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Keke Palmer – You Scream When: FOX 2016 Upfront Produced by Keke Palmer & Max Wyeth 5/16/2016

+You Scream When – Snapchat Film

 Movie produced for Keke Palmer’s Snapchat: keekthasneak

 Four minute movie with a focus on video content.

 Snaps averaged 150k views over a 24 hour period.

 The comedy/murder mystery featured appearances by 10 actors, highlighting the return of Scream Queens and additional FOX properties.

 Fan engagement was HUGE! (See next slide)

+Fan Engagement

+Instagram – Video Skits

 Drove 440k+ views with two video skits on instagram.

 The videos were used to drive followers to her Snapchat account and to highlight season 2 of Scream Queens coming soon to FOX.

+You Scream When – The Series  When filming starts up in July partner together to produce a

weekly murder mystery/comedy for Keke’s Snapchat account to drive excitement for season 2!

 Not giving away any plot points, but using themes of the show.

  In the style of “Murder, She Wrote” have Keke visit other FOX shows and solve a murder (Cross-Promotion)