YMCA of Regina

Strategic PlanJune 2013

YMCA Regina Strategy MapMission : We are a charitable association, open to all, dedicated to enriching our community and individuals at every stage of lifeVision: We will strive to be the premier values-based builder of health, leadership and personal developmentValues: Honesty Caring Respect Responsibility InclusivenessStrategic Destination:

May 2013

Excel at Processes

Committed to People, Learning and Leadership

Smart Stewardship

C2 Build Healthier People C3 Strengthen Child Development

C1 Improve individual & community capacity

S1. Asset investment &

renewal

S2. Improve business

processes

Increase Our Community Impact

Improve Operational Excellence

EP1 Decrease Barriers to

access

EP4 Enhance Culture of

Philanthropy

EP2 Improve positioning as

a charity

P3. Improve Productivity and

Staff Competencies

P2. Improve staff engagement and

culture

P1. Increase, develop and

train volunteers

S3. Strengthen Financial

sustainability

EP3 Increase quality of

programs & Services

Inspire Happy Healthy Lives External Directions:

Internal Directions:

Our Community Outcomes

effectively and efficiently leveraging our resources.

through inspired and committed people…

by delivering excellent programs and services…

We build healthy communities

P4. Board Governance

S4. Improving risk management

C1 Improve individual & community

capacity

Definition:

Regina communities support youth and their families to be healthy and socially responsible contributing members of their communities. The YMCA of Regina does this by being a trusted provider of employment, leadership, social and personal development programs.

Intended Result:

Increasing math & reading scores

Increase in social support for youth Youth will find secure sustainable employment

Engaged Community Partners for homelessness

Measurement:

VY Grade 1 and 3 will increase reading scores (on average)by 60% and math scores by 30%

95% of referred students will complete their stay with the program 66% of youth participants will find employment after completing program

8% of youth participants will return to school

one additional funding partner for HPS60% increase in community partners

C2 Build Healthier People

Definition:

Regina citizens are involved in healthy, values-based programming and make healthy active choices.

Intended Result:

Improve Membership Retention scores

Increase physical activity with youth and their families Increase of perceived health

Measurement:

70% quarterly retention rate 70% of youth participants and their families are adding physical activity to their lives

70% of participants regularly (3 times a week) attend HF program

50% of participants feel that their health has improved

C3 Strengthen Child

Development

Definition:

Children have access to YMCA Childcare programs whereby they discover learning through creative and active play.

Intended Result:

Increase in pre-school literacy rate

Increase physical activity for kinders & school age

Measurement:

60% of participants will increase word use

70% of youth participants and their families are adding physical activity to their lives

EP1 Decrease Barriers to access

Definition:

Decrease barriers to access for all programs and services for both existing and potential new clients. Includes financial, location, physical, psychological, process, systems, services, retention, etc.

Intended Result:

New Comers regularly attend the YMCA to practice swimming skills (Open Door Society)

Youth with disabilities are actively participating in programs on social skills and physical health Members with special needs gain knowledge of physical activity and healthy lifestyle Convenient program registration

Community feels the YMCA is accessible to everyone regardless of financial standing

Measurement:

15% increase in Adult swimming registration

70% of participants complete lesson and practice swimming on their own

60% of participants increase level of interaction with peers, staff and other members of the community

80% of participants are more physically active

80% of participants will show the ability to properly use fitness equipment

60% of participants independently regularly (3 times a week) participate in HF programs

10 - 15% online program

EP2 Improve positioning

Definition:

The YMCA of Regina is recognized as a leader in the community, a sought after partner & recognized as a worthy charity.

Through enhanced communications processes that emphasizes our vision & mission, the community appreciates and understand the positive impact of YMCA programs & services.

Community recognizes that all YMCA activities are charitable.

Intended Result:

Increase awareness of the YMCA has a charity

Measurement:

5% increase in donations

25% increase in donation when membership is purchased

80% of members and participants know that YMCA is a charity

100% of staff know that YMCA is a charity

65% of members and participants feel that the YMCA has a positive impact on community and individuals

EP3 Increase quality of

programs & Services

Definition:

Programs are impact driven, effective and meet the needs of participants, the expected goals & desired outcomes.

We do this through developing an impact business case for each program & service and evaluating our outcomes.

Intended Result:

All YMCA programs are reflective and have an impact on and meet the needs of participants and community

Membership experience (specific to health and social outcomes) are above national average YMCA Childcare Programs are interactive, created around goals and have outcomes which are developmentally appropriated and educational

Measurement:

100% of strategic logic models have completed evaluation processes

5 BAU programs are identified and are evaluated for impact and quality

60% of members state that the YMCA has an impact on themselves or their community 90% of staff are trained in SAMincrease in 10% on association SAM/EYE score on satisfaction and outcome measure 80% of staff are trained in Play to Learnincrease of 10% on association score on Play to Learn Audit

EP4 Enhance Culture of

Philanthropy

Definition:

The YMCA of Regina is committed to creating a culture of philanthropy through education, opportunities and partnerships.

