YOU AND

Y o u r g u i d e t o t h e E e n i e , M e e n i e , M i n y M o wF r a n c h i s e O p p o r t u n i t y

EENIE, MEENIE, MINY, MOW!

LANDSCAPING SERVICES

investment under $30,000

Introduction Taking your future and career into your own hands cans be complicated and a bit scary. Making a decision that will impact your future, your family and your finances is not one to be taken lightly. It’s great that you have an interest in franchise ownership, but before you pull the trigger on an Eenie Meenie Miny Mow franchise, let’s make sure that it is the right fit!

The following pages will provide you with all the necessary information to put your mind at ease about franchise ownership, through introducing you to all all facets of the Eenie Meenie Miny Mow team.

It can be difficult getting a full view of what a business is all about just from reading about it. The team at Eenie Meenie Miny Mow believe that to properly understand what goes into being an owner, you should properly understand how our business works but also the culture and community aspect of our brand. Locally owned and operated businesses are about more than just expert results.

One of the things that makes Eenie Meenie Miny Mow a success is that we crush

- The trust and relationships that we build with clients- Have built a technology platform that allows you to run your business from your smart phone- Have the infrastructure in place to support you and your clients- Corporate culture of having some fun while adding value to you and your clients

Becoming a franchise owner paves the way for success, but it also means being part of a large network of clients, partners and community members.

Each Eenie Meenie Miny Mow owner is proud to be part of this growing network and does their best to uphold their name and brand. If the thought of flexible hours, merit-based pay, and workplace satisfaction are all appealing to you, let us tell you a bit more about Eenie Meenie Miny Mow!

What’s not to love?

The Benefits Of A Franchise

Franchise ownership is a way to positively invest your hard-earned capital while safely building job security for years to come. A career change might come on the back of years of interest or the sudden need for a big change. It could be a case of wanting further job satisfaction or the loss of a previous position, but in either case…franchise ownership is within reach.

If opening a new business were easy, everyone would do it!

Industry competition, marketing and high overheads are just some of the hurdles that come along with a start-up. When you choose to align yourself with an established busi-ness, you are getting all the necessary information and resources to hit the ground running.

The Benefits Of A Franchise

In a fragmented and busy industry, it can take months - or even years! - just to break even, never mind making a profit. These issues impact not only your ability to take on more clients but can affect your quality of life as well as that of your employees – that is a lot of responsibility!

By choosing franchise ownership over a start-up, you are eliminating the slow and ardu-ous process of developing and marketing a new brand. Through time and dedication, members of the Eenie Meenie Miny Mow team have built a reputation for being a compa-ny who not only cares about our community, but who gets results. No amount of money can buy a good reputation, but you can earn one as a member of the Eenie Meenie Miny Mow team.

Ideal Skill Set & Attitude

Although expert results are the name of the game, franchise owners are also dedicated to the fundamental values and culture associated with Eenie Meenie Miny Mow. Under-standing what is at the core of the Eenie Meenie Miny Mow name is vital for becoming a franchise owner, along with following established business standards and business plans.

To be successful in any business, including Eenie Meenie Miny Mow, you need integrity, hard work ethic and drive to be the best.

Dedicated: The ideal member of the Eenie Meenie Miny Mow team is dedicated to a job well done. It is not enough to just start and finish a task, but Eenie Meenie Miny Mow members need to be invested in how it all turns out in the end. One of the main features that set our services apart from the competition is the fact that we have local concerns and provide local care.

What is not to love about helping keep your community a clean and welcoming space?

Eenie Meenie Miny Mow owners are committed to getting results for every type of space and at every stage. Whether our services are building from the ground up or simply maintaining, the same standard of excellence needs to be attributed to each job.

Adaptable: Although owning an Eenie Meenie Miny Mow franchise comes with an estab-lished way of conducting our services, life will always throw curve balls. In an ideal world, every job would go smoothly but when things start to get real, it is important to roll with the punches in a professional way.

Being able to handle the tough parts of a job objectively and with a clear head is what makes Eenie Meenie Miny Mow such a reliable brand.

We give you the confidence that we are right behind you to help you build your business to be the best it can be.

Level-Headed: Business management is made up of many moving parts, some of which are complicated and, at times, a bit unpleasant. Taking on a franchise means keeping your cool in tough situations.

Let’s be honest, it is impossible to keep everyone happy all the time. Having a level head enables Eenie Meenie Miny Mow members to handle any issues that might arise from a calm and collected arena.

Involved: Although Eenie Meenie Miny Mow franchise owners make their own schedules, the job requires more than simply clocking in and out from office. The ideal member of the Eenie Meenie Miny Mow family enjoys getting their hands dirty and wants to be involved with their business at every level. Checking in with employees and having hands-on experience for the job is a must.

Ideal Skill Set & Attitude

With many lawn care and maintenance services businesses eyeing the industry, the competition is real, but in most markets, fragmented with independent operators.

So, what sets our services apart?

The main difference that you will notice between Eenie Meenie Miny Mow and other companies is the level of involvement that goes into our results. Instead of simply getting a job done, our team members are committed to creating the outdoor space that our clients both want and need.

By working alongside clients, our team members can address the realities of these wants, while formulating a plan to achieve an organized, workable and visually appealing space.

Business plans and training methods are a huge part of the Eenie Meenie Miny Mow method of success. When you purchase an Eenie Meenie Miny Mow franchise you will receive detailed guides, on what works and the best way to achieve the necessary results.

Over the years, Eenie Meenie Miny Mow owners have gone up against tons of different property types and the problems that come along with each. With a steady bank of expe-rience and resources, there is no problem that we cannot solve.

Why Choose Us?

