YML Course Catalog 3-27-09

8/14/2019 YML Course Catalog 3-27-09

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2008 Your Marketing Lab Inc. All Rights Reserved

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Updated 3/27/2009


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Index

INTRODUCTION ................................................................................................................ .............. .......1

ABOUT

YOUR

MARKETING

LAB

INC

................................................................................................................. 1COURSE REGISTRATION, COSTS & GUARANTEE ............................................................. ..... ......2

COURSE REGISTRATION.................................................................................................................................... 2

YML COURSE PLUS ................................................................................................................................... 2

COURSE COSTS.............................................................................................................................................. 2

SATISFACTION GUARANTEED............................................................................................................................. 2

LEARNING SYSTEM TRACKS ............................................................................................ .............. ...3

CUSTOM CURRICULUM & TRAINING PROGRAMS ................................................................. .....4

COURSE SCHEDULE ........................................................................................................................ ..... .5

COURSE CALENDAR ............................................................................................................. ......... .......7

APRIL 2009 .................................................................................................................................................. 7

MAY 2009 ....................................................................................................................................................7

COURSE DESCRIPTIONS & DETAILS ........................................................................................... .....8

Benefits, Not Features: The Cornerstone Marketing Technique to Explode the Growth of Your

Business. ...................................................................................................................................... ....... 8

Choosing the Right Clients Before the Wrong Ones Choose You .......................................... ......... ......8

How to Write a Killer News Release and Get it to the Top of Google News ............... ......... ..... ..... ......8

Communicating Unique Value How to Create a Value Proposition ................................ ..................9

Compensation & Incentive Programs .......................................................................................... ..... ...9Create A Brochure That Wont Embarrass You ................................................................ ......... ..... ......9

Create Bullet-proof Financial Projections ....................................................................................... ....9

How To Become a Marketing Blogoholic ..................................................................... ......... ..............9

How to Create and Profit from Joint Ventures & Strategic Alliances .................................................9

Human Resources - HELP ....................................................................................................... ..........10

Human Resources - In Depth .................................................................................................... ..... ....10

Interviewing & Hiring Sales People ..................................................................................... ......... ....10

Its a Numbers Game - Building a Sales Pipeline ........................................................... ......... ..........10

Learn to Write A Case Study Thats A Real Success ....................................................................... ....10

Marketing to your Strengths ............................................................................................................... 11

Overview of Human Resources: Why Its Important In Your Business ........................... ..... .............. .11Prepare Your Business for Sale (Learn What Buyers Want!) .............................................................. 11

Qualifying & Closing Skills Red Light/Green Light .............................................................. ......... .11

Settingand AchievingGoals ............................................................................................ ......... ....11

The 8 Essential Elements of a Natural Marketing Mindset ........................................................... .....12

The 11 Essential Components of an Effective Marketing Strategy ........................................... ..........12

The Essential Components of a Complete Business Plan ........................................ .............. ..... .......12

Time Management ..................................................................................................... ......... ..... ..........12


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Online Marketing - Harness the Power of Video ............................................................. .............. ....12

YML PARTNERS - INSTRUCTOR PROFILES ................................................................... ...............14

REBECCA BARTH.......................................................................................................................................... 14

REBECCA BLACKWELL.................................................................................................................................. 14

ERIK

BUNAES

............................................................................................................................................. 15STEVEN DONALDSON.................................................................................................................................... 16

TIM LAW.................................................................................................................................................... 16

JOYCE LILLIS............................................................................................................................................... 16

CHRISTINE MORGENWECK.............................................................................................................................. 17

CHRIS PAREJA, CBC .................................................................................................................................... 17

KAY PAUMIER.............................................................................................................................................. 18

SONIA SIMONE............................................................................................................................................. 18

SCOTT STIEFVATER........................................................................................................................................ 19

GIL ZEIMER................................................................................................................................................. 19


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Introduction

Your Marketing Lab (YML) is an online resource to help business owners and entrepreneurs develop

more effective marketing capabilities.

Our live, online webinar-format courses are taught by knowledgeable, experienced experts. We refer to

this group as our Marketing Partners. In fact, they are YourMarketing Partners, and theyre here to help

you and your business develop effective marketing skills and solutions to help you meet your goals.

Our online courses are each designed to cover a very specific aspect of marketing, and be relevant and

useful today to business owners and entrepreneurs. They are short, practical and inexpensive ways to gain

new marketing skills, increase marketing knowledge and improve marketing effectiveness.

YML Course Plus: All of the courses we offer feature YML CoursePlus. To help you get more out

of each course, we give you more of an opportunity to use the material you learn and to get help and

feedback on using what you learn.

