing


Exclusive Franchise PartnerMiddle East

ContactSimon HardwickGeneral Manager

Profiles General Trading CompanyPO Box 33044

Rumaithya25561Kuwait

Tel: (+965) 7110102Tel: (+965) 5032160Fax: (+965) 6703596

Mobile: (+965) 7257539

Documents

Ylang Ylang 1 Presentation Revised