Embed Size (px)
Citation preview
YOU CAN SIT WITH US
By Shannon Russell ROPE Method
Teens Social Media Usage
Demographic: Females 13-19 years old
Social Development Teenage Years
Research
• Period of developmental transition between childhood and adulthood (13-19)
• Involves changes in personality, as well as physical, intellectual and social development
• Teens are faced with many issues and decisions
Teen Influences
Prime Time Television Shows
SOCIAL MEDIAResearch
92% of teens report going online daily
24% of the group say they go online “Almost constantly”
Most used social media site in the United States
• Over 1.65 billion monthly users
• 8 billion average daily video views
Snapchat
Second most used social media site in the United States
Most popular social media site amongst teenagers in the United States
A sizeable portion of users are 13 to 17 years old
Research
27% of teens ranked Instagram as the second most important social network
Users like 3.5 billion photos a day, opening up a diverse connection of videos and pictures
Cyberbullying
Gabby Douglass became both the first American to claim gold medals in the team and individual all-around events and the first African American to win the all-around.
THE FIERCE FIVE
Champion abroad Bullied at home
2016 Rio Olympics
#LOVE4GABBYUSA
Bullied to Death
https://www.youtube.com/watch?v=XswUmeHWznI Brandy Vela
CAMPAIGN OBJECTIVESo To promote the App “Sit with us”o To encourage being nice to others
Natalie Hampton
You can’t sit with us!
Courtesy of Mean Girls, 2004
Programming
Programming
Programming
Programming for Events
Blogging
Making App for android
Guest speaking events
Television Appearances
Social media campaigns
#Sitwithus
#Nobully
#SWUS
#CoolandKind
Sit With Us Events Hash tags for events
Programming
The Board of Education
Middle schools on the West Coast
High schools on the West cost
Special Events in schools
The Board of Education
Middle schools on the East Coast
High Schools on the east Coast
Special Events in schools
West Coast East Coast
EVALUATION
One year trial period
The number of bullying complaints by parents
The number of incidences reported by students involving bullying in schools
The number of new downloads within a year
Evaluation According to a study conducted by
Princeton, Rutgers and Yale University during the 2012-2013 school year.
Over 50 New Jersey Middle schools provided their most socially competent students with social media tools and encouragement to combat bullying and saw a reduction in student conflict reports by 30 percent.