What is YML Course Plus? In addition to the regular course and its content, we give you a one hour

follow-up session with the instructor, to answer questions, review course material or just get feedback onyour efforts to implement what you learned during the course. These are scheduled for the same time of

day as the course, on a day exactly two weeks after the course. All courses will also include course hand

outs which could include templates, samples, questionnaires, outlines or notes which help you remember,

learn and use the material you learn in each course.

Become a member of Your Marketing Lab today as all YML members receive a 25% discount off the

price of all courses among many other benefits! Click here to sign up now!

For more information about our services or courses, to register for courses online or to become a YML

member, please visit www.YourMarketingLab.com or email us at [email protected].

Thank you!

From the Team at Your Marketing Lab:

Erik Bunaes Rebecca Blackwell

Co-Founder, Your Marketing Lab Inc. Co-Founder, Your Marketing Lab Inc.

415.595.6813 303.907.3941

[email protected] [email protected]

About Your Marketing Lab Inc.Your Marketing Lab is an accessible resource of marketing expertise and services for business owners and

entrepreneurs. This unique, online resource enables business owners and entrepreneurs to develop

effective marketing capabilities and tools, while also providing a platform for input, feedback, assistance

and collaboration among members of Your Marketing Lab. Annual memberships begin at $49. For more

information, please visitwww.YourMarketingLab.com. To keep up with the latest news, visit the YML

Blog at www.NaturalMarketingBlog.com.

2008 Your Marketing Lab Inc. All Rights Reserved 09/2008

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Course Registration, Costs & Guarantee

Course Registration

To register for any course, visit us online atwww.YourMarketingLab.com; click on the Learning Lab

System tab in the Main Menu and then follow the registration links.

If you need registration assistance, please call 303.907.3941 (Rebecca) or 415.595.6813 (Erik), or send an

email [email protected].

After registration, you will receive an email confirmation that contains all the course details, including

course access information.

On-line payment for all courses is handled using PayPal.

YML Course Plus

All of the courses we offer feature YML CoursePlus. To help you get more out of each course, we give

you more of an opportunity to use the material you learn and to get help and feedback on using what youlearn.

What is YML Course Plus? In addition to the regular course and its content, we give you a one hour

follow-up session with the instructor, to answer questions, review course material or just get feedback on

your efforts to implement what you learned during the course. These are scheduled for the same time of

day as the course, on a day exactly two weeks after the course. All courses will also include course hand

outs which could include templates, samples, questionnaires, outlines or notes which help you remember,

learn and use the material you learn in each course.

Course Costs

All courses are priced at $87 and include YML Course Pus.

Satisfaction Guaranteed

Your Marketing Lab works hard to ensure the highest quality education and training courses. In fact, we

guarantee your satisfaction. If you take a course and are not satisfied with your experience, we will gladly

refund the entire cost of the course. Its as simple and risk-free as that!
http://www.yourmarketinglab.com/http://www.yourmarketinglab.com/mailto:[email protected]:[email protected]://www.yourmarketinglab.com/mailto:[email protected]


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Learning System Tracks

Your Marketing Lab offers a wide variety of marketing courses touching on many different aspects of

marketing. To help business owners and entrepreneurs decide which courses might best meet their

learning and training needs, we have combined certain courses into cost effective systems Tracks to

help take your business to the next level.

Of course, we can always assist you in developing your own custom educational or training program to

meet the needs of you or your staff.

Want to register for a track but have a scheduling conflict with one or more of the course dates? Don't

worry! All courses are recorded and available for playback to all registered participants within 48 hours

after the scheduled course date.

Track 1 First Steps

Track 1 is designed for entrepreneurs just

starting a business, for business owners just

taking over a business (whether by acquisition,promotion or whatever), or for anyone who has

been in business for a while but has never

undertaken these critical first steps.

1. Marketing to Your Strengths2. The 11 Essential Components of an

Effective Marketing Strategy3. Communicating Unique Value How to

create a Value Proposition4. The Essential Components of a

Complete Business Plan

5. Time Management6. Benefits, Not Features: The Cornerstone

Marketing Technique to Explode theGrowth of Your Business

Track 2 - Sales Focus & Increasing Sales

Track 2 is about building sales.

1. Its a Numbers Game - Building a SalesPipeline

2. Qualifying & Closing Skills RedLight/Green Light

3. Setting and Achieving Goals

Track 3 - Experienced business owners

Track 3 is geared toward the more experienced

business owner, manager or entrepreneur.

1. Interviewing & Hiring Sales People2. Compensation & Incentive Programs3. Prepare your Business for Sale (Learn

what buyers want!)4. Create Bullet-proof Financial

Projections5. Joint Ventures/ Strategic Alliances

Track 4 - Marketing & Promotional

Materials

Track 4 is about marketing tools and materials

for the growing business.