Our members, participants, and community appreciates and participates in philanthropic activities.

Intended Result:

Members and participants feel that it is beneficial to give to a charity and want to volunteer their time to help out a charity YMCA Staff and Board members demonstrate fundraising best practices and are successful fundraisers who educate and motivate others

Measurement:

10% increase in member donation to a charity

10% of members have charities in their wills

70% of members and staff feel that donating to charities is important 3 staff and 2 board members attend NAYDO or other fundraising educational opportunities

P1 Increase, develop and train

Volunteers

Definition:

The YMCA is seen as a worthy charity to volunteer for; where by volunteers feel supported and are given adequate training. Volunteers are recognized as helping our community grow stronger

Intended Result:

Members choose to volunteer for the YMCA and have a quality volunteering experience Volunteers and their skill development is tracked

Measurement:

Volunteer satisfaction increase by 20%

10% increase in philanthropy volunteers

80% of volunteers attend one training event/year 80% of volunteers have a profile on YMCA HR system –

100% of Volunteers have valid criteria

P2 Improve employee

engagement & culture

Definition:

YMCA has a culture of teamwork - healthy, happy place to work . Staff are satisfied, engaged and have ownership over their work and work outcomes.

Intended Result:

Childcare staff feel engaged and apart of the YMCA YMCA staff are engaged and feel ownership over their work

Measurement:

A decrease of 10% in childcare sick time used

70% of childcare staff feel that they can solve problems on their own

60% of staff attend town hall meetings

75% of staff feel that they have ownership over their work

65% of staff feel like their opinions are valued

P3 Improve Productivity and

Staff Competencies

Definition:

The right people, doing the right job, in the right way, at the right time. We ensure staff receive appropriate training to provide quality programs and services with timely and appropriate feedback.

Intended Result:

Each YMCA department has standardized performance review policies and procedures

YMCA staff are given opportunities for training Staff are aware that they have an HR management team and know where to access information regarding YMCA policies and procedures

Measurement:

80% of full time staff have training goals outlined in their yearly performance review

85% of YMCA Directors and Senior Directors attend association training

100% of YMCA policies and procedures are accessible to staff

80% of Directors and Senior Directors feel that they are supported when it comes to making HR decisions

P4 Board Governance

Definition:

Board to articulate the definition.

Activities:• Renewing Constitution & Bylaws•Board evaluations, attendance, etc•Board structure & committees •Board Governance

Intended Result:

Review Bylaws & constitution

Board Recruitment & training

Committee structure

Philanthropy development

YMCA Canada Audit

Measurement:

Attendance Policy

Annual Evaluation & improvement Plan

S1 Asset investment &

renewal

Definition:

The YMCA is greener, energy efficient ; and engages in prudent preventative maintenance, continual safety management, and wise capital investments.

Intended Result:

The YMCA is greener and more efficient YMCA

The YMCA has a Preventative maintenance plan

The YMCA has a 5 yr Capital development plan (2012 - 2017)

Measurement:

25% decrease in natural gas usage by Aug 2014 10 % decrease in towel usage 10% decrease in fitness machine downtime

100% of toilets, showers and sinks will have recorded inspections 50% of Capital Development plan is complete

S2 Improve business processes

Definition:

YMCA processes and systems are effective and efficient.

YMCA engages in continuous process of improvement to leverage and maximize the use of its resources. E.g. •IT services•HR processes and system•Accounting processes•Membership and fundraising systems•Business process collaboration e.g. with other YMCA

Intended Result:

YMCA has effective data on membership and program registration YMCA partners with other SK YMCA's to have efficient business processes

Measurement:

10% new membership data for analysis

Dev business plan for potential cost saving over 5 yr

S3 Strengthen Financial

sustainability

Definition:

Generate revenue to sustain quality programs and services. Build funding sources to sustain the viability of the YMCA services and infrastructure.

Through:• Donors• Grants• Funding partners• Services/programs revenues

Intended Result:

Partners recognize the YMCA as a potential partners and Corporate businesses donate to the YMCA

Members include the YMCA in their Wills and Estates planning and view us as a charity

Membership and program revenue is sustainable

Measurement:

10% increase in partnership discussions

80% of partners feel the YMCA is a worthwhile partner 15 new Heritage Club members Membership and program revenue increased by 4%

S4 Improving risk management

Definition:

YMCA has a enterprise risk management (ERM) program that indentifies potential risks and establishes strategies to mitigate risk.

This includes a risk registry of the key areas of risk and the risk the YMCA has prioritized to work on.

Intended Result:

YMCA has a Risk management registry YMCA meets YMCA Canada child protection registry

Imagine Canada Accreditation

Measurement:

Improvement of top 3-5 priority risks decided by Board / Management

100% compliance for 2014

50% of standards completed for 2014