Eenie Meenie Miny Mow is a Canadian owned and operated business, specializing in expert lawn and garden care, all while maintaining excellent customer service and client relations. By combining a personal approach with expert training and results, the team at Eenie Meenie Miny Mow set themselves apart from the competition.

To break away from competitors in the area, Eenie Meenie Miny Mow has begun to operate under the radical idea that our clients should be seen as friends, neighbours and peers.

Instead of treating the properties in the area as a way to make money, Eenie Meenie Miny Mow owners view them as homes or commercial properties that add to the neigh-bourhood. This type of relationship extends not only to clients, but to other owners and staff as well.

At Eenie Meenie Miny Mow, everyone is a part of the same team.

The team at Eenie Meenie Miny Mow are selective about new members. Each new owner must be dedicated to maintaining the reputation of the brand that they represent. The owners at Eenie Meenie Miny Mow are proud to represent their individuality but all share the same attitude towards hard work and reward.

As an owner, your level of success is entirely up to you! How hard you work will directly reflect the outcome - and income! - of your franchise.

About Us

Eenie Meenie Miny Mow prides itself on standing apart from the competition. This is not something that we try to do but it something that happens as a side effect of our dedica-tion and technique. There are two types of competition in your area: corporate chains and other, independent businesses. It is important to understand the differences between each of these.

Large Chains: You can find a recognizable name for lawn maintenance just about any-where. They might have been used by a neighbour, or you might have caught a radio or TV spot. The major difference between a locally-run Eenie Meenie Miny Mow franchise and the big guys is our care and concern.

Large companies have a bad habit of making their clients into just another number. Treat-ment of unique properties gets thrown to the wayside in favour of quick, uniform turn-over. At EMMMOW, part of our services includes working alongside clients to achieve the right results, every time.

Independent Business: It stands to reason that independent outfits within your communi-ty will have a level of understanding about the needs of your property - they are members of your community, after all.

The main difference between these and an Eenie Meenie Miny Mow franchise is, of course, our resources.

The ability to provide the level of care and service of a small business with the reach and resources of a large one is a huge selling point for our clients.

The Big Difference

At Eenie Meenie Miny Mow, our services are unique due to a three-step process of assessment, treatment and aftercare. Simply showing up, treating exterior spaces and taking off again is not enough to provide our clients with the level of services that we are so known for.

Instead of telling clients what they need, we listen to what they want and find a way to turn these wants into realities.

The Importance of Assessment: It is not enough to just drop a garden or fixture just any-where on a property. Despite nature being - well, natural! - there is a science to making an outdoor space work. By assessing the problem areas around your space, the team at Eenie Meenie Miny Mow not only get results but maintains them to give our customers the landscape they love.

Treatment: When Eenie Meenie Miny Mow arrives on scene, there is no guesswork involved in how we are going to get the job done. When you are a franchise owner, you have access to an established way of getting things done, along with a massive bank of resources that will help you contend with any issue that might arise.

These types of resources should provide peace of mind to clients as you make your way around their property.

After-Care: A major part of customer care is managing services after they have been completed. Showing up, finishing a job and leaving is great…but it doesn’t stop there to ensure the happiness of your clients

At Eenie Meenie Miny Mow, clients are never left on their own. Even when certain con-cerns might seem small to owners, no question or criticism is too small for our team to consider. Understanding that each site that is visited is either a home or workspace for your friends or neighbours is a part of what makes Eenie Meenie Miny Mow great.

The Unique Process

It takes years to collect all of the necessary resources to build a thriving business. With plenty of moving parts and a whole lot of trial and error, just putting together a viable network of information can be a long and arduous process.

When you opt for franchise ownership, there are a ton of resources at your disposal but the most important of these is access to our training and support programs.

Far from being purely physical resources, Eenie Meenie Miny Mow provides knowledge that you can take with you. Introductory training programs give franchise owners a broad look at what goes into each service. When you complete your training, you will have a clear understanding of what goes into each service, it is time to get down to the technical “nitty-gritty”.

An in-depth look into the more technical aspects of lawn and garden care provides insight into issues that you can expect to face along the way.

With the Eenie Meenie Miny Mow brand, there is a constantly evolving network of support. As more and more franchises begin to start up around the country, you have an even larger pool of information and experience to draw from.

Once you are part of the Eenie Meenie Miny Mow family, you will never be left alone to deal with issues that arise. No matter what type of issue that are you dealing with, there will be someone available to help you through it.

Owning a franchise means never being left out in the cold again!

Training & Support

Maintaining The EMMMOW Brand

Building a successful brand is about more than creating a recognizable logo. A brand is made up of people with a strong reputation for getting the job done - and done well!

Establishing a new brand is extremely difficult endeavor. By choosing a fran-chise instead of a brand new stand-alone project, you can avoid all the difficulty of branding, marketing and contending with other neighbourhood brands.

The reason that the Eenie Meenie Miny Mow brand is so well-known throughout, is that every team member is committed to getting results. These results go deeper than simply leaving properties looking their best, but it extends to keeping our clients happy as well.

Customer service is a cornerstone for locally-owned businesses. Understanding the wants and needs of clients is what sets the Eenie Meenie Miny Mow name apart from their competitors.

When customers choose Eenie Meenie Miny Mow for their lawn and garden main-tenance, there are certain expectations that go along with it.

Joining the Eenie Meenie Miny Mow team means a commitment

- to service- to communities - to continuous training and information sessions.

Becoming a part of the Eenie Meenie Miny Mow brand, you are committing to uphold-ing the established brand and everything that it stands for: customer service, results and continued education in every aspect of lawn and garden maintenance.

FOR MORE INFORMATIONMichael MutsaertsDirector of Franchise Development604-984-7342mike@emmmow.comwww.emmmow.com

LANDSCAPING SERVICES