1. How To Become a MarketingBlogoholic

2. Create A Brochure That WontEmbarrass You

3. Learn to Write A Case Study Thats AReal Success

4. Benefits, Not Features: The CornerstoneMarketing Technique to Explode theGrowth of Your Business

5. Online Marketing: Harness the powerof Video


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Custom Curriculum & Training Programs

Unsure which courses are best for you and your business?

Contact us for a complimentary assessment to discover which courses are right for your professional

goals - or for the professional development of your staff.

To schedule a complimentary consultation, please contact either Rebecca Blackwell or Erik Bunaes using

the contact information below:

Rebecca Blackwell

Co-Founder of Your Marketing Lab

303.907.3941

[email protected]

Erik Bunaes

Co-Founder of Your Marketing Lab

[email protected]


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Course Schedule

BENEFITS, NOT FEATURES: THE CORNERSTONE MARKETING TECHNIQUETO EXPLODETHE GROWTHOF

YOURBUSINESS.

Wednesday, December 10, 5:00 pm PST, (8:00 pm EST)

COMMUNICATING UNIQUE VALUE HOWTO CREATEA VALUE PROPOSITIONTuesday, February 3, 2009, 6:00 pm PST (9:00 pm EST)

HOWTO WRITEA KILLERNEWS RELEASEAND GETITTOTHE TOPOF GOOGLE NEWSTuesday, April 7, 2009, 11:00 am PST (2:00 pm EST)

COMPENSATION & INCENTIVE PROGRAMS

CREATE BULLET-PROOF FINANCIAL PROJECTIONSWednesday, April 22, 2009, 6:00 pm PST (9:00 pm EST)

HOW TO BECOMEA MARKETING BLOGOHOLICThursday, February 12, 10:00 am PST (1:00 pm EST)

HUMAN RESOURCES HELP

Thursday, February 19, 6:00 pm PST (9:00 pm EST)

HUMAN RESOURCES - IN DEPTH

Thursday, March 19, 6:00 pm PST (9:00 pm EST)

INTERVIEWING & HIRING SALES PEOPLE

ITSA NUMBERS GAME - BUILDINGA SALES PIPELINE

LEARNTO WRITE A CASE STUDY THATS A REAL SUCCESSWednesday, February 4, 2009, 1:00 pm PST (4:00 pm EST)

PREPAREYOURBUSINESSFORSALE (LEARNWHATBUYERSWANT!)Thursday, March 12

th, 2009, 8:00 am PST (11:00 am EST)

QUALIFYING & CLOSING SKILLS RED LIGHT/GREEN LIGHT

THE ESSENTIAL COMPONENTSOFA COMPLETE BUSINESS PLANTuesday, February 17, 2009, 6:00 pm PST (9:00 pm EST)

TIME MANAGEMENT

Tuesday, March 10, 2009 6:00 pm PST (9:00pm EST)

* Remember that all courses come with YML Course Plusincluded at no additional charge.


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Course Calendar

April 2009

Monday Tuesday Wednesday Thursday Friday

1 2 3

6 7 8 9 10

13 14 15 16 17

20 21 22 23 24

Create Bullet-proofFinancial Projections

27 28 29 30

May 2009

Monday Tuesday Wednesday Thursday Friday

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4 5 6 7 8

11 12 13 14 15

18 19 20 21 22

25 26 27 28 29


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Course Descriptions & Details

Benefits, Not Features: The Cornerstone Marketing Technique to Explodethe Growth of Your Business.

Many businesspeople have heard of "selling benefits, not features," but few put it into practice.

Sonia Simone will teach you the Remarkable Communication "Selling Flowers" technique toturn this time-worn marketing clich intopowerful, effective reality for your business. Using theSelling Flowers technique will radically transform your marketing message to show yourcustomers the incredible value you have to offer. If you don't know quite what to say (or how tostay it) in your marketing, you'll come out of this class with the principles that will let you startcreating strong, effective marketing messages right away."

Course Length 60 minutes. YML Partner: Sonia Simone.

Choosing the Right Clients Before the Wrong Ones Choose You

Most businesses struggle to find the right clients, or start out with the right clients by luck, onlyto run out of connections and new prospects a short time later. By using the strategies covered in

this presentation, many companies are seeing increased revenues, and are closing more profitablebusiness in a shorter amount of time.

What will we cover?1. Entrepreneurial Traps2. Developing a profile3. Understanding how your prospects buy4. Matching your sales process to their buying process5. Building a prioritized prospect matrix6. Figuring out if you have chosen the right clients

Course Length 60 minutes. YML Partner: Chris Pareja.

How to Write a Killer News Release and Get it to the Top of Google News

A news release is one of the easiest, most cost-effective ways to get media attention for yourproduct or service. Today, the news release is also a great way to increase your Websites rankingin the search engines. But how do you write that killer news release, that one-in-a-hundred thatstands out in the crowd?

In this live, 60-minute webinar well show you how to develop and distribute a news release thatwill get noticed, effectively tell your story, and help your search engine rankings. Topics include:

1. The key elements of a news release2. The news release template3. Writing an effective headline and lead4. How to optimize the release for the search engines5. How to distribute the news release for maximum effectiveness.

Course Length 60 minutes. YML Partner: Kay Paumier.


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Communicating Unique Value How to Create a Value Proposition

A value proposition includes the entire package of benefits a company promises to deliver to itscustomers with its products or services. It includes more than just product or service-specificbenefits, and is essentially an outline of the entire relationship and benefits a customer can expect

from a company. Take this course to learn how to develop a value proposition that grabscustomers, addresses their needs, and appeals to their sensibilities.

Course length 60 minutes. YML Partner: Rebecca Blackwell.

Compensation & Incentive Programs

The two biggest challenges in managing sales teams are compensation programs and territoryassignments. In this course, we will teach you how to develop a compensation program with setincentives that truly motivate your sales people. This way they will focus on closing business andnot worrying about how they will be compensated. With the right compensation program yoursales people will be motivated and focused to meet and exceed their sales quotas that generatethe greatest revenue for the company.

Course length 60 minutes. YML Partner: Joyce Lillis.

Create A Brochure That Wont Embarrass You

A brochure may be the first thing someone reads about you. Its your first touch point and itmay be your only opportunity to impress them. So how do create an effective brochure thatstrikes the perfect balance between branding your company and selling your product? Is there a

formula? Is it trial-and-error? Find out the secret sauce by attending this online course.

Course length 60 minutes. YML Partner: Gil Zeimer.

Create Bullet-proof Financial Projections

Are you launching a business, looking for investors or planning to ask a bank for a businessloan? It all takes money, and whether the capital you need is yours, investors, or a banks, youbetter have a detailed plan on how youll use it and what the return on that investment will be. Inthis 90-minute course well show you what it takes to build bullet-proof financial projections andoutline the assumptions you have made to support your numbers.

Course length 90 minutes. YML Partner: Erik Bunaes.

How To Become a Marketing Blogoholic

What is a blog? Why have over 113 million of them been published online? Who writes them?Who reads them? And how can you use the power of a blog to expand your digital footprint, add

daily or weekly updates about your business, brand yourself, and sell more of your product orservice than you ever imagined? Well take you through the process of creating your own blog.


How to Create and Profit from Joint Ventures & Strategic Alliances

This course will feature a variety of ideas, actions and strategies that will allow you to effectivelyteam up with other businesses/entrepreneurs in ways that are win-win for everyone involved.


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You will learn actionable methods that allow you to quickly and effectively move your businessto a much higher level of profitability while assisting others to do the same.

Course length- 60 minutes. YML Partner: Tim Law.

Human Resources - HELP

This course will assist you in determining what HR policies and procedures you need in yourbusiness and what you can do legally as a business owner. The pros and con of not having ahandbook/procedures manual to the size of the handbook will be discussed. Other topics willinclude disciplinary action; confidentiality agreements; performance reviews etc.

Course length 60 minutes. YML Partner: Christine Morgenweck.

Human Resources - In Depth

This course is a more in-depth look at Human Resources. Now that you haveemployees/consultants and need to have a more structure environment, you may need to knowHuman Resources options your company can employ. Topics include how to give stress free

performance reviews; how to document discipline action up to and including termination thatwill keep you out of court; how to evaluate your hiring practices; how is marketing linked up tohuman resources and how human resources does effect your bottom line.


Interviewing & Hiring Sales People

Need to hire sales people? Thats easier said than done. Interviewing sales people can be achallenge because if they have any sales ability at all they will be very strong interviewers. Howdo you determine whether they are qualified in sales skills; building a pipeline, qualifying andclosing techniques, etc. Learn how to ask the right questions and how to evaluate their true talent

so you can make a qualified decision.


Its a Numbers Game - Building a Sales Pipeline

How do you build a sales pipeline? Its not just building a pipeline of potential clients but it isbuilding the best possible pipeline of potential clients that will purchase your product or service.Why do some of your salespeople have a very strong pipeline, yet never manage to meet their

sales targets? Learn how to build an effective pipeline and how to question your sales team ontheir monthly revenue projections.


Learn to Write A Case Study Thats A Real Success

Case studies (or success stories) are snapshots of what your company does best. Showcasing

powerful case studies is a perfect way to tell the world about your products or services in aspecific situation. Did you help a client increase sales by more than 10%? Did you substantiallyboost your own companys standing through a successful engagement with a client? Did you turnaround a project that was failing? These are all examples of possible case studies. Learn theformula for success stories so you can write case studies for yourself.


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Marketing to your Strengths

Learn to clearly articulate why a particular marketing strategy is a good fit for you by beingspecific about which core strengths that strategy requires. Learn how to identify your corestrengths, and how to capitalize on them to make the most of each strategy you choose.


Overview of Human Resources: Why Its Important In Your Business

In this course you will learn the importance of having solid Human Resources policies andprocedures. Whether you have one employee or several, having excellent HR skills are importantfrom keeping your business in compliance with state and Federal laws to marketing to profits.We will discuss recruiting, selecting and hiring practices; compensation; and compliance issues(I-9s and affirmation information; posters; the difference between a consultant and an employee)

etc.


Prepare Your Business for Sale (Learn What Buyers Want!)

Research indicates that as many as 12 million businesses will be sold in the next decade.

However, research also shows that as many as three-quarters of all businesses that are put up forsale, will never be sold. If you hope to sell your business in the future, take this course now tostart preparing your business for sale, whether you hope to sell next year or in 5-10 years. Learnstrategies to build and position your business in a way that helps you maximize its value andappeal to potential acquirers.


Qualifying & Closing Skills Red Light/Green Light

Qualifying a potential client is not always the hard part. It is learning how to recognize if yourqualification process will lead to closing the deal. Learn how to use effective listening skills torecognize when someone has decided NOT to purchase your product or service. Learn how toask the right questions to turn the red light to green so you can move forward in closing the deal

or just move on to the next potential client. Dont waste precious time hoping you will closedeals - use the valuable qualifying and closing skills well teach you in this course to improve theeffectiveness of you and your sales team.


Settingand AchievingGoals

You have probably heard about a Harvard study that showed that 3% of graduates had specificgoals and wrote them down. This 3% earned an average of 10 times more than 83% of thegraduates who did not goals defined. If the average Harvard graduate earns $100,000 a year, thedecision to skip this critical planning step can cost millions! Do you have your goals writtendown? Do you know how to start? Have you updated them recently? Learn how to create


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specific, measurable goals that you and your team can use as a guidepost for the next month,quarter, and year.

Course Length 60 minutes. YML Partner: Rebecca Barth.

The 8 Essential Elements of a Natural Marketing Mindset

Build a marketing plan from your strengths, passions and the essential nature of your business orprofession. No matter what your business is, you are always marketing. Heres how to makemarketing an intentional, enjoyable exercise.


The 11 Essential Components of an Effective Marketing Strategy

An effective marketing strategy is critical for any business to grow and survive. It lays out goals,responsibilities, strategies, tactics, performance metrics and deadlines. This class explains the 11critical components of a complete marketing strategy, and will help participants understand howto develop a deliberate marketing strategy to help them meet their goals.

Course length 90 minutes. YML Partners: Rebecca Blackwell & Erik Bunaes.

The Essential Components of a Complete Business Plan

Dont build a business plan that sits on the shelf collecting dust. Build a living, breathing, activebusiness plan that people will want to invest in. This is not a one-time exercise, but a written planspelling out exactly how you are going to build your business. It includes a financial plan, capital

requirements, deadlines, ROI targets, org charts (for now and the future). It includes a detaileddiscussion of customer needs, tastes, buying habits and preferences, and how you plan to meetthose needs, and meet those needs better than your competition.


Time Management

Its truethere is never enough time to do everything. However, we all have the same 24 hours.Why do some succeed more and others less? Learn how to prioritize time in order to achieve themost significant results in the categories that have the highest impact on your life, bothpersonally and professionally.

Course Length 60 minutes. YML Partner: Rebecca Barth.

Online Marketing - Harness the Power of Video

Learn to increase your web sites conversion rate by harnessing the persuasive power of video.

We will teach you the basics of planning for and developing a video (or series of videos) andthen how to integrate those videos into your current website to achieve your maximum onlineROI.

In this course, you will hone a vision for several videos that fit your unique value offering andenhance your online marketing strategy.


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We will discuss critical design elements of online video as well as guide you through abrainstorming process that determines the most effective pace, duration and placement of yourvideos by focusing on their ultimate goal - increasing sales.

Course Length 60 minutes. YML Partner: Scott Stiefvater.


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YML Partners - Instructor Profiles

Rebecca Barth

Rebecca is a recognized leader in the property management industry, with over 15 years of hands-on

experience. She has led both sales and operation teams to surpass goals and expectations, and was

actively involved in both acquisitions and dispositions of properties. She was a senior regional manager

in charge of stellar results with 3 regional managers, 12 states, and 30 properties on her team. In addition,

she has held many leadership positions, such as President of local industry chapters, and has held a

variety of industry-specific designations. She also was highly involved in the sale of a private REIT to

another company, during which one of her chief objectives was to maintain positive employee

involvement in the transition.

In 2005, Rebeccas priorities shifted with the birth of her son. Since that time, she and her husband Mark

set a family vision of both being at home to raise their child. She and her husband quit their jobs and

changed their lifestyles. Now, she and her husband own a small property management company that they

run from home, and Rebecca has built a successful network marketing business. She also consults with

companies in the property management business and network marketing teams regularly. She does all ofthis while always prioritizing time with her son first. Because of this delicate work/life balance she has

created in her own life, she now speaks and trains others on a variety of personal development topics,

such as time management and goal setting.

She is passionate about helping others deliberately choose the life of their dreams. She regularly works

with network marketing teams, and also tailors speeches to specific industries. For example, she works

frequently with a software company, training inexperienced computer users on how to use a software

system, while making the training fun, exciting, and tailored to needs of each group she trains.

After more than 15 years of leading and training informally, Rebecca has recently taken her gift of

making any topic fun, exciting, and motivating to a more formal level, creating amazing results for herclients. If you and your organization are looking for a fresh way to motivate, train, and teach, you will

want to contact Rebecca Barth today at [email protected]

You can also visit her on the web at www.rebeccabarth.com.

Rebecca Blackwell

Rebecca is the Co-Founder of Your Marketing Lab Inc. She has extensive experience working in the

corporate and entrepreneurial sectors, which has given her deep insight and a broad perspective for

working with people at all stages of their own personal and professional development. She has worked in

the manufacturing sector as a software-training consultant in which she was charged with training various

levels of management, technicians, and engineers on implementation of a company-wide lean

manufacturing program.

She also was a Human Resources Director for a financial group, and a Business Development Director for

a local consulting group. She has also owned and operated a successful coaching practice and has served

in various leadership positions for local non-profit organizations. Most recently, Rebecca served as the

Colorado Divisional Diva for A Boutique for the Soul, an organization of woman business owners

dedicated to growing their businesses through networking and relationship building.
mailto:[email protected]://www.rebeccabarth.com/mailto:[email protected]://www.rebeccabarth.com/


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The common thread throughout very professional endeavor has been a passion for growth and

development in individuals and in whole organizations. She is a change agent who believes that we all

hold within our reach the experience of having lived an extraordinary, successful life.

Rebecca has a BA in Organizational Communications and a BS in Psychology, from Metropolitan State

College of Denver, is an avid reader and a musician, and lives with her husband and three children in

Brighton, Colorado.

Contact Rebecca at: [email protected].

Erik Bunaes

Erik has more than two decades of corporate experience both domestically and internationally - in the

financial services and management consulting industries. This includes work at Marsh & McLennan and

Towers Perrin, as well as an exciting ride in Silicon Valley with insurance portal InsWeb.com during the

dot-com boom in the late 1990s.

Most recently, at Towers Perrin, Erik served a roster of clients generating more than $2 million in annual

revenue and put together a number of innovative deals during his seven year tenure. These included

building an online insurance marketplace to serve members of a professional services community,

developing carrier relationships for a ground-breaking, point-of-sale auto insurance service, moving a $35

million auto warranty program to a new carrier, and helping launch more than seven different agent-

driven insurance programs. He traveled extensively throughout the western US region developing new

business and managing existing client relationships.

Erik then decided to embrace his entrepreneurial spirit, and launched Endorphin Advisors. This boutique

management consulting firm serves start-up, small and medium-size service industry businesses up to $25

million in revenue, and is particularly effective in the business-to-business arena.

Endorphin Advisors focuses largely on two main areas:

1. Business Planning & Business Plans: We help businesses plan for - and successfully navigate - the keylifecycle stages which face every business. These include start-up, growth, obtaining funding/capital,stagnation, acquisitions and the sale of the business.

2. Marketing Services: We are a virtual marketing department for small and medium sized businesses particularly service industry businesses. We develop marketing strategy and create collateral such as websites, presentations, brochures, proposals, press releases/packages and case studies.

For more about Endorphin Advisors, please visit: www.EndorphinAdvisors.com .

In 2007, Erik co-founded along with Rebecca Blackwell - Your Marketing Lab Inc.Erik is a passionate advocate for continuous learning and setting and exceeding long-shot goals inboth his professional and athletic pursuits.

He holds a B.A. in English from St. Lawrence University and an M.B.A. from the Leeds School ofBusiness at the University of Colorado at Boulder. He studied French at the University of Grenoble inFrance, and has worked abroad in both London and Paris. Erik is an avid and experienced cyclist and an
mailto:[email protected]:[email protected]://www.endorphinadvisors.com/mailto:[email protected]://www.endorphinadvisors.com/


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accomplished, veteran alpine ski racer. With more than 25 years of alpine racing experience, one ofEriks personal goals is to again coach alpine ski racing. Erik currently lives in Marin County, Californiawith his wife, his son and his yellow lab.

Contact Erik at: 415.595.6813 [email protected].

Steven DonaldsonSteven Donaldson has over 25 years of experience in brand development, marketing strategy and design

including work with Ask Jeeves, Cost Plus World Market, Fetzer Winery, Hewlett Packard, John Muir

Health, Wells Fargo, Pet Food Express, U.C. Berkeley Haas School of Business and Visa International.

He is a member of the Business Marketing Association and hosts a monthly branding round table in Palo

Alto and is the author of over 15 articles on branding and marketing available on the Radiant Brands

website.

His firm, Radiant Brands (formerly BGDi), creates unique customer-focused brands through naming,

brand identity, communications and interactively on the web - anywhere customers connect to one brand

experience. Steven's goal is to guide senior management in creating brands that empower their business

through all brand touchpoints customers experience.

For more information, see www.radiantbrands.com.

Tim Law

Tim Laws long time passion and experience has been in education as a teacher and coach. Over the lastdecade, he has re-focused his efforts in developing his marketing and business skills and put togetherSuccess Learning Systems. It features a variety of skill sets of people he has interviewed in manydisciplines.

The goal of this particular part of his business is to help connect other businesses and entrepreneurs witheach other in joint ventures and strategic alliances. Since the leverage potential with these forms ofbusiness can be huge, he has also joined these with no cost teleseminars in order to interview and promoteothers in what their passions are.

For more information, please visit: http://www.successlearningsystems.comContact Tim at: [email protected]

Joyce Lillis

Joyce Lillis has over 25 years experience working with Fortune 500, midsize and entrepreneurial

companies in both the technology and services sectors. Lillis started her career in technology at Olympia

USA, responsible for product launches, training, documentation and marketing materials. In 1984, afterseveral years at Olympia she joined McDonnell Douglas to establish and manage a training and

documentation department. In 1985, she managed a department that completed an online tutorial that was

successfully brought to market, and was then recruited to join Compaq Computer Corp., based in

Houston, Texas, to build the New Jersey/Pennsylvania territory.

After qualifying and authorizing 70 dealers in her territory and leading the country in sales she was

promoted to Director of the Eastern Region. Lillis hired, trained and directed a sales force that closed the
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first worldwide contract for the company. Lillis was promoted to Vice President of Sales of the Eastern

Region responsible for a team of 400 sales and support employees that generated $2.7 billion dollars in

sales in 1996, a 51% increase over the previous year.

After 12 years at Compaq, she was recruited by Staff Leasing in Bradenton, Florida to serve as Senior

Vice President of Sales to manage a 700-person sales and support staff. Lillis introduced a variety of

business processes, including revised compensation plans, and professional development programs, anddevised a restructuring of the field organization that resulted in consecutive annual revenue increases of

30% and 28%. In 2000 Lillis was recruited to build a sales organization and launch an e-commerce

software product for The SoftAd Group established in 1985 and headquartered in San Francisco. She built

a national sales organization, implemented sales processes and compensation plans and launched the

companys e-commerce product in three vertical markets.

A Certified Master Coach and a member of the International Federation of coaching, Lillis now operates a

professional consulting and coaching practice, J. Lillis consulting counseling leading corporate

professionals to enhance their professional and personal lives.

For more information, see www.jlillis.com.

Christine Morgenweck

Christine is a human resources professional and small business consultant with twenty years experienceand holds an advanced degree in the field of human resources. She helps small companies run a moreeffective and efficient shop, while increasing their sales and helping with staff morale. She has alsoworked in Fortune 100 Companies in the Human Resources Department.

Some of the areas in which she specializes are: hiring the right employees for your company, ensuringyou are in compliance with state and federal regulations (I-9s forms, posters etc,) as well as showing youhow to document discipline problems in your workforce to help you stay out of litigation. Christine can

also assist you in updating or writing your handbook or procedure manual and present various trainingworkshops in your company. Possible topics of these seminars might include communication among staffmembers and customers; performance reviews, marketing strategies and making the companyenvironment a place where your employees want to come to work and your customers want to buy.

Contact Christine at: [email protected] .

Chris Pareja, CBC

Chris has specialized in expanding businesses bottom lines for more than 16 years in a variety of

marketing, management and sales positions. Before launching LeadGenaires, a results-driven marketing

agency, he served as Vice President of Business Development at Kassner, where he generated new

marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&CGroup. He has also served as a business development consultant; Vice President of Marketing and Sales

for Flowtix-Small Business Solutions; the Director of US and Canadian Field Marketing for NAME

Solutions Corp.; plus several marketing and sales positions for Cambridge Technology Partners (now part

of Novell).

Chris founded B2B Power Exchange, a lead exchange forum for business development professionals

targeting mid-sized and larger companies; is a former Board Member at Business Marketing Associations
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Northern California Chapter and is former Co-Chair of the East Bay IT Groups Sales & Marketing

Special Interest Group. He has spoken on the subjects of results-oriented marketing programs and

integrating marketing and sales at SDForum, EBIG, CommArt, TechVentures, Heald College and

Northwestern Polytechnic University; been quoted and had an article published in the East Bay Business

Times. He is also the author of the upcoming book: Blueprint for Marketing and Sales Alignment.

Contact Chris at [email protected]([email protected]).

For more information, please visit: www.leadgenaires.comand www.b2bpowerexchange.com.

Kay Paumier

For more than 20 years, Kay Paumier has been helping small and mid-sized companies become better

known, more credible and more successful. She has worked with companies in a wide variety of

industries including technology, healthcare, professional services, consumer products and not-for-profits.

Kay has generated coverage for these organizations in publications such as BusinessWeek, The

Economist, Fortune Magazine, Investors Business Daily, Newsweek; Scientific American and The Wall

Street Journal; on national TV news; on the covers of leading trade publications and in innumerable other

hits.

She is the founder and president of Communications Plus, a PR agency. Previously she worked at three

PR firms: D-A-Y, Russom & Leeper and Ruder & Finn.

Her services include:

1. Media relations (working with reporters)

2. Writing (news releases, stories, Website content)

3. Product and company launches

4. Presentations (PowerPoint and scripts)

5. Product reviews

A trained teleclass leader, Kay has taught PR workshops for more than 15 years: at UC Extension

(Berkeley and Santa Cruz) and at the San Jose State University Professional Development Center. Kay

has also provided in-house training for technology PR firms with offices in Palo Alto, Santa Clara and

New York. She has earned the Accredited Public Relations (APR) certification from the Public Relations

Society of America (PRSA).

To contact Kay, e-mail [email protected] or call 510-656-8512.

Sonia Simone

Sonia has been writing professionally for 20 years, and has been a professional marketer for about 12. She

started in the toughest B2B environment there isselling to government agencies across North America.

Since then, she's worked with organizations of all sizes, including micropreneurs, fast-growing mid-size

companies, and vast state- and province-wide government agencies. She's also marketed extensively to
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affluent consumers, creating hundreds of millions of dollars in business for an upscale travel company,

and taking that company from #2 in its space to a dominating 68% of market share.

Sonia founded Remarkable Communication in 2007 to coach small businesses in how to use simple, cost

effective marketing techniques to create more repeat and referral business. She has a special interest in

social media and content marketing, and Sonia is an Associate Editor at Copyblogger, a member of the

Technorati Top 100.

Sonia has particular expertise in creating "path to purchase" communication systems using

autoresponders, newsletters and blogs. She also loves to help businesses build stronger, more loyal

relationships with customers by creating more remarkable communication.

Contact Sonia [email protected]

For more information, please visit: http://www.remarkable-communication.com

Scott Stiefvater

Scott started Blue Sky to serve the video production needs of businesses, government agencies and non-profit organizations in the San Francisco East Bay.

Areas of expertise: Concept to completion production of videos for marketing, training and other business

applications.

Services offered: Design, planning, shooting and editing. Production of testimonials and case studies,

video resumes and profiles, training and instructional videos, capital campaign videos, employee

inspiration and tribute videos, video of and for corporate events. Publishing to DVD, web and live

presentation.

Contact Scott at [email protected].

For more information, please visit: www.blueskyvideopro.com.

Gil Zeimer

With over 25 years of copywriting expertise, Gils unique background includes writing in general ad

agencies, sales promotion, direct response and digital media. For the first half of his career, he worked as

an ad agency copywriter at BBDO, Grey, Ketchum, Bozell & Jacobs, The Bloom Agency, and Cohn &

Wells RSCG. For the second half, hes been a highly prolific freelance copywriter. And hes won more

than 25 major industry creative awards, including 5 CLIOs.

As both an ad agency copywriter and a freelance copywriter, Gil has produced results for a diverse groupof clients, such as Red Sail Sports, Wells Fargo, PricewaterhouseCoopers, Palm, Ericsson, Intel, Intuit,

Oracle, Symantec, Levi Strauss, Hewlett-Packard, FedEx Freight, Safeway, Charles Schwab, and Visa,

among others.

Areas of expertise: Food and Packaged Goods, Alcoholic Beverages, Insurance Services, Healthcare,

Financial Services, Fashion and Retail, Utilities, Hotels & Travel, Technology, Automotive, Broadcasting,

Shipping & Transportation.
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Contact Gil at:[email protected]

For more information, see www.Zeimer.com.
mailto:[email protected]:[email protected]://www.zeimer.com./mailto:[email protected]://www.zeimer.com./

Documents

YML Course Catalog 3-27